Netbook Media is a digital advertising network in Turkey. It represents over 60 publisher websites and reaches 28.8 million unique visitors monthly. The document provides details on Netbook Media's network categories including portal, news, finance, sports, technology, youth, social, and women's websites. Inventory, traffic, and visitor statistics are given for many of the publishers within each category.

1. www.netbookmedia.com 26/07/10 Netbook Media Digital Network

2. Internet and TURKEY Turkish internet market with 30,000,000+ users

3. Age Split of TR Online Population Age 8 -17 Age 18 - 24 Age 25 - 34 Age 35 - 44 Age 45+

4. Gender Split of TR Online Population Female Male

5. Internet Usage in Turkey %45.96 Home %31.21 Internet Cafe Connections from? %37.52 Work

6. Internet Usage in Turkey %18.94 of household have internet access

7. Internet Usage in Turkey %29.46 of house hold individuals using computer %26.67 of them are online .

8. TR Internet Market * Advantages Turkish users are extremely dynamic Fast growing penetration Advertisers believe in medium World quality products and services International players are interested in market Response rates are over world averages

9. TR Internet Market * Disadvantages Infrastructure is deficient and expensive Advertisers do not have a settled strategy for medium Negative PR Decision makers are lack of knowledge Turkey do not have a settled strategy

10. TR Online Spending – Display Ad.

11. TR Ad Spending - 2007

12. TR Internet Market

13. MSN Microsoft was working with a local sales house until July 07. By the end of fiscal year MSN declared their direct sales activity and limited Netcom’s sales activities. High penetration of MSN Messenger is one of most significant reason of Microsoft’s %25 share in online market. Microsoft latest declared user number is 25 million users. This figure contains dublications. Unique user rates are estimated as 18 million. Especilay IM service of Microsoft has a dominating market share. High reach level, low cpm packages and with brand power, Microsoft was the leader of online advertisement market in Turkey. Direct contact with agencies by limiting sales house created a negative effect in market. Agencies and clients met with heavy rules and globally set rules. Sales house was buffering these negative effects.

14. Medyanet Medyanet is internet network of Turkey’s biggest media group Doğan Group. %80 of Medyanet’s revenue is Hürriyet.com.tr , Milliyet.com.tr. Even network’s inventory is containing around 40 web sites these two leading news papers web sites are dominating the revenue. Medyanet recently lost one of the most important blog sites of Eksi Sozluk(Sourtimes) off their inventory. Also magazine group of Doğan left Medyanet and agreed new founded Net Book Media for their web sites sales.

15. Mynet.com First Turkish content portal Mynet is one of the biggest players in online market. Even they are generating around 1 billion traffic monthly they can only sale very minor percentage of this inventory. By the end of the year Mynet and their global investor Tiger bought %50 of yonja.com which is one of the biggest community web sites in Turkey. Mynet also founded a new company with Wunderloop based on behaviour targeting model in 2008.

16. www.netbookedia.com 26/07/10 Netbook Media Digital Network Netbook Media is one of the fastest growing ad-networks in the Turkish industry. We strive to target the desired audience in over 7 categories, by essentially maximizing ROI on performance campaigns and increasing awareness for all branding campaigns. Network Media assists publishers monetize all their traffic instantly and maximize their revenue generation by connecting them with a network of over 4000 advertisers and 2 billion impressions, that is served on a monthly basis.

17. NetBook Media

19. 3rd media agency established to serve brands with “More media” approach Güzel Sanatlar Group An innovative project group working on Direct Marketing A media planning and buying agency with an expertise on radio broadcast Technically well-equipped post-production company Turkey’s leading TV producer Leading media planning and buying agency A technology company developing and marketing interactive tv and pay tv systems Turkey’s leading full-service advertising agency GÜZEL SANATLAR SAATCHI & SAATCHI Digital Media Planning and Design Agency D igital Network and Marketing Company

20. Leading media planning and buying agency media agency of the year

21. 3rd media agency established to serve brands with “More media” approach

22. Turkeys Leading production Company

25. www.netbookedia.com 26/07/10 Netbook Media Digital Network In addition to our exclusive network, we represent global portals such as Yahoo!, Netlog and Tillate in Turkey reaching out to %80 of Turkish Internet users. Along with web representation, Netbook Media also offers exclusive, open means of representation in mobile. Brand sales, Sponsorship, Audience/Categories and Network are all included in our services.

27. www.netbookedia.com 26/07/10 Netbook Media Digital Network Where are we ? We serve Digital Advertising Marketplace with 61 publishers . The range of our Inventory; Impression : 2.223.339.891 imp. Mainpage Impression : 327.049.066 imp. Reached Unique Visitors; 28.8 M unique visitors.

