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Property Portal Watch Conference Agenda - AMS 2015

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Agenda from the Property Portal Watch Conference - AMS 2015

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Property Portal Watch Conference Agenda - AMS 2015

  1. 1. Version 6 – SUPER FINAL 5 October 2015 1 Agenda – Wednesday 7th October Time Topic Speaker Overview Noon – 12:30 Registration 12:30 – 12:45 Kick Off Simon Baker – Executive Chairman, Property Portal Watch Overview of the 3 days and housekeeping 12:45 – 13:30 Global Trends in the Property Portal Industry (Presentation) Simon Baker – Executive Chairman, Property Portal Watch An in depth look at the trends impactingthe global property portal industry by Simon Baker, the founder of Property Portal Watch, the former CEO/MD of the REA Group (ASX:REA), the former Chairman of iProperty Group (ASX:IPP), the Chairman of the Mitula Group (ASX:MUA) and a serial investor in the property portal industry. 13:30 – 13:50 Consumer SearchingTrends (Presentation) Gonzalo del Pozo – CEO, Mitula Group (Spain / Australia) Mitula is uniquely placed seehow consumers around the world search for real estate. They operate in 41 countries across 3 verticals(cars,jobs and homes), with a over 55 million visitseach month. This session looksatsome of the insights and findingthe Mitula Group has gained. 13:50 – 14:15 General Classifieds Sites – How they are Takingon the Real Estate Verticals (Interview) Martin Lawson – Classified Vice President, Mercardolibre.com (Argentina) We often get caught up in the vertical vs vertical wars in each of the markets. However, it is the general classifiedssites thatareoften the market leaders and the ones that are creatingthe greatest challenges for the vertical players. This session discusses athow the LATAM general classifieds business,Mercardolibre,is approachingthe real estate and other classified verticals.
  2. 2. Version 6 – SUPER FINAL 5 October 2015 2 Time Topic Speaker Overview 14:15 – 14:40 Survivingand Thrivingin Hyper-Competitive Markets – Lessons from India (Presentation) Sudhir Pai – CEO, MagicBricks (India) India is a highly competitivemarket with millionsof dollarshavingbeen invested over the last2 – 3 years. This session looks athowone player, MagicBricks,istaking on the market and making a difference. 14:40 – 14:50 Sponsor Show Case 90 Second Introduction to the Sponsors Samuel Papon – Business Development Manager, UBIFlow (France) Betim Shkodra – CEO and Founder, HomePad (Switzerland) Herve Parent – CEO, RealNewTech (France) 14:50 – 15:30 Networking Break 15:30 – 15:55 What’s Happening at Scout24 (Presentation) Marco Barth – VP Group Strategy, Scout24 (Germany) The Scout24 group owns and operates ImmobilienScout24,the clear market leader in real estate classifieds in Germany and AutoScout24, a European automotive classifiedsleader. This session looks atsomeof the initiatives Scout24 areundertaking to get closer to both the consumer and their professional customers. 15:55 – 16:15 How Floor Plans and Virtual Staging Enhance New Homes Listings (Presentation) Jeroen Bekkers – CEO, Floorplanner (Netherlands) It is importantto present new homes listingsin a way that truly allows the consumer to feel likethey could move into the placetomorrow. The use of high quality floor plans and virtual stagingtechnology allowsportalsto display properties thatdon’t physically exist. This session looksathow Floorplanner is tacklingthis problem.
