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Social media quick start

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Social Media Quick Start
with DJ Chuang

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top social networks

•   Facebook    • Tumblr /
                  WordPress
•   Twitter
•   Pinterest   • YouTube
•   Goog...

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monthly unique visitors (in millions) 2012
  YouTube                                    800

 Facebook                    ...

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Social media quick start

  1. 1. Social Media Quick Start with DJ Chuang
  2. 2. top social networks • Facebook • Tumblr / WordPress • Twitter • Pinterest • YouTube • Google+ • Instagram
  3. 3. monthly unique visitors (in millions) 2012 YouTube 800 Facebook 750 WordPress 329 Twitter 250 LinkedIn 110 Google+ 65 Tumblr 33 Pinterest 17.8 10.2 Instagram
  4. 4. what is social media all about ?
  5. 5. what is social media all about ? • people • sharing content: text, image, video • having conversations
  6. 6. [twi%er]  #nwlc12    [txt]  949-­‐243-­‐7260 where do you start ? • where the people are • how you communicate best? • “own, don’t rent” = web presence are fish where the fish • “fish where the fish are” = be social
  7. 7. where do you start ? • go where the people are • in your church • outside your church: in your community & in the world
  8. 8. how much time ? • average Facebook user = 17.94 minutes/ day • average YouTube user = 9.58 minutes/day • average visit on Twitter = 5.83 minutes/day • average time on Pinterest = 14.2 minutes
  9. 9. how much time ? • everyone has 24 hours a day • we make time for what’s important • how will you manage it? where will you use it?
  10. 10. on using social media • strategic • scheduled • spontaneous
  11. 11. the clock is ticking 95% of all activity on a Facebook post in 22 hours 92% of RTs and 97% of @ mentions on Twitter in the first hour
  12. 12. what do you say ? • quotes & thoughts • links to articles, photos, audios, videos • questions & answers • reply to @ mentions, thank for RTs • search for #hashtag to join conversations on Twitter
  13. 13. where does your content live ? • how you communicate best? • 3 kinds of media: owned, paid, earned • “own, don’t rent” • establish your web presence • start with 1 before you go to 2
  14. 14. creating & curating content • focus on a few topics • at least 1x per week • invite comments • share your new post • let your passion come through GO
  15. 15. connect DJ  Chuang  <djchuang.com> [email]  djchuang@gmail.com [phone]  949-­‐243-­‐7260 [twi%er]  @djchuang facebook.com/djchuang

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