FutureZoneSummit gamification keynote
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Slides from Pete Jenkins' Keynote on gamification at the FutureZoneSummit in Cologne, Germany (June 2017). Introduction to gamification, gamified CRM case study and an overview of delivering successful gamification projects.
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FutureZoneSummit gamification keynote
- 1. Gamification: How to Use Game Design Concepts and Techniques to Achieve Meaningful Results Pete Jenkins – June 2017
- 2. © GAMIFICATION+ LTD 2015 2 Founder – GAMIFICATION+ LTD Entrepreneur in Residence at University of Brighton Chair – International Gamification Confederation (GamFed) Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment) Organiser of Brighton Gamification Meetup Ambassador forWorthing & Adur and Brighton & Hove Chambers of Commerce
- 4. Gamification refers to the use of game mechanics in non-gaming contexts
- 5. • 3.12 million drivers through the radar zones • 40 per cent of speeding drivers slowed to below the speed limit • Speeding vehicles passing the signs have reduced their speed by an average of 9.6km/h • average reduction in speed for all vehicles passing the speed warning signs has been 5.4km/h • Budget AUS$854,000 for 26 signs Brisbane City Council – Emotive Feedback
- 6. Activision spent 6 years and how much money developing and launching the game Destiny? A. £31,000,000 B. £105,000,000 C. £310,000,000
- 7. How much did Destiny make in sales on the first day? A. £50,000,000 B. £500,000,000 C. £900,000,000
- 8. Activision Blizzard’s players racked up how many hours of play time in 3rd Quarter 2016? A. 100 million B. 1 billion C. 10 billion
- 12. Three key drivers Mastery Purpose Autonomy Daniel Pink - Drive
- 14. Points Resources Boss fights Game components Content unlocking Badges Levels Progression Collections Achievements Social graph Leaderboards Teams Combat Virtual goods Quests Virtual currency Avatars Gifting
- 16. AESTHETICS
- 19. BADGES © GAMIFICATION+ LTD 2015 19
- 20. LEVELS © GAMIFICATION+ LTD 2015 20
- 21. COINS © GAMIFICATION+ LTD 2015 21
- 22. VIRTUAL GOODS © GAMIFICATION+ LTD 2015 22
- 23. COLLECTIONS © GAMIFICATION+ LTD 2015 23
- 24. INCENTIVES
- 25. LEADERBOARD
- 26. POINTS & SKILLS
- 27. GAME DASHBOARD
- 28. ACTIVITY FEED
- 29. WHAT’S GOING ON FEED
- 30. MISSIONS
- 31. TOP 10 USERS Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564
- 32. TOP USER Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564
- 33. LEAD BY EXAMPLE Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564
- 34. BADGES Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564
- 35. COINS Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564
- 48. GamificationTip Game players are already found throughout our businesses. Notice, value and reward game thinking Use their creative and strategic thinking and embed games into your culture.
- 49. https://www.superbetter.com Please attempt: • Bad Guys – • The Sticky Chair • Power Ups - • HugYourself • HumanTag
- 50. Thank you for playing. Today we’ve looked at: • Neuroscience & psychology • Game components • Gamified CRMs • Strategies for successful gamification So, any questions? pete.jenkins@gamificationplus.uk https://gamificationplus.uk @gamifiplus @petejenkins