How effective is the combination of your main product and the ancillary texts?

1. Evaluation Question 2
How effective is the combination of your main product
and the ancillary texts?
By Paige Watson

2. What we wanted to achieve...
• We wanted to make a feel good
film which would represent our
genre really well. Our film fell
under the genre category of a
domestic comedy.
• Our chosen genre was suitable for
a wide range of audiences, young,
old or a family movie. In order to
keep our audience in mind we
didn't want it to contain too many
expletives as then it wouldn’t be
suitable for the wide range of
audience we were aiming for.
• After establishing our genre,
purpose and audience and the
film was created we wanted to
market our film to the best of
our ability. In order to do so we
made a film poster and a radio
trailer which would represent
our film.

3. Poster design
• When it came to designing our film poster we wanted the poster to
have clear evidential features from the film on it so that the audience
could easily relate the film to the poster. In order to make the best
poster suited to our film everyone involved in the film designed a
poster to see which would fit and describe our film the best. When
we had analyzed each design we decided that we liked aspects from
each poster and we set on creating a whole new poster with all the
pieces of every poster we liked.

4. Research
• Before creating my film poster and my radio trailer I wanted to
research what went into making them and how they look/sounded
professional.
• http://bca2media2016group6.blogspot.co.uk/2015/10/radio-advert-
analysis.html
• http://bca2media2016group6.blogspot.co.uk/2015/11/film-poster-
analysis.html

5. Poster features- Characters
• As there were two main characters in our film
(Matt and Laura) we wanted to include them
in the final film poster as it would represent
our film as they are the ones who tell the
story. By including the characters in the poster
the audience of our film will then be able to
relate the characters in the film to the ones on
the poster. When designing the poster one
thing we thought about was Mis en Scene.
This was because the characters wore the
same costumes all the way through and we
thought that they would be more
recognizable if wearing the same outfits. The
characters are also shown with post it notes
over their mouths which is a metaphorical
clue to what the film could be about as their
speech is silenced by notes.

6. Poster features- House
• In the opening scene of our film there is
the house which is shown in an
establishing shot. Every scene is shot
within the house but in different rooms
and as it plays a huge role in helping us
understand the domestic comedy
between Laura and Matt I thought it was
an interesting feature which we could
include. As our ancillary products would
be released before the film by having the
house in the background it would
therefore set an automatic connection
with the audience. The location and the
characters shown on the poster can also
give a clue as to what the film may be
about making it easier for potential
audiences to decide whether they would
want to watch the film or not.

7. Poster features-Production logo
• When we were marketing the
product we wanted the audience
to know who had made the film
and produced everything to go
alongside it. On our film poster in
the bottom right hand corner we
included our production logo for
'Eagle Productions'. This way if
films were made in the future
they may be able to recognize
this through the original way
which we make our film. I also
thought the logo would make our
poster look more professional.

8. Poster features-Text
• One piece of text included was our film
ratings which we had received from
feedback on our film. By including ratings
we would persuade and encourage
people to watch our film as it shows
interest already on the film.
• The next piece of text were credentials.
These were telling the audience who had
edited, produced, written and directed
the film.
• Our main text source on the poster was
our title 'NOTES'. We chose bright bold
colors which were representing the post
it notes which we had used in our film. It
reflected this as the text was the same
color as the post it notes. We also
wanted the text to be large and stand out
from the rest of the film poster.

9. Our final film poster
I believe that the poster we have created represents our film well
and shows the audience what the film is about. We have done this
through methods such as iconography (House), Mis en Scene
(costumes) and many other ways which would portray the film
well to the potential audience we were aiming for. Not only was it
important for the poster to represent the film it also needed to
persuade viewers to go and watch the film. This was done through
ratings which we had received from audience feedback.
However, in order to ensure that the poster was going to work we
needed to make it catch the audiences attention to make them
stop and look at the poster. By using bright colors and large easy
to read fonts it made the poster stand out and look more
interesting. By making it stand out it makes people wonder what
the poster is meant to be representing. From all the features and
techniques discussed I think the final film poster which we have
created will do well in selling the film as it represents the film and
is a persuasive method of encouraging an audience to watch the
film.

10. Creating our radio trailer...
• When it came to creating our radio trailer we had to think about how
we could get our film across in words and sounds as there was no
visual aspect to our radio trailer. In order to make this a success there
were different factors in which we had to think about including in our
radio trailer.
• Dialogue from film
• Music
• Sound effects
• Narration/voice over

11. Radio trailer- Dialogue from film
• By adding dialogue from our film into the radio trailer it gives the
audience a broader insight as to what the film may be about. This
could be persuasive and encourage viewers to go and see the film.
When choosing which dialogue to add in we had limited choice due
to our storyline. In order to set the right tone we used voices which
shows the characters arguing.
• 'I'm getting pretty tired of this'-Matt
• 'I can't believe you're blaming this on me it's all your fault'.-Laura.
• By adding this dialogue we were able to make a connection through
the radio trailer and the film. It also sets the tone and shows the
genre of which the film is.

