Twitter & Business

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This deck was created to help educate my team on 1) What Twitter Is 2) Why It's Important and 3) How To Get Started. This is a great way to introduce Twitter into your business and to see the relevancy.

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Twitter & Business

  1. 1. Christen Anderson @chrander
  2. 2. “Did you hear “Today I Oprah is had 130 “I am so Twittering new joining that!” followers Twitter? after my post!”
  3. 3. What is “Twitter” and what the heck is a “Tweet”!?
  4. 4.  What is Twitter?  Why is it important?  How do you get started?  Where Twitter may be in your future?
  5. 5.  10 Million Users 1,382% year-over-year growth (Facebook was 228%)   Ranked as the 3rd most used social network  Twitter traffic surpassed NY Times  Majority = 35 years old or older 45-54 year olds are the top demographics  25-34 year olds are closely behind   Worldwide platform and growing rapidly internationally
  6. 6.  So what is it? Watch and Learn!  Plain English Video *(Please note this was not available on MSN Soapbox)   Twitter is a free social networking and micro-blogging  service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).
  7. 7. Companies Celebrities
  8. 8. Microsoft •MVP Program •Partner Team •Office Live •Windows •Just to name a few…
  9. 9. Customers
  10. 10. Competitors & Partners
  11. 11.  Why do people love it? Let’s find out!  “Why I Love Twitter”   Two Main Points: Listening – People want to feel heard.  Relationship building – People want the  connection.
  12. 12.  Listen Ability for immediate feedback  Customer’s perspective  Gain insights in real time  Trends, sentiments, influentials  Monitor trends & sentiments for  competitors
  13. 13.  Relationship building Putting a face to a brand  Instant access to smart people and  your audience Build rapport with your audience by trust and  loyalty Building your brand up! Opportunity to share  quality content Sales and Support  Updates on promotions  Answer questions non-FTE’s cannot or find the right person  that can
  14. 14. Easy – go to www.twitter.com  Pick a username  Fill out the info so people know what to expect from you.  This is a mini bio. That’s it!  Now you are ready to send your first “Tweet”  Then…  Find people to follow by adding friends or by searching your  interests  Listen and find who want to follow  Update
  15. 15. Term Description Posting a message to Twitter Tweet When you are reposting a message that someone already Retweet (rt)* posted. It is giving props to the author and content provided. The command which allows replies to be sent. @ + name* You choose to receive someone’s updates. Following People who choose to receive your updates. (You do not need Followers to “accept” like Facebook) Private message sent between two people (not shown in your Direct Message public profile) Preventing someone from reading your updates Block A public area to save your favorite tweets Favorites Too many people are tweeting! Fail Whale The # next to a word allows for conversations to be tracked Hashtag* and grouped. A face-to-face gather of those who tweet Tweetup Condensed URL that can be tracked. Bit.ly*
  16. 16.  Understand community “norms”  Quality vs. Quantity  Say “hello” - Engage  Be a resource  Promote others  Be respectful  It’s not a popularity contest – share & listen  Don’t be a marketing brochure
  17. 17.  Tools to help get started: Tweet Deck* – Group your followings & search  Twitseeker* – Search for people to follow based  on your search terms Twitter Search* – See what conversations are  happening now on your topic. Bit.ly+* - Track the amount of clicks on a link  (copy in the bit.ly and add a “+” sign)  There are over 400 desktop applications and tools for  Twitter – experiment and see what works for you!
  18. 18.  Work Menu  Internal  Yammer*  Use on your own to find other co-workers  Listen and learn   Personal Friends/family  Personal interests 
  19. 19.  Compete.com  Wikipedia.com  Forrester Research  comScore research  Twitter  Slideshare
  20. 20.  comScore Media Metrix Age of users 
  21. 21.  Dell Outlet Example
  22. 22.  ITPros and Microsoft on Twitter – Link to article http://www.mediapost.com/publications/?fa=Art  icles.showArticle&art_aid=104730
  23. 23.  Helpful Links Twitter – www.twitter.com  Twitter Search - http://search.twitter.com/  Yammer – www.yammer.com (Microsoft internal  “Twitter like” site) Twitseeker – http://twitseeker.com/   Other Tools Retweetist  Twitalyzer  Twittercounter 

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