How to find readers for your blog & build a community through social media


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How to find readers for your blog & build a community through social media

  1. 1. How To Find Readers for Your Blog & Build a Community through Social Media
  2. 2. <ul><li>The most popular CMS in use today </li></ul><ul><li>Powering nearly 8.5% of all websites </li></ul><ul><li>10,000+ plugins available </li></ul><ul><li>100+ million total plugins downloaded </li></ul><ul><li>13+ million total downloads of WordPress at a rate of approx. 2 per second </li></ul>WordPress Fun Facts *Data compiled by Chase Granberry of Authority Labs Search rank Monitoring
  3. 3. <ul><li>Famous Brands Like: </li></ul><ul><li>Playstation </li></ul><ul><li>MTV </li></ul><ul><li>Lexus </li></ul><ul><li>eBay </li></ul><ul><li>CNN </li></ul><ul><li>NASA </li></ul><ul><li>Ford </li></ul><ul><li>Sony </li></ul><ul><li>People </li></ul>Who is using WordPress?
  4. 4. Optimize WordPress For Social Media
  5. 5. Tip #1 Add Facebook Like Box <ul><li>Social Proof – show your current fan base </li></ul><ul><li>They can see if their friends like your page too </li></ul><ul><li>Show recent wall posts </li></ul><ul><li>Like your fan page without leaving your website </li></ul><ul><li>Online Resource </li></ul><ul><li>Like Box Social Plugin: </li></ul>Do you have a Facebook fan page for your business?
  6. 6. Tip #2 Make Content Shareable <ul><li>Give your potential customers an easy way to share your content </li></ul><ul><li>Online Resources </li></ul><ul><li>“ Like-Button-Plugin-For-Wordpress” </li></ul><ul><li>“ Topsy Retweet Button” </li></ul><ul><li>“Smart Share” </li></ul><ul><li>Demo // Download </li></ul>Can potential customers share content on your website?
  7. 7. Tip #3 Install Powerful Comment System <ul><li>LiveFyre is used by TheNextWeb </li></ul><ul><li>Shows Twitter Retweets with profile images </li></ul><ul><li>Users can subscribe to email comment notifications </li></ul><ul><li>Real time comments </li></ul><ul><li>Online Resource </li></ul><ul><li>“ LiveFyre” Plugin </li></ul>Would you benefit from a more powerful comment blog system?
  8. 8. Tip #4 Add Blog Feed To Facebook <ul><li>Facebook fans have an easy way to read and subscribe to your blog </li></ul><ul><li>Automatically posts blog content to your fan page </li></ul><ul><li>Online Resources </li></ul><ul><li>NetworkedBlogs: </li></ul>Can Facebook fans easily view and subscribe to your WordPress Blog?
  9. 9. Tip #5 Add Blog Feed To Linkedin <ul><li>Linkedin Profile </li></ul><ul><li>Company Profile </li></ul><ul><li>Online Resource </li></ul><ul><li>Linkedin WordPress App: </li></ul><ul><li> </li></ul>Can Linkedin connections easily view and subscribe to your WordPress Blog?
  10. 10. Tip #6 Add RSS Links To Your Signature <ul><li>Wisestamp offers over 15+ social network links </li></ul><ul><li>Easy way to connect with you </li></ul><ul><li>Online Resources </li></ul><ul><li>WiseStamp: </li></ul>Do you promote your WordPress Blog on your email signature line?
  11. 11. Tip #7 Add Live Chat Box <ul><li>Works with Skype & GoogleChat </li></ul><ul><li>Easy install HTML code on your website </li></ul><ul><li>Emails you the total chat conversations </li></ul><ul><li>You can provide additional links to other sections of your website </li></ul><ul><li>Online Resource </li></ul><ul><li>SnapEngage: </li></ul>Would you benefit from a Live Chat Box on your website?
  12. 12. Optimize WordPress for Sales
  13. 13. Tip #8 Strong “Call To Action” <ul><li>You have 3 seconds to grab your prospects attention </li></ul><ul><li>Watch my video – connect with the “visual” audience </li></ul><ul><li>Free Download – capture email </li></ul><ul><li>Free Social Media Score – provides a warm lead </li></ul><ul><li>Learn how we can help – get down to business </li></ul>What main actions would you like someone to take on your website?
  14. 14. Tip #9 Create Paid Membership Site <ul><li>Create 4 levels of paid membership </li></ul><ul><li>When creating content you can set page level restrictions so users can only access certain areas </li></ul><ul><li>Online Resource </li></ul><ul><li>“ s2Member” Plugin </li></ul>Could you benefit from a paid membership site?
