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Social Media for Career and Business Development #FISConference

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Presented to the 2017 #FISconference on 9 November 2017
More information https://t.co/syJMjcB5Ct

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Social Media for Career and Business Development #FISConference

  1. 1. Social Media For Career and Business Development @SuButcher JustPractising.com Image © Bernie J Mitchell
  2. 2. View these slides: eelsej_ View these slides here: bit.ly/FISsubutcher
  3. 3. john ivar andresen What is your Challenge? What Question do you want to Answer?
  4. 4. john ivar andresen What is your Challenge? What Question do you want to Answer? There are No Stupid Questions
  5. 5. drbeachvacation
  6. 6. Social Media conversationprism.com/
  7. 7. Your advocates speak well of you when you're not there. Nicole Bachmann Golf by Robert Scoble
  8. 8. Andy Wells SIG
  9. 9. Your Public Home Online
  10. 10. The Social Cycle
  11. 11. Social | Media | Search
  12. 12. SpeedOfLife People make Social Media work
  13. 13. SpeedOfLife People make Social Media work •Introductions •Referrals •Warming up Prospects •Out-of-the-Blue Approaches
  14. 14. Who is your Audience? Heather 1.
  15. 15. paulotavio Every day is a learning day Use a platform where you have the highest chance to engage with your audience
  16. 16. The Top 10
  17. 17. Good for: • Finding people • Learning about people • Demonstrating Credibility • Talking to complete strangers Twitter.com Twitter.com/download Linkedin.com mobile.linkedin.com/
  18. 18. How Linkedin Works
  19. 19. 1 2 3
  20. 20. 1 2 3
  21. 21. My UK Network includes* 182 178 70 44 12 Construction Journalists Property Developers Quantity Surveyors Construction MDs Estate Agents *2 degrees away
  22. 22. 1 2 3
  23. 23. 1 2 3
  24. 24. 1 2 3
  25. 25. 1 2 3 3 2 3 3
  26. 26. How Twitter Works
  27. 27. Be Found shubhadeepb 2.
  28. 28. paulotavio More people are watching than you think there are Not everyone engages, the majority seem to watch.
  29. 29. Make Sure your Profile is Visible
  30. 30. Be Found on Google
  31. 31. Edit Your Public Profile
  32. 32. • Profile Pic • Header Pic • Real Name • @UserName • Profile Text (160 char) • Location • URL
  33. 33. Find People paulotavio 3.
  34. 34. paulotavio Engage and subscribe with active and interesting things and people. Don’t aimlessly follow! Actively look for people to follow and engage with – search tools are underused (especially on twitter).
  35. 35. Use Advocates pickledshark
  36. 36. LinkedIn Connect Address Book
  37. 37. Twitter Connect Address Book
  38. 38. X-Ray via Google site:uk.linkedin.com “commercial director” AND “construction” “full profile it's free” “location * Manchester”
  39. 39. Cafemoka Make Yourself Invisible
  40. 40. Settings
  41. 41. Profile Viewing Options: ‘Anonymous Linkedin Member/ Private Mode’
  42. 42. Twitter Profile Search Followerwonk.com/bio Twitter.com/search-advanced
  43. 43. Tweetdeck.Twitter.Com
  44. 44. Have the Conversation Erix 4.
  45. 45. Status Updates
  46. 46. Receiving Updates
  47. 47. Sharing = Engaging
  48. 48. Be Helpful and Ask for Help mattimattila
  49. 49. Do Not Sell Kevin Dooley
  50. 50. paulotavio Project updates are best cleared with your client or your boss first. Don't – Argue, believe everything you read, use bots, be fake.
  51. 51. Join the Conversation! • Search Su Butcher on Linkedin • Find Article About Today • Join the conversation! • Search #FISConference on Twitter • Use the #FISConference hashtag in a tweet • Join the conversation!
  52. 52. Publish Eric Fischer 5.
  53. 53. Demonstrate Expertise
  54. 54. Social Objects Vincent Des Jardins http://gapingvoid.com/so/
  55. 55. Social Objects Vincent Des Jardins http://gapingvoid.com/so/ •Targeted •Useful or Remarkable •Self Contained •Opt-In •Shareable •Free
  56. 56. Everything you write on social media is visible
  57. 57. Other Topics •Time Management •Personal/Professional •Recruiting and Jobhunting •Dealing with Confrontation Image © Bernie J Mitchell
  58. 58. NASAHQphotoImages: Creative Commons @SuButcher Who is Your Audience? Be Found Find People to talk to Have the Conversation Publish Thank You bit.ly/FISsubutcher

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