The document summarizes feedback from pre- and post-film questionnaires about a short film. The feedback showed that most of the intended 15-24 year old audience wanted to watch the film online. Edits were made to darken flashbacks and add effects to distinguish them better. Additional elements like swearing, violence and music helped engage the target demographic. While most understood the plot and characters, further changes could provide more context and clarity.

1. What have you learned from
your audience feedback?
By Connor O’Brien

2. We created both the pre and post film questionnaire on google forms therefor the audience were able to
interactively answer the questions online. Google forms also created pie charts, bar charts and grouped
answers together for all questions so we were able to analyse our results more clearly and accurately. We also
uploaded both questionnaires to social media to attract a wider demographic. For the pre film questionnaire
we gave the audience a written storyline whereas for the post film questionnaire we gave the audience the
opportunity to watch the rough cut of our film.
Pre Film and Post Film Questionnaire
https://www.youtube.com/watch?v=BGk857aklA4

3. Pre Film Questionnaire
The main response to this question was “online”. This could be because our audiences was aged 15-24 therefore due
to proliferation of mobile phones and increased use of technology amongst the younger generation they would more
likely watch and find it more accessible to watch our short film online rather than go to the cinema. We met our
audience needs by exporting our short film to YouTube which is accessible to anyone is also free of charge. After
watching the rough cut of our film, 62.5% of our audience expected to see the film online. This further emphasised
how our film supported the young audience.
Post Film Questionnaire

4. Pre Film Questionnaire
After reading our storyline and ideas in our pre film questionnaire 62.5% of the audience agreed with us that the film
was a thriller. Our storyline included death, of the main character. It portrayed violence as the main character was
killed by a hit and run. It had a sense of mystery as the main characters aim was to discover who was following him
and who stole his wallet which also gave a sense of paranoia for the main character. The storyline also created a
psychological affect amongst characters and the audience as the flashbacks we integrated caused confusion. In the post
film questionnaire after the audience were able to watch a rough cut of the film and identified the lighting did not fit
in with the genre. To address this we made the flashbacks look more darker and edgy which increased tension and
mystery.
Post Film Questionnaire

5. Pre Film Questionnaire
87.5% understand the written storyline. We made sure we structured our storyline into scenes that all led to the final
plot (main character killed after being hit by a car). In our post film questionnaire, the audience were able to watch a
rough cut of our film. In order to reduce the confusion of flashbacks we have edited our film by adding colour
effects to our flashbacks to make them more mysterious and different to the normal scenes. Also, in order to relate
our film more to the “7 Minutes” theme we have added “tick tock” sounds, clocks and watches so it makes it more
obvious to the audience that the aim of the main character is to find out how he died within the 7 minute period
after his death.
Post Film Questionnaire

6. Pre Film Questionnaire Post Film Questionnaire
87.5% chose 11-17 for what the target audience our storyline represented. However our aim was 15-24. To ensure
we reached this target audience we added more violence, for example the main character was seen being hit by a car.
We added intense, horror style music which would create mystery and keep the audience on the edge of their seats.
We also included social media and text messages which is more likely to be used by 15-24 year olds than any other
age group. The answer of “Yes” from most of the audience that answered the post film questionnaire provided
evidence that these added features managed to help the film reach out to our intended audience of 15-24 year olds.
However as one answer stated, to make the film even more suitable for our intended audience we could have added
swearing into the dialogue between characters.

7. Pre Film Questionnaire
In our pre film questionnaire only 12.5% of the audience agreed that the age certificate of our film was 15. We
added more tension, violence, mystery and a sense of horror to try and match our film with this age certificate.
However, admittingly we should have added features such as swearing into the dialogue between characters to
ensure our film fits the “15” age certificate. We also asked our audience some ideal locations to film in the pre
film questionnaire. We took this on board by using a hospital location to trigger a flashback for the main
character to him laying in a hospital bed (the place where he died). We also used a park and a quiet street to avoid
any disruptions such as traffic noise and also to create a tense, eery vibe.

8. Post film Questionnaire
Most of the audience understand the role of each character after watching the rough cut version of the film. However to
remove confusion about the role of the hooded man, we added more dialogue between the main character and the
hooded man. “You stole my wallet” was used to indicate to the audience that the hooded man was the catalyst for the
death of Tom Watson (Main Character) as the cause of Tom being hit by a car was because he was chasing the hooded
man for his wallet. The character Elliot was used to confuse the audience and to show how mentally unstable Tom had
become as he was seeing “Elliot” as the “Hooded man”. To ensure the audience knew more about Elliot we could have
shown the relationship between Tom and Elliot more at the start of the film. All the audience members that answered
the post film questionnaire enjoyed the music in our film. This shows it supported our genre, film and the intended
audience.

9. Post Film Questionnaire
92.3% of our audience could identify between the
flashbacks and the normal scenes. However to make it easier
to differentiate between both, we could have added more
sound effects, colour effects and darker lighting to the
flashbacks scenes which would have created more tension
and mystery while also making it more obvious that it was a
flashback.
The sound effects we used impressed the audience that
answered our post film questionnaire. They added
tension, excitement, mystery and made the film more
dramatic. Overall it helped to support our genre,
thriller.