  15. 15. Tip #10 “Fans Only” Special Offer <ul><li>Create a stand-alone page with a special “fans only” offer </li></ul><ul><li>Only people with this URL can access </li></ul><ul><li>Post to Facebook, Twitter, Linkedin etc. </li></ul><ul><li>“ First 5 customers to respond” get the deal </li></ul><ul><li>Online Resource </li></ul><ul><li>“Exclude Pages From Navigation” Plugin </li></ul>What’s the strongest sales offer you could make to your fans?
  16. 16. Tip #11 Create Email Auto-responder Salesman <ul><li>Create a “Fans Only” Automated Marketing System </li></ul><ul><li>Send these special offers to your email subscribers every 15 days </li></ul><ul><li>Online Resources </li></ul><ul><li>Email: </li></ul><ul><li>Email: </li></ul>Do you use email auto-responders?
  17. 17. Grow Your Followers with Linkedin
  18. 18. Tip #12 Create an Industry Related Group <ul><li>Think about what type of customer you want to attract </li></ul><ul><li>Create a LinkedIn group that would interest those people </li></ul><ul><li>My best customer is someone who A) is considered an entrepreneur B) would be interested in learning more about Social Media </li></ul><ul><li>Online Resource: http:// </li></ul>What group would help you reach your target audience?
  19. 19. Tip #13 Promote Your Group <ul><li>Create an icon to represent your group like my “E” for the Entrepreneurs Advice Club </li></ul><ul><li>Promote this icon along side your other social media channel icons </li></ul><ul><li>It will generate curiosity and you will find more people joining your group </li></ul>
  20. 20. Tip #14 Engage Your LinkedIn Group <ul><li>Add your WordPress blog feed </li></ul><ul><li>Set-up other industry related blog feeds to keep your members informed and engaged with great content </li></ul><ul><li>Online Resource: </li></ul>
  21. 21. Tip #15 Join and Participate in Groups <ul><li>Maximum groups you can join is 50 </li></ul><ul><li>Frequently post and participate in these groups </li></ul><ul><li>Follow thought leaders in the group and/or your competition to learn more </li></ul><ul><li>Online Resource: http:// </li></ul>
  22. 22. Tip #16 Grow Your Network Fast <ul><li>Go to the Groups Directory and search for “LIONS” or Open Networkers (Linkedin Open Networkers) </li></ul><ul><li>Post that you are an Open Networker </li></ul><ul><li>The more connections you have and can stay in front of the better your rate of success </li></ul><ul><li>Online Resource: http:// </li></ul>
  23. 23. Keep Your New Followers Engaged
  24. 24. Tip #17 Be a Thought Leader <ul><li>Go to and keyword search for blogs that provide content related to your industry </li></ul><ul><li>Find great content related to your industry and share it </li></ul><ul><li>Online Resource </li></ul><ul><li>Blog Directory: </li></ul><ul><li>http:// </li></ul>What industry related blogs have great content you could share?
  25. 25. Tip #18 Create Marketing Strategy <ul><li>Brainstorm weekly blog topics you will write </li></ul><ul><li>Research industry related fun tips, trivia questions and facts </li></ul><ul><li>Decide what days and at what time you will post certain content </li></ul><ul><li>Create an editorial calendar with excel and plug in content </li></ul><ul><li>Monitor and engage with the responses </li></ul>
  26. 26. Tip #19 Automate Marketing Calendar <ul><li>Schedule posts to automatically send to Facebook, Linkedin, Twitter & WordPress etc. </li></ul><ul><li>Save precious time </li></ul><ul><li>Keep your audience engaged </li></ul><ul><li>Demo: Post: Having a great time at WordCamp Columbus! </li></ul><ul><li>FB , TW , LI </li></ul><ul><li>Online Resource </li></ul><ul><li> </li></ul>How much is your time worth?
  27. 27. Tip #20 Create a “Fan of the Month” Club <ul><li>Create a page on your blog called “Fan of the Month” </li></ul><ul><li>Ask your fans random trivia questions and award them with random points </li></ul><ul><li>First to answer correctly wins and gets their name added to the board </li></ul><ul><li>Great way to create a fun and engagement </li></ul><ul><li>Online Resource </li></ul><ul><li>Fan Of The Month: </li></ul><ul><li>http:// /about/fan-of-the-month/ </li></ul>
  28. 28. Takeaways <ul><li>What plugins can you install to grow your WordPress followers today? </li></ul><ul><li>What marketing techniques can you start implementing to improve your sales? </li></ul><ul><li>What content would you add to your Marketing Calendar? </li></ul>
  29. 29. Questions and Answers <ul><li>What questions can I help answer? </li></ul><ul><li>Thank you for participating! </li></ul><ul><li>Michelle Hummel </li></ul><ul><li>Web Media Expert LLC </li></ul><ul><li> </li></ul><ul><li>Phone: 513-204-9324 </li></ul><ul><li>[email_address] </li></ul>