Slides from Pete Jenkins' Keynote on gamification at the FutureZoneSummit in Cologne, Germany (June 2017). Introduction to gamification, gamified CRM case study and an overview of delivering successful gamification projects.
Gamification refers to the use of game
mechanics in non-gaming contexts
• 3.12 million drivers through the
• 40 per cent of speeding drivers
slowed to below the speed limit
• Speeding vehicles passing the
signs have reduced their speed
by an average of 9.6km/h
• average reduction in speed for all
vehicles passing the speed
warning signs has been 5.4km/h
• Budget AUS$854,000 for 26
Brisbane City Council – Emotive Feedback
Activision spent 6 years and how much money developing
and launching the game Destiny?
How much did Destiny make in sales on the first
Activision Blizzard’s players racked up how many
hours of play time in 3rd Quarter 2016?
A. 100 million
B. 1 billion
C. 10 billion