SlideShare a Scribd company logo

Fitton preconf keynote realtime ny june 2011

•Download as PPTX, PDF•
•
Laura "@pistachio" Fitton
Laura "@pistachio" Fitton
TechnologyBusiness
1 of 56
Social Business… Starting with Twitter
Founder/CEO oneforty.com
How Did THAT Happen??!!
“Laura Fitton… has thousands of people following her on Twitter. …by consistently touching a tribe of people with generosity and insight, she’s earned the right to lead” -Seth Godin, Tribes
So Twitter… What’s the Big Deal?
Global Sensing and Signaling Network
The Message is the Influencer.
Any to Many
Only connect! - E.M. Forster
People with more connections have more options
What does it Do?
Top Reasons Consumers Follow Brands Updates on future products (#1: 38%) Stay informed about company activities Discounts and promotions Updates on upcoming sales Samples/coupons Fun/entertainment Exclusive content Learn more about the company Show others my support for the company Share ideas/provide feedback (#10: 20%) CoTweet ExactTarget 2010
“Just for PR & Marketing, Right?” Marketing Advertising PR/word of mouth Social CRM Sales Contests & offers News & trends Customer Service Brand Monitoring SEO & Traffic Promote events Create & share content Build community Earn social capital Networking
Everything Email Touches, Social Will Decentralized teams Employee support Mentoring Problem-solving Purely social Knowledge management Sourcing solutions Events backchannel Research Collaboration Innovation Recruiting Best practices Project status
Influence (was) Attract attention to yourself
Influence (is) Provide attention & value to others
How Does it Work?
Listen.Learn.Care.Serve.
SMM Survey http://bit.ly/bestsmmtools
SMM Survey
Listen.
Learn. Act on what you’re hearing Shine a light on others’ ideas Innovate Measure and notice what’s working Apologize when you screw up Encourage your team to explore and take risks Try new stuff. Repeat. 35
Care. Your Mother Taught You How To Tweet Dress nicely Background & avatar Introduce yourself Complete profile, link on your site Be a good conversationalist Listen. Respond. Be relevant. Be useful.
Care. Manage Customer Relationships Get involved where customers already are Build relationships and keep in touch throughout the Customer Lifecycle -- save searches, track deals, manage contacts & projects TIP: Try a Social CRM tool with many different integrations 37
Serve. Create great content Twitter streams, Facebook pages, blogs, ebooks, white papers & webinars Cover things your prospective customer cares about and needs to know. Tool tip: Try Disqus for blog comments: encourage social sharing engage prospects organize email addresses 38
Serve. Curate great content Be a one-stop-shop for everything customers need “Do what you do best and link to the rest!” -@jeffjarvis Resist “NIH” (not invented here) don’t try to generate all the content yourself http://14t.me/curatecontent
Myths/What NOT to do.
We Need More Followers! Clickthrus? Fans? Friends? Traffic? Klout? Influentials? SOMETHINGS? Right?Don’t we? Hello?
You Need Business Objectives. Then, measure what you’re actually trying to do.
We Need Social Campaigns! not so much. Invest in Socialliteracy.
The ROI is Unproven! +
The ROI is THERE Track conversions from social media Build and track relationships and leads Track converstions with in-page analytics Retain customers and create fans Save costs - customer support, lead generation
Right tasks. Right tools.
Learn More…
Learn More…
Confused? 1000+ how-to guides http://oneforty.com/i/toolkits Add YOUR company’s story
Toolkits…
http://bit.ly/socbasebeta
Introducing… SocialBase Everything in one place. Any tool. Any workflow. BENEFITS ,[object Object]
Customizable workflow management

Recommended

Mesh conference fitton social business starting with twitter
Mesh conference fitton social business starting with twitterMesh conference fitton social business starting with twitter
Mesh conference fitton social business starting with twitterLaura "@pistachio" Fitton
 
Kipp Bodnar
Kipp BodnarKipp Bodnar
Kipp BodnarSocial Fresh Conference
 
Social Media, Business & YOU
Social Media, Business & YOUSocial Media, Business & YOU
Social Media, Business & YOUTania Chew
 
