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Market leader of property listings in Hungary
About ingatlan.com
Hungarian Market leader of residential
and commercial property listings
Founded 17 years ago
Privately ...
3 missions
Mission 1:
Get all listings of all agencies!
Buying/selling is more common than renting
90% of the people are living in the own
homes
50% of transactions go through ag...
Listings for same property make it hard to
make your listing visible
Goal: make most valuable listings more
visible.
Large...
Works only for the market leader
Had to teach the market
Gave free credits at first after purchases
Since 2011: agencies b...
Results
Valuable listings became
visible
We can keep less valuable
listings too
Market automatically
regulates prize
Mission 2:
Get all private listings and increase
revenue!
Many sell property without agencies.
Buyers prefer private listings over agencies.
We don’t encourage selling without agen...
Private listings and revenue started to
decrease - even the free ones
People want to sell, not advertise
So how to show se...
Found the right price through many
calculations from previous purchases.
Made our product portfolio easier to
understand.
...
Got more listings
Revenue started to
increase
Results
Mission 3:
Cover the commercial market
as well!
But didn’t know the market well
Personal contacts are vital
Products are different from residential
segment
We wanted to b...
Special products just for this
segment:
Real estate yearbook
Events with professional and
leisure programs
So we bought an...
What’s next?
Strengthen good agencies, give them
leads for contracts
Helping agents to build their own
personal brand
Integrate mortgag...
Thank you!
Laura Szabó
Head of Product
szabo.laura@ingatlan.com
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Ingatlan - Market Leader in Hungary - Presentation by Ingatlan at the Property Portal Watch Conference - AMS 2015

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Ingatlan - Market Leader in Hungary - Presentation by Ingatlan at the Property Portal Watch Conference - AMS 2015 -Laura Szabo

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Ingatlan - Market Leader in Hungary - Presentation by Ingatlan at the Property Portal Watch Conference - AMS 2015

  1. 1. Market leader of property listings in Hungary
  2. 2. About ingatlan.com Hungarian Market leader of residential and commercial property listings Founded 17 years ago Privately owned since the beginning 4.6 M EUR in 2015 - 40% growth since last year
  3. 3. 3 missions
  4. 4. Mission 1: Get all listings of all agencies!
  5. 5. Buying/selling is more common than renting 90% of the people are living in the own homes 50% of transactions go through agencies 150 000 transactions per year Exclusive contracts are rare Only the seller pays commission In Hungary...
  6. 6. Listings for same property make it hard to make your listing visible Goal: make most valuable listings more visible. Large noise in some segments
  7. 7. Works only for the market leader Had to teach the market Gave free credits at first after purchases Since 2011: agencies bid for visibility
  8. 8. Results Valuable listings became visible We can keep less valuable listings too Market automatically regulates prize
  9. 9. Mission 2: Get all private listings and increase revenue!
  10. 10. Many sell property without agencies. Buyers prefer private listings over agencies. We don’t encourage selling without agents, but provide help if someone decides to do so. In Hungary... NO AGENTS PLEASE!
  11. 11. Private listings and revenue started to decrease - even the free ones People want to sell, not advertise So how to show sellers, they can sell faster and easier with us? Problem: others give private listings for free
  12. 12. Found the right price through many calculations from previous purchases. Made our product portfolio easier to understand. Listing, Offline for sale sign, Energy certificate, Consultancy, Mortgage We offer more than just listing!
  13. 13. Got more listings Revenue started to increase Results
  14. 14. Mission 3: Cover the commercial market as well!
  15. 15. But didn’t know the market well Personal contacts are vital Products are different from residential segment We wanted to be comprehensive
  16. 16. Special products just for this segment: Real estate yearbook Events with professional and leisure programs So we bought and integrated the market leader
  17. 17. What’s next?
  18. 18. Strengthen good agencies, give them leads for contracts Helping agents to build their own personal brand Integrate mortgages deeper into our products Speed up transactions
  19. 19. Thank you! Laura Szabó Head of Product szabo.laura@ingatlan.com

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