STADIS - Bundling presentation given at the 2013 ALSD conference and tradeshow
"Increasing Revenue Per Fan Through Creative Bundling and Promotions Management"
15. • Customer accesses promotions through engagement and ID
• Gain financial control, accountability, trackability
• Eliminate coupons, wristbands, geographic constraints
• Promotions evaluated in real-time
• Customize promotions – one, all or combination
—Progressive/Rewards based promotion
—Prepaid Value
—“Either - Or” and Item level promotion
—Location based promotion
—Time based promotion
16. • Potential Ideas, down to the individual level
—All Inclusive: All you can eat & drink, beer & wine,
no liquor
—Customer prepays $60, gets $18 to spend on
Retail Merchandise only
—Either a Hot dog, Pizza or Hamburger &
—Either Chips, Fries or Pretzel &
—Either Medium Soda or Water
—Concession stand X
—1 hour prior to game time or close
17. • More relevant engagement
• More incremental sales
• Higher ticket prices
• Higher per caps
• More financial control
• More accountability
• Better management and ROI
25. • Discount vs. Bundle
―Discount:
• Pay $90 for a $100 ticket
―Bundle:
• Pay $100 and get the same ticket & $13 towards the
purchase of Woodward Canyon Chardonnay