Chris Barger
Chris BargerChris Barger
Chris BargerSocial Fresh Conference
 
Building, Growing & Sustaining Social Media Communities Keynote Presentation
Building, Growing & Sustaining Social Media Communities Keynote Presentation Building, Growing & Sustaining Social Media Communities Keynote Presentation
Building, Growing & Sustaining Social Media Communities Keynote Presentation Pam Moore
 
SMALL BUDGET, BIG BUZZ? Matt Hodkinson, Influence Agents, Social Media Days 2...
SMALL BUDGET, BIG BUZZ? Matt Hodkinson, Influence Agents, Social Media Days 2...SMALL BUDGET, BIG BUZZ? Matt Hodkinson, Influence Agents, Social Media Days 2...
SMALL BUDGET, BIG BUZZ? Matt Hodkinson, Influence Agents, Social Media Days 2...Nils Petter Nordskar
 
Bridging the Social Digital Divide #Isummit 2013 Presentation
Bridging the Social Digital Divide #Isummit 2013 Presentation Bridging the Social Digital Divide #Isummit 2013 Presentation
Bridging the Social Digital Divide #Isummit 2013 Presentation Pam Moore
 
Power Point Using Social Media In Your Business
Power Point Using Social Media In Your BusinessPower Point Using Social Media In Your Business
Power Point Using Social Media In Your BusinessFred Burkhardt
 

Recommended

Mesh conference fitton social business starting with twitter
Mesh conference fitton social business starting with twitterMesh conference fitton social business starting with twitter
Mesh conference fitton social business starting with twitterLaura "@pistachio" Fitton
 
Kipp Bodnar
Kipp BodnarKipp Bodnar
Kipp BodnarSocial Fresh Conference
 
Social Media, Business & YOU
Social Media, Business & YOUSocial Media, Business & YOU
Social Media, Business & YOUTania Chew
 
Chris Barger
Chris BargerChris Barger
Chris BargerSocial Fresh Conference
 
Building, Growing & Sustaining Social Media Communities Keynote Presentation
Building, Growing & Sustaining Social Media Communities Keynote Presentation Building, Growing & Sustaining Social Media Communities Keynote Presentation
Building, Growing & Sustaining Social Media Communities Keynote Presentation Pam Moore
 
SMALL BUDGET, BIG BUZZ? Matt Hodkinson, Influence Agents, Social Media Days 2...
SMALL BUDGET, BIG BUZZ? Matt Hodkinson, Influence Agents, Social Media Days 2...SMALL BUDGET, BIG BUZZ? Matt Hodkinson, Influence Agents, Social Media Days 2...
SMALL BUDGET, BIG BUZZ? Matt Hodkinson, Influence Agents, Social Media Days 2...Nils Petter Nordskar
 
Bridging the Social Digital Divide #Isummit 2013 Presentation
Bridging the Social Digital Divide #Isummit 2013 Presentation Bridging the Social Digital Divide #Isummit 2013 Presentation
Bridging the Social Digital Divide #Isummit 2013 Presentation Pam Moore
 
Power Point Using Social Media In Your Business
Power Point Using Social Media In Your BusinessPower Point Using Social Media In Your Business
Power Point Using Social Media In Your BusinessFred Burkhardt
 
Nine Social Media Rules
Nine Social Media RulesNine Social Media Rules
Nine Social Media RulesLaura Perry
 
Becoming A Social Business
Becoming A Social BusinessBecoming A Social Business
Becoming A Social Businesstodaymade
 
Why Content Advertising is the Only Advertising Left - Simon Kelly, Story Wor...
Why Content Advertising is the Only Advertising Left - Simon Kelly, Story Wor...Why Content Advertising is the Only Advertising Left - Simon Kelly, Story Wor...
Why Content Advertising is the Only Advertising Left - Simon Kelly, Story Wor...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
6 Steps for a Strong Social Media Strategy
6 Steps for a Strong Social Media Strategy6 Steps for a Strong Social Media Strategy
6 Steps for a Strong Social Media StrategyAssociation of National Advertisers
 
