Marketing Plan

Creating An Effective Marketing Plan

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Key Elements of Marketing Plan Outline or Table of Contents Executive Summary Situation Analysis Objectives Strategies Tactics Budget

The outline is the headings of each section with page numbers (remember to include page numbers—without them, anybody reading your plan is lost). Outline or Table of Contents

Begin your marketing plan with a one-page summary of the circumstances and principal recommendations contained in the plan. Executive Summary

Summary allows everyone to grasp quickly the main thrust of the plan and then lets them read further in search of the information most critical to his or her part in it. Executive Summary

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Strategies Strategies are the things you need to do to accomplish your objectives. If your objective is where you want your company to be, the strategy is the route you need to take to get there.

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Marketing Plan: An Example PlasticMaker Inc.

Executive Summary ,[object Object],[object Object],[object Object]

Situation Analysis ,[object Object]

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Marketing Plan

Marketing Plan

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Marketing Plan