This presentation provides an overview of Raymond Ltd, an Indian textile company established in 1925. It discusses Raymond's key milestones such as being the first to blend polyester and wool in 1958. The presentation covers Raymond's vision, mission, product portfolio including brands like Raymond, Park Avenue, and Color Plus. It analyzes Raymond's financial performance from FY2016-2020 and discusses competitors like Arvind Ltd, Louis Philippe and Blackberry. In conclusion, a SWOT analysis is presented which identifies strengths such as a popular brand tagline and extensive retail network, as well as weaknesses like low global penetration.
1. Presentation on
Name of the Student:
USN: 4GM2OBA
Course Name: Technology and Operational Strategy
Course Code: 20MBA302
Submitted to: Dr. Gururaj Phatak. Course Coordinator.
Date : /01/2022
Mention Your Topic Here
Srishyla Educational Trust® Bheemasamudra
GM INSTITUTE OF TECHNOLOGY. DAVANGERE.
DEPARTMENT OF STUDIES IN MANAGEMENT
(Approved by AICTE, New Delhi. Affiliated to Visvesvaraya Technological University, Belagavi. VTU Approved Research Center)
2.
3. Agenda
• Introduction
• Important Milestones
• Promoters
• Vision and Mission
• Product and Service Profile
• Segmentation, Positioning and Targeting
• Present Market Share
• Competitors
• SWOT Analysis
4. Introduction
• YEAR OF ESTABLISHMENT - 1925
• FOUNDER – AJ Raymond
• TYPE - Public company
• REVENUE – 65 Billion
• HEADQUARTERS – Mumbai
• KEY PEOPLE – SANJAI BEHL(CEO)
• Gautam Singhania, Chairman & Managing Director
5. MILESTONE
• 1925- Woolen mill around Thane creek
• 1958- Raymond became the first company to blend
polyester with wool and introduced ‘Terool’
• 1980- Vijaypath Singania took over
• 2000- Mr. Goutham Hari Singhania entered
• 2005- Achieved historical milestone
• 2007- Entered to joint venture with GAS in India
• 2009- Super 240s fabrics launched - world record
• 2011- 600th retail shop outlet
• 2016 -signed definitive MoU with KVIC (Khadi and
Village Industries Commission) to produce and
promote Khadi as a fashion fabric
• 2017- ranked in OCBJ top list of private companies
6. Promoters
Holder’s Name No Of Shares % Share Holding
Promoters 32099471 48.22%
Foreign Institutions 4249879 6.38%
N. Banks Mutual Funds 1768681 2.66%
Others 4147943 6.23%
General Public 23103904 34.70%
Financial Institutions 1134413 1.70%
GDR 69440 0.10%
7. Vision & mission
Vision:
We work proactively to accomplish this through dedication capability
integrity and teambuilding. We continually develop and strengthen
these qualities by investing in our people.
Mission:
Mission is to become the preferred specialty contractor in each market
areas while enhancing our employees quality of life and achieving
consistent operating profits that exceeds industry standards. We Build
relationship with customers by providing solutions to their challenges.
8. YEAR BRAND SERVICE
1925 Raymond Raymond Aviation
1996
1986 Park Avenue Raymond realty
1996 Denim 2018-19
1999 Parx
2002 Color Plus
2006 Zapp
2007 Notting Hill
2020 Pp kit [vira safe]
PRODUCT PROFILE
11. SWOT
Strength
POPULAR TAGLINE the complete man
PRODUCT LINE EXTENSION
Owns around 1500 stores across cities
in India
Owns 39 stores in 15 cities across
middle east, Saudi Arabia, srilanka
Shop retail chain occupies more than
1.8 million sq. buildup area
12. WEAKNESS
Low global penetration
Over dependence on Indian market
OPPORTUNITIES
Increasing disposable income
GLOBAL EXPANSION
THREATS
Intense Competition
The abundance of counterfeit
SWOT Cont.