Classifieds - Presentation by Kian Moini, Co-Founder & Managing Director of Lamudi at the NOAH 2015 Conference in London, Old Billingsgate on the 13th of November 2015.

1. Kian Moini
Co-Founder and Global Managing Director | Lamudi
Building the online Real Estate
portal in Emerging Markets

3. 2
Is the classifieds Model as attractive
in emerging markets?
Profit margin Valuations
50% - 70% 1b - 4.5b€

4. 3
Lack of transparency & trust/professionalism
Search Visit Evaluate Negotiate Close
Same 2 key problems in the property
purchase process

5. 4
Advertisement spending 2020
16.7b€
Total transaction value 2020
2.700b€
Onlne advertisement spending 2020
2.0b€
Real Estate advertisment is shifting online

6. 5
Targeting markets without dominant
RE classifieds player
>50% internet penetration + dominant player
Inbetween
<50% internet penetration + no dominant player
Not reflected in research

7. 6
Operations
Sales
Account Management
PR
HR
Finance
Local
Product & IT
Central
Business Intelligence
Online Marketing
CRM
SEO
PR
HR
Finance
Top functional expertise + best local execution
on most effective economies of scale

8. 7
Active agents (end of quarter)
Listings (per end of quarter) Total value of listings live
60b€
+380% +530%
Top local execution on the supply side

9. 8
App installs
Mobile website & App leads
23%
mobile website
19%
App
+330%
Shifting demand to mobile
App User Acquitision Cost (Jan - Sep 15)
-30%
growth

10. 9
Average Revenue Per Paying Unit (Jan - Sep 15)
Number of paying units
Collected revenue (€ per quarter)
+750%
10%
growth
180%
growth
Growing number of paying agents and ARPPU
drive collections

11. 10
Average Profitability Per Paying UnitAverage Profitability Per Unit
Clear path to unit-economics profitability
+36%
+78%
breakeven breakeven

12. 11
#1 in PH through organic growth, grounded
through MyProperty acquisition
Q1 15Q1 15 Q2 15 Q3 15Q2 15 Q3 15 Jul 15May 14Mar 14Jan 14 Sep 15 Q4 14Q4 14 Q3 14Q3 14 Q2 14Q2 14
94K
84K81K
46K
Listings (per end of quarter) Collections (€ per quarter)
250
500
750
1 000
1 250
1 500
1 750
2 000
2 250
SEO visibility
MyProperty Property24 Lamudi
From April onwards Lamudi and
Myproperty SEO visibility consolidated
248K
216K

13. 12
Investment Global - undisclosed
RELEVANCE
Launch in
Asia and LatAm
Foundation Rollout of model
across markets
Merger of Asia
and LatAm
Investment IPOAcquisition of
MyProperty (PH)
Acquisition of
PropertyKita (ID)
QUALITY AND MONETIZATION FULL MONETIZATION
Investment Asia - 5mn€ by
& undisclosed investor
Investment LatAm- 4mn€ by Investment Global - 16mn€ by
Current position
Timeline

14. 13
Building the online real estate
portal in emerging markets

15. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
®