1. –
Level 3 Cambridge Introductory Diploma in Media
Unit 15: LO3
Print Based Advertising
St. Andrew’s Catholic School –
Candidate Name: Thomas Hibbert
Center Number: 64135
Candidate Number: 2063
Unit 15 Overview
4. Proposal for the campaign
The proposal was
created to outline
concisely who the
target audience were,
what the message I
wanted to convey
through my campaign
was, and most
importantly what
would go on the
poster.
5. Poster - Hand Drawn Draft
This is my hand drawn draft for my
first advert in my campaign.
I created the hand drawn draft to
plan for what I was going to make for
my advert, this meant that I had an
idea of what to create when I was
later in photoshop because pre
production planning had taken place.
I included the colours and allocated
sections of the draft for where which
information would go, this helped me
to know what to do when I was using
photoshop to create the actual
adverts.
6. Advert inside a magazine – Hand
Drawn Draft
This is my hand drawn draft for my second
advert for my Klashed campaign.
9. Campaign Message
The Message that my festival will get across to my audience is details
and information about the festival, such as:
Dates
Artists Performing
Who the sponsors are
Ticket Availability
The slogan for my festival will be “Music will Klash”. I have chosen this
as my slogan because it connotes the different variations of music
genres and artists that will be at my festival. I also spelt the Clash with
a K because this shows brand identity as the title of the magazine did
with its spelling.
10. Photoshoot Plan
The photo-shoot
plan was
conducted
because this way I
would know what
I was doing when
I went to take the
images.
This plan saved
time as I did not
want to get to the
11.
12. House Style
The house style of the adverts will be the same
as Klashed Magazine, black, yellow and white.
The colour scheme for my poster will be yellow,
black and white. This colour scheme is similar to
Klashed magazine’s colour scheme and because
Klashed are sponsoring the festival, I think they
should have similar colour schemes to show
brand identity.
13. Proof Reading and Sub-Editing
Proof reading, I will proof read the poster and
magazine advert before they are released as to
ensure that the dates and relevant information
match up and are correctly stated.
The editor will also (as stated in the production
plan) proof read the posters and all other
advertisements.
17. To conclude, the production plan shows the four week schedule in
which the advertisements will be created and released on the 29th of
January for the festival which is on the 7th July.
18. Budget Plan – Printing
The poster for the festival will be
printed mostly on A4. This is because
they will be mostly posted around the
small town near worthy farm. I will only
order 100 posters, this is because the
posters will be put around the town
near the festival and they will also be
put in train stations and the
surrounding towns. I have been quoted
£72.10 for these A4 posters.
I will however need some A3 posters to
grab the attention of people passing by.
For the A3 posters I will order 30. I have
been quoted £45.30.
https://www.digitalprinting.co.uk/products/po
sters/27/
19. Budget Plan - Advert
The advert will also be advertised
in Klashed Magazine. Klashed
Magazine are the hosts and
sponsor for the festival, the poster
could be shown at the beginning of
the magazine so that the
readership see the poster straight
away when they open the
magazine.
The advert will be full page, this
will cost £2675.74. This is a
medium sized cost for the
campaign but because more
people that are in the target
audience will see the poster, the
money will be made back with the
ticket sales.
20. Budget Plan - Staff
The personnel that are required for
creating the advert are Editor,
Marketing Assistant, Marketing
Manager and a Web Designer for
the website.
Editor – £29,816 for the year
Marketing Assistant – £18,303
Marketing Manager – £32,736
Web Designer – £22,760
The production of the festival will
only be for a month so these
salaries would be adjusted for the
month they are needed.
21. Budget Plan – Office Space and
Equipment
As the festival will be a product of
Klashed Magazine, the festival advert
production and organising of the
festival will take place in the Klashed
Magazine office. Which I planned for
purchase in Unit 13.
For recap purposes, the pricing
summary for the office is shown in
the images to the right.
The equipment that the office space
already has will also be used, money
is being saved because the office
space and resources are already
available for use.
22. Risk Assessment
These are the risk assessments I completed for taking the images needed for my advert, I
filled out the risks and hazards because this way I knew what the hazards and dangers of
the location would be before I went there to take images for my poster.
24. Poster – Final Layout
This is the final draft for campaign poster. I used my pre-production material i.e. hand drawn drafts, graphic
layouts and planning documents to influence how I made the Photoshop final piece.
25. Advert – Final Layout
This is the final for my advert to go in the magazine. The basic layout is the same as I planned in the pre production stages
but the overall look is better than I expected and looks like the type of advert that would go in the magazine I created,
Klashed Magazine.
26. Safe working practices
When I made my final adverts, I used
Photoshop CS5. I chose to use this
because I was already familiar with
the program and it would allow me to
create the posters to the standard
required and of good quality.
I edited my background photo only to
brighten the image so that the field
and sky were visible to the reader.
The tools I used were the text tool, the
paint bucket, the line tool and the
colour swatches. I used colour
swatches because this way I knew I
would keep the brand identity across
the adverts.
27. Trade Marking steps
https://www.gov.uk/register-a-trademark
To register a trademark for Klashed Festival, I will have
to pay a fee for the application. There is an added fee
of £100 which is optional, this means the Intellectual
Property Service will check and assess the application
and tell you if it meets the standard required.
The form to fill out is an extensive online application
about the owner of the trademark and the trademark
he/she is trying to set up.
This is a process I will need to follow through with
twice, as I need to register the Klashed festival logo as
well as the name.
28. Poster - Graphic Layout
This is the graphic layout for my first advert in my Klashed
festival campaign. The graphic layout works as a template for
where I will put the title, the name of the artists, the ticket
availability, date and website link.
29. Advert - Graphic Layouts
This is the graphic layout for my second
advert. I have made this template
because it will guide me on where to put
what features of the poster and also
serve as a checklist for me to follow to
make sure I have what I want on the
poster.
30. Mind Map for Campaign
Generation
of ideas
Target Audience
Katz
Using Katz’ theory, the audience for
my festival poster will be trying to
entertain, this is because the festival
will be advertised as fun, enjoyable
and will appear as a way of escapism.
Hartley
Against Hartley’s seven subjectivities,
the audience will be Male, 16-25,
middle class, white ethnicity, medium
self-image, British and a family
orientated person.
Maslow
In terms of Maslow’s hierarchy of
needs, the audience are social
climbers.
Slogan
“The music will Klash”
“Klashing music since 2015”
These slogans are good for my campaign
because they both use the signature K
from Klashed magazine and they use Klash
with music.
Colour Scheme
The colour scheme for my poster will be yellow, black and
white. This colour scheme is similar to Klashed magazine’s
colour scheme and because Klashed are sponsoring the
festival, I think they should have similar colour schemes to
show brand identity.
Marketing
I will market my campaign using print
based advert and magazine printed
advertisement. I will use these because
the print based poster can be put up
around the towns near my festival site,
and the magazine print advert can
advertise the festival from within the
magazine that sponsors the festival.
Frequency of release
To make sure that the audience know
everything there is to know about the festival
and the artists attending the festival, the
posters will be released monthly up until the
festival is live
31. Conclusion
To conclude, in LO3 the production of the poster
and advert took place which will be used to
advertise the festival. Once the adverts were
created, the budget had to be considered and
what would be needed to further the campaign
advertising had to be decided.
The budget for the staff needed and where the
production was a large part of the budget plan
because these would be the personnel making the
advertisements.