12. Radio trailer-Music
• When it came to selecting music we wanted something that would
gain the audience's attention and make them want to listen otherwise
the radio trailer wouldn't be any use into selling the film. At first we
were undecided on whether we wanted something that would create
suspense or something upbeat which we could use ironically. As we
searched websites which were copyrighted free and able to use we
couldn't find a piece of music which was suited to the trailer or the
film. As an idea we used the title sequence and credit music on the
radio trailer to see if this would fit the theme. Once tried and tested
the music fitted with all the aspects of the radio trailer and this
worked well as it would also help to establish the film.

13. Radio trailer-Sound effects
• As our film is short on dialogue we also different have many sound
effects as there isn't much interaction between the characters in our
film. However, when creating the radio trailer I wanted to get across
the point that the characters are arguing. In order to do this one
sound we used was the sound of a door slamming. I got this sound for
the radio trailer within my film as it had already been filmed and then
there were no copyright issues. By adding sound effects into the radio
trailer it adds more depth and makes the audience question more as
to what may occur in the film.

14. Radio trailer-Voice over
• When it came to writing a script for the voice over we really wanted it to
sell the film and make it appealing to a wide audience. To do this we
positively described the film and used adjectives to describe the film so
that the audience could gain more understanding of what the film was
about. We also included a memorable tagline in our radio trailer to make it
more memorable. 'Make a note to see it'.

15. Reflecting on our radio trailer
• When the radio trailer was finished I listened to see if it made me
think of our film and demonstrate the genre it was meant to be
showcasing. As I listened I thought this would make an excellent
ancillary product as it reflected the film and what it was all about. The
radio trailer was also informative making it clear about the film and
what it was about so that the audience wouldn't be disappointed if all
wasn't as it seemed. The radio trailer also showed the four factors
which should be demonstrated in a radio trailer music, dialogue from
film, sound effects and a voice over. Overall, I think this radio trailer
would be successful when promoting our film.

16. Comparing my film poster to exsiting posters
• As I had already analyzed film posters of the same genre in my
research before I made my own film poster I thought by using one of
the film posters already been discussed would make it easier to see if
there were any similarities or differences between them both.

17. JUNO and NOTES
• When I was comparing my film poster NOTES
with the existing film poster of Juno I realized
that there were similarities present. Both film
posters had images showing the characters
and used bright and bold colored images on
the poster. Not only that the title was bold
and stood out from the rest of the poster.
• However there were also differences between
the poster. Our poster which we had created
focused more on the visual aspect more than
the informative. On the poster of Juno
information such as a release date was
included. This is a good thing to include as
then the audience know when and where
they can find the film. As this wasn't included
in my poster it could have made it difficult for
the audience to view the film and this was
something which could have potentially made
my film poster more effective.

18. Radio trailer comparisons
• As I had analyzed my radio trailer and found potential improvements I
thought that I would look into how my radio trailer compares with
others that are already existing.

19. Comparing Notes radio trailer with The
conjuring
• When I compared notes with the conjuring all four factors were present, sound effects,
music, dialogue from film and a voice over. However, these effects were used in a
different way. The conjuring's radio trailer created more suspense and mystery as they
were portraying a horror genre. However, my radio trailer was not needing to add
suspense as mine was aiming to be more informative and descriptive.
• There were differences in the radio trailers as The Conjuring included information 'from
the directors of saw' which would be persuasive for fans of existing films Saw. The radio
trailer also had short snappy adjectives describing the film 'Genuinely frightening'. By
having these adjectives that have certain connotations it makes the trailer more
memorable and stick in the audiences in mine. Looking back I could have included my
own adjectives in order to describe the film more.
• Although there were differences, similarities were still present. Both of the radio trailers
had release dates and important information stated in the radio trailer. As well as this
there was effective music. Even though both musics were of different tone and mood
they still played the same role in setting the atmosphere of the movies and adding
curiosity to the audience to make them want to watch the film.

20. Summary
• By looking at existing ancillary products I realized that every
marketing strategy would be different in order to meet the needs of
the film in which was being promoted. Although my products were
not the exact same as others which have been used already it would
still be effective to my film as it represented what the film was about
as well as being persuasive to an audience which is why I think they
would be effective when selling my film.