Tricycle 4 Cs Of Social Media
Tricycle 4 Cs Of Social MediaTricycle 4 Cs Of Social Media
Tricycle 4 Cs Of Social MediaJustin Foster
 
Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida Pam Moore
 
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiami
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiSocial Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiami
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiPam Moore
 
Engagement
EngagementEngagement
EngagementBarry Feldman
 
Social media business practice guide
Social media business practice guideSocial media business practice guide
Social media business practice guideAdCMO
 
Practitioner-eBook-May-2015
Practitioner-eBook-May-2015Practitioner-eBook-May-2015
Practitioner-eBook-May-2015Vickens Moscova - Business Credit/Social Media Strategist
 
How charities can generate a sustainable income from social media
How charities can generate a sustainable income from social mediaHow charities can generate a sustainable income from social media
How charities can generate a sustainable income from social mediaBrainstorm Digital
 
Social Fresh EAST 2013: Ted Rubin
Social Fresh EAST 2013: Ted RubinSocial Fresh EAST 2013: Ted Rubin
Social Fresh EAST 2013: Ted RubinSocial Fresh Conference
 
Defining Social Media Success
Defining Social Media SuccessDefining Social Media Success
Defining Social Media SuccessNxtbook Media
 
Social Media Marketing
Social Media Marketing Social Media Marketing
Social Media Marketing AditiChoudhary32
 
Beyond the Press Release: Bringing PR to Life with Social Media
Beyond the Press Release: Bringing PR to Life with Social MediaBeyond the Press Release: Bringing PR to Life with Social Media
Beyond the Press Release: Bringing PR to Life with Social MediaNational Life Group
 
Using Twitter for Marketing and Outreach Workshop
Using Twitter for Marketing and Outreach WorkshopUsing Twitter for Marketing and Outreach Workshop
Using Twitter for Marketing and Outreach WorkshopALATechSource
 
Social Media & Community MGMT (for Startups)
Social Media & Community MGMT (for Startups)Social Media & Community MGMT (for Startups)
Social Media & Community MGMT (for Startups)Amazee Labs
 
Social searchhawaiilife
Social searchhawaiilifeSocial searchhawaiilife
Social searchhawaiilifeJulie Ziemelis
 
Social Good Summit Presentation
Social Good Summit PresentationSocial Good Summit Presentation
Social Good Summit PresentationBenjamin Johnson
 
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
 
Small Business... Social Business, starting with Twitter
Small Business... Social Business, starting with TwitterSmall Business... Social Business, starting with Twitter
Small Business... Social Business, starting with TwitterLaura "@pistachio" Fitton
 
Social Media Primer
Social Media PrimerSocial Media Primer
Social Media PrimerRickey Gold
 

More Related Content

What's hot

Nine Social Media Rules
Nine Social Media RulesNine Social Media Rules
Nine Social Media RulesLaura Perry
 
Becoming A Social Business
Becoming A Social BusinessBecoming A Social Business
Becoming A Social Businesstodaymade
 
Tricycle 4 Cs Of Social Media
Tricycle 4 Cs Of Social MediaTricycle 4 Cs Of Social Media
Tricycle 4 Cs Of Social MediaJustin Foster
 
Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida Pam Moore
 
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiami
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiSocial Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiami
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiPam Moore
 
Social media business practice guide
Social media business practice guideSocial media business practice guide
Social media business practice guideAdCMO
 
How charities can generate a sustainable income from social media
How charities can generate a sustainable income from social mediaHow charities can generate a sustainable income from social media
How charities can generate a sustainable income from social mediaBrainstorm Digital
 
Defining Social Media Success
Defining Social Media SuccessDefining Social Media Success
Defining Social Media SuccessNxtbook Media
 
Beyond the Press Release: Bringing PR to Life with Social Media
Beyond the Press Release: Bringing PR to Life with Social MediaBeyond the Press Release: Bringing PR to Life with Social Media
Beyond the Press Release: Bringing PR to Life with Social MediaNational Life Group
 
Using Twitter for Marketing and Outreach Workshop
Using Twitter for Marketing and Outreach WorkshopUsing Twitter for Marketing and Outreach Workshop
Using Twitter for Marketing and Outreach WorkshopALATechSource
 
