How To Integrate Social Media With Your WordPress Blog

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How To Integrate Social Media With Your WordPress Blog

  1. 1. How To Integrate Social Media With Your WordPress Blog
  2. 2. WordPress Fun Facts The most popular CMS in use today Powering nearly 14.7% of the top 1 million websites 19,000+ plugins available Holds 53.8% of the market share for Content Management Systems 20,000+ people make their living with WordPress as developers, designers, consultant, bloggers etc. *Data compiled by Chase Granberry of Authority Labs Search rank Monitoring http://www.authoritylabs.com
  3. 3. Who is using WordPress?Famous Brands Like: Playstation MTV Lexus eBay CNN NASA Ford Sony People The NFL
  4. 4. Why Social Media?The Future of the Internet is SocialGoogle+“Google+ invites were being sold on eBay for up to $27 each!” Players may change but you MUST learn how to adjust Start now or you will be behind by your competitors How do you keep up with social media trends?
  5. 5. #1 Goal “Social Media Engagement” You want people to share things You want people to be advocates You want people to visit frequently You want people to refer friends You want people to buy products“Engaged customers and prospects are far more likely to do some or all of the above.” How can you boost customer engagement?
  6. 6. Optimize WordPress For Social Media
  7. 7. Tip #1 Add Facebook Like Box Social Proof – show your current fan base They can see if their friends like your page too Show recent wall posts Like your fan page without leaving your websiteOnline Resource Like Box Social Plugin Do you have a Facebook fan page for your business?
  8. 8. Tip #2 Make Content Shareable Give your potential customers an easy way to share your contentOnline Resources Like-Button-Plugin-For-Wordpress Topsy Retweet Button Socialize This Sexy Bookmarks Can potential customers easily share content on your website?
  9. 9. Tip #3 Powerful Comment System Shows Twitter Retweets with profile images Users can subscribe to comment notifications via email or RSSOnline Resource Disqus Comment System Would you benefit from a more powerful blog comment system?
  10. 10. Tip #4 Add Blog Feed To Facebook Facebook fans have an easy way to read and subscribe to your blog Automatically posts blog content to your fan pageOnline Resource NetworkedBlogs Can Facebook fans easily view and subscribe to your WordPress Blog?
  11. 11. Tip #5 Add Blog Feed To LinkedIn LinkedIn ProfileOnline Resource LinkedIn WordPress AppCan Linkedin connections easily view and subscribe to your WordPress Blog?
  12. 12. Tip #6 RSS Links To Your Signature WiseStamp offers over 15+ social network links Easy way to connect with youOnline Resource WiseStamp Do you promote your WordPress blog on your email signature line?
  13. 13. Tip #7 Add Live Chat Box Compatible with Skype & GoogleChat Easy install HTML code on your website Emails you the entire chat conversation Provide additional links to other sections of your websiteOnline Resource SnapEngage Would you benefit from a Live Chat Box on your website?
  14. 14. Optimize WordPress for Sales
  15. 15. Tip #8 Strong “Call To Action”You have 3 seconds to grab your prospects attention Free Social Media Score Register for Event Watch Video Free Secret Strategy Guide What main actions would you like someone to take on your website?
  16. 16. Tip #9 Create Paid Membership Site Create 4 levels of paid membership Set page restrictions for limited members access Monetize your website Integrated with Paypal Automated sign up Offer a free trialOnline Resource s2Member Plugin Could you benefit from a paid membership site?
  17. 17. Tip #10 “Fans Only” Special Offer Announce you will be picking a random day for an exclusive unbelievable “fans only” offer Announce the sale and give them 1 hour to make the purchase They will share your page with their friends to win Limiting the time and quantity creates a sense of urgencyOnline Resource Exclude Pages From Navigation Plugin What is your unbelievable offer?
  18. 18. Tip #11 Email Auto-responder Salesman Create a “Fans Only” Automated Email Marketing System Send these special offers to your email subscribers every 15 daysOnline Resources SendSocialMedia Aweber ConstantContact Do you use email auto-responders?
  19. 19. Grow Your Followers with LinkedIn
  20. 20. Tip #12 Industry Related LinkedIn Group A great community needs a strong leader Clearly define the purpose of your community Individuals want to connect with other like-minded members A good community will attract customers, influence and opportunities Success Story: Entrepreneur’s Advice Club Who do you want to attract to your community?
  21. 21. Tip #13 Promote Your Group Create an icon to represent your group like my “E” for the Entrepreneurs Advice Club Promote this icon along side your other social media channel icons It will generate curiosity and you will find more people joining your group
  22. 22. Tip #14 Engage LinkedIn Group Add your WordPress blog feed Set-up other industry related blog feeds to keep your members informed and engaged with great contentOnline Resource http://linkd.in/m1QiGn
  23. 23. Tip #15 Join LinkedIn Groups Maximum groups you can join is 50 Automate blog posts to be a top influencer with Send Social Media Follow thought leaders in the group and/or your competition to learn more
  24. 24. Keep Your New Followers Engaged
  25. 25. Tip #16 Be a Thought Leader Search Technorati for content relevant to your industry Be seen as a “thought leader” and “expert” in your industry Be the “go to” place for great content Get people to know, like and trust you as a valuable resourceOnline Resource Technorati What engaging content can you share?
  26. 26. Tip #17 Create Marketing Strategy Create a weekly posting theme Decide on your Marketing Strategies: Email, SMS, Contests, PPC, Coupons etc. Decide what days and at what time you will post your content Plug into excel to track easily Do you have a social media marketing strategy?
  27. 27. Tip #18 Automate Marketing Calendar Save precious time Schedule your posts to be automatically sent to Facebook, Twitter, LinkedIn, WordPress and 30+ social networks Automate your Emails, SMS, Twitter Replies, Twitter Follows, Blog Feeds etc.Online Resource SendSocialMedia How can you automate your marketing plan?
  28. 28. Tip #19 Listen, Communicate & Monitor Monitor your posts and respond to comments quickly Engage your audience by asking questions: “How can we make our service better?”, “What’s your favorite product of ours?” Customers want to know that they are helping to shape the products you provide What engaging questions can you ask?
  29. 29. Tip #20 Identify Brand Advocates Connectors - act as human bridges making connections and help to inspire business ideas Mavens - seen as experts, help other people make informed decisions, the "go to" people Salespeople - persuasive in selling, influential to peers Can you identify your Brand Advocates?
  30. 30. Brand Advocate Facts 83% more likely to share information about a product than typical web users 75% more likely to share a great product experience 3x’s more likely to share product opinions with someone they don’t know 2.5 times more likely to use social media to expand their social circle Could you use a few more Brand Advocates?
  31. 31. Takeaways What plugins can you install to grow your WordPress followers today? What marketing techniques can you start implementing to improve your sales? What content would you add to your Marketing Calendar?
  32. 32. Questions and AnswersWhat questions can I help answer? Thank you for participating! Michelle Hummel Web Media Expert LLChttp://www.WebMediaExpert.com Phone: 513-204-9324 michelle@webmediaexpert.com

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