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Tweeting from events

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My presentation to organizers of the Central Okanagan Volunteer Opportunities Fair in Kelowna, August 29th 2013

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Tweeting from events

  1. 1. TWEETING FROM EVENTS Frithjof Petscheleit August 29, 2013
  2. 2. KCR Okanagan Volunteer Opportunities Fair • Information for visitors • Motivation to come out • Promotion for the event • Involvement of Sponsors • Feature Participants
  3. 3. Set up your Twitter account
  4. 4. What’s the #hashtag?
  5. 5. Where can people see your tweet?
  6. 6. Let’s go
  7. 7. What Twitter account to use? Event / Organization • Unified voice • Only need to follow account • Building a following • How large is the network? • Will you maintain it between events? Your own account • Using existing network • If you talk about the topic more often you will have your interest group following already • Crucial to use the #hashtag
  8. 8. • Make sure you have a clear custom image1 • Make sure you have a bio2 • Turn off sharing to other networks!3 Set up your own Twitter account
  9. 9. Set up your Twitter Profile @yourname – Short – Unique – Try to stay away from Numbers and _ – Branding – Easy to type – Easy to remember
  10. 10. Set up your Twitter Profile • Avatar – Image size 81 x 81 pixel – Clear head shot – Square Logo – Branding – No .gif wiggly pictures – No dogs, kids, trees…… Many people remember you by your Avatar rather than your name! Don’t change too often!
  11. 11. What to Say? • Focus on conversations • @mentions are like email addresses • Listen and learn • Share (RT) • Build relationships
  12. 12. What to tweet? • Pictures • Results • Stories • Impressions • Spectators • Weather…..
  13. 13. Include! • Include @mentions if you can – (google: name, last name twitter) • @mention Sponsors especially if you see their logo • @mention spectators that are tweeting to encourage them to use the #hashtag
  14. 14. What is a #hashtag? • Hashtags create links to pull a topic together • Users can save and follow a #hashtag stream • Only messages with the correct #hashtag appear in the stream • Analytics available
  15. 15. Don’t • Link Facebook and Twitter • Auto – DM! • Only tweet once • Tweet only a link • Send out the same message and link to many
  16. 16. Helpful Tools • Tweetchat
  17. 17. Where can people see the stream?
  18. 18. Summary • Use #hashtag • @mention • Pictures are great! • Don’t forget sponsors and spectators • Have FUN!
  19. 19. QUESTIONS?

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