media evaluation

1. By Emma Niemann

2. Film industry on film screenings
All films use test screenings after they
have finished editing a film. A test
screening is a preview screening of a
film or TV show before they release it of
the public to see. This is so they can get
feedback from a small target audience
to see if they need to reshot, rewrite or
edit any parts of the film the target
audience did not think would grab the
audiences attention.
During the past few years, test
screenings have become an integral
part of moviemaking- not only by the
major studios but also by
independent.
Focus groups:
These are formal screenings of a
film with very detailed
documentations of audiences
responses. Target audience
members answer survey
questionnaires and are usually
interviewed. However focus groups
are expensive to run due to the
required equipment and large
amounts of data recorded.

3. Market research
 These are two main types of market research
 Primary: This is information you gather first hand yourself through
different exercises like customer questioners or polls. This can also
include interviews with your target audience.
Secondary: This means collecting and analysing information that
is already available and has been collected by someonje else eg
reports, statistics and websites.
Market research aloud the audience to give
their opinion whether it is positive or negative
to give the film makers valid feedback.
Constructive feedback allows the film makers
to adapt and change the film based on the
audiences opinions.

4. Our film audience
Due to our film being a thriller genre, including violence and the storyline
of kidnapping we thought an age rating of 15 and over was the most
suitable for depth.
We have targeted this film at both female and male genders. The main
character is a young girls it relates and appeals to the female gender.
However the action content included will mainly appeal to the male gender
but females too.
For looking at the demographics of the movie the categories would be
categories C2, D, and E. This is because we want to aim our film depth at
younger people and teenagers, so typically these different categories would
be which these groups fall into. We want to aim to attract this specific age
and demographic of people as the film features young actors which appeals
to teenaged audience members.

5. Our feedbackThroughout the making of
“depth” we were giving lots of
feedback so that we could
improve our work frequently.
When we done our first
screening of our first draft of
the film the class watched and
gave us feedback.
Our strengths and
improvements from the
class regarding our
first screening
After screening each others videos, we also left comments on youtube, stating our opinion of
the teaser trailer and what we liked and disliked. This gives us feedback that we can use to
improve on our vidoes.
Feedback is used to describe helpful information
and criticism about prior action or behavior from
an individual or group. This information is then
used to adjust and improve current and future
actions.

6. Was it useful?
 The feedback given to us was very useful as we managed
to adapt our video in order to reach the most professional
standard.
Here is some of
our YouTube
feedback on our
teaser trailer
From the feedback we were given we could see that one of the main focuses was
the sound of our trailer. As the soundtrack was too upbeat to create a scary
atmosphere, so we knee we had to change this in order to create the dramatic effect
we wanted.

7. Changes we made…
One of the most important changes we made was the music and sound. We
adapted this by adding in a heart monitor which also had a heart beating,
this highlights the theme of fear as the young victim is scared throughout the
trailer. This also helped add suspense to our trailer. After this we then used
the ‘power of silence’ to create a dramatic effect. This also helped highlight
the text on screen spelling out ‘Missing’ which captures the audiences
attention.
We used the heartbeat sound effect from free
sound, a website that produces clear and
professional sounds to use in film making and
editing.

8. Additional changes
Before
And after
We were also told to improve on our film poster such as making the image
brighter and making the postere more eye catching. We discussd as agroup
what could be changed or edited in ordeer to create this eye catchinbg poster
the audience suggested. So we then decided to edit the title and make it
brighter and bold so that the audience would see it clearly. In addition to we also
adjusted the brightness of the images to make the picture stand our over the
black background to show the theme of isolation.

9. Success of our marketing campaign
In my opinion our three products were very successful and all
highlighted the same themes and the same storyline and also
portrayed the thriller genre.
Changing the sound created better suspense which the
audience agreed with. They likes how the heartbeat built up to
the climax which is seen a lot in thriller films.
They also commented on our poster as they said the colors worked
well with the teaser trailer. As the montage section was dark and
creepy which links perfectly to our poster. They audience said the
poster was “simple but very effective”, this means there was enough
content and the images were clear without overpowering the poster.

10. YouTube comments