  3. 3. Version 6 – SUPER FINAL 5 October 2015 3 Time Topic Speaker Overview 16:15 – 16:40 Targeting New Property Developers in Emerging Markets (Presentation) Amad Almsaodi – CEO, Aqarmap (Eqypt) It is importantthat all property portals havea clear proposition and go to market strategy for new property developers as they are a long term source of high value revenues. This session looksathow Aqarmap in Eqypt is targeting this market. 16:40 – 17:00 EnsuringProperty Portal ListingData Security (Presentation) Rami Essaid – CEO, Distil Networks (USA) Securingyour property portal listingdata is harder than ever. Why? Web scrapingis cheap and easy.Bots simply steal whatever content they’ve been programmed to fetch – listingtext, photos, and other data that should only be availableto paid subscribersand legitimateconsumers. This session explores how to avoid expensive litigation by protectingyour content before the theft occurs. 17:00 – 17:10 Sponsor Show Case 90 Second Introduction to the Sponsors Andrew Crefeld – CEO and Founder, Houselens (USA) Michel Simonny – Manager, Web Agency & Andrea Gerresheim – Bus Dev., Marketing & Comms, Apimo (France) Gerard Paratte – CEO, ListGlobally (Switzerland)
  4. 4. Version 6 – SUPER FINAL 5 October 2015 4 Time Topic Speaker Overview 17:10 – 17:50 How Companies Should Approach the Funding Question (Panel Discussion) Malcolm Myers – Founder and CEO, European Internet Ventures (Switzerland) Albert Costa – Investment Professional,APAX Partners (UK) Shaun Di Gregorio – CEO, Frontier Digital Ventures (Malaysia) Almost all companies haveto address the funding issueatsome point in their development. Itmay be seed fundingto get started, growth funding to acceleratethe business or even listingon the stock exchange to release value for their shareholders. This session will explorehow companies should approach the funding question. 17:50 – 18:00 Day 1 Wrap Up Simon Baker – Executive Chairman, Property Portal Watch 18:00 – 19:00 Happy Hour Sponsored by Distil Foyer of Hotel Okura
  5. 5. Version 6 – SUPER FINAL 5 October 2015 5 Time Topic Speaker Overview 20:00 onwards Drinks and Light Dinner Sponsored by Floorplanner and Funda The College Hotel Roelof Hartstraat1 1071 VE Amsterdam The Netherlands
  6. 6. Version 6 – SUPER FINAL 5 October 2015 6 Agenda – Thursday 8th October Time Topic Speaker Overview 08:50 – 09:00 Introduction Simon Baker – Executive Chairman, Property Portal Watch Overview of the day 09:00 – 09:25 How General Classifieds Sites Think About the Property Space – Lessons from the Swedish Market (Interview) Marcus Surten – Head of Sales, Blocket (Sweden) General classifiedssites around theworld aregainingtraction and in some markets, they arethe market leaders when it comes to onlinereal estate marketing. This session looksathow Blocket (partof Schibstead) view the real estate segment and what they aredoing to win this segment. 09:25 – 09:50 Competing with a Market Leading General Classifieds Site (Interview) Brendon Skipper – CEO, realestate.co.nz (New Zealand) Property portals around the world arefacingincreased competition from the general classifieds sites. TradeMe in New Zealand dominates the landscape however realestate.co.nz has managed to halvethe traffic gap and take back the listings lead. This session looks athowthey have achieved this. 09:50 – 10:15 OnlineReal Estate Opportunities Duringthe Greek Crisis (Presentation) Vangelis Antonopoulos – Head of Product & Business Development, xe.gr (Greece) The Greek crisissentshock waves around the world. However, whilethe rest of Europe debated if / how to help out the Greek economy, opportunities were being with the onlinereal estate advertisingmarket. This session looks at how the general classifieds sitexe.ge was ableto take advantage of the crisis.
  7. 7. Version 6 – SUPER FINAL 5 October 2015 7 Time Topic Speaker Overview 10:15 – 10:40 Buildinga Portal Businessin a Market in Crisis (Interview) Lucas Vargas – Executive VP, VivaReal (Brazil) Over the last12 months the Brazilian markethas under gone a significant slowdown. This session looksathow the market leader, VivaReal,has continued to grow the business in this challengingmarket. 10:40 – 11:30 Networking Break 11:30 – 11:55 Challenges and Opportunities for the OnlineMarketing of Commercial Property (Presentation) Kai Zimprich – Head of Online Markets EMEA, Jones Lang LaSalle (Germany) Jones Lang LaSalle(JLL) is a global commercial real estatebrand. This session looks athow important the internet is to the marketing of commercial real estate and the challenges companies such as JLL face. 11:55 – 12:15 How Agents and Developers Can MaximizeInteraction (and Leads) with Enhanced Listings (Presentation / Interview) Matthew Campbell – Head of Portal Sales,DIAKRIT (Thailand) Erik Wikander – CEO, Mäklarhuset (Sweden) Mäklarhuset,one of Sweden’s largestreal estate franchises & websites in Sweden, has been proactively usinga rangeof listings enhancement products to improve how consumers interact with the listingsand,more importantly, improve the quality and quantity of leads generated. This session discusses with Erik Wikander,the former Marketing Director of a largefranchisegroup and new homes developer, and now CEO of Mäklarhuset,justhow the industry can benefit from listingsenhancement.
