Branding and Facebook SignaturesYou can change the link under the Post to go back to YOUR website
Save Time With RSS Make sure to give credit to blog authors!
Do’s and Don’ts of SM Marketing• Do Geo-Target• Do Be Organic• DON’T spam• DON’T be afraid to unfollow• Do always be present• Do Monitor Your Competitors• Do Use Social Media for CRM• Do use OneForty, Constant Contact and MarketMeSuite as resources ;)
Engagement RulesHow Email and Social MediaWork Hand-in-Hand to Grow Business
Introduction Josh Mendelsohn Senior Product Marketing Manager of Social Media Constant Contact Email: firstname.lastname@example.org Blog: http://blogs.constantcontact.com/ @mendelj2 linkedin.com/in/joshsmendelsohn
Engagement Increases Sales and Referrals Likelihood to Buy 51% 68% 68% 53% 69% 64% Likelihood to Recommend ExactTarget, "Subscribers, Fans and Followers: The Collaborative Future." September 8, 2010
Small Business,Social Business.starting with Twitter 1. Why? 2. How? 3. What NOT to do. Laura “@Pistachio” Fitton 4. Find the right tools. CEO/Founder – oneforty 5. Keep it all together. Co-author – Twitter for Dummies
“by consistently touchinga tribe of people withgenerosity and insight,she’s earned the right tolead”-Seth Godin, Tribes
Small Business, Social Business. starting with Twitter 1. WHY?
Why Consumers Follow Brands • Updates on future • Fun/entertainment products (#1: 38%) • Exclusive content • Stay informed about • Learn more about the company activities company • Discounts and • Show others my support promotions for the company • Updates on upcoming • Share ideas/provide sales feedback (#10: 20%) • Samples/couponsCoTweet ExactTarget 2010
“Just for PR & Marketing, right?”• Marketing • Brand Monitoring• Advertising • SEO & Traffic• PR/word of mouth • Promote events• Social CRM • Create & share• Sales content• Contests & offers • Build community• News & trends • Earn social capital• Customer Service • Networking
Learn.• Act on what you’re hearing• Shine a light on others’ ideas• Innovate• Measure and notice what’s working• Apologize when you screw up• Encourage your team to explore and take risks• Try new stuff. Repeat. 34
Care.Your Mother Taught You How To Tweet1. Dress nicely – Background & avatar2. Introduce yourself – Complete profile, link on your site3. Be a good conversationalist – Listen. Respond. Be relevant. Be useful.
Care.Manage Customer Relationships• Get involved where customers already are• Build relationships and keep in touch throughout the Customer Lifecycle -- save searches, track deals, manage contacts & projects• TIP: Try a Social CRM tool with many different integrations 36
Serve.Create great content• Twitter streams, Facebook pages, blogs, ebooks, white papers & webinars• Cover things your prospective customer cares about and needs to know.• Tool tip: Try Disqus for blog comments: – encourage social sharing – engage prospects – organize email addresses 37
Serve.Curate great content• Be a one-stop-shop for everything customers need• “Do what you do best and link to the rest!” -@jeffjarvis• Resist “NIH” (not invented here) don’t try to generate all the content yourself http://14t.me/curatecontent
Small Business, Social Business. starting with Twitter 3. What NOT to do.
We Need More Followers! Clickthrus? Fans? Friends? Traffic? Klout? Influentials? SOMETHINGS? Right? Don’t we? Hello?
You Need Business Objectives.Then, measure what you’re actually trying to do.
We Need Social Campaigns! not so much. Invest in Social literacy.
The ROI is THERE• Track conversions from social media• Build and track relationships and leads• Track converstions with in- page analytics• Retain customers and create fans• Save costs - customer support, lead generation
Small Business, Social Business. starting with Twitter 4. Find the right tools
SocialBase.Everything in one place.Any tool. Any workflow. BENEFITS• Brings order and expertise immediately• Customizable and programmable• Expert training wheels for social projects• Brings scale and collaboration from one desktop