The document discusses how to measure success on social media by defining goals and key performance indicators, then choosing appropriate tools to monitor progress. It provides examples of tools for measuring engagement on platforms like Facebook, Twitter, YouTube, and blogs, as well as tools for monitoring keywords, web traffic, and influence. The document also promotes Web Media University social media training resources and offers a free trial membership.

1. Social Media 103: How to Measure and Optimize Your Results

2. Michelle Hummel CEO of… Thanks for joining me today! Web Media Expert: Social Media Agency Like Social Media: Business Directory & Ranking Tool Send Social Media: Social Media Management Dashboard Social Media Matcher: Social Media Applications Directory Web Media University: Social Media Training and Certification COMING SOON! My book: The Social Media Magnet “ Everything you need to know to attract customers with social media” by Michelle Hummel

3. How do I measure my social media marketing success?

4. Move people to take action, join contests Increase email and blog subscribers More likes, fans and followers Increase sales Improve search engine ranking Increase blog post comments Reduce your sites bounce rate Increase event registration Turn fans into advocates Increase website traffic Step #1: Define Your Goals What are your marketing goals?

5. KPI = Key Performance Indicators: a metric used to track if you are accomplishing your business goals Blog comments Downloads Email subscriptions Likes, Followers and Fans Reviews Time spent on key pages Ratings Registered Users (new/active) Step #2: Define Your KPI’S What are the results you are looking for?

6. Blog should be part of your website Drive traffic with original content Content is critical even more now with Google+ WordPress is one of the best blogging platforms Do you have a “Social Media Hub”? Do you have a Blog? Does it live on your website?

7. Fresh Content , you must be writing and posting new blogs for SEO Social Content , you must be providing interesting content others will enjoy and share Easy to share , do you provide your visitors easy ways to share, like, download and/or retweet your content? Is your site “Social Media Friendly”? Is your content easily shareable?

8. You want people to share things You want people be advocates You want people to visit frequently You want people to refer friends You want people to buy products “ Engaged customers and prospects are far more likely to do some or all of the above.” #1 Goal “Social Media Engagement” How can you boost customer engagement?

9. How do I find the right tools to measure my success? Introducing Social Media Matcher

10. Must Have Social Media Monitoring Tools

11. Monitor your blog stats See how many people are subscribing, measure content reach, popular feed items (recently and all time) Optimize your blog to be browser friendly, shareable and indexed Feedburner How do you monitor your blogs success rate?

12. Identify the most powerful keywords to market your brand right now Provides a list of strong keywords you can use in your PPC ads Update your content to have more search engine friendly keywords Google AdWords How do you monitor your site content for SEO?

13. Get your Facebook engagement and ranking score Check your competitors score Monitor your score to improve your results Go back and see if the changes you made are improving your results Social Bug Facebook Score Do you monitor your Facebook marketing score?

14. View detailed statistics about your YouTube viewer audience Analyze your marketing efforts and optimize your campaigns Discover popularity, how they find your videos, which parts are “hot” and “cold” YouTube Insights Do you monitor your video marketing success?

15. Like Google Alerts but for social media Receive free daily email alerts of your brand, company, CEO, competitor etc. Searches your keyword on blogs, comments, bookmarks, events, news, videos and micro-blogging services Provides metrics around keywords and “sentiment” Social Mention How do you monitor your brand on the web?

16. Monitor conversations on Facebook Choose “Public Posts” and “Posts in Groups” to find people on Facebook who are talking about your brand You may find new Pages to Like and/or new people to interact with Facebook Search Have do you monitor conversations on Facebook?

17. See how many people saw your Tweet and who they were Run a free report for your hashtag, link or brand name Find out the number of unique users who saw your Tweet TweetReach Do you monitor the effectiveness of your Tweets?

18. Break Out For Learning Session Pick a partner Learn about their business Identify two marketing goals Find a monitoring tool on social media matcher to help them verify their success

19. Must Have Social Media Analytics Tools

20. Drill down to see the success rate of any of your social profiles Research to see most popular posts, monitor likes Integrate with google analytics to pull detailed web traffic reports Setup keyword monitoring to oversee sentiment SendSocialMedia What do you use to provide analytical reports?

21. url shortner provides analytical click data for every link shortened Click data lets you see how effective your social media promotions are Just log in to your account to see click-through numbers BitLy How do you analyze your post success rate?

22. See your global rank versus your US rank See what countries are viewing your site See what the top keywords are being used to drive traffic to your site Review the number of backlinks going to your website Learn the demographics of the visitors to your site Alexa How do analyze your web traffic?

23. Grade your entire website for SEO, social media and more! Check on your score and see monitor your results Comprehensive detailed analysis Website Grader How do you measure your website success?

24. Just For Fun Social Analytics Communities

25. The “Social Stock Market” for social media Many famous brands have joined in the fun Monitor and grow your “social stock price” based on effective social media engagement skills Invest in other businesses Expand your social networks in a fun way Empire Avenue How can you increase your engagement score?

26. Measure your social media “influence” score Meaures for Facebook, Twitter, YouTube, Google+ etc. Shows you your tops incluces for topics Shows who you are an influencer for Klout How do you monitor your social influence?

27. Available only inside Web Media University Search our toolkit directory by your industry, business need, solution etc. Find the right set of tools to save precious time and money Access All Social Media Tools How much time could you save with a toolkit?

28. Continuing Education Introducing WebMediaUniversity.com Social Media Toolkits Directory Social Media Case Studies Library Social Media Book Reviews Social Media 40 Chapter Book 8 Modules of Social Media Video Training Social Media National Events Calendar Access to all my recorded Webinars Ability to get Social Media Certification

29. Special Limited Offer Today Only 1 FREE Month of Web Media University 1 Hour FREE One-on-One Marketing Consultation 3-5 page Social Media Analysis Report Total Value = *$450 FREE *Be sure to signup for this offer before you leave! *4 month minimum membership required

30. Takeaways What are you social media marketing goals? What Key Performance Indicators will you use to verify you are reaching them? What social media tools can help your business today? How do you plan on staying educated on social media?

31. Questions and Answers What questions can I help answer? Thank you for participating! Michelle Hummel Web Media University http://www.WebMediaUniversity.com Phone: 513-204-9324 [email_address]