Property Portal Watch Conference NYC 2016 Final Agenda

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25th and 26th January 2016 1
Property Portal Watch Conference
New York
25th – 26th January 2016
Time Topic Speaker Overview
Monday 25th January 2016
08:30 – 09:00 Registration Coffee and Tea provided in foyer
09:00 – 09:15 Kick Off Simon Baker – Chairman,Property
Portal Watch
Overview of the 2 days and housekeeping
Session 1 – The Changing Nature of OnlineReal Estate Marketing
09:15 – 09:35 ChangingNature of the Online
Real Estate Market and Who
to Watch and Learn From
(Presentation)
Simon Baker – Chairman,Property
Portal Watch
The onlinereal estate marketing world is rapidly changing. General classified
sites aretaking on the verticals (and winning),businessmodels arechanging,
sites aretrying to participatein the transaction stream,nichesites are
emerging, plus much much more. This session looks atsomeof the changes
that are happeningin onlinereal estate marketing and (from my perspective)
identifies the top 10 property portals and what we can learn from them.
09:35 – 09:55 Leveraging Real Estate
Software to Get Closer to the
Advertiser
(Interview)
Nicolas Guillaud deSaint-Ferreol –
CEO at Apiwork (France)
Nicolas Pettex-Muffat – General
Manager at Daniel Feau Christies
(France)
Getting closer to the advertiser is a goal for many portals. One way to do this
is to implement a CRM system for agents in the market. Whilesome
companies build their own CRM systems, many are lookingto white label a
third party solution to get closer to their advertisers.
Apimo is one company that has implemented and rolled out a CRM system
for agents around the world. This session looksathow portals are
implementing Apimo’s technology.

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Time Topic Speaker Overview
09:55 – 10:20 Inventing a Niche -
BankruptcyListings.com
(Presentation)
Brad Geisen – CEO at
Foreclosure.com(USA)
One third of all foreclosures in theUnited States fall into bankruptcy. Most
are snatched up by institutional investors or sold viapool sales and very few
make itthrough to the home buyer. Itcan also take years to go through the
process.
BankruptcyListings.comworks directly with the bankruptcy trustees through
our parent company BK Global. The properties go through a 3-Step process.
In Review, Coming Soon and For Sale.This unique pre-marketing technique is
provingvery valuablein sellingtheseproperties. Several of the top US banks
have already signed up and we have roughly 100k properties in pipeline.
This session looks athowthe team at Foreclosure.com has launched
BankruptcyListings.comand is tacklingthis opportunity in the US market.
10:20 – 10:30 Sponsor Show Case
90-Second Introduction to
the Sponsors
(Presentation) Andrew Crefeld – CEO and Founder, Houselens (USA)
Kornel Kathi – Director, Portal.chat(Netherlands)
Geoffroy Reiser – CEO, ListGlobally (Switzerland)
10:30 – 11:10 Networking Break Coffee and Tea provided in foyer
11:10 – 11:40 Horizontals versus Verticals –
Who Wins?
(Presentation)
Simon Baker – Chairman atProperty
Portal Watch
In all markets,the onlineclassifieds segment is highly competitive. The
advertiser has significantly morechoicethan they did in the past. There are
dedicated vertical sites (for cars,jobs and homes) as well as general
classifieds sites (horizontal) thatserviceall markets. Is this a winner take all
market or is there room for both horizontal and vertical players. Simon
Baker, the Chairman of the Mitula Group and former CEO/MD of the REA
Group in Australia,will discuss whatthe likely outcome is by lookingatwhat
is happingin the highly competitive onlinereal estate segment.

