This document provides a template for writing a marketing action plan with the overall objectives of increasing sales, customers, or market share. It guides the user through analyzing their target customers and competitors, identifying strengths and weaknesses, setting business objectives, and creating a targeted marketing strategy and action plan. Key elements include understanding customer needs, how the product compares to competitors, determining target customer groups, the best ways to reach each group through different marketing channels, and setting measurable goals and deadlines to evaluate success over time.