Social Media & Community MGMT (for Startups)
Social Media & Community MGMT (for Startups)Social Media & Community MGMT (for Startups)
Social Media & Community MGMT (for Startups)Amazee Labs
 
Social searchhawaiilife
Social searchhawaiilifeSocial searchhawaiilife
Social searchhawaiilifeJulie Ziemelis
 
Social Good Summit Presentation
Social Good Summit PresentationSocial Good Summit Presentation
Social Good Summit PresentationBenjamin Johnson
 

What's hot (19)

Nine Social Media Rules
Nine Social Media RulesNine Social Media Rules
Nine Social Media Rules
 
Becoming A Social Business
Becoming A Social BusinessBecoming A Social Business
Becoming A Social Business
 
Why Content Advertising is the Only Advertising Left - Simon Kelly, Story Wor...
Why Content Advertising is the Only Advertising Left - Simon Kelly, Story Wor...Why Content Advertising is the Only Advertising Left - Simon Kelly, Story Wor...
Why Content Advertising is the Only Advertising Left - Simon Kelly, Story Wor...
 
6 Steps for a Strong Social Media Strategy
6 Steps for a Strong Social Media Strategy6 Steps for a Strong Social Media Strategy
6 Steps for a Strong Social Media Strategy
 
Tricycle 4 Cs Of Social Media
Tricycle 4 Cs Of Social MediaTricycle 4 Cs Of Social Media
Tricycle 4 Cs Of Social Media
 
Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida
 
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiami
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiSocial Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiami
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiami
 
Engagement
EngagementEngagement
Engagement
 
Social media business practice guide
Social media business practice guideSocial media business practice guide
Social media business practice guide
 
Practitioner-eBook-May-2015
Practitioner-eBook-May-2015Practitioner-eBook-May-2015
Practitioner-eBook-May-2015
 
How charities can generate a sustainable income from social media
How charities can generate a sustainable income from social mediaHow charities can generate a sustainable income from social media
How charities can generate a sustainable income from social media
 
Social Fresh EAST 2013: Ted Rubin
Social Fresh EAST 2013: Ted RubinSocial Fresh EAST 2013: Ted Rubin
Social Fresh EAST 2013: Ted Rubin
 
Defining Social Media Success
Defining Social Media SuccessDefining Social Media Success
Defining Social Media Success
 
Social Media Marketing
Social Media Marketing Social Media Marketing
Social Media Marketing
 
Beyond the Press Release: Bringing PR to Life with Social Media
Beyond the Press Release: Bringing PR to Life with Social MediaBeyond the Press Release: Bringing PR to Life with Social Media
Beyond the Press Release: Bringing PR to Life with Social Media
 
Using Twitter for Marketing and Outreach Workshop
Using Twitter for Marketing and Outreach WorkshopUsing Twitter for Marketing and Outreach Workshop
Using Twitter for Marketing and Outreach Workshop
 
Social Media & Community MGMT (for Startups)
Social Media & Community MGMT (for Startups)Social Media & Community MGMT (for Startups)
Social Media & Community MGMT (for Startups)
 
Social searchhawaiilife
Social searchhawaiilifeSocial searchhawaiilife
Social searchhawaiilife
 
Social Good Summit Presentation
Social Good Summit PresentationSocial Good Summit Presentation
Social Good Summit Presentation
 

Similar to Fitton preconf keynote realtime ny june 2011

Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
 
Small Business... Social Business, starting with Twitter
Small Business... Social Business, starting with TwitterSmall Business... Social Business, starting with Twitter
Small Business... Social Business, starting with TwitterLaura "@pistachio" Fitton
 
Social Media Primer
Social Media PrimerSocial Media Primer
Social Media PrimerRickey Gold
 
Social Media Marketing for Small Business
Social Media Marketing for Small BusinessSocial Media Marketing for Small Business
Social Media Marketing for Small BusinessOur Social Times
 
Whitfield consulting twitter presentation for ctct event 7.19.2012
Whitfield consulting twitter presentation for ctct event 7.19.2012Whitfield consulting twitter presentation for ctct event 7.19.2012
Whitfield consulting twitter presentation for ctct event 7.19.2012SmB Smart Marketing, LLC
 
Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business StrategySt. Thomas University (CA)
 
Hooters sm pres1
Hooters sm pres1Hooters sm pres1
Hooters sm pres1katmosphere
 
Twitter Training for Promo & Apparel Markets
Twitter Training for Promo & Apparel Markets Twitter Training for Promo & Apparel Markets
Twitter Training for Promo & Apparel Markets Jay Busselle
 
Social Media Facebook Business Page Marketing- Grow your Small Business
Social Media Facebook Business Page Marketing- Grow your Small BusinessSocial Media Facebook Business Page Marketing- Grow your Small Business
Social Media Facebook Business Page Marketing- Grow your Small BusinessMaverick Mav
 
Socialmedia sba
Socialmedia sbaSocialmedia sba
Socialmedia sbactechb
 
Using Twitter For Business
Using Twitter For BusinessUsing Twitter For Business
Using Twitter For BusinessJason Peck
 
Socialmedia 101
Socialmedia 101Socialmedia 101
Socialmedia 101ctechb
 
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesCoverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
 
Creating a Twitter Strategy - Twitter Training 201
Creating a Twitter Strategy - Twitter Training 201 Creating a Twitter Strategy - Twitter Training 201
Creating a Twitter Strategy - Twitter Training 201 Katt Stearns
 

Similar to Fitton preconf keynote realtime ny june 2011 (20)

Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
 
Small Business... Social Business, starting with Twitter
Small Business... Social Business, starting with TwitterSmall Business... Social Business, starting with Twitter
Small Business... Social Business, starting with Twitter
 
Social Media Primer
Social Media PrimerSocial Media Primer
Social Media Primer
 
Social Media Marketing for Small Business
Social Media Marketing for Small BusinessSocial Media Marketing for Small Business
Social Media Marketing for Small Business
 
Whitfield consulting twitter presentation for ctct event 7.19.2012
Whitfield consulting twitter presentation for ctct event 7.19.2012Whitfield consulting twitter presentation for ctct event 7.19.2012
Whitfield consulting twitter presentation for ctct event 7.19.2012
 
Marin Mompreneurs Presentation: April 2010
Marin Mompreneurs Presentation: April 2010Marin Mompreneurs Presentation: April 2010
Marin Mompreneurs Presentation: April 2010
 
Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business Strategy
 
Digital Insight
Digital InsightDigital Insight
Digital Insight
 
Hooters sm pres1
Hooters sm pres1Hooters sm pres1
Hooters sm pres1
 
Mang xa hoi trong Bat Dong San
Mang xa hoi trong Bat Dong SanMang xa hoi trong Bat Dong San
Mang xa hoi trong Bat Dong San
 
Twitter Training for Promo & Apparel Markets
Twitter Training for Promo & Apparel Markets Twitter Training for Promo & Apparel Markets
Twitter Training for Promo & Apparel Markets
 
Social Media Facebook Business Page Marketing- Grow your Small Business
Social Media Facebook Business Page Marketing- Grow your Small BusinessSocial Media Facebook Business Page Marketing- Grow your Small Business
Social Media Facebook Business Page Marketing- Grow your Small Business
 
Socialmedia sba
Socialmedia sbaSocialmedia sba
Socialmedia sba
 
Using Twitter For Business
Using Twitter For BusinessUsing Twitter For Business
Using Twitter For Business
 
Socialmedia 101
Socialmedia 101Socialmedia 101
Socialmedia 101
 
Right Here Right Now
Right Here Right NowRight Here Right Now
Right Here Right Now
 
Social Media for Realtors
Social Media for RealtorsSocial Media for Realtors
Social Media for Realtors
 
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesCoverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
 
Nine Social Media Rules
Nine Social Media RulesNine Social Media Rules
Nine Social Media Rules
 
Creating a Twitter Strategy - Twitter Training 201
Creating a Twitter Strategy - Twitter Training 201 Creating a Twitter Strategy - Twitter Training 201
Creating a Twitter Strategy - Twitter Training 201
 

