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22 TIPS FOR LANDING A
JOB THROUGH




                         Career
                        Ministries
22 TIPS FOR LANDING A JOB THROUGH LINKEDiN
WHY USE LINKEDiN?
Job hunting is simplified with LinkedIn because you can build
your contacts and references base.

Linkedin is resurging and becoming more relevant for
professionals since adding more applications and using other
Facebook-style functionality.

Getting a job using social media may seem quite simple but
you'll need some tips to get started.

It’s important to recognize that Linkedin has different
demographics than Facebook, Myspace, and other social
networking sites, and why that is important to your job search.
                                                        Career
                                                       Ministries
                                                                  1
22 TIPS FOR LANDING A JOB THROUGH LINKEDiN

Linkedin users are older, wealthier, and better educated

- 68% are 35+

- 66% make $60/year+

- 72% are college grads!


To many job seeker's, it may seem like just another online
job hunting tool, but it's so much more!

                                                            Career
                                                           Ministries
                                                                    2
22 TIPS FOR LANDING A JOB THROUGH LINKEDiN
The Good News
If you enjoy social network connectivity - but you’re not ready
to live and breathe it - Linkedin is an ideal option for you
because it’s safe and it’s strictly business.

There are very few interactivity
options: You’re never faced with the
“Wow, I wish my client / employer /
potential employer hadn’t seen that
picture” dilemma that’s all too
common on Facebook.




                                                         Career
                                                        Ministries
                                                                  3
22 TIPS FOR LANDING A JOB THROUGH LINKEDiN

Sacrificing Features For Security

Linkedin works because it purposefully does less than
Facebook and MySpace:

      Your connections are controlled
      It’s easy to use
      There is very little layout control
      It has minimal advertising
      It has only a few important applications (Ex: share docs)
      Organized like an address book (familiar to users)

                                                           Career
                                                          Ministries
                                                                   4
22 TIPS FOR LANDING A JOB THROUGH LINKEDiN

The Bad News
The address book approach makes it easy to treat Linkedin
as nothing more than Outlook contacts with personal profile
data.
But the reality is that Linkedin offers an amazing opportunity
to grow your network, your career, and your business –
whatever your business may be.

Because it’s less flashy and in your face than other social
networking sites (FaceBook, MySpace) you’ll have to dig a
little to find the good stuff - especially when it comes to jobs.


                                                             Career
                                                            Ministries
                                                                     5
22 TIPS FOR LANDING A JOB THROUGH LINKEDiN

                                   Linkedin Rewards Action!

                                  - Follow these tips
                                  - Spend time every day on Linkedin
                                  - You have to participate to benefit




 Linkedin Profile
 1.   Create Profile and Upload a Professional Looking Photo
 2.   Complete Your Entire Profile, Including Prior Jobs

                                                             Career
                                                            Ministries
                                                                         6
22 TIPS FOR LANDING A JOB THROUGH LINKEDiN

Linkedin Profile

3. Include Job Titles and Keywords Below Your Name




                                                      Career
                                                     Ministries
                                                              7
22 TIPS FOR LANDING A JOB THROUGH LINKEDiN
Linkedin Profile
4. Use (SEO) Keywords Liberally in Your Profile
Think of it as an SEO page - Search Engine Optimization is the process of
improving the visibility of a web site or a web page in search engines via
‘natural’, unpaid, ‘organic’, or ‘algorithmic’ search results




                                                                      Career
                                                                     Ministries
                                                                              8
22 TIPS FOR LANDING A JOB THROUGH LINKEDiN
Linkedin Profile

5. Link to Your Web Site Using Keywords (not “My Web Site”)
   http://www.barbarajack-lifecoach.com/

  Edit your public profile link to ‘your name’
  http://www.linkedin.com/in/barbarajack

  Include your twitter link if you have one




                                                     Career
                                                    Ministries
                                                              9
22 TIPS FOR LANDING A JOB THROUGH LINKEDiN
Linkedin Profile
6. Update Your Profile Often - keeps you in contacts’ news stream




7. Create Status Updates - like you do on Twitter / Facebook




                                                              Career
                                                             Ministries
                                                                     10
22 TIPS FOR LANDING A JOB THROUGH LINKEDiN