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Time Topic Speaker Overview
11:40 – 12:00 CaseStudy on Property Portal
Data Security
(Presentation)
CharlieMinesinger – Director of
Solution Sales atDistil Networks
(USA)
Your listingdata is valuable. ScrapingitNOT good for distribution of your
listingsto your competitors and fraudsters. Controllingyour listingdata is
good business - protects your value,saves on costs and maximizes revenue.
This session explores thespecific of how one property portal found strong
ROI with bot detection protecting their listings.
12:00 – 12:20 Where to Next for OnlineReal
Estate Marketing
(Discussion Panel)
Simon Baker – Chairman atProperty
Portal Watch
Scott Holmes – Development and
Strategy Manager at the REA Group
(Australia)
Gonzalo del Pozo – CEO at the Mitula
Group (Spain/Australia)
This panel reflects on the presentations aboutthe changingnature of online
real estate marketing and also thinks aboutwhat future changes can occur as
the market evolves.
12:20 – 13:50 Lunch Free time for networking
Session 2 – Innovate Approaches to Consumer Marketing
13:50 – 14:00 Consumer Marketing Trends
(Presentation)
Simon Baker – Chairman,Property
Portal Watch
Consumer marketing is atthe core of all onlinereal estatesites. They have
to attracttraffic and more importantly keep them engaged with the site.
Portals around the world are becoming more creative with their consumer
market approaches. This session looks atthe various approach portalsare
takingto consumer marketing.

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Time Topic Speaker Overview
14:00 – 14:20 How Consumers Search –
Lessons Learned by Mitula
(Presentation)
Gonzalo del Pozo – CEO at the Mitula
Group (Spain)
Mitula is uniquely placed seehow consumers around the world search for
real estate. They operate in 41 countries across 3 verticals(cars,jobs and
homes), with a over 55 million visitseach month. This session looksatsome
of the insights and findingthe Mitula Group has gained.
14:20 – 14:45 BuildingReal Estate Market
Indices for the Brazilian
Market
(Presentation)
Antonio Carlos Ayres – Head of
Market IntelligenceatZAP (Brazil)
Property portals around the world have ready access to a vastrange of
information on home sales and rental prices. Fromthese, it is possibleto
create a series of market indices thatcan track the performance of a market.
ZAP in Brazil has partnered with FIPE (Institute of Economic Research
Foundation) to create a series of FipeZAP indices coveringsalesand
rentals. This session looksathow they approached this and the lesson
learned in buildingthese indices.
14:45 – 15:10 UsingSocial Media to Market
Houses
(Presentation)
Lex Groenewegen – CEO at Placert
(Netherlands)
Placertis a Dutch company focused on usingsocial media to market
properties. On average over 60,000 Dutch arebeing marketed on social
media through their platform. This session will look atwhatworks and
doesn’t work in usingsocial media as a marketingchannel.
15:10 – 15:50 Networking Break Coffee and Tea provided in foyer
Session 3 – Emerging Markets – New Companies and New Approaches
15:50 – 16:00 What’s Happening in
Emerging Markets
(Presentation)
Simon Baker – Chairman,Property
Portal Watch
Onlinereal estate sites in emerging markets around the world aregoing
through rapid development.

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Time Topic Speaker Overview
16:00 – 16:25 Attacking in an Emerging
Market – Lessons from the
Ukraine
(Presentation)
Ivo Perts - CEO at Mesto (Ukraine) Mesto is a relatively new entrant (2011) in the emerging market of the
Ukraine. It is takingon several well established incumbents and making great
progress. This session looks atthe lessons learned by Mesto.
16:25 – 16:50 MakingInroads into the
Highly Competitive Turkish
Market
(Presentation)
Ahmet Kayhan – CEO at Zingat.com
(Turkey)
Although a relatively recent entry to the Turkish market, Zingat.com has
made strongprogress in takingon the leaders in this emerging market. This
presentation looks atthe Turkish market and how they aretaking on the
leaders.
16:50 – 17:15 The Emerging Home
Tradesman Market – How
Homebell is Buildinga Europe
Wide Business
(Interview)
Felix Swoboda - CEO at Homebell
(Germany)
[Logo]
Not only are there emerging geographic markets, there are also emerging
market segment – one of which is the home tradesman market. Homebell
was launched in 2015 and now operates in 11 countries throughout Europe.
This presentation looks at what they do and how they aregrowing their
business.
17:15 – 17:30 Day 1 Wrap Up Simon Baker – Chairman atProperty
Portal Watch
19:30 onwards Drinks Venue
Hudson Common at 356 W. 58th
Street, New York
Sponsored by the Mitula Group