28. www.netbookedia.com 26/07/10 Portal Category Inventory Publishers : 1 Impressions : 800.000.000 Imp. Mainpage Impression : 50.000.000 Imp. Unique Visitors : 8.000.0000 Publishers Yahoo!

29. www.netbookedia.com 26/07/10 News Category Inventory Publishers : 7 Impressions : 604.846.500 Imp. Mainpage Impressions : 305.520.000 Imp Unique Visitors : 28.817.676 Publishers Haber7, HaberTurk, Memurlar.net, Samanyolu Haber, Gazeteoku, Haber3

30. www.netbookedia.com 26/07/10 News Category Inventory 145.000.000 Imp . 6.090.100 U.V. Monthly Traffic Monthly Unique Visitors Content News 83.590.000 İmp . Monthly Mainpage Traffic

31. www.netbookedia.com 26/07/10 News Category Inventory 165.000.000 Imp . 7.500.000 U.V. News 90.000.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

32. www.netbookedia.com 26/07/10 News Category Inventory 121.000.000 Imp . 6.100.000 U.V. News 60.000.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

33. www.netbookedia.com 26/07/10 News Category Inventory 59.400.000 Imp. 2.339.000 U.V. News 22.000.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

34. www.netbookedia.com 26/07/10 News Category Inventory 35.443.800 Imp . 2.391.000 U.V. News 26.653.000 Imp . Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

35. www.netbookedia.com 26/07/10 News Category Inventory 42.432.000 Imp . 2.365.000 U.V . News 12.295.300 Imp . Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

36. www.netbookedia.com 26/07/10 Finance Category Inventory Publishers : 3 Impressions : 3.456.500 Imp. Mainpage Impressions : 1.300.000 Imp Unique Visitors : 135.570 Publishers İnternet Finans,Capital, Ekonomist Online

37. www.netbookedia.com 26/07/10 Finance Category Inventory 1.500.000 Imp . 70.000 U.V. News / Finance 1.000.000 Imp . Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

38. Finance Category Inventory 500.000 Imp . 25.000 U.V. News / Finance Monthly Traffic Monthly Unique Visitors Content

39. Finance Category Inventory 1.500.000 Imp . 35.000 U.V. News / Finance Monthly Traffic Monthly Unique Visitors Content

40. www.netbookedia.com 26/07/10 Publishers : 4 Impressions : 77.690.000 Imp. Mainpage Impressions : 17.296.000 Imp Unique Visitors : 4.260.000 Publishers İnternetspor, HT spor, Spor3, Ofansif Sports Category Inventory

41. Sports Category Inventory 45.725.000 Imp . 2.592.718 U.V. News / Sports 8.750.000 Imp . Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

42. Sports Category Inventory 18.000.000 Imp . 950.000 U.V. News / Sports 5.000.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

43. Sports Category Inventory 13.686.000 Imp . 657.500 U.V. News / Sports 3.501.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

44. Sports Category Inventory 278.360 Imp . 60.000 U.V. News / Sports 45.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

45. www.netbookedia.com 26/07/10 Technology Category Inventory Publishers : 5 Impressions : 30.874.000 Imp. Mainpage Impressions : 4.242.000 Imp. Unique Visitors : 6.208.000 U.V. Publishers ChipOnline, PC Net, Hardwaremania, Level Online, Mobil İletişim

46. Technology Category Inventory 18.310.500 Imp . 2.532.000 U.V. Technology 2.958.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

47. Technology Category Inventory 5.545.000 Imp . 2.436.000 U.V. Technology 302.500 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

48. Technology Category Inventory 2.591.000 Imp . 851.000 U.V. Technology 27.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

49. Technology Category Inventory 2.750.000 Imp . 123.000 U.V. Technology 900.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

50. Technology Category Inventory 1.678.000 Imp . 266.000 U.V. Technology 55.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

51. www.netbookedia.com 26/07/10 Youth Category Inventory Publishers : 20 Impressions : 879.775.649 Imp. Mainpage Impressions : 86.938.622 Imp. Unique Visitors : 16.211.300 Publishers Netlog, Sanalika, Akampus, Zaplat, İtüsözlük, 2yüz, Geyikoloj, Blue Jean, Hey Girl, Tureng, İnteresan, Tilllate, İstiyorus, Bekar Mutfağı, Oyunvizyon, PowerTurk, PowerClub, Power XL, PowerturkTV, PowerFM

52. Youth Category Inventory 750.000.000 Imp . 5.500.000 U.V. Youth/ Portal 62.700.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

