STADIS - Bundling presentation given at the 2013 ALSD conference and tradeshow
"Increasing Revenue Per Fan Through Creative Bundling and Promotions Management"
Retail Image refers to how a retailer is perceived by customers and others.To succeed, a retailer must communicate a distinctive, clear, and consistent image.
Anuga lecture was held in Anuga Food Tech-2015. Crash Course Shopper Marketing. Martin Moström, Strategic Advisor Shopper Marketing, Retail House - Stockholm
STADIS - Bundling presentation given at the 2013 ALSD conference and tradeshow
"Increasing Revenue Per Fan Through Creative Bundling and Promotions Management"
Retail Image refers to