  8. 8. Version 6 – SUPER FINAL 5 October 2015 8 Time Topic Speaker Overview 12:15 – 12:40 The Growing Importance of Business Intelligence(BI) on Property Portal Growth (Presentation) Alessandro Casuccio – Head of BI and Analytics,JustProperty.com (UAE) Property portals around the world capture a significantamountof data on both listings and on consumer behavior. However, few portals actively pursue true analytics on this data to provide their customers and the market with great insights into whatis happening. This session looks athowone portal is approachingextractingvaluableinformation fromthe data they are collecting. 12:40 – 14:00 Lunch – Provided 14:00 – 14:25 UsingBig Data to Create New Business Opportunities and Perspectives on the Future of Property Development (Presentation) Staffan Tell – Spokesperson, Hemnet (Sweden) Hemnet is Sweden’s number one property portal.Together with two million Swedes and two of Europes foremost architects,Hemnet has created Sweden’s most sought after home based on bigdata. The project has resulted in global publicity and so far over 600 people have signed up their interest to buy the house. http://hemnethemmet.se/?lang=en 14:25 – 14:50 UsingNew Technology to Create a Better Consumer Experience (Presentation) Keizo Tsutsui – Head of Strategy, Next Co (Japan) Next is a leader in the Japan market and have been actively lookingat ways to grow its revenue base. In addition to opening and operating sites in other countries,it has recently acquired Trovit, the homes, jobs and cars aggregator. Next have also been experimenting with innovativeways in which a consumer can interactwith the underlyingproperty portal. This session will look at how Next is thinkingaboutgrowth, and briefly describean innovative approach combiningLego with 3D virtualisation. 14:50 – 15:10 UsingVideo Content to Improve the Consumer Experience (Interview / Presentation) Steve Dawkins – CEO, Global Property TV (UK) Property portals around the world arelookingfor ways to providethe consumer with a deeper experience that goes beyond justproperty search. We have seen portals releasedata reports,add suburb profiles and, of course, the near obligatory “heat map”. One area that portals arelooking at more closely is theaddition of video content. This session looksathow video content can improve the consumer experience, increaseengagement and drive multiplerevenue streams.
  9. 9. Version 6 – SUPER FINAL 5 October 2015 9 Time Topic Speaker Overview 15:10 – 15:30 UsingSocial Media to Market Houses (Presentation) Lex Groenewegen – CEO, Kijkmijnhuis(Netherlands) KijkMijnHuis isa Dutch company focused on usingsocial media to market properties. On average over 60,000 Dutch arebeing marketed on social media through their platform. This session will look atwhatworks and doesn’t work in usingsocial media as a marketingchannel. 15:30 – 16:10 Networking Break 16:10 – 16:50 Key Challenges Facingthe Property Portal Industry (Panel Discussion) Paul Simos – Head of Strategy, The REA Group (Australia) Hitesh Oberoi – CEO, InfoEdge (owners of 99acres) (India) Silvio Pagliani – Co-Founder, Immobiliare(Italy) There is constantevolution within the property portal industry. This panel discussion looks atthe key issues facingportalsaround the world and discusses which arethe real challenges and what portals can do about them. 16:50 – 17:15 Investinginto Emerging Markets – Whatto Look For (Interview) Gilles Blanchard – Chairman, Zamzama (Pakistan/UAE) and Serial Investor Gilles is heavily involved as an investor and a Board member / mentor with a number of businesses in emerging countries includingZameen in Pakistan, Bayut in the UAE, Idinaidi in Russia and Kerawa in the Cameroon and Cote d’Ivoire. This session explores theopportunities he sees in the emerging markets and how he approachinginvestingin them.