Linkedin Applications
8. Activate Linkedin Applications that Connect to Your Content
  Ex: SlideShare - Google - Bloglink - WordPress - Reading list - Polls - Twitter




                                                                       Career
                                                                      Ministries
                                                                                11
22 TIPS FOR LANDING A JOB THROUGH LINKEDiN
Linkedin Applications
9. Ways to promote your blog and develop your personal brand
Add an application like Blog Link® or WordPress® found through Linkedin’s
Applications Directory or under 'More' across the top of your LinkedIn home
page. This directory show’s you the latest applications available for bloggers
and allows you to synchronize your blog to your Profile. New blog postings
automatically send update notifications out to your network.




Summary
Include your blog link in the 'Summary' section of your Profile
Websites
Include your blog link in the 'Websites' section under 'Additional
Information' on your Profile
                                                                      Career
                                                                     Ministries
                                                                                 12
22 TIPS FOR LANDING A JOB THROUGH LINKEDiN
Linkedin Connections
10. Invite Anyone You Meet in a Business Setting to Linkedin
    Always ask ‘Are you on Linkedin?’
   Include your Linkedin address on your resume and business cards)
   Ex: http://www.linkedin.com/in/barbarajack




                                                                  Career
                                                                 Ministries
                                                                         13
22 TIPS FOR LANDING A JOB THROUGH LINKEDiN
Linkedin Connections

11. Use Custom Invite Text – Add A
Personal Message. Indicate how you
know the connection - always include ‘Let
me know if there is anything I can do for you’
Example:
Jack
I really enjoyed your presentation at the
Career Ministries session last week and
hope to hear more of your ideas on HR
and job searching. Please let me know if
there is anything I can do for you. I'd also
like to add you to my professional network
on LinkedIn.

Regards,                                          Career
Barbara Jack [LION]                              Ministries
                                                         14
22 TIPS FOR LANDING A JOB THROUGH LINKEDiN
Linkedin Connections

12. Find Connections (People, Companies, or Jobs) Through a
Linkedin Search




Types of
Searches


                                                          Career
                                                         Ministries
                                                                 15
22 TIPS FOR LANDING A JOB THROUGH LINKEDiN
Linkedin Connections

13. Browse Your Connections’ Connections To Find People You
Might Have Forgotten Or Missed

14. Invite Your Current Contacts (from Outlook, Gmail, Hotmail)




                                                              Career
                                                             Ministries
                                                                     16
22 TIPS FOR LANDING A JOB THROUGH LINKEDiN

Linkedin Recommendations
15. Liberally Provide and Request Recommendations
Use custom request text – if you like, you can also provide guidance
to reviewers on themes and keywords you’d like included
                                                   Provided
                                                   Recommendation




                                                    Received
                                                    Recommendation




                                                                        Career
                                                                       Ministries
                                                                              17
22 TIPS FOR LANDING A JOB THROUGH LINKEDiN

Linkedin Messages
16. Send Messages to Your Connections About Job Openings or Events
       It breaks through the clutter of their inbox and keeps you on their mind




TIP:
Go to http://tinyurl.com/ or http://bit.ly/ to shorten a long URL that you’d like to
include in your message, especially if you want to share the message via Twitter
which has a 140-character limit.
Simply copy and paste the long URL into either site to create the short URL.
                                                                               Career
                                                                              Ministries
                                                                                       18
22 TIPS FOR LANDING A JOB THROUGH LINKEDiN

Build Your LinkedIn Reputation
17. Set Up a Search or Answer Questions in Linkedin Answers




                                                           Career
                                                          Ministries
                                                                  19
22 TIPS FOR LANDING A JOB THROUGH LINKEDiN

Build Your LinkedIn Reputation
18. Join Groups (Only join enough groups to be able to participate in each
one – it’s a great way to meet new connections through group discussions)

19. Consider Creating Your Own Group (Your industry / hobbies / etc)




                                                                       Career
                                                                      Ministries
                                                                             20
22 TIPS FOR LANDING A JOB THROUGH LINKEDiN

Using Linkedin for Business Development
20. Connect with Clients, Former Clients, and Prospects
    Search for clients and prospects on Linkedin

21. Use Search to Find Appropriate Contacts at Target Companies
   1st search jobs on www.Indeed.com - search Linkedin for company/contacts

22. Use Search to Find Background Info on Contacts at Target Company




                                                                    Career
                                                                   Ministries
                                                                              21
22 TIPS FOR LANDING A
JOB THROUGH




                         Career
                        Ministries

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22 Tips For Landing A Job Through Linked In

  • 1. 22 TIPS FOR LANDING A JOB THROUGH Career Ministries
  • 2. 22 TIPS FOR LANDING A JOB THROUGH LINKEDiN WHY USE LINKEDiN? Job hunting is simplified with LinkedIn because you can build your contacts and references base. Linkedin is resurging and becoming more relevant for professionals since adding more applications and using other Facebook-style functionality. Getting a job using social media may seem quite simple but you'll need some tips to get started. It’s important to recognize that Linkedin has different demographics than Facebook, Myspace, and other social networking sites, and why that is important to your job search. Career Ministries 1
  • 3. 22 TIPS FOR LANDING A JOB THROUGH LINKEDiN Linkedin users are older, wealthier, and better educated - 68% are 35+ - 66% make $60/year+ - 72% are college grads! To many job seeker's, it may seem like just another online job hunting tool, but it's so much more! Career Ministries 2
  • 4. 22 TIPS FOR LANDING A JOB THROUGH LINKEDiN The Good News If you enjoy social network connectivity - but you’re not ready to live and breathe it - Linkedin is an ideal option for you because it’s safe and it’s strictly business. There are very few interactivity options: You’re never faced with the “Wow, I wish my client / employer / potential employer hadn’t seen that picture” dilemma that’s all too common on Facebook. Career Ministries 3
  • 5. 22 TIPS FOR LANDING A JOB THROUGH LINKEDiN Sacrificing Features For Security Linkedin works because it purposefully does less than Facebook and MySpace:  Your connections are controlled  It’s easy to use  There is very little layout control  It has minimal advertising  It has only a few important applications (Ex: share docs)  Organized like an address book (familiar to users) Career Ministries 4
  • 6. 22 TIPS FOR LANDING A JOB THROUGH LINKEDiN The Bad News The address book approach makes it easy to treat Linkedin as nothing more than Outlook contacts with personal profile data. But the reality is that Linkedin offers an amazing opportunity to grow your network, your career, and your business – whatever your business may be. Because it’s less flashy and in your face than other social networking sites (FaceBook, MySpace) you’ll have to dig a little to find the good stuff - especially when it comes to jobs. Career Ministries 5
  • 7. 22 TIPS FOR LANDING A JOB THROUGH LINKEDiN Linkedin Rewards Action! - Follow these tips - Spend time every day on Linkedin - You have to participate to benefit Linkedin Profile 1. Create Profile and Upload a Professional Looking Photo 2. Complete Your Entire Profile, Including Prior Jobs Career Ministries 6
  • 8. 22 TIPS FOR LANDING A JOB THROUGH LINKEDiN Linkedin Profile 3. Include Job Titles and Keywords Below Your Name Career Ministries 7
  • 9. 22 TIPS FOR LANDING A JOB THROUGH LINKEDiN Linkedin Profile 4. Use (SEO) Keywords Liberally in Your Profile Think of it as an SEO page - Search Engine Optimization is the process of improving the visibility of a web site or a web page in search engines via ‘natural’, unpaid, ‘organic’, or ‘algorithmic’ search results Career Ministries 8
  • 10. 22 TIPS FOR LANDING A JOB THROUGH LINKEDiN Linkedin Profile 5. Link to Your Web Site Using Keywords (not “My Web Site”) http://www.barbarajack-lifecoach.com/ Edit your public profile link to ‘your name’ http://www.linkedin.com/in/barbarajack Include your twitter link if you have one Career Ministries 9
  • 11. 22 TIPS FOR LANDING A JOB THROUGH LINKEDiN Linkedin Profile 6. Update Your Profile Often - keeps you in contacts’ news stream 7. Create Status Updates - like you do on Twitter / Facebook Career Ministries 10
  • 12. 22 TIPS FOR LANDING A JOB THROUGH LINKEDiN Linkedin Applications 8. Activate Linkedin Applications that Connect to Your Content Ex: SlideShare - Google - Bloglink - WordPress - Reading list - Polls - Twitter Career Ministries 11
  • 13. 22 TIPS FOR LANDING A JOB THROUGH LINKEDiN Linkedin Applications 9. Ways to promote your blog and develop your personal brand Add an application like Blog Link® or WordPress® found through Linkedin’s Applications Directory or under 'More' across the top of your LinkedIn home page. This directory show’s you the latest applications available for bloggers and allows you to synchronize your blog to your Profile. New blog postings automatically send update notifications out to your network. Summary Include your blog link in the 'Summary' section of your Profile Websites Include your blog link in the 'Websites' section under 'Additional Information' on your Profile Career Ministries 12
  • 14. 22 TIPS FOR LANDING A JOB THROUGH LINKEDiN Linkedin Connections 10. Invite Anyone You Meet in a Business Setting to Linkedin Always ask ‘Are you on Linkedin?’ Include your Linkedin address on your resume and business cards) Ex: http://www.linkedin.com/in/barbarajack Career Ministries 13
  • 15. 22 TIPS FOR LANDING A JOB THROUGH LINKEDiN Linkedin Connections 11. Use Custom Invite Text – Add A Personal Message. Indicate how you know the connection - always include ‘Let me know if there is anything I can do for you’ Example: Jack I really enjoyed your presentation at the Career Ministries session last week and hope to hear more of your ideas on HR and job searching. Please let me know if there is anything I can do for you. I'd also like to add you to my professional network on LinkedIn. Regards, Career Barbara Jack [LION] Ministries 14
  • 16. 22 TIPS FOR LANDING A JOB THROUGH LINKEDiN Linkedin Connections 12. Find Connections (People, Companies, or Jobs) Through a Linkedin Search Types of Searches Career Ministries 15
  • 17. 22 TIPS FOR LANDING A JOB THROUGH LINKEDiN Linkedin Connections 13. Browse Your Connections’ Connections To Find People You Might Have Forgotten Or Missed 14. Invite Your Current Contacts (from Outlook, Gmail, Hotmail) Career Ministries 16
  • 18. 22 TIPS FOR LANDING A JOB THROUGH LINKEDiN Linkedin Recommendations 15. Liberally Provide and Request Recommendations Use custom request text – if you like, you can also provide guidance to reviewers on themes and keywords you’d like included Provided Recommendation Received Recommendation Career Ministries 17
  • 19. 22 TIPS FOR LANDING A JOB THROUGH LINKEDiN Linkedin Messages 16. Send Messages to Your Connections About Job Openings or Events It breaks through the clutter of their inbox and keeps you on their mind TIP: Go to http://tinyurl.com/ or http://bit.ly/ to shorten a long URL that you’d like to include in your message, especially if you want to share the message via Twitter which has a 140-character limit. Simply copy and paste the long URL into either site to create the short URL. Career Ministries 18
  • 20. 22 TIPS FOR LANDING A JOB THROUGH LINKEDiN Build Your LinkedIn Reputation 17. Set Up a Search or Answer Questions in Linkedin Answers Career Ministries 19
  • 21. 22 TIPS FOR LANDING A JOB THROUGH LINKEDiN Build Your LinkedIn Reputation 18. Join Groups (Only join enough groups to be able to participate in each one – it’s a great way to meet new connections through group discussions) 19. Consider Creating Your Own Group (Your industry / hobbies / etc) Career Ministries 20
  • 22. 22 TIPS FOR LANDING A JOB THROUGH LINKEDiN Using Linkedin for Business Development 20. Connect with Clients, Former Clients, and Prospects Search for clients and prospects on Linkedin 21. Use Search to Find Appropriate Contacts at Target Companies 1st search jobs on www.Indeed.com - search Linkedin for company/contacts 22. Use Search to Find Background Info on Contacts at Target Company Career Ministries 21
  • 23. 22 TIPS FOR LANDING A JOB THROUGH Career Ministries