The document discusses an Atomic Reach chat about how Facebook's algorithm determines news feed visibility and engagement. It emphasizes that overly promotional content, clickbait, and like-baiting negatively impact post reach, while affinity, multimedia content, and trending topics enhance visibility. The general takeaway is that Facebook aims to show users what they find interesting based on their interactions and connections.

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January 12, 2015
Decoding The Facebook
News Feed
How does Facebook decide what
to show in a News Feed?
What shouldn’t you post on Facebook
if you want more engagement?
What are some factors that increase
visibility on Facebook?
How can affinity impact the
visibility of a post?
@courtneyseiter@Atomic_reach
special guest:Hosted By:
Courtney Seiter @courtneyseiter
Facebook uses a complex algorithm to make sense of the huge number of posts
that could come any user’s way #atomicchat
Courtney Seiter @courtneyseiter
Great question! Facebook has come right out and said “overly promotional” posts
will be hindered in reach. #atomicchat
Clickbait is also frowned upon. Those are the “you won’t believe what happens”
type headlines you’ve likely seen. #atomicchat
And Facebook doesn’t like like-baiting, the “Share if you X, like if you Y” type post
that drives engagement artificially. #atomicchat
Wakefly @wakefly
Visual content, trending topics, and well-timed updates. Trending is HUGE now.
#atomicchat
Courtney Seiter @courtneyseiter
Affinity is basically how much of a connection you, the user, has with a
particular page #atomicchat
If you and your friends all like the page, you’re more likely to see its content
#atomicchat
If you interact, share and like the page’s content often, you’re going to see more
of it #atomicchat
Basically Facebook wants to learn from each user what is most interesting to
them and give them more of it #atomicchat
Brian Blatnicki @BrianBlatnicki
Feeds are influenced by your connections and activity on FB. #AtomicChat
Ira Haberman @irahaberman
I know from my days of managing huge FB pages, that “talking about this”
influences your post in a big way. It’s about audience #atomicchat
Wakefly @wakefly
Facebook favors multimedia. Links, photos, and especially videos. The autoplay
update has probably increased engagement #atomicchat
Patricia Malaver @Pat_Malaver
Seems all social channels want real, quality rich content
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