This presentation talks about the product that I have thought of which will help in discovering small retailers in the market. At the same time, it will bring small retailers into the digital platform.

1. MyBazaar
Making shopping a little more delightful experience

2. INTRODUCTION
Myself: Gitumani Barman
• 11 years of past experience in the Human Capital Management technology
consulting domain.
• I have helped large customers from various industries in implementing human
capital technology in their organizations.

3. Often we go out to the market and buy these stuff

4. And we love discounts

5. BUT…
We often don’t find it at the right time at the right place

6. At the same time the local retailers are looking for
customer footfall

7. MyBazaar
• We are going to bridge the gap and bring the shoppers and the
retailers closer
• We will help shoppers by offering information at the right moment
and at the right place in an organized form
• At the same time, we will bring the local retailers into the digital
platform

8. CUSTOMER PERSONA
City Dwellers

9. CUSTOMER PERSONA
Students & Young Professionals

10. CUSTOMER PERSONA
Tourists

11. CUSTOMER PERSONA
Local retailer of niche item

12. MARKET RESEARCH APPROACH
Online Survey
Field Survey
Focus Group Discussion

13. INSIGHTS
Shoppers are interested in visiting markets to explore and hang-
around
The key interests are in clothes, jewelry, décor
A big gap exists in connecting retailers and shoppers

14. RESEARCH FINDINGS
84%
People still like to visit markets

15. RESEARCH FINDINGS
93%
Shoppers like to have discounts
Shoppers are interested in clothes and apparels

16. VALUE PROPOSITION – SHOPPERS
Lack of information
on discounts
Unable to locate
shop
Information on
competing offers
Compare and choose
between offers
Location based offers
Tangible shopping
experience
Desire to touch
and feel
Navigation from the
current location
Discover
stores
Discover stores
and find offers &
deals around you
in your favorite
local markets
Find best
deals

17. VALUE PROPOSITION – RETAILERS
Lack of visibility
No real time
messaging
Growth in businessIncreased footfall
Increased
presence
Easy to locate
Providing last mile
guidance
Time and context
based updates
Reach
customersEnables the retailer
to launch flash
deals and
promotions to
attract consumers
in the proximity
Sell to
customers

18. BUSINESS MODEL CANVAS

19. OPPORTUNITY
SIZE
• India’s retail market is expected to
double to $1 trillion by 2020 from
$600 billion in 2015.
• It is an unorganized retail market
problem
• Domestic footwear market size is
$3 billion
• Ethnic wear market is $10.26
billion
• Target to bring in 10% retailers of
the market place

20. LOW FIDELITY PROTOTYPE

21. ELEMENTS OF
PERFORMANCE

22. VALIDATE
Landing Page
Survey & Focus Group Discussion
Hundred Dollar Test
High Fidelity Prototype

23. ROADMAP AHEADNEXT 2 MONTHS
Nov,
2015
Further Market
Research
Refine BMC Refine EOPs
Collect Feedback:
$100 Test,
Landing Page
Market
Segmentation
Dec,
2015
High Fidelity
Prototype
Incorporate
Feedback
Marketing Plan
Mar,
2016
App Development
Execute
marketing
Pilot run in one
market

24. THANK YOU