53. Youth Category Inventory 14.435.000 Imp . 70.000 U.V. Youth / University 839.500 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

54. Youth Category Inventory 45.000.000 Imp . 3.500.000 U.V. Youth / Game Monthly Traffic Monthly Unique Visitors Content

55. Youth Category Inventory 12.900.000 Imp . 2.700.000 U.V. Youth / University 3.900.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

56. Youth Category Inventory 120.000.000 Imp . 4.500.000 U.V. Youth / University 18.000.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

57. Youth Category Inventory 9.000.000 Imp . 1.500.000 U.V. Youth 250.200 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

58. Youth Category Inventory 4.600.000 Imp . 990.000 U.V. Youth 513.200 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

59. Youth Category Inventory 6.232.752 Imp . 772.500 U.V. Youth / Music 3.191.500 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

60. Youth Category Inventory 7.500.000 Imp . 500.000 U.V. Youth 1.500.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

61. Youth Category Inventory 2.000.000 Imp . 92.700 U.V. Youth / Food 700.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

62. Youth Category Inventory 12.343.000 Imp . 407.000 U.V. Youth / Dictionary 12.261.450 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

63. Youth Category Inventory 3.000.000 Imp . 78.000 U.V. Youth Monthly Traffic Monthly Unique Visitors Content

64. Youth Category Inventory 2.000.000 Imp . 41.000 U.V. Youth Monthly Traffic Monthly Unique Visitors Content

65. Youth Category Inventory 3.400.000 Imp . 223.000 U.V. Youth 410.000 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

66. Youth Category Inventory 137.500 Imp . 45.000 U.V. Youth 131.500 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

67. Youth Category Inventory 186.500 Imp . 60.000 U.V. Youth 180.500 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

68. Youth Category Inventory 128.500 Imp . 56.000 U.V. Youth 127.500 Imp. Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

69. www.netbookedia.com 26/07/10 Social Network Inventory Publishers : 3 Impressions : 842.000.000 Imp. Mainpage Impressions : 64.207.000 Imp. Unique Visitors : 9.800.000 Publishers Netlog, Sanalika, Akampus

70. www.netbookedia.com 26/07/10 Women Category Inventory Publishers : 9 Impressions : 37.186.000 Imp. Mainpage Impressions : 5.361.000 Imp. Unique Visitors : 3.281.000 Publishers Cosmoturk, 2kadin, Netbebeği, Pırlanta.net, Medyamoda, Bekarmutfağı, Dobişko, Lezzet, Özelyemekler, Gecce

71. www.netbookedia.com 26/07/10 7.450.000 Imp. 93.000 U.V. Women 2.500.000 Imp. Women Category Inventory Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

72. www.netbookedia.com 26/07/10 3.900.000 Imp. 1.800.000 U.V. Women 150.000 Imp. Women Category Inventory Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

73. www.netbookedia.com 26/07/10 1.268.000 Imp. 28.453 U.V. Women / Baby 120.000 Imp. Women Category Inventory Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

74. www.netbookedia.com 26/07/10 3.000.000 Imp. 320.000 U.V. Jewellery 300.000 Imp. Women Category Inventory Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

75. www.netbookedia.com 26/07/10 2.260.000 Imp. 143.000 U.V. Fashion 138.000 Imp. Women Category Inventory Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

76. www.netbookedia.com 26/07/10 2.000.000 Imp. 43.480 U.V. Food 415.000 Imp. Women Category Inventory Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

77. www.netbookedia.com 26/07/10 578.000 Imp. 122.000 U.V. Food 11.000 Imp. Women Category Inventory Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

78. www.netbookedia.com 26/07/10 1.500.000 Imp. 219.000 U.V. Food Women Category Inventory Monthly Traffic Monthly Unique Visitors Content

79. www.netbookedia.com 26/07/10 2.000.000 Imp. 46.215 U.V. Food 565.000 Imp. Women Category Inventory Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

80. www.netbookedia.com 26/07/10 8.500.000 Imp. 450.000 U.V. Food 1.500.000 Imp. Women Category Inventory Monthly Traffic Monthly Unique Visitors Content Monthly Mainpage Traffic

81. www.netbookedia.com 26/07/10 Doğan Burda Publisher Group Inventory Publishers : 17 Impressions : 3.014.600 Imp. Unique Visitors : 729.320 kişi Publishers Tempo, Heygirl, Atlas, Formsante, Evim, Bluejean, Capital, Elele, Elle, Ekonomist, Autoshow, Haftasonu, Maisonfrancaise, YachtTurkiye, Elledecor, İstanbullife, Evbahçe

82. Thanks www.netbookmedia.com 26/07/10