  10. 10. Version 6 – SUPER FINAL 5 October 2015 10 Time Topic Speaker Overview 17:15 – 17:40 Motoring Portals vs Property Portals –What Can We Learn? (Presentation) Silvio Frison – CEO, BuscaCarros (Brazil) Silvio Frison is in thefortunate position of havingbeen the CEO of a property portal (and sold it) and now the CEO of a motoring portal. This session will look at the similarities and differences between the two and looks at what lessons can belearned by property portals fromtheir cousins. 17:40 – 17:50 Day 2 Wrap Up Simon Baker – Executive Chairman, Property Portal Watch 20:00 onwards Drinks and Light Dinner Sponsored by Mitula People’s Place Stadhouderskade 5/6 1054 ES, Amsterdam The Netherlands +31 20 589 54 67
  11. 11. Version 6 – SUPER FINAL 5 October 2015 11 Agenda – Friday 9th October Time Topic Speaker Overview 08:50 – 09:00 Introduction Simon Baker – Executive Chairman, Property Portal Watch Overview of the day 09:00 – 09:25 Managinga FastGrowing Property Portal Business (Interview) Rishabh Gupta – CEO, Housing.com (India) India’s Housing.comhas raised significantfunding(~USD 120m) since 2012. This funding has been used to organically accelerategrowth and to acquireancillary businesses (Indian Real EstateForum, HomeBuy360, BigBHK, Plat). The company now has over 1500 employees across 40 cities. This session looksathow the business isapproachinggrowth in the highly attractiveIndian market. 09:25 – 09:50 Running the Market Leader in Hungary (Presentation) Laura Szabo – Head of Product, Ingatlan (Hungary) Ingatlan is themarket leader in Hungary. This session looks athowthe business operates and the lessons they have learned in buildingthe market leader. 09:50 – 10:15 Attacking in an Emerging Market – Lessons from the Ukraine (Presentation) Ivo Perts – CEO, Mesto.ua (Ukraine) Mesto is a relatively new entrant (2011) in the emerging market of the Ukraine. It is takingon several well established incumbents and making great progress. This session looks atthe lessons learned by Mesto.
  12. 12. Version 6 – SUPER FINAL 5 October 2015 12 Time Topic Speaker Overview 10:15 – 10:40 Buildingthe Right Organisational Infrastructure (Presentation) Imran Ali Khan – CEO and Founder, Zameen (Pakistan) The team at Zameen in Pakistan haveraised significantcapital over the last 12 months. The objective now is to rapidly build themarket leadingbusiness in a country that doesn’t have a strong history of onlinebusinesses. They are rollingoutteams in over 10 cities whileputting in placea nation wide marketing campaign. This session looks athowthey are buildingthe right organizational structure. 10:40 – 11:10 Networking Break 11:10 – 11:35 The Highly Attractive Turkish Market – Opportunities and Challenges (Interview) Kamil Ozornek – E-Business Director, Hurriyet (Turkey) Hurriyet is a traditional media businesswith a strongpresence in the online real estate market. This session looksathow this largetraditional media company view onlinereal estate and the initiatives thatitis undertakingin this highly competitive market. 11:35 – 12:00 International Listings –Fad or Opportunity? (Interview) Shameen Golamy – MD, INK Consulting(UK) We hear a lotabout international listings. Some portals,such as Rightmove, have a dedicated team focused on generating revenues from overseas advertisers. Other portals partner with the likes of ListGlobally to create an international section. This session discusses with the former head of Rightmove Overseas the opportunity for international listings. 12:00 – 12:25 Creating a Global MLS for New Developments (Presentation) Xavier Wiggins – UK Manager, Investorist(UK) Investoristis tryingto create a global market placefor new developments. This session looks atwhatInvestoristis doingand how itcan impact the property marketing industry.
  13. 13. Version 6 – SUPER FINAL 5 October 2015 13 Time Topic Speaker Overview 12:25 – 12:50 Top 10 Property Portals I Admire Most –And What we can Learn from Them (Presentation) Simon Baker – Executive Chairman, Property Portal Watch There are some property portals around the world that can be thought of as leaders in some of the things that they do. This session looksat (from my perspective) the top 10 property portals and whatwe can learn from them. 12:50 – 13:00 Conference Wrap Up Simon Baker – Executive Chairman, Property Portal Watch
  14. 14. Version 6 – SUPER FINAL 5 October 2015 14

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