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Managing your Online Brand Through Social Media


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With the emergence of social media and mobile technologies, there has been a paradigm shift in the way professionals must communicate and carry themselves when conducting business. In this webinar you will learn the best practices on how to digitally brand yourself to realize a positive return from social media.

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Managing your Online Brand Through Social Media

  1. 1. For audio, it is recommended you dial in A copy of the slides + recording will be available post-webinar AUDIO: 1-877-668-4493 Access Code: 660 263 880 Event Password: 1234 WebEx Support: 1-866-863-3910Managing Your Online Brand Through Social Media July 26, 2012Presented By: Sandy Sykora, Sr. Marketing Coordinator N.A.
  2. 2. Agenda• What is an online brand?• Developing your branding strategy• Adopt the right digital philosophy• Finding the right social tools• Branding consistency• Maintenance tools• Benefits to your career / business Twitter: @sandykora, @drakeintl 2
  3. 3. WHAT IS AN ONLINE BRAND? Twitter: @sandykora, @drakeintl 3
  5. 5. Your Branding StrategyAsk yourself these questions:• Who are you?• Where do you want to go?• What can you offer other professionals?• Why do you want to connect with these professionals?• What does success look like?• Develop personal goals Twitter: @sandykora, @drakeintl 5
  6. 6. Adopt the Right Digital Philosophy1. EXPOSEYOURSELF Twitter: @sandykora, @drakeintl 6
  7. 7. Adopt the Right Digital Philosophy 2. SHARE RELEVANT CONTENT Twitter: @sandykora, @drakeintl 7
  8. 8. Adopt the Right Digital Philosophy 3. QUALITY VS. QUANTITY Twitter: @sandykora, @drakeintl 8
  9. 9. Adopt the Right Digital Philosophy 4. CHAMPION CONSISTENCY Twitter: @sandykora, @drakeintl 9
  10. 10. Finding the Right Tools1) LinkedIn:• Professional networking• Candidate / Career search• Generating business leads• Building and maintaining professional relationships Twitter: @sandykora, @drakeintl 10
  11. 11. Finding the Right Tools - LinkedInLinkedIn Checklist: 100% Complete Profile:  Summary / Elevator Pitch  Skills + Specialities  Minimum 3 points per position  Certificates (if applicable) Minimum 2 Recommendations Given at least 1 Recommendation Participate in LinkedIn Groups 2-4 x / week Twitter: @sandykora, @drakeintl 11
  12. 12. Finding the Right Tools2) Facebook:• Community building• Creating an image for your brand• Creating a relationship with your „fans‟• Resource sharing Twitter: @sandykora, @drakeintl 12
  13. 13. Finding the Right Tools - FacebookFacebook Checklist: Use Timeline for Business Professional Bio / Elevator Pitch Contact information (optional) Post relevant content daily Twitter: @sandykora, @drakeintl 13
  14. 14. Finding the Right Tools3) Twitter:• Resource sharing• Building your network• Generating building leads• Establishing yourself as a thought-leader Twitter: @sandykora, @drakeintl 14
  15. 15. Finding the Right Tools - TwitterTwitter Checklist: Tweet minimum 8 times / day Share relevant content Use @mentions, RTs, Favourite Tweets Engage in conversations daily Follow new people daily Link your Twitter to blog, website, LinkedIn or Facebook Twitter: @sandykora, @drakeintl 15
  16. 16. Finding the Right Tools4) Blogs:• Community development• Establishing yourself as a thought-leader• Generating business leads Twitter: @sandykora, @drakeintl 16
  17. 17. Blogging ChecklistBlogging Checklist: Blog on relevant industry news / content Post once/week at least Comment on other blogs Share links in your posts (link building), others will follow Socially share your new posts with your network Twitter: @sandykora, @drakeintl 17
  18. 18. Branding ConsistencyTHE KEY TO A STRONG PERSONAL BRAND ISCONSISTENCY ACROSS: CONTENT IMAGE FREQUENCY Twitter: @sandykora, @drakeintl 18
  19. 19. Branding Consistency• Find content that relates to your industry – Have 3 “go-to” websites/blogs• Use similar bios and images of yourself• Post regularly with no gaps – If you will have gaps, explain why – Let people know when they can expect new content• Provide prompt responses to engagement Twitter: @sandykora, @drakeintl 19
  20. 20. Branding ConsistencyLinkedIn Profile Twitter Profile Angel List Profile Twitter: @sandykora, @drakeintl 20
  21. 21. Branding Consistency Regular posting scheduleRelevant,industry-specificcontent Twitter: @sandykora, @drakeintl 21
  22. 22. Maintenance ToolsPersonal Branding Takes TIME• Hootsuite• Social Sprout• SocialOomph• Twitter Feed Twitter: @sandykora, @drakeintl 22
  23. 23. Maintenance Tools – Setup a Feed Find the RSS Twitter: @sandykora, @drakeintl 23
  24. 24. Maintenance Tools - RSS Feed LinkCOPY AND PASTE THIS LINK INTO YOUR SOCIAL MANAGEMENT PLATFORM Twitter: @sandykora, @drakeintl 24
  25. 25. Maintenance ToolsAdding an RSS in Hootsuite Twitter: @sandykora, @drakeintl 25
  26. 26. WHY BOTHER WITH SELF BRANDING? Twitter: @sandykora, @drakeintl 26
  27. 27. Benefits of Personal BrandingIn 3 months of consistent online branding / networking:• Generated 3 new clients for consulting business• Increased my digital marketing network• Built my credibility• Connected contacts with jobs• Found consultants to hire• Made new friends…• …Which lead to new business opportunities Twitter: @sandykora, @drakeintl 27
  28. 28. Benefits of Personal BrandingStrong personal brands add value to corporations too:• Build publicity and visibility• Increase corporate credibility• Gives the company a “face to the name”• Boost engagement with the company brand• Helps connect the business to top talent Twitter: @sandykora, @drakeintl 28
  29. 29. Rules to Live By 29
  30. 30. Rules to Live By• Know thyself• Always have goals• Content is king• Keep it fresh• Quality vs. quantity• If you don‟t try you will never know• Reassess and review after 3 months• Be Patient Twitter: @sandykora, @drakeintl 30
  31. 31. Drake Mobile 31
  32. 32. Questions Thank You for attending! For questions please contact:Sandy Sykora: @sandykora 32