This deck was created to help educate my team on 1) What Twitter Is 2) Why It's Important and 3) How To Get Started. This is a great way to introduce Twitter into your business and to see the relevancy.
“Did you hear
“I am so Twittering
What is “Twitter” and
what the heck is a
What is Twitter?
Why is it important?
How do you get started?
Where Twitter may be in your future?
10 Million Users
1,382% year-over-year growth (Facebook was 228%)
Ranked as the 3rd most used social network
Twitter traffic surpassed NY Times
Majority = 35 years old or older
45-54 year olds are the top demographics
25-34 year olds are closely behind
Worldwide platform and growing
So what is it?
Watch and Learn!
Plain English Video *(Please note this was not available on MSN Soapbox)
Twitter is a free social networking and micro-blogging
service that enables its users to send and read other users'
updates known as tweets. Tweets are text-based posts of
up to 140 characters in length which are displayed on the
user's profile page and delivered to other users who have
subscribed to them (known as followers).
Why do people love it?
Let’s find out!
“Why I Love Twitter”
Two Main Points:
Listening – People want to feel heard.
Relationship building – People want the
Ability for immediate feedback
Gain insights in real time
Trends, sentiments, influentials
Monitor trends & sentiments for
Putting a face to a brand
Instant access to smart people and
Build rapport with your audience by trust and
Building your brand up! Opportunity to share
Sales and Support
Updates on promotions
Answer questions non-FTE’s cannot or find the right person
Easy – go to www.twitter.com
Pick a username
Fill out the info so people know what to expect from you.
This is a mini bio.
Now you are ready to send your first “Tweet”
Find people to follow by adding friends or by searching your
Listen and find who want to follow
Posting a message to Twitter
When you are reposting a message that someone already
posted. It is giving props to the author and content provided.
The command which allows replies to be sent.
@ + name*
You choose to receive someone’s updates.
People who choose to receive your updates. (You do not need
to “accept” like Facebook)
Private message sent between two people (not shown in your
Preventing someone from reading your updates
A public area to save your favorite tweets
Too many people are tweeting!
The # next to a word allows for conversations to be tracked
A face-to-face gather of those who tweet
Condensed URL that can be tracked.
Understand community “norms”
Quality vs. Quantity
Say “hello” - Engage
Be a resource
It’s not a popularity contest – share & listen
Don’t be a marketing brochure
Tools to help get started:
Tweet Deck* – Group your followings & search
Twitseeker* – Search for people to follow based
on your search terms
Twitter Search* – See what conversations are
happening now on your topic.
Bit.ly+* - Track the amount of clicks on a link
(copy in the bit.ly and add a “+” sign)
There are over 400 desktop applications and tools for
Twitter – experiment and see what works for you!
Use on your own to find other co-workers
Listen and learn