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Webcast: How To Accelerate Your Product Management Career


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Thanks everyone who participated in this webcast from The Association of International Product Marketing and Management (AIPMM).

Product Management can be a great career for moving up the ladder in the corporate world. Whether you want to become a Product Line Manager, Director, Vice President of Product Management or you have higher ambitions and want to become a General Manager or CEO, it can be an excellent way to get there fast. But in order to advance you need a strategy.

If you aren't progressing as fast as you would like in Product Management, ask yourself these questions:

- Would you like to learn how to differentiate yourself to move up faster through training, certifications and other methods?
- Do you ever wonder why some product managers seem to get promoted and advance much faster than others?
- Are you interested in learning strategies and tactics you can use to speed up the advancement of your own career?

In this session, Brian Lawley will share the different ways he has seen product managers successfully accelerate their careers during his twenty-five year career in product management.

About the Speaker
Brian Lawley is the CEO and Founder of the 280 Group, the world's leading Product Management Consulting and training firm. He is the author five best-selling Product Management books, The Phenomenal Product Manager, Expert Product Management, 42 Rules of Product Management, 42 Rules of Product Marketing and Optimal Product Process and is the former President of the Silicon Valley Product Management Association. He was awarded the Association of International Product Marketing Management award for Thought Leadership in Product Management, and has been featured on World Business Review, the Silicon Valley Business Report. Brian's career spans over 25 years in Product Management, including having defined and launched over 50 products.

The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.


Upcoming Webinars:

Published in: Technology, Business

Webcast: How To Accelerate Your Product Management Career

  1. 1. © AIPMM 2013 www.aipmm.comAIPMM Webinar
  2. 2. © AIPMM 2013
  3. 3. © AIPMM 2013 www.aipmm.comFounded 1998World’s largest professional association for productmanagement, product marketing and brand managementProvides professional development and certification• Certified Product Manager• Certified Product Marketing Manager• Agile Certified Product Manager• Certified Innovation Leader
  4. 4. © AIPMM 2013 www.aipmm.comAIPMM CertificationsAIPMM offers globally recognized certifications:• Certified Product Manager (CPM®)• Certified Product Marketing Manager (CPMM®)• Agile Certified Product Manager (ACPM®)• Certified Innovation Leader (CIL®)• Certified Brand Manager (CBM®)
  5. 5. © AIPMM 2013• One copy of five eBooks• Product Management LifeCycle Toolkit™Participate and Win!
  6. 6. © AIPMM 2013 www.aipmm.comAIPMM: @AIPMM280 Group: @the280GroupTweet!
  7. 7. © AIPMM 2013 www.aipmm.comToday’s SpeakerModerator:Hector Del Castillo, AIPMMPresenter:Brian LawleyCEO & Founder,280
  8. 8. © AIPMM 2013 www.aipmm.comFEATURED PRESENTATION
  9. 9. ©2008 280 Group LLC9How to Accelerate YourProduct Management CareerBrian LawleyCEO & Founder 280 Group, LLCOptimal Product Management™
  10. 10. ©2008 280 Group LLC10
  11. 11. ©2008 280 Group LLCAgenda• Background• 18 Tips for Career Acceleration• Creating Your Plan• Q&A• Giveaways• Product Management LifeCycle Toolkit™• One copy of each ebook11
  12. 12. ©2008 280 Group LLCCareer GoalsWhere are you now?Short termLong term1/3/5/10 ParagraphBE SPECIFIC12
  13. 13. ©2008 280 Group LLCWho is the Worst PM You Know?13
  14. 14. ©2008 280 Group LLCWho is the Best PM You Know?14
  15. 15. ©2008 280 Group LLCWhat’s the Difference?15
  16. 16. ©2008 280 Group LLC16ProductivityAttitudeWhere Are You?Leadership!
  17. 17. ©2008 280 Group LLCProductivity = Deliverables• Strategic plans• High-impact projects• Critical tasks• Important deadlines17NOT your day to day work
  18. 18. ©2008 280 Group LLCGet Productive- Master Email- Master Outlook- Work From One To-do List- Prioritize Using a System- Master Meetings- Dont Reinvent the Wheel- Use & Master Great Tools- Learn to be Politely Rude- Stick to a Routine- Get Help18
  19. 19. ©2008 280 Group LLCGet a MentorBossExecutiveSenior PeerPaid coach19
  20. 20. ©2008 280 Group LLCBe the bearer quickly of bad newsMake boss awareReassuranceSolutions20
  21. 21. ©2008 280 Group LLCKeep Careful CompanyNetwork upRise with the starsLong-termAvoid negative people21
  22. 22. ©2008 280 Group LLCBecome an ExpertYour MarketProduct ManagementProduct MarketingTrainingBooks/Newsletters/Blogs22
  23. 23. ©2008 280 Group LLCBeef up your resume and buildyour brandVolunteerTrainingCertification(s)Internal opportunities to lead23
  24. 24. ©2008 280 Group LLCBe the kind of employee you wantto manageBe the solution, not the problemWeekly updateTake things off her plate24
  25. 25. ©2008 280 Group LLCAlways give the team the creditTrue leadershipTake the blameDon’t worry25
  26. 26. ©2008 280 Group LLCChoose the right job, boss &companyGrowing business & segmentBoss on your sideRapidly growing26
  27. 27. ©2008 280 Group LLCBecome an excellentcommunicatorBe conciseSpeakingWritingTone & Message27
  28. 28. ©2008 280 Group LLCHire only those who canovertake youYour brand = your teamMentors pull, teams pushLoyalty28
  29. 29. ©2008 280 Group LLCTruly care about peopleDo many favorsYou WILL work with them againNEVER gossip29
  30. 30. ©2008 280 Group LLCAlways be ProfessionalDon’t make issues personalGet perspective before communicatingPractice active listening30
  31. 31. ©2008 280 Group LLCThe Last Thing You DoYou are remembered by…Make it stellarLeave with class31
  32. 32. ©2008 280 Group LLCDon’t stay too longJadedInvisible ceilingLife is too short32
  33. 33. ©2008 280 Group LLCDon’t sit on the fenceHeadhuntersThe grass is always greenerRuining your reputationWasting time33
  34. 34. ©2008 280 Group LLC34
  35. 35. ©2008 280 Group LLCBuild your network!PMAsOther divisions/groupsOther companiesLinkedIn & GroupsSecurity35
  36. 36. ©2008 280 Group LLCKnow what you are good atHire/recruit others to complementDo what you likeManage your team36
  37. 37. ©2008 280 Group LLCMake yourself look smartDon’t reinvent the wheelLeverage resourcesGet help/
  38. 38. ©2008 280 Group LLCYour plan• Clearly stated specific goals 1/3/5/10• Actions to get you there– Mentor(s)– Key relationships– Market expertise– PM skill set/training– Communication– Network– Next job– Personal brand38
  39. 39. © AIPMM 2013 www.aipmm.comQ&AModerator:Hector Del Castillo, AIPMMPresenter:Brian LawleyCEO & Founder,280
  40. 40. ©2008 280 Group LLC280 Group Solutions• Training• Certification• Assessments• Consulting• Contractors• Templates, Toolkits, PM Office• 280 Group Press Book Series41We can help you become an amazing Product Manager!
  41. 41. ©2008 280 Group LLC280 Group Resources• Free templates and white papers– 8 white papers– 12 templates• PM Job listing sites• 280 Group Product Management 2.0 Newsletter• 280 LinkedIn Group• Optimal Product Management Blog• Books• PMA listings42Go to in the “Resources” section.
  42. 42. ©2008 280 Group LLCSummary• Background• 18 Tips for Career Acceleration• Creating Your Plan• Q&A• Giveaways• Product Management LifeCycle Toolkit™• One copy of each ebook43
  43. 43. ©2008 280 Group LLCBrian LawleyCEO, 280 Group LLCcontact@280group.comwww.280group.com408-834-7518Optimal Product Management™
  44. 44. © AIPMM 2013 www.aipmm.comUpcoming CoursesCourse & Location Dates Days TimeACPM® Certification Prep Course & ExamTeqcorner, McLean, VA July 22, 2013 M 8:30 am – 5 pmCPM® Certification Prep Course & ExamTeqcorner, McLean, VA July 23-24, 2013 T, W 8:30 am – 5 pmCPMM® Certification Prep Course & ExamTeqcorner, McLean, VA July 25-26, 2013 Th, F 8:30 am – 5 pmContact Cynthia Petti, for more information. Additionalcertification prep courses are available in Austin, San Jose, Seattle, and London.
  45. 45. © AIPMM 2013 www.aipmm.comUpcoming CoursesCourse & Location Dates TimeCIL® Certification Prep Course & ExamAthens, Greece Oct 10-11, 2013 9 am – 6 pmCPM® Certification Prep Course & ExamAmman, JordanSingaporeJun 17-18, 2013Jun 24-26, 20138 am – 5pm8 am – 5 pmCPMM® Certification Prep Course & ExamAmman, Jordan Jun 19-20, 2013 8 am – 5 pmFollow the links provided to get more information regarding these courses.
  46. 46. © AIPMM 2013 www.aipmm.comFor More Information About• AIPMM membership benefits• Certification courses near you• How to prepare to take a certification examHector Del Castillo, CPM, CPMMSenior Product Innovation
  47. 47. © AIPMM 2013 www.aipmm.comPlease Join Us Again!AIPMM Webinar Series:How to Develop a Deep Understanding of Your Target Markets, Friday, Jun 21st, 12 pm ETThe 2013 Global Study of Product Team Performance, Friday, Jun 28th, 12 pm ET Product Management Talk: Informed!Newsletter: