Social Media Products

2. Contents
Mind maps Slide 3,4 and 5
Hype - Purpose Slide 6
Content Slide 7
Moodboard Slide 8
Target Audience Slide 9 and 10
Format and Style Slide 11
Logo Slide 12
Hand-Drawn Drafts Slide 13
Graphic Layouts Slide 14
Competitors Slide 15
Slogan and Convergence Slide 16
Harmony - Purpose Slide 17
Content Slide 18
Moodboard Slide 19
Target Audience Slide 20, 21 and 22
Format and Style Slide 23
Logo Slide 24
Hand-Drawn Drafts (Mock ups) Slide 25
Graphic Layouts (Mockups)) Slide 26
Competitors Slide 27
Slogan and Convergence Slide 28
Copyright Slide 29
Photoshop Products App Slide 30
Photoshop Products Website Slide 31 and 32
Set-by-set - Photoshop Slide 33 to 48
Conclusion Slide 49

3. Social
Media
Ideas
Features
1. Scroll through feed
2. Access profile
3. Check likes and comments
4. Explore/ Discover
Target Audience
1. Good range
2. Both genders/ Specific gender
3. What the target audience interests
are
4. Available for a large audience
(simple to use the website)
Homepage Features
1. Easy access
2. View other people’s stories
3. Profile
4. Sign in/ out
5. Home button
6. Explore/Discover
Colour Scheme
1. Pink, Purple and Blue
2. Orange, Yellow and White
3. Grey, White and Black
4. Red and White
5. Red and Black and Gradient
Convergence
1. Post and View photos and
videos
2. Tagging/ Hashtags
3. Connection to other social media
links
4. App available on Android or IOS
Slogan
1. Short
2. Catchy/ Memorable
3. Anchoring
4. Bold/ Statement
Competitors
1. Twitter
2. Skype
3. Instagram
4. Facebook
5. Snapchat
6. Musical.ly
Names
1. Live
2. Social Share
3. The Watering Hole
4. Hype
5. Connect
6. Speed
7. Harmony

4. Social
Media
Ideas
“Hype”
Features
● Toolbar: Access profile, setting and
explore
● Search bar: Search and add people
● Stories: Icon of their profile picture
and can view their posts
Target Audience
● Good and reasonable age range
● Compatible and entertain both
genders
● Eye-catching and easy for them to
use
● Ages: 14 to 34
Homepage Features
● Scroll through feed of people you
follow
● Icons to sign in/ out or add another
account
● Image icon of profile picture to
access profile
Colour Scheme
● Red and White
● Orange, Yellow and White
Convergence
● Post videos and images
● Video chat/ Live stream
● Available on any mobile device
● Download free on the app store
Slogan
● “Like Skype but with a H”
● Say Hello to a new form of video
chatting”
● “See yourself through the
camera”
Competitors
● Facebook - Clear and organised
layout
● Instagram - Look through posts
and videos, view stories
● Skype - Facetime and Video Chat

5. Social
Media
Ideas
“Harmony”
Features
● See other people’s posts
● Post images and videos with filters
or stickers
● Direct messaging
Target Audience
● Both genders
● All ages
● Easy and entertaining
Homepage Features
● Look through social feed
● Toolbar/ Sidebar: Search and add,
view who commented and liked
your posts
● Settings
Colour Scheme
● Red, Black and Gradient
● Orange, Grey and Red
Convergence
● Direct messaging
● Upload photos and videos
● Free download
● Wifi or Mobile Data only
● Songs are NOT Copyright
Slogan
● “We are the notes, the
community is the music”
● “Like an orchestra where every
person is unique
● “Music speaks what cannot be
heard”
Competitors
● Facebook - View, like and
comment directly under posts
● Snapchat - Try filters and stickers
with your posts
● Musical.ly - Lip Syncing app

6. Hype - Purpose
Communication and interaction between friends and family over a desktop of pc screen. The
idea of video chatting a family member and scrolling through feed or watching the same
video together can suggest a close relationship if this is a long distance video chat, the idea
of video chatting while socialising through looking through the same photos or videos can
reduce separation anxiety or help long distance relationships, friendships or families.
The idea behind the social networking website of ‘Hype’ is a form of communication
between people in different locations/ countries to appear like they were together in real time
rather than replying to messages at different times. The purpose of ‘Hype’ is suggest a fun
and entertaining interaction between people as the ideas gained from ‘Skype’ would be
more than looking at a camera screen and nothing else; overall, the purpose of ‘Hype’
serves as a multi-purpose website where you can chat with someone and explore your
social feed, although this not to draw the consumer away from the video chat but provide a
sense of enlightenment when communicating. Finally, the main purpose for this social media
product is to allow the chance for users to interact with each other and make new friends,
since the internet has improved and is expanding its knowledge.

7. Hype - Content
The content would need to be easy to use and available for the public to access. Therefore,
having minimal content on one screen would be easy, where the user can access the video
chat as well as scroll through their social network feed; through this content, users are able
to interact with other people instead of one person at a time. The content would connote the
idea of having two separate conversations where one it through the camera and the other is
behind the screen.
The overall content that the website is trying to portray is that it should be appropriate and
suitable for the consumer as this should relate to the colour scheme and font style. Mainly
the content should be eye-catching and visually appealing which would therefore draw in the
consumers to sign up to the website, due to the availability of group video chatting up to four
people. Overall, from this I plan to create social networking site that is inspired by uploading
user-created content (e.g. photos and videos), instant messaging and facilities for blogging.

8. Hype - Inspirational Mood board

9. Hype - Target Audience
For this social media websites, I decided to go for Hartley’s theory of ‘Age’ and ‘Gender’
where the age range would be suitable for the user in which I went for the age range of 14 to
34 and that the social media product is aimed at both males and females.
I aimed to have my website with a large age range as I wanted a large target audience to
have entertainment as well as learn the website as a social network, along with teaching
others the main use of the website as a form of communication; and Maslow’s theory of
‘Explorers’ where the user is driven by the social change and interests.
The focal point of my chosen target audience is that I aim the website to entertain and draw
the males and females to connect and socially interact through comments, posts and video
chatting; My target audience would also be represented through my created logo which
would symbolise all genders and the name of the social media app.
With Katz’ theory in mind, the social media website is focused on ‘Personal Identification’
because in the form of communication between friends, this can allow the user to someone
or the situation they are in.

10. Harmony - Target Audience (continued)
Socio-economics Psychographics
‘The social science that studies how economic activity affects and is
shaped by social processes. In general it analyzes how societies
progress, stagnate, or regress because of their local or regional economy,
or the global economy. Societies are divided into 3 groups: social, cultural
and economic.’
In relation to my social website my specific target audience is mainly
aimed towards the social grades of D and E because low grade earners
will receive a low pension as this social networking app will not contribute
to a users’ earning in comparison to Youtube.
‘A study of and classification of people according to their attitude,
aspirations and other psychographic criteria , especially in market
research.’
I accordance with the classification of psychographics, my target audience
focuses on: ‘Aspirers’ and ‘Explorers’; the reason as to why I chose these
psychographics is because my social networking app is for
communication and creativity and through these psychographics users
will be able to mainly seek discovery as they will get inspired and explore.
https://en.wikipedia.org/wiki/Socioeconomichttps://en.wikipedia.org/wiki/Socioeconomic

11. Hype - Format and Style
As this website has been inspired by ‘Skype’ I decided to go for a bright theme with
complimentary colours for the website name and logo.
Using the helpfulness of the website; Dafont.com, wanted my name to have a 3D effect,
therefore I chose the font style: ‘Buba’ because the appearance is very eye-catching for my
target audience, as well as the my chosen colour scheme would compliment and enhance
the name.
My chosen colour scheme of; Red and White as these colours would compliment and
enhance the website screen, name and logo
This mobile app would be more suitable for the desktop, therefore I plan to go for the canvas
size of 1920x1080 and therefore be suitable for a desktop screen.
Font Name What is looks like Colour Scheme

12. Hype - Logo
I wanted to create a logo that symbolises both genders equally. The final result is shown below: First, I
created a canvas on Adobe Photoshop 14.99x 16.02 which was the right size for my logo. Then using the
‘Paint Bucket’ tool on the ‘Background’ layer and I covered the canvas in black, and using the ‘Rectangular
marquee’ tool on the setting of “Add selection” and created two vertical rectangles and one horizontal
rectangle and coloured them in white using the brush tool; this creates the signature ‘H’ for the website name
‘Hype’. On a new layer, I pasted a male and female icon which I got off the internet and using the ‘Quick
selection tool’ I selected the male and female icons and then on a rainbow gradient setting using the
‘Gradient tool’ I drag from the top to the bottom of the canvas, this then created a nice looking gradient.
The final result is a good example towards my first social media website because the male and female icons
which the rainbow gradient is an example of ‘Pride’ and equality between genders and the letter ‘H’ is a good
connotation of the website name.

13. Hype - Hand Drawn Drafts (Mockups) - Sign up & Homepage

14. Hype - Graphic Layout (Mockups) - Sign up & Homepage
Title (Hype)
Slogan
First Name
Last Name
Email
Username
Password
Sign up
Sign up with Instagram
Sign up with Facebook
Terms &
Conditions
Image
Comment
Image
Comment
Search Account
Bio
Name
Username
Posts Followers Following
Image
Image
Image Image
Image Image
Who’s Online?
See All
Image
Image
Image Image
Image Image
Edit Profile
50 241 210

15. Hype - Competitors
Competing with three other social media website of: Instagram, Facebook and Skype which
are quite popular websites nowadays due to the large increase in the global population. I
plan to create a website with the inspiration from my chosen three competitors and include
features which would ingregue the public to the website and go past the sign up page and
homepage.
With the competitor of Facebook, I plan to create and use a similar layout however I aim to
keep the layout simple and organised, as this would help users with the access to needed
necessities.
From Instagram, I want include the idea of colour which has inspired me from the company
logo; the idea of having colourful themes would be very anchoring towards my aimed target
audience, and therefore my chosen colours of: Red, White and Green would be very visually
appeal to my aimed audience.
Known for their popular facetime calls, Skype is a popular social media app where the user
can facetime a friend or family member for a different location: Adapting this, the social
media website will allow the user to live communicate with friends

16. Hype - Slogan and Convergence
I wanted to go for a slogan that would entice the viewer to website and would also resemble
the name.
Deciding on the anchoring slogan: “Like Skype but with a H”
Because I wanted to connote that most of the inspiration came from the social media app
‘Skype’, although other inspiration came from ‘Facebook’ and ‘Twitter’.
With the idea of convergence, the app will be available on Android and IOS devices as well
as, having a free download: To help with the interaction of the website, users will be able to
post photos and videos like Facebook, but also have the availability to Live Stream/ Chat
with friends.

17. Harmony - Purpose
From the inspiration of the social lipsyncing app; ‘Musical.ly’ and ‘Tik tok’ I decided to
interpret the idea of this social networking app, with the collaboration of snapchat filters and
stickers resulting in a musical social network.
This purpose serves as to build confidence through comedy, singing and develop new skills
as well as entertain. The collaboration of this app and Snapchat, by combining two of the
most popular trends of music, filters and fun transitions, the purpose of ‘Harmony’ would be
fun and entertaining for all ages.
‘Harmony’ is a social networking app where the user can also interact with their friends and
followers through collaborations, and live chatting, and its purpose to entertain and gain
friends, build ones self-esteem and show their creativity, and the interest in free download
from the app store, and I plan to communicate with friends who have similar interests.

18. Harmony - Content
An simple but visually appealing homepage where the user can have access to the needed
necessities such as their, profile, new popular trends, the camera, chats and likes.
Similar to the content layout of both Snapchat and Musical.ly I play to combine and
experiment with the layout ideas as to what kind of content would be attractive to my aimed
target audience.
From the example images shown below, I really like how the content limit is easy to use and
easy to access; for example, Snapchat’s homepage opens directly to the camera, and
Musical.ly’s homepage opens us to new posts every few minutes as well as quick add
where the user can add new people and make new friends.
I plan to have content that would anchor in my target audience to use to app mainly on their
phone.

19. Harmony - Inspirational Mood board

20. An app that is available for all ages as the aim of the aim is to interact and express their
creativity resulting in the entertainment of the app.
Who?
My plan for this app to be aimed at all ages of both genders
Why?
Inspired by the musical social app, ‘Musical.ly’ my goal is to create content and allow the
public to interact and create their own content in their own style along with the connection to
their other social networking apps such as: Instagram and Facebook.
The reason as to why I decided to aim this social app to an audience of all ages is because
in comparison to ‘Hype’ where their is a specific age gap/limit, I want this social app to be a
continuous connection within the social network.
Harmony - Target Audience

21. Harmony - Target Audience
Katz - Uses and Gratifications Maslow - Hierarchy of Needs Hartley - Subjectives
With the idea of Katz’s theory, for my target audience I
aim to focus one of the main points of ‘Personal
Relationship’ as this allows the audience to build a
close link between each other.
The second main point of Katz’ theory is of ‘Inform and
Educate’ as the content created by the user of my
specific target audience is to create and learn
something from the app and from other people.
Keeping Maslow’s theory in mind, my social
networking app is to be focusing on the main point
of; ‘Social Climbers’ as this idea will allow the
audience to improve their status; although my aim for
this social app is not about popularity but build in
confidence and creativity.
However, with Hartley’s theory the main aim for my social
media product is that the subjectivities of:
Age: With a target audience of all ages to allow a constant
flow of connection between adults and children when
using the app.
Gender: My social networking app should be visually
appealing for both genders as this should be symbolised
by the colour scheme and an organised layout of the app.
Self-image: However, my social app will not be focusing
on the number of followers or likes a users has. With this
subjectivity I plan to have content that will improve the
users’ self-esteem and self-worth

22. Harmony - Target Audience (continued)
Socio-economics Psychographics
‘The social science that studies how economic activity affects and is
shaped by social processes. In general it analyzes how societies
progress, stagnate, or regress because of their local or regional economy,
or the global economy. Societies are divided into 3 groups: social, cultural
and economic.’
For my second social media website, the aimed social grade group is
mainly; ‘C2-D’
I chose this type of social grade due to my aimed target audience being
for both genders and for all ages; I plan to have a large community with
interesting content.
‘A study of and classification of people according to their attitude,
aspirations and other psychographic criteria , especially in market
research.’
In relation to my social media app I plan to have a targeted psychographic
audience of; ‘Explorers’ and ‘Succeeders’ because the social app is
mainly for the communication and connection between different people of
different backgrounds.
https://en.wikipedia.org/wiki/Socioeconomics

23. Harmony - Format and Style
For my social media app, I wanted to go towards a more eye-catching for my aimed target
audience and would be suitable for both genders; therefore with the colours scheme of red
and black, the contrast in the two colours is very visually appealing and would anchor my
target audience of the social networking app.
Similarly, I wanted to have a font style that would link very well to the colour scheme. After
looking on Dafont.com, I decided to go for the font style ‘Musicals’, and I went for this font
style as the connotations would resemble to social networking app as well as create a
suitable contrast with the colour scheme.
In addition, the format of my social networking app would consists of uploading new content
such as Audio-visual and having a user profile page, as these features would draw in my
aimed target demographic where the content is appropriate and relevant.
Font Name What is looks like Colour Scheme

24. Harmony - Logo
For my logo, I first search a singular music note and saved it as a JPEG file, then I opened it in
Adobe Photoshop with a canvas size of 14.99x 16.02 and opened the image. With the quick
selection tool, then selected the note and copied it over twice, making sure that they were the
same height. Using the rectangular marquee tool, I connected the two notes together which
symbolises a rest on a music sheet. I coloured the “rest” with the brush tool in the colour black
and finally, I double clicked on the layer and added to an ‘outer glow’ and a ‘inner shadow’ to
make the logo stand out more, the final logo result is shown below.
I went for this logo because, even though it resembles my colour scheme and the connected
music notes form the letter ‘H’; ‘Harmony’ is a entertaining lip syncing app where users can
create and explore: Because ‘Harmony’ is as musical social networking app, I decided to create
an app logo that would make a statement that the social network is for entertainment, creativity
and interaction.

25. Harmony - Hand Drawn Drafts (Mockups) - Sign up & Homepage

26. Harmony - Graphic Layouts (Mockups) - Sign up & Homepage
Title (Harmony)
Slogan
Name
Email
Username
Password
Confirm Password
Create
I agree with the
Terms &
Conditions
Title (Harmony)
Stories
Name
UserName
Image
&
Name
Image
&
Name
Image
&
Name
Image
&
Name
Image
&
Name
Album
Name
Video
Text,
Song Name and Artist
25.2K
561
428
Home Explore Camera Comments Likes Profile

27. Harmony - Competitors
Having more competitors for my second social media product would be competing against
four other social media networks. As most of the inspiration has come from the four
networks, the content that ‘Harmony’ consists of would be entertaining, suitable for the
target audience and appropriate for the user.
Facebook: Competing against ‘Harmony’ for an organised layout as well as being able to
like and comment directly under posts
Snapchat: Known for their popularity in the use of filters, stickers and bitmojis; my idea of
my social networking app ‘Harmony’ is to include the idea of having different filters and
stickers that would entice the users to record, create and present.
Musical.ly: An app where the users can upload a short lip-synced video to a wide audience
by including special effects and timed sequences. My idea for my social app is to allow the
user to communicate and present their work in the form of music and videos.

28. Harmony - Slogan and Convergence
As this social app is mostly focused towards the musical side of the social networking
community, I wanted to have a slogan that represents this idea.
I plan to have a short slogan that will be eye-catching but also memorable; therefore I
decided to go for the slogan;
- ‘We are the notes and the community is the music’
I went for this slogan because of the wide musical community of creators where every users
is a note and the larger the community, the better the music.
● However, moving onto the convergence of the app, I plan to have the social app have;
direct messaging privately between users
● Free download on the app store
● Connect using wifi and mobile data
● Not risk of Copyright

29. ‘Copyright protects written, theatrical, musical and artistic works. It can also be applied to film,
book layouts, sound recordings and broadcasts. You can copyright software and databases
as well, since they are classed as literary works.’
In the Media Industry
In relation to my social networking app, the songs downloaded are Copyright free as of the
permission to download the songs will be initiated by the app company.
Copyright and Freelancing
Employers, employees or contractors ask to sign an agreement that concedes the copyright
ownership.
Relating to my social media app, the company will enforce copyright ownership of the
downloaded song however, users can not download the songs off the app.
Infringement
The social app must ensure not to contravene copyright protection for work in a public domain.
In such incidents where it can be near the impossibility to track and ensure legal action
against copyright unless abuse has taken place in which the copyright owner can therefore
take legal actions against fringement.
Harmony - Copyright
https://www.nibusinessinfo.co.uk/content/copyright-media-industries

30. Final Results - Apps
Hype
Harmony
As a rough example as to what it would
look like home a mobile phone home
screen, I took two screenshots of my
phone homescreen and sent them to
myself.
I then copied the app logo and pasted it
over my screenshot and added the
name underneath to make them look
like social media apps
The reason as to why I decided to this
was to test how visually appealing it the
app would look against a certain
background
Overall, I really like how I am able to
visually see how the app would look like
on a mobile device.

31. Photoshop Products - Website - Hype

32. Photoshop Products - Website - Harmony

33. Set-by-set - Sign up page - Step 1
1. For my first website, I first of all went on Dafont.com and downloaded my chosen font style: ‘Buba’
2. Then in Adobe Photoshop, I created a new canvas template of 1080x1920, and inserted a rainbow
gradient image as the background from google images by which this relates to the logo.
Label layer
‘Rainbow
Gradient’
1. File
2. New
or
(Cmd N)

34. Set-by-set - Sign up page - Step 2
1. With the Move tool, I went to; Edit, Free Transform and held down Shift and resized the title to my liking.
2. I selected and highlighted the title in black, which provided a focal contrast to the background.
Move tool
(cmd M)
1. Edit
2. Free
Transform
(cmd T)

35. Set-by-set - Sign up page - Step 3
1. With the ‘Text Tool’ and font style again, I typed up my slogan and using the ‘Move tool’ I placed it in the
center underneath my website name.
Text Tool
Move Tool
(cmd M) Labeled layer
‘Slogan’
Social Media
name
‘Title’

36. Set-by-set - Sign up page - Step 4
1. Using the ‘Rectangle Marquee’ tool, I added a space for where I would then use the ‘Text tool’ to insert the
First Name indication.
2. Then with the ‘Text tool’ again I added the indication and placed it in the center of the rectangle
Move tool
(cmd M)
Text tool
Rectangle
Marquee tool
Text layer
Rectangle
layer

37. Set-by-set - Sign up page - Step 5
1. The ‘Move tool’ then helped me copy and paste the rectangle shape seven more times which then resulted
in a more even and organised result, due to the ‘Ruler tool’ which help me with the alignment.
2. With the ‘Text tool’ again, I added the indications of; Last Name, Email etc.
Move tool
(cmd M)
Text tool
Rectangle
Marquee tool
Text layer
Rectangle
layer

38. Set-by-set - Sign up page - Step 6
1. I included the Facebook and Instagram logo and changed the colour of the ‘Sign up’ icon.
2. Then, I added the Terms and conditions text as this is quite common in other social media sign ups
3. Finally, I saved as both a JPEG file and a Large Document File
Move tool
Text tool
Rectangle
Marquee tool
Text layer
Rectangle
layer

39. Set-by-set - Homepage - Step 1
1. On a new layout of a canvas size 1920x1080.
2. Then I went to; ‘Layer’, ‘New fill layer’ and ‘Gradient’ and changed the colour to Red, and then labeled the
layer ‘Red Gradient’: and I also added another gradient of green which then extended the gradient
appearance.

40. Set-by-set - Homepage - Step 2
1. First, on my canvas I created the profile side of my website by firstly adding the search bar using the
‘Rectangle Marquee tool’ and added a search logo; and used the ‘Text tool’ to label the box.
Text tool
Move tool
(cmd M)
Rectangle
Marquee
tool
Search logo

41. Set-by-set - Homepage - Step 3
1. With the ‘Rectangle Marquee tool’ I created a large box as to where the image would be and then included
an image of my own as an example.
2. Again underneath I added a smaller rectangle as this would act as the comment section of the website
3. Next I added a heart logo and duplicated the layer again and placed it next to the other comment box
using the ‘Move tool’
Move tool
(cmd M)
Rectangle
Marquee
tool
Text tool
Search logo

42. Set-by-set - Homepage - Step 3
1. Using the ‘Elliptical tool’ I was able to select, copy and paste over the selected image and using the ‘Move
tool’ I then positioned the image under the search box
2. Mainly using the; ‘Text tool’, ‘Rectangle Marquee tool’ and the ‘Move tool’ I added additional featured the
account side of my website.
Elliptical tool
Text tool
Rectangle
Marquee tool
and
Ellipse
Marquee tool
Text Layers
Shape layers
Profile Image
Move tool
(cmd M)

43. Set-by-set - Homepage - Step 4
1. Using the ‘Rectangle Marquee tool’, ‘Move tool’ and ‘Text tool’ I added the additional features onto the
homepage to resemble my graphic layout and hand drawn draft design.
2. Over my image layer, I decided to include my own images onto the website to make it look more visually
appealing and understanding; then I saved as both a JPEG and Large Document File.
Elliptical tool
Text tool
Rectangle
Marquee tool
Move tool
(cmd M)
Image Layer
Text Layer
Shape layer

44. Set-by-set - Sign up - Step 1
1. Onto my second sign up page, I created a canvas size of 1080x1920 for my second social media sign up
page.
2. From google images I searched a cool background which then resulted in the background shown above.
3. To alter the size to fit the canvas, I went to; ‘Edit’, ‘Free Transform’ and holding down ‘Shift’ (which keeps
the images shape) I changed the size to fit and cover the canvas.
1. Edit
2. Free
Transform
(cmd T)
Move tool
(cmd M)
Image layer
Background
layer

45. Set-by-set - Sign up - Step 2
1. Using the ‘Text tool’ and my chosen font style; ‘Musicals’ I entered in my company name and changed the
size by going to; ‘Edit’, ‘Free Transform’ and ‘Scale’ and holding down ‘Shift’ I was able to alter the size of
my title.
2. Again with the ‘Text tool’ I include my chosen slogan in black and kept a small but also readable font style.
Move tool
(cmd M)
Text tool
Title layer

46. Set-by-set - Sign up - Step 3
1. The ‘Rectangle Marquee tool’ helped me create boxes to include my labels.
2. With the ‘Text tool’ labeled my first box ‘Name’; which I also did for the rest of my layers.
3. I went to; ‘Layer’, ‘Duplicate layer’ and change the layer name to, Username, Password etc.
4. And with the ‘Move tool’ I placed each box and text to align with the center of the canvas.
5. Finally, the end result shown above was then saved as a JPEG file and a Large Document file
Text tool
Move tool
(cmd M)
Rectangle
Marquee
tool
1. Layer
2. Duplicate
Layer
Rectangle
Marquee -
Box layer
Text layer
1. File
2. Save As
3. Large
Document
File
or
1. JPEG
(cmd S)

47. Set-by-set - Homepage - Step 1
1. On a new canvas of 1080x1920 I first placed my own image as the profile picture and using the ‘Elliptical
tool’ I selected and area and copied it over, then pressing ‘cmd T’ and holding down ‘shift’ I changed the
size of the image.
2. With the ‘Text tool’ I then added the title of the website with the ‘Musicals’ font that i downloaded from
Dafont.com
Move tool
(cmd M)
Text tool
Elliptical
Marquee tool
Title layer
Profile image
layer

48. Set-by-set - Homepage - Step 2
1. Using my own images, i included them into the ‘Stories’ section of my homepage where I was them able to
add the; Name, Username and Stories feature above the images.
2. Using the; ‘Move tool’, ‘Text tool’, ‘Elliptical tool’ and the ‘Rectangle Marquee tool’ I added the needed
features to the homepage to resemble the design of my hand drawn draft and graphic layout.
3. Finally, I included a gradient of red into the background to fill the empty space and changed the background
layer to black
Text tool
Move tool
(cmd M)
Rectangle
Marquee
tool
Rectangle
Marquee -
Box layer
Text layer
Icon image layer

49. Conclusion
As a result, I have decided to choose ‘Harmony’ as my final product due to the organised
layout which creates a sense of simplicity and uniqueness, along with the aimed target
audience of all ages and both genders would acts as a Unique Selling Point of the product
and the overall concept of the social media site is quite engaging.
Although, ‘Hype’ allows the user to communicate in real time through the inspiration of
‘Skype’; I chose ‘Harmony’ because of the creativity and influence that this could have an
impact in the creative business of social media.
Furthermore, the user will have the capability of presenting their creativeness in new and
visually engaging ways through songs and music genres and in relation to my graphic
layouts, hand drawn drafts and other key search that I have included in this unit has made
me understand that ‘Harmony’ is a better choice.