Describes client`s problem, our solution and advantages of it, unit economics, forecast, business valuation, investment need.

1. MEET YOUR NEW PROSPECT
TOMORROW

2. PROBLEM
BUSINESSES
LOOKING FOR NEW CLIENTS
• Advertising efficiency is hard to forecast
• Low quality of in-house sales teams
• Rigid sales structure does not allow fast
launch of new products and entering new
markets
• Low quality of leads
Low efficiency
AGENTS
PEOPLE WILLING TO EARN ON THEIR NETWORK
• No opportunities for additional income
• Rights for agent’s commission are not legally protected,
low chances of getting paid
• Long commission waiting period and its dependence on
success of the negation between the parties, introduced by
the agent
• Risk to damage relations by introducing products and
services with the unproven quality
Low motivation to use contacts

3. LEADMAN Club™ - IT start-up, a crowd-sourcing
network of agents, with automated platform distributing
orders for search of prospects (new clients) for any type of
business.
LEADMAN Club™ combines in a social network an unlimited number of people
(Leadmen), ready to earn on their database of contacts, often in parallel with their other
activates.
Product of LEADMAN Club™ – is a targeted first introduction meeting between the
business and its prospect.
SOLUTION

4. BUSINESS MODEL
LEADMAN Club™ is paid for each targeted meeting arranged for its corporate clients.
LEADMAN CLUB gets a fixed fee for meetings held – on average from 15,000 to 100,000 RUR depending on
the order complexity.
Leadman, who arranged the meeting gets up to 60% of this fee, right after the meeting was held, based on the
created opportunity, not waiting for the deal between the intrduced parties.
LEADMAN
Club
clients Leadmen
Meeting Lead
Agreement for new
leads search
Place an order in IT platform
Arrangement of the
meeting
Contact with the potential
customers

5. IT PLATFORM
Development of the complex IT infrastructure is necessary for
maximum service efficiency:
Unique algorithms, distribution orders to appropriate Leadmen:
• Data scoring from registration questionnaires, social networks profiles
and friends’ lists
• Comparison of the order specifics with Leadmen profiles
• Contacts radar widening the Leadman search in case the order is not
taken by the «closest» Leadmen (taxi app analogue)
ERP-system:
• Business process automation
• CRM module for Leadmen and order registering
• Billing module
Interfaces:
• Web portal
• Mobile apps
• Mailings, chat-bots, sms, call-centre
Social network / platform for professional communication between
Leadmen

6. MARKET VOLUME
Potential market of LEADMAN Club™ includes the segments of b2b marketing and advertising
services, agents segment (all kinds of b2b mediation) and the telephone marketing niche.
Agents market in Russia is to a big extent in shadow zone,
only in few segments information is available in open sources.
Agents market in commercial real estate – ~$300 mln.3
Advertising agencies - ~350 mln.2
B2B marketing volume in 20151 was $1,3 bln in Russia and
$180 bln worldwide.
Industry shows $ 0,4 bln.
Reference books $ 0,3 bln.
Business information $ 0,6 bln.
Internet advertising volume in Russia in 2015 was $ 1,5
bln1. 20% share of this market ($0,3 bln.) is B2B
segment5.
Call-center market in Russia in 2015 was $
0,15 bln.4
1. PWC research (http://www.pwc.ru/ru/entertainment-media/publications/media-outlook.htm)
2. АКАР research (http://www.akarussia.ru/knowledge/market_size/id6462)
3. Cushman&Wakefield research
(http://cwrussia.ru/netcat_files/93/38/2016_Q2_MarketBeat__RUS_PDF_.pdf)
4. RBC Research (http://marketing.rbc.ru/news_research/10/08/2015/562949996429687.shtml)
5. Yandex research (https://yandex.ru/company/researches/2010/ya_context_10/)
Indicative agents market volume in Russia is beteewn $3
bln. and $50 bln.

7. ADVANTAGES FOR CORPORATE CLIENTS
DECISION-MAKER REACH
Leadman allows to shorten the distance to
the decision-maker
FAST RESULT
Experienced Leadman needs only 1 day to
absorb the new order and start lead
generation
LEADMEN VARIATY
Wide network of Leadmen specialized
in various businesses
SALES AUTOMATION
IT platform allows to independently
place the meeting order

8. ADVANTAGES FOR INVESTORS
UNLIMITED DEMAND
Majority of business need access to new clients
and markets
UNIQUE OFFER
Analogue services are not yet
realized neither in Russia nor
worldwide.
SYNERGY
LEADMAN CLUB is synergic with the
largest social networks (potential strategic
investors and buyers)
HIGH EFFICIENCY
Alternative lead generation channels do not
guarantee certain amount of targeted prospects
at fixed price
SCALABILITY
High automation level allows to expand
the project across borders

9. PROJECT STATUS
Project start: June 2016
2 clients / 10 Leadmen
10 meetings per month
Website creation, start Leadmen hiring
Primary business processes
December 2016
15 clients / 350 Leadmen
30 meetings per month
Financial, legal model
Fine-tuned business processes
Marketing and SMM
Goal for December 2017
200 clients
10 000 Leadmen
500 meetings per month
Fully automated business processes

10. OUR CLIENTS

11. CURRENT EARNINGS AND FORECAST
Q3, 2016
Seed
investment
Q4, 2016 Q1, 2017 Q2, 2017 Q3, 2017 Q4, 2017
0 20 50 100
300
500
Amount of paid meetings per month
Increasing of
clients’ base and
the team
Launch of web,
mobile and it-
platforms
Advertising
campaign
Q3, 2016 Q4, 2016 Q1, 2017 Q2, 2017 Q3, 2017 Q4, 2017
0
1
3
5
Monthly marginal profit
(mln RUR)
0,2
0,51
2,5 3
4 4
Fiхed costs
Marginal income
Cost of one client acquisition
(advertising, sales team) - 30 000 RUR.
Average annual amount of meeting
orders from one client - 20 мeetings per
year
Marginal profit per unit
=
Average income from 1 meeting 25 000 RUR
-
Leadman fee 12 500 RUR
-
Taxes and overhead 2 000 RUR
-
Costs of client acquisition 1 500 RUR
=
9 000 RUR

12. BUSINESS VALUATION
Based on similar crowd-sourcing projects
Jun,
2016
Dec,
2016
Dec,
2017
Dec,
2018
Dec,
2019
0
5
0,21
20
4
Fixed costs
Marginal income
18
56
10
EBITDA
$6,6 mln
Crowd-sourcing
projects
EBITDA Valuation Multiplicator
GETT $100 mln $3 bln 30
YouDo $1 mln $15 mln 15
LEADMAN $ 6,6 mln $ 66 mln 10

13. SIMILAR PROJECTS
Salesconx
Idea: Paid providing of required contacts
through a network of salesmen
Launch: 2008
Investment raised: $1,5 mln. (2008)
Bizo
Idea: Lead generation, advertising based on the
information about the company and its
employees
Launch: 2008
Investment raised: $16 mln. (2008-10)
Universal Avenue
Idea: Network of brand-ambassadors
promoting innovative solutions in HoReCa
segment in Europe.
Launch: 2014
Investment raised: $17 млн. (2016)
Sold to
Salespread in 2012.
Price not available.
Sold to LinkedIn in 2014
for $170 mln.

14. INVESTMENT NEEDS
• Results
• iOS and Android apps
• 10 000 Leadmen
• 500 meetings per month
• Expansion to the regions
• Automated order placement and take-order procedures
• Cash out for investors - $3 mln
On further investment stages LEADMAN CLUB will
attract such strategic investors as social networks and
industry agencies due to the business synergy.
Seed investment
Q4, 2016
Venture investment
Q4, 2017
Seed investment yield
Q4, 2019
IT-platform and mobile
applications
15 mln RUR
Increasing the sales team 18 mln RUR
Advertising 25 mln RUR
Overhead costs 7 mln RUR
Business valuation $10 mln
Seed Investment $1 mln.
Investor’s stake 10%
Business valuation $30 mln
Seed Investor’s cash out $0,3 mln
Investor’s stake 7%
Business valuation $66 mln.
Seed Investor’s share $4,6 mln.
Investor’s stake 7%
IRR 138%
Business valuation $30 mln
Venture investment $9 mln
Investor’s stake 30%

15. OUR TEAM
ANDREI PODGORNY
Idea and commercial development, operational
management, crowd-sourcing.
Over 20 years in corporate b2b sales, primarily in
real estate and construction market. Ex
AIG/Lincoln, Cushman Wakefield, Tebodin etc.
Ideologist of proactive sales. TEDx speaker.
ANTON MOGILEVSKY
Legal structuring, copyrights
Over 15 years of legal practice
servicing primarily IT and
telecom clients. Ex PayPal chief
legal officer, Norton Rose, Allen
Overy.
MARAT SIMONYANTS
Primary investment, investor
relations, strategy
Over 15 years in real estate
investment and development.
Successful start-up - iresidence.ru -
Top 5 land development company in
the Moscow market
VADIM POGUDIN
CFO
Experienced CFO at ZNAK
corpration (Uralsib group),
Smart Development
ALEXEY KONDRATOV
IT partner
Co-founder of Informicus IT company
Development of electronic trade platforms RTS-
Tender, OTC.RU. Trading robots for banks
Otkrytie, BKS, Absolut. Call-centre and
telemarketing system for Alfa-insurance. Certified
Microsoft partner since 2008.

16. CONTACTS
Address: Moscow, Krasnaya
Presnya 26, b.1
T.: +7 (499) 110-44-69
E-mail: leadman@mail.ru
www.leadman.club