Michelle Hummel CEO of… •Web Media Expert: Social Media Agency •Like Social Media: Business Directory & Ranking Tool •Send Social Media: Social Media Management Dashboard •Social Media Matcher: Social Media Applications Directory •Web Media University: Social Media Training and Certification COMING SOON! •My book: The Social Media Magnet “Everything you need to know to attract customers with social media” by Michelle Hummel Thanks for joining me today!
Why Social Media?The Future of the Internet is SocialGoogle+“Google+ invites were being sold on eBay for up to $27 each!” Players may change but you MUST learn how to adjust Start now or you will be behind by your competitorsHow do you keep up with social media trends?
Understand Your Social NetworksBusiness 2 Business?LinkedIn, reach otherbusiness owners easilyBusiness 2 Consumer?Foursquare, offer couponsfor your services Where does your target audience live online?
Define Your Goals Increase email and blog subscribers Turn fans into advocates Increase event registration Move people to take action, join contests More likes, fans and followers Increase sales Improve search engine ranking Increase blog post comments Reduce your sites bounce rate Increase website traffic What are your social media marketing goals?
Define Your KPI’SKPI = Key Performance Indicators: a metric used to track if you are accomplishing your business goals Blog comments Downloads Email subscriptions Likes, Followers and Fans Reviews Time spent on key pages Ratings Registered Users (new/active) What are the results you are looking for?
#1 Goal “Social Media Engagement” You want people to share things You want people to be advocates You want people to visit frequently You want people to refer friends You want people to buy products“Engaged customers and prospects are far more likely to do some or all of the above.” How can you boost customer engagement?
Tip #1 Create Social Media Hub Blog should be part of your website Develop a blog content writing schedule, at least 2 per month Do you provide your visitors easy ways to share, like, download and/or retweet your content?Do you have a Blog? Does it live on your website?
WordPress Fun Facts The most popular CMS in use today Powering nearly 14.7% of the top 1 million websites 19,000+ plugins available Holds 53.8% of the market share for Content Management Systems 20,000+ people make their living with WordPress as developers, designers, consultant, bloggers etc. *Data compiled by Chase Granberry of Authority Labs Search rank Monitoring http://www.authoritylabs.com
Who is using WordPress?Famous Brands Like: Playstation MTV Lexus eBay CNN NASA Ford Sony People The NFL
Tip #2 Make Content Shareable Fresh Content, you must be writing and posting new blogs for SEO Social Content, you must be providing interesting content others will enjoy and share Easy to share, do you provide your visitors easy ways to share, like, download and/or retweet your content? Is your content easily shareable?
Tip #3 Add Blog Feed To Facebook Facebook fans have an easy way to read and subscribe to your blog Automatically posts blog content to your fan pageOnline Resource NetworkedBlogs Can fans easily subscribe to your blog?
Tip #4 Add Blog Feed To LinkedIn LinkedIn ProfileOnline Resource LinkedIn WordPress App Can connections easily subscribe to your blog?
Tip #5 Add Facebook Like Box Social Proof – show your current fan base They can see if their friends like your page too Show recent wall posts Like your fan page without leaving your websiteOnline Resource Like Box Social PluginDo you have a fan page for your business?
Tip #6 RSS Links To Your Signature WiseStamp offers over 15+ social network links Easy way to connect with youOnline Resource WiseStamp Do you promote your WordPress blog on your email signature line?
Tip #7 Add Live Chat Box Compatible with Skype & GoogleChat Easy install HTML code on your website Emails you the entire chat conversation Provide additional links to other sections of your websiteOnline Resource SnapEngage Would you benefit from a Live Chat Box on your website?
Tip #8 Strong “Call To Action”You have 3 seconds to grab your prospects attention Free Social Media Score Register for Event Watch Video Free Secret Strategy Guide What is your call to action?
Tip #9 Create Paid Membership Site Create 4 levels of paid membership Set page restrictions for limited members access Monetize your website Integrated with Paypal Automated sign up Offer a free trialOnline Resource s2Member Plugin Could you benefit from a paid membership site?
Tip #10 “Fans Only” Special Offer Announce you will be picking a random day for an exclusive unbelievable “fans only” offer Announce the sale and give them 1 hour to make the purchase They will share your page with their friends to win Limiting the time and quantity creates a sense of urgency What is your unbelievable offer?
Tip #11 Email Auto-responder Salesman Create a “Fans Only” Automated Email Marketing System Send these special offers to your email subscribers every 15 daysOnline Resources SendSocialMedia Aweber ConstantContact Do you use email auto-responders?
Tip #12 Industry Related LinkedIn Group A great community needs a strong leader Clearly define the purpose of your community Individuals want to connect with other like-minded members A good community will attract customers, influence and opportunities Success Story: Entrepreneur’s Advice Club Who do you want to attract to your community?
Tip #13 Promote Your Group Create an icon to represent your group like my “E” for the Entrepreneurs Advice Club Promote this icon along side your other social media channel icons It will generate curiosity and you will find more people joining your group
Tip #14 Engage LinkedIn Group Add your WordPress blog feed Set-up other industry related blog feeds to keep your members informed and engaged with great content
Tip #15 Join LinkedIn Groups Maximum groups you can join is 50 Automate blog posts to be a top influencer with Send Social Media Follow thought leaders in the group and/or your competition to learn more
Tip #16 Be a Thought Leader Search Technorati for content relevant to your industry Be seen as a “thought leader” and “expert” in your industry Be the “go to” place for great content Get people to know, like and trust you as a valuable resourceOnline Resource Technorati What engaging content can you share?
Tip #17 Create Marketing Strategy Create a weekly posting theme Decide on your Marketing Strategies: Email, SMS, Contests, PPC, Coupons etc. Decide what days and at what time you will post your content Plug into excel to track easily Do you have a social media marketing strategy?
Tip #18 Automate Marketing Calendar Save precious time Schedule your posts to Facebook, Twitter, LinkedIn, and 30+ social networks Automate your Emails, SMS, Twitter Replies, Twitter Follows, Blog Feeds etc.Online Resource SendSocialMedia How can you automate your marketing plan?
Tip #19 Listen, Communicate & Monitor Monitor your posts and respond to comments quickly Engage your audience by asking questions: “How can we make our service better?”, “What’s your favorite product of ours?” Customers want to know that they are helping to shape the products you provide What engaging questions can you ask?
Tip #20 Identify Brand Advocates Connectors - act as human bridges making connections and help to inspire business ideas Mavens - seen as experts, help other people make informed decisions, the "go to" people Salespeople - persuasive in selling, influential to peers Can you identify your Brand Advocates?
Brand Advocate Facts 83% more likely to share information about a product than typical web users 75% more likely to share a great product experience 3x’s more likely to share product opinions with someone they don’t know 2.5 times more likely to use social media to expand their social circle Could you use a few more Brand Advocates?
Takeaways Do you know who your current Brand Advocates are? What marketing techniques can you start implementing to improve your sales? What content would you add to your Marketing Calendar?
Questions and AnswersWhat questions can I help answer? Thank you for participating! Michelle Hummel Web Media Expert LLChttp://www.WebMediaExpert.com Phone: 513-204-9324 email@example.com