This week we connected with @courtneyseiter to chat about effectively using the Facebook news feed. Also featuring contributions from @BrianBlatnicki, @wakefly and @irahaberman, @Pat_Malaver.

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January 12, 2015
Decoding The Facebook
News Feed
How does Facebook decide what
to show in a News Feed?
What shouldn’t you post on Facebook
if you want more engagement?
What are some factors that increase
visibility on Facebook?
How can affinity impact the
visibility of a post?
@courtneyseiter@Atomic_reach
special guest:Hosted By:
Courtney Seiter @courtneyseiter
Facebook uses a complex algorithm to make sense of the huge number of posts
that could come any user’s way #atomicchat
Courtney Seiter @courtneyseiter
Great question! Facebook has come right out and said “overly promotional” posts
will be hindered in reach. #atomicchat
Clickbait is also frowned upon. Those are the “you won’t believe what happens”
type headlines you’ve likely seen. #atomicchat
And Facebook doesn’t like like-baiting, the “Share if you X, like if you Y” type post
that drives engagement artificially. #atomicchat
Wakefly @wakefly
Visual content, trending topics, and well-timed updates. Trending is HUGE now.
#atomicchat
Courtney Seiter @courtneyseiter
Affinity is basically how much of a connection you, the user, has with a
particular page #atomicchat
If you and your friends all like the page, you’re more likely to see its content
#atomicchat
If you interact, share and like the page’s content often, you’re going to see more
of it #atomicchat
Basically Facebook wants to learn from each user what is most interesting to
them and give them more of it #atomicchat
Brian Blatnicki @BrianBlatnicki
Feeds are influenced by your connections and activity on FB. #AtomicChat
Ira Haberman @irahaberman
I know from my days of managing huge FB pages, that “talking about this”
influences your post in a big way. It’s about audience #atomicchat
Wakefly @wakefly
Facebook favors multimedia. Links, photos, and especially videos. The autoplay
update has probably increased engagement #atomicchat
Patricia Malaver @Pat_Malaver
Seems all social channels want real, quality rich content
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