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Attacking in an Emerging Market - Lessons from the Ukraine - Presentation by Mesto at the Property Portal Watch Conference - AMS 2015

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Attacking in an Emerging Market - Lessons from the Ukraine - Presentation by Mesto at the Property Portal Watch Conference - AMS 2015 - Ivo Perts

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Attacking in an Emerging Market - Lessons from the Ukraine - Presentation by Mesto at the Property Portal Watch Conference - AMS 2015

  1. 1. Attacking in an emerging market – lessons from the Ukraine
  2. 2. Population 40M+ Net annual worth 15,9B Internet penetration 42% Properties sold in 2014 Over 178,000 Market data
  3. 3. Active agents Listings Player 1 3 057 Player 1 180 590 Player 2 2 949 Player 3 175 000 Mesto.ua 2 642 Player 2 104 717 Player 3 1 379 Mesto.ua 102 614 Traffic Player 1 1.3M Player 3 660K Mesto.ua 370K Player 2 320K
  4. 4. Investment in design and UX We think we have the best looking product on the market, but we keep on developing UX and design. This not only increased conversion rates and ours are quite high at 22%, but also increased time spent on site and returning customers.
  5. 5. Innovation and education You need to invest in the relationship with the customer and keep adding features which on their own would be enough for the customer to come back, but joined with a lead generating machine they have no choice but to come to you. Keep on adding extra features to the platform and make the agents life easier. If you’re only providing leads, then someone with a bigger budget can come along and crush your business.
  6. 6. Educate the market – especially in an emerging market, agents don’t fully appreciate the online world and need schooling on the full capabilities of the platform and how the website can cut their time and costs and speed up the sales process. Content quality – we take great pride in the quality of our content. We know from some aggregator partners that 89% of our listings have images where by our closest competitor has around 65%. Images as you all know are the main criteria for quality.
  7. 7. We think that the business should work bottom up, meaning that we need to hear what our customers really want and implement those ideas into the product and service. Without this you lose the customer and customers are the most valuable asset you have. Customer relations
  8. 8. 4 key components to any team: Ability to think on their feet Outside the box thinking. Everyone has to be on the same page. Clear vision going forward. Invest in your team. Our Team
  9. 9. Go against the flow – do the opposite of what the competition is doing. At least this was the case for us. Extra tips
  10. 10. Opinion of the agency who put these up: The best billboard they have seen.
  11. 11. 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 Dec-14 Jan Feb Mar Apr May June July August September Listings Mesto.ua dom.ria.com mirkvartir.ua address.ua 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 Dec-14 Jan Feb Mar Apr May June July August September Daily sessions Mesto.ua dom.ria.com mirkvartir.ua address.ua
  12. 12. 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 Dec-14 Jan Feb Mar Apr May June July August September Active agents Mesto.ua dom.ria.com mirkvartir.ua address.ua
  13. 13. Active agents Listings Mesto.ua 6 621 Mesto.ua 409 815 Player 1 3 840 Player 1 313 069 Player 2 3 115 Player 2 195 400 Player 3 1 294 Player 3 170 000 Where we are now: Traffic Player 1 1.7M Mesto.ua 1.4M Player3 630K Player 2 320K

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