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Tuesday 26th January 2016
08:45 – 09:00 Introduction Simon Baker – Executive Chairman,
Property Portal Watch
Overview of the day
Session 4 – How the Internet is RevolutionizingReal Estate Agency
09:00 – 09:15 ChangingNature of Real
Estate Sales – Opportunities
and Challenges for Portals
Simon Baker – Executive Chairman at
Property Portal Watch
Uber changed the taxi industry,AirBNB changed the short term
accommodation industry and Expedia helped revolutionizethe travel
industry. It is now the turn of real estate agency to become more efficient
and in the process,for the fees to drop dramatically. This session looks at
the changes that areoccurringaround the world.
09:15 – 09:40 OnlineAgents – WhatThey
Offer and Will They Win?
(Interview)
Rob Ellice– CEO at EasyProperty (UK) Property portals havedisrupted the traditional property advertisingindustry.
Now it is the turn of the onlineagent to disruptthe much larger residential
and commercial sales and lettings industry.This session looks athow
EasyProperty in the UK is takingon the 21,000 traditional estateagents and
shakingup the industry with a lower costbusiness model that is more
profitableand saves the landlord and home seller thousands.
09:40 – 10:05 Property Portals and
Transaction Platforms
(Presentation)
Stuart Atkinson – Co-Founder at
Wonego (UK)
Stephan Gasteyger – Co-Founder at
Wonego (UK)
The holy grail for a property portal is to capture partof the transaction
revenue stream. The challengefor them will betwo fold – how to put in
placethe righttransaction platformand how to compete with their
customers. This session looks atthe firstpartof the problem, what they
need to think about in implementing a transaction platform.

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10:05 – 10:30 Ten-X (Auction.com) –
Participatingin the Real
Estate Transaction Revenue
Stream
(Presentation)
Rick Sharga – CMO at Ten-X
(formerly Auction.com) (USA)
Billionsof dollarsin commissionsflowthrough the real estate transaction
revenue stream. Most portals tinker around the edges and capture some of
the marketing dollars however one portal,Ten-X (formerly auction.com), is
knee deep in the transaction revenue stream. Rick Sharga from Ten-X will
discussthe business model,the growth of the business,new transaction
platforms,how they work with the industry and why Google Capital invested
USD 50 million in the company.
10:30 – 11:10 Networking Break Coffee and tea provided in foyer
Session 5 – How the Internet is OpeningInternational Markets
11:10 – 11:20 Trends and Lessons from
International Marketingof
Real Estate
(Presentation)
Simon Baker – Executive Chairman at
Property Portal Watch
Real estate agents have always sold property to overseas buyers however the
internet is providingagents with new and innovativeways to market their
properties to an even broader range of overseas buyers. This session looks at
some of the lessons thatareoccurringin the global marketing of property.

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11:20 – 11:50 Marketing Listings
Internationally - The
Industry's Perspective
(Panel Session)
Celeste Starchild –SVP at Move, Inc
(USA) (Moderator)
Panelists:
Mary Capella - VP, Platforms and E-
Business atERA FranchiseSystems
Rene Galvan – EVP of Houston
Association of Realtors
MicheleGiordano - EVP and CMO at
BerkshireHathaway HomeServices
New Jersey Properties
Anthony Hitt - CEO at Engel &
Völkers North America
This round tablediscussion with top industry executives explores how they
approach the international marketingof listings,the lessons they have
learned, and the valueinternational clients can bringto their companies.
11:50 – 12:10 Marketing Properties to Asia
and the World – Options and
Approaches
(Interview)
George Varvitsiotis –CEO at Asia
Interactive(Hong Kong)
Asia Interactivehas been helpingAsian agents and developers market their
listingsin greater China,Asia Pacific,and to the world via their media sites
PropGO.com and PropGOLuxury.com and their powered by syndication
channels includingtheNY Times, Financial Times and additional premium
channels targetingaffluent English and Chinesereadingproperty consumers
wherever they may be. This session discusses thevarious approaches agents
can take and the challenges of marketing properties internationally.

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12:10 – 12:30 How the Chinese Approach
OnlineProperty Search and
How to Market to Them
(Interview)
Esther Yong – CEO at AC Property
(Australia)
China continues to be a very attractivesegment for many Western Countries
as they search for overseas buyers for local property. However, there are
vastdifferences in the ways the Chinese search for property online.This
session discusses thedifferences between East and West in the property
search process and discusshowbest to market to and engage with the
Chinese buyers.
12:30 – 13:50 Lunch Free Time for Networking
Session 6 – Attacking the New Homes Developer Market
13:50 – 14:00 The Importance of the New
Homes Segment to Property
Portals
(Presentation)
Simon Baker – Chairman,Property
Portal Watch
For many portals,the new homes segment delivers over 60% of their
revenues. The reason is simple – this segment has the most to spend and in
many markets, the established home segment has almostno capacity to pay
for onlineadvertising.
This session looks atwhatportals around the world are doingto attack and
deliver to this segment.
14:00 – 14:25 New Developments and Why
Portals Are Not Usually a Key
Partof the Sales and
Marketing Puzzle
(Presentation)
Jon Ellis –CEO at
Investorist(Australia)
In many markets, new developments arefar more important than
established home sales. The new homes developers are far more
professional and havea greater capacity to spend on marketing than estate
agents and brokers. However, property portals may be missingthe mark
when it comes to marketing these new developments. This session looksat
how Investoristis tacklingthenew homes market and providingdevelopers
with a new channel to market their developments.
14:25 – 14:50 How OnlineHyper-Local
Platforms areChangingthe
Marketing and Sale of New
Homes in the Netherlands
(Presentation)
Boris Geheniau – Fundamental All
Media (Netherlands)
This presentation looks at how the marketing and saleof new homes in the
Dutch market has changed through the use of hyper-local listingsites,and
the setting up of partnerships with the real estate developers, municipalities,
agents and brokers.

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14:50 – 15:20 Do You Know How Big the
Developer Industry Really is in
Your Country?
(Presentation)
Scott Holmes – Development and
Strategy Manager at the REA Group
(Australia)
Big Datr is an Australian based company,who have replicated a platformthat
they have successfully rolled outto other verticals such as financeand
automotive, to the Australian Property Developer industry.
Their cloud-based platformprovides real-timemarketing insights such as
projects that are being marketed, the media channel selection and shareof
voice.
To supporta full market view, realestate.com.au provides data to BigDatr
and is workingwith them to produce market insights reports for developer
clients.
realestate.com.au uses this tool internally to discover new projects on the
market and what mediums they are marketing their projects on.
15:20 – 16:00 Networking Break Coffee and tea provided in foyer
Session 7 – Best Approaches to Capital Raising
16:00 – 16:10 Capital RaisingAround the
World
(Presentation)
Simon Baker – Chairman,Property
Portal Watch and Serial Investor
Portals and other onlinereal estate companies are still raisingmoney to fund
growth both within their countries and throughout the regions. This session
looks atwho is raisingsignificantfunds and whatthey are usingthem for.
16:10 – 16:35 How the Next Group in Japan
Dramatically Increased its
Market Value
(Presentation)
Keizo Tsutsui – ManagingOfficer,
Overseas Business Division (Japan)
Takashi Inoue- Presidentand CEO at
Next Group (Japan)
Homes.co.jp, a leader in the Japanesemarket and listed on the Tokyo stock
exchange, is a highly innovativecompany.
Over the last2 years,the company has dramatically increased its market
capitalisation through 4 key initiatives. This presentation looks atwhatthey
did to increasevalueand which initiatives havethe greatest impact.

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16:35 – 16:55 What Investors Look for in
Property Portals and Other
OnlineProperty Related
Businesses
(Discussion Panel)
MalcolmMyers – CEO at European
Internet Ventures (Switzerland)
Scott Sinclair –ManagingDirector at
Cascabel Management (USA)
Almost all onlinereal estaterelated businesses need to raisecapital from
time to time. Some do a great job at it whileothers take a longtime to raise
only part of the funds they were seeking. This session discusses what
investors look for when investingin both early stage and more mature
businesses.
16:55 – 17:15 10 Do’s and Don’ts of Capital
Raising
(Presentation)
Simon Baker – Chairman,Property
Portal Watch and Serial Investor
All businesses go through the same cycleof capital raising. Some do itmore
successfully than others. Simon Baker is a serial investor in a property
portals and associated businesses around theworld. He has worked on
capital raisingatall levels includinglistings2 companies (Mitula and Real
Estate Investar) on the Australian Stock Exchangein 2015. This session looks
at 10 do’s and don’ts in raisingcapital.
17:15 – 17:30 Conference Wrap Up Simon Baker – Chairman atProperty
Portal Watch