FACEBOOK & SCOUTS
Facebook, Social Media, and your Cub Scout Pack
Going where the people are
• Email? Filled with spam, not regularly checked
• Postal mail? Expensive – and filled with junk mail
• Website? Hard to set up and manage. People don’t
remember to check
• 95% of Facebook users check in daily
• We spend 3 times as much time on Facebook as on email
• 73% of moms and 68% of dads regularly use Facebook
• Go where the people are already.
How to Facebook as a Pack?
• Social Media Guidelines from the BSA:
Have 2-deep leadership running the page
Turn off ‘messaging’
No names – no image tagging of parents or kids, even by
Must be monitored
Talk about your Pack
here. When was it
founded? When do you
meet? Do you have an
The BSA requires
disclaimers to be placed
in the General
Information, see the
Be sure to have a
(Cubmaster) and email
• 851x315 image
• Should reflect
based on theme
• Should stay relatively constant – this is your brand logo
• Represents your Pack in many places on Facebook
Setting up the Page
• Turn off messaging. No private messages.
• Publish some content – welcome message, news, about.
• ‘Like’ some pages from your page. HOAC, Cub Scouts,
Boy Scouts, Camp Naish, other Packs.
Do you have photos from past events? Make albums!
Photos on Facebook
• Photos are great – and get the most response!
• Photos must conform to the Scout Law and Youth
• One rule – no names, no ‘tagging’ people.
Turn off in Settings.
More content on Facebook
• You can post photos, stories, videos and short quips to
• Several posts a week work better than one big monthly
• Keep your page on peoples newsfeed with regular
• Users can post to your page too – monitor daily for
inappropriate content. Remove content that does not
conform to the Scout Oath and Law.
Promote your Page!
• Add the URL to your emails, webpage, handouts and
Invite all your parents to like the page by email.
Use the page regularly.
Post relevant fun content supporting the scouts, activities
Use it to thank your volunteers.
Advanced: Managing ‘Likes’
• Some folks will ‘like’ the page
for less than honorable
People who like your page
will see all the content,
photos and more in their
If they have no connection to
the pack, ask them why they
liked the page
Problems? Click the ‘X’!
• You can use Facebook to manage public events – Pack
Meetings, Blue and Gold, Pinewood Derby and more.
• Events show on
• They allow guests to
• Photos can be
posted to events
• And guests can
check in to the
Advanced: User Management
• Edit page – Manage Admin Roles
• Manager – has full control of the page.
• Content Creator – Everything but manage
• Moderator – responds to and can delete comments
• BSA Rules require two admins, at least one Youth
In Page Info, set your
A day or so later, try to
‘check in’ there to claim the
Adds ‘checkins’ on
Facebook, and a Map!
Advanced: Scheduling Posts
• You can schedule posts six months in advance!
• Camp reminders, event news and more,
• Click the ‘clock’
below the post to set a date and time
• Review all scheduled posts in the ‘Activity Log’
Advanced: Managing the Negative
• Social media takes a thick skin. Negative conversations
are happening already, but now you have a voice in the
conversation. Don’t delete negative comments unless
they violate the terms laid out in the BSA Social Media
• Be prepared to respond to negative or inaccurate posts if
response is warranted. Some negative comments do not
require a response, while others should be taken
seriously and addressed.
• Be Scout Like. Display the Scouting Values