More from Laura "@pistachio" Fitton

Social Video Marketing: Tips and Trends from the Trenches
Social Video Marketing: Tips and Trends from the TrenchesSocial Video Marketing: Tips and Trends from the Trenches
Social Video Marketing: Tips and Trends from the TrenchesLaura "@pistachio" Fitton
 
More Humility Drives Faster Growth (And other Mysteries of Influence)
More Humility Drives Faster Growth (And other Mysteries of Influence)More Humility Drives Faster Growth (And other Mysteries of Influence)
More Humility Drives Faster Growth (And other Mysteries of Influence)Laura "@pistachio" Fitton
 
Earning Influence: Humility as a Multiplier of Growth
Earning Influence: Humility as a Multiplier of GrowthEarning Influence: Humility as a Multiplier of Growth
Earning Influence: Humility as a Multiplier of GrowthLaura "@pistachio" Fitton
 
Define Your Twitter Mission and Execute for Real Results
Define Your Twitter Mission and Execute for Real ResultsDefine Your Twitter Mission and Execute for Real Results
Define Your Twitter Mission and Execute for Real ResultsLaura "@pistachio" Fitton
 
It's Not About You: Influence, Relationships, and Customer-Centric Growth
It's Not About You: Influence, Relationships, and Customer-Centric GrowthIt's Not About You: Influence, Relationships, and Customer-Centric Growth
It's Not About You: Influence, Relationships, and Customer-Centric GrowthLaura "@pistachio" Fitton
 
Graduating from Social Media to Running a Social Business
Graduating from Social Media to Running a Social BusinessGraduating from Social Media to Running a Social Business
Graduating from Social Media to Running a Social BusinessLaura "@pistachio" Fitton
 
DON'T @Tweet Me, Maybe: 5 mistakes you’re (likely) making with influencers on...
DON'T @Tweet Me, Maybe: 5 mistakes you’re (likely) making with influencers on...DON'T @Tweet Me, Maybe: 5 mistakes you’re (likely) making with influencers on...
DON'T @Tweet Me, Maybe: 5 mistakes you’re (likely) making with influencers on...Laura "@pistachio" Fitton
 
Twitter Marketing: What the World's Most Effective Businesses Are Doing
Twitter Marketing: What the World's Most Effective Businesses Are DoingTwitter Marketing: What the World's Most Effective Businesses Are Doing
Twitter Marketing: What the World's Most Effective Businesses Are DoingLaura "@pistachio" Fitton
 
Social, Context & Delightion How Inbound Companies Solve for the Customer.
Social, Context & Delightion How Inbound Companies Solve for the Customer.Social, Context & Delightion How Inbound Companies Solve for the Customer.
Social, Context & Delightion How Inbound Companies Solve for the Customer.Laura "@pistachio" Fitton
 
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social MediaInc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social MediaLaura "@pistachio" Fitton
 

More from Laura "@pistachio" Fitton (20)

Social Video Marketing: Tips and Trends from the Trenches
Social Video Marketing: Tips and Trends from the TrenchesSocial Video Marketing: Tips and Trends from the Trenches
Social Video Marketing: Tips and Trends from the Trenches
 
More Humility Drives Faster Growth (And other Mysteries of Influence)
More Humility Drives Faster Growth (And other Mysteries of Influence)More Humility Drives Faster Growth (And other Mysteries of Influence)
More Humility Drives Faster Growth (And other Mysteries of Influence)
 
Earning Influence: Humility as a Multiplier of Growth
Earning Influence: Humility as a Multiplier of GrowthEarning Influence: Humility as a Multiplier of Growth
Earning Influence: Humility as a Multiplier of Growth
 
Define Your Twitter Mission and Execute for Real Results
Define Your Twitter Mission and Execute for Real ResultsDefine Your Twitter Mission and Execute for Real Results
Define Your Twitter Mission and Execute for Real Results
 
It's Not About You: Influence, Relationships, and Customer-Centric Growth
It's Not About You: Influence, Relationships, and Customer-Centric GrowthIt's Not About You: Influence, Relationships, and Customer-Centric Growth
It's Not About You: Influence, Relationships, and Customer-Centric Growth
 
How to Use Twitter for Real Business Impact
How to Use Twitter for Real Business ImpactHow to Use Twitter for Real Business Impact
How to Use Twitter for Real Business Impact
 
Graduating from Social Media to Running a Social Business
Graduating from Social Media to Running a Social BusinessGraduating from Social Media to Running a Social Business
Graduating from Social Media to Running a Social Business
 
DON'T @Tweet Me, Maybe: 5 mistakes you’re (likely) making with influencers on...
DON'T @Tweet Me, Maybe: 5 mistakes you’re (likely) making with influencers on...DON'T @Tweet Me, Maybe: 5 mistakes you’re (likely) making with influencers on...
DON'T @Tweet Me, Maybe: 5 mistakes you’re (likely) making with influencers on...
 
Twitter Marketing: What the World's Most Effective Businesses Are Doing
Twitter Marketing: What the World's Most Effective Businesses Are DoingTwitter Marketing: What the World's Most Effective Businesses Are Doing
Twitter Marketing: What the World's Most Effective Businesses Are Doing
 
Social, Context & Delightion How Inbound Companies Solve for the Customer.
Social, Context & Delightion How Inbound Companies Solve for the Customer.Social, Context & Delightion How Inbound Companies Solve for the Customer.
Social, Context & Delightion How Inbound Companies Solve for the Customer.
 
Inc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social MediaInc 500|5000 Laura Fitton Savvies of Social Media
Inc 500|5000 Laura Fitton Savvies of Social Media
 
Twitter for Agents of Change
Twitter for Agents of ChangeTwitter for Agents of Change
Twitter for Agents of Change
 
The Savvies of Social Media: Inc Women 2013
The Savvies of Social Media: Inc Women 2013The Savvies of Social Media: Inc Women 2013
The Savvies of Social Media: Inc Women 2013
 
Customer Acquisition GROWTalks
Customer Acquisition GROWTalksCustomer Acquisition GROWTalks
Customer Acquisition GROWTalks
 
MassChallenge Marketing Bootcamp
MassChallenge Marketing BootcampMassChallenge Marketing Bootcamp
MassChallenge Marketing Bootcamp
 
Twitter in the Inbound Marketing Toolbox
Twitter in the Inbound Marketing ToolboxTwitter in the Inbound Marketing Toolbox
Twitter in the Inbound Marketing Toolbox
 
Whither Twitter?
Whither Twitter?Whither Twitter?
Whither Twitter?
 
Champlain College - Tweeting!
Champlain College - Tweeting!Champlain College - Tweeting!
Champlain College - Tweeting!
 
Twitter, Inbound and YOUR World Domination
Twitter, Inbound and YOUR World DominationTwitter, Inbound and YOUR World Domination
Twitter, Inbound and YOUR World Domination
 
Death by Marketing Automation
Death by Marketing AutomationDeath by Marketing Automation
Death by Marketing Automation
 

Recently uploaded

Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontologyjohnbeverley2021
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...apidays
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfOrbitshub
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MIND CTI
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDropbox
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...apidays
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Angeliki Cooney
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...apidays
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWERMadyBayot
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesrafiqahmad00786416
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Victor Rentea
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdfSandro Moreira
 

Recently uploaded (20)

Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 

Fitton preconf keynote realtime ny june 2011

Editor's Notes

  1. WHY I FOUNDED ONEFORTY: Make sense of the exploding and confusing ecosystem of tools for businesses using Twitter that I was working with in my consulting.
  2. “Why Twitter?”STATISTICS ON INTERNET AND TWITTER USE
  3. Whether your conversions are getting your leads to fill out a form with an email address or make a purchase through your website, by using social media tools we have listed on oneforty to track where you customers are coming from Facebook and Twitter to take those actions you CAN track how those activities lead to salesALSO: value of retaining a customer through customer support, loyalty is ROIALSO: saved costs of calling centers vs. customer support via Twitter account
  4. H:Homebase to manage: Tools, People, Workflow, Training not just one single aspect of social mediaO:Kitchen analogy – recipe bookP: Everything in one placedT:Mike has done an amazing job Transition to demo