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BigData & Analytics Services for
Property Portals
#PPW2016 #BigData #urbanData
@asantosestevez @carlosolmos_arq
by
urbanDa...
50% of the world population lives in cities
City
We push the cloud down
to the city
Every Data we use is geolocated.
Where we are?
ref. Steve Jobs
Creativity is connecting things
Connections
The Real Estate sector contributes 12% of Gross
Domestic Product (GDP) of a country.
1
The Oportunity
Ownership
Manage &
Finance
MKT Transaction
Manage
Research &
Planning
Consulti
ng
Home
Loan,
Insura
nce &
Crowdfund
ing
Li...
STG RISK MATAVM STG CONS
REP RESE DUEdil
Builders, Owners,
Developeres, Investors
Self, Investors, Banks,
Mortgages, Crowf...
Data & Property Portals in the Next Real Estate disruption
The disruptive change
2
Disrupt context
ref. Javier Creus. Ideas for change.
New world
Social forces Economic forces Tech forces
Population densit...
DATA
Disrupt context
ref. uDA
Real Estate Tech Financial
ref. CB insights
4 v´s
Customer
Delight
BigData Path
Better
Business
Efficient
Operations
DESCRIPTIVE PREDICTIVE PRESCRIPTIVE
Big Data & An...
3 RED estimate, 30 RED & 160 urbandata.
What uDA does different?
3
Real Estate Data indicators
Segmentation and Micro Location
Compare & Serve
What uDA does different in #RealEstate
8,21
(s10)
552.900 €Value
Yield
RentSell
Net Yield
Rental short term
Ngh City
3,21 % 3,04% 4,22%
Net Yield
Buy/Sell short ...
Precio unitario tipo en el Viso., Madrid. Evolución 2015T1-2015T4.
4.000 €/m2
3.000 €/m2
5.000 €/m2
1Q2015 2Q2015 3Q2015 4...
Precio unitario Madrid. 07/2015
Micro located indicators
Homogeneus indicators
ref. uDA
•Urban
People
•Urban
Economics
•UrbanMove
•UrbanShape
•Urban
System
•Urban
Enviroment
Population
Education
Employment
Qual...
VizAnalysisOpen &
Private Data
Economy MKT
Maths
Chart Maps
Prescrip
tive
Action
Segmented
Geo
(Local)
KPIs Dashboard
Oppo...
just Why ?
ref. Simon SenekGolden Circle. The way to service
When?
Where?
Why?
Cause, origin.
How?
What?
Product / Sevices...
RED
asset
RED
urban
RED
asset portfolio
MKT & segmented content.
Tangible and tested Services.
New Services
4
New Services
For Real Estate Agents
For Investors
Developers
N.Services: Real Estate Agents
Alerts
Smart Portfolio
Franchise Expansion
Asset Insight
N.Services REAgents Alerts
Alert/Lead when the perfect Asset is on the Market
N.Services REAgents SmartPortfolio
Focus the efforts to commercialize the bests Assets
N.Services REAgents Expansion
Where is the perfect premise for your bussiness
N.Services REAgents Expansion
Where is the perfect premise for your bussiness
N.Services REAgents Asset Insight
Value of the home, Yield, Services associated to the home,
Time to Market, Crimes
N.Services Developers
Demand & Supply&Time Tol Sell – The perfect development
N.Services Investors
Market Information
Smart Management
N.Services Investors Market Info
Take informed Decisions – Fermium - Paid
N.Services Investors Market Info
Take informed Decisions – Fermium - Paid
N.Services Investors Smart Management
Manage the Portfolio to Improve Yields and less Risks
Impossible is nothing.
Disintermediation
5
Disintermediation
Your current customer will disappear
Disintermediation Investors
Smart Services to investors
Your
Listings
Information + Confidence
Disintermediation qualifying leads
Measurable Insights + Emotional Insights: AI + BigData + OpenData + LBS
Disintermediation New Way Search Home
Measurable Insights + Emotional Insights: AI + BigData + OpenData + LBS
Information ...
Will you be the Next?
The Oportunity
6
by
urbanData
Analytics
@asantosestevez
Blog BigData inmobiliario
urbanDataAnalytics.com
Let´s disrupt.
@carlosolmos_arq
PR...
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Day 2: Alberto Santos Estevez - Urban Data Analytics

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BigData & Analytics Services for Property Portals

uDa shows you how to maximise property data through BigData & Analytics by:
• Generating high interest content for property portals
• Implementing value added services for property portals customers
• Implementing services that join or facilitate the disintermediation process
• Creating contents that initiates new ways of searching for and recommending houses through the internet

Published in: Real Estate
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Day 2: Alberto Santos Estevez - Urban Data Analytics

  1. 1. BigData & Analytics Services for Property Portals #PPW2016 #BigData #urbanData @asantosestevez @carlosolmos_arq by urbanData Analytics PROPERTY PORTAL WATCH CONFERENCE, MADRID. 29th September 2016
  2. 2. 50% of the world population lives in cities City
  3. 3. We push the cloud down to the city Every Data we use is geolocated.
  4. 4. Where we are? ref. Steve Jobs Creativity is connecting things Connections
  5. 5. The Real Estate sector contributes 12% of Gross Domestic Product (GDP) of a country. 1 The Oportunity
  6. 6. Ownership Manage & Finance MKT Transaction Manage Research & Planning Consulti ng Home Loan, Insura nce & Crowdfund ing Listings & Lead Selling Develop er MKT Primary sales Resales Rentals ref. uDA RE Value Chain (- projects, brick & taxes) 5 € 2 9€ 58€ 21€ 1 3 €% €
  7. 7. STG RISK MATAVM STG CONS REP RESE DUEdil Builders, Owners, Developeres, Investors Self, Investors, Banks, Mortgages, Crowfunding… Brokers, Developers, new market place… Portals , Construction firms, Developers, VOL CONT MAT ref. uDA AVM DUE MKT CAT COM MAT Ownership Manage & Finance MKT Transaction Manage Research & Planning Consulti ng Home Loan, Insura nce & Crowdfund ing Listings & Lead Selling Develop er MKT Primary sales Resales Rentals Agent Act value RE Value Chain (- projects, brick & taxes)
  8. 8. Data & Property Portals in the Next Real Estate disruption The disruptive change 2
  9. 9. Disrupt context ref. Javier Creus. Ideas for change. New world Social forces Economic forces Tech forces Population density Sustainability Desire to community Monetizing excess Access vs property Service vs Work New Financing Models Social Network Open Source Payment systems Spontaneous generation data
  10. 10. DATA Disrupt context ref. uDA
  11. 11. Real Estate Tech Financial ref. CB insights
  12. 12. 4 v´s Customer Delight BigData Path Better Business Efficient Operations DESCRIPTIVE PREDICTIVE PRESCRIPTIVE Big Data & Analytics
  13. 13. 3 RED estimate, 30 RED & 160 urbandata. What uDA does different? 3
  14. 14. Real Estate Data indicators Segmentation and Micro Location Compare & Serve What uDA does different in #RealEstate
  15. 15. 8,21 (s10) 552.900 €Value Yield RentSell Net Yield Rental short term Ngh City 3,21 % 3,04% 4,22% Net Yield Buy/Sell short term Ngh City 4,92% 6,87% 2,35% Fig: uDA.. 30 RED indicators (Real Estate Data)
  16. 16. Precio unitario tipo en el Viso., Madrid. Evolución 2015T1-2015T4. 4.000 €/m2 3.000 €/m2 5.000 €/m2 1Q2015 2Q2015 3Q2015 4Q2015 Segmented & Dynamic indicators
  17. 17. Precio unitario Madrid. 07/2015 Micro located indicators
  18. 18. Homogeneus indicators ref. uDA
  19. 19. •Urban People •Urban Economics •UrbanMove •UrbanShape •Urban System •Urban Enviroment Population Education Employment Quality of Life Security Participation Economic Activities Per Capita Income Employment Production Entrepreneurship Private Services Urban Infrastructure Private Transport Network Public Transport Network Time Access Parking Areas Compactness Housing Density mixed-use Visibility Urban Geometry Axis Vector Parks and gardens Sanitary Equipment Educational Equipment Road Network Urban Services Environmental Quality Noise Levels Meteorology urban Footprint Sun Exposure ref. uDAContext Data 160 urbanData Indicators
  20. 20. VizAnalysisOpen & Private Data Economy MKT Maths Chart Maps Prescrip tive Action Segmented Geo (Local) KPIs Dashboard OpportunityReal Time Statistics Private Open SocialMedia Real Estate Data Value uDA Methodology ref. uDA
  21. 21. just Why ? ref. Simon SenekGolden Circle. The way to service When? Where? Why? Cause, origin. How? What? Product / Sevices. BBDD Value Prop. BI • Data (segmentation) • Product & Comunication
  22. 22. RED asset RED urban RED asset portfolio MKT & segmented content.
  23. 23. Tangible and tested Services. New Services 4
  24. 24. New Services For Real Estate Agents For Investors Developers
  25. 25. N.Services: Real Estate Agents Alerts Smart Portfolio Franchise Expansion Asset Insight
  26. 26. N.Services REAgents Alerts Alert/Lead when the perfect Asset is on the Market
  27. 27. N.Services REAgents SmartPortfolio Focus the efforts to commercialize the bests Assets
  28. 28. N.Services REAgents Expansion Where is the perfect premise for your bussiness
  29. 29. N.Services REAgents Expansion Where is the perfect premise for your bussiness
  30. 30. N.Services REAgents Asset Insight Value of the home, Yield, Services associated to the home, Time to Market, Crimes
  31. 31. N.Services Developers Demand & Supply&Time Tol Sell – The perfect development
  32. 32. N.Services Investors Market Information Smart Management
  33. 33. N.Services Investors Market Info Take informed Decisions – Fermium - Paid
  34. 34. N.Services Investors Market Info Take informed Decisions – Fermium - Paid
  35. 35. N.Services Investors Smart Management Manage the Portfolio to Improve Yields and less Risks
  36. 36. Impossible is nothing. Disintermediation 5
  37. 37. Disintermediation Your current customer will disappear
  38. 38. Disintermediation Investors Smart Services to investors Your Listings Information + Confidence
  39. 39. Disintermediation qualifying leads Measurable Insights + Emotional Insights: AI + BigData + OpenData + LBS
  40. 40. Disintermediation New Way Search Home Measurable Insights + Emotional Insights: AI + BigData + OpenData + LBS Information + Confidence
  41. 41. Will you be the Next? The Oportunity 6
  42. 42. by urbanData Analytics @asantosestevez Blog BigData inmobiliario urbanDataAnalytics.com Let´s disrupt. @carlosolmos_arq PROPERTY PORTAL WATCH CONFERENCE, MADRID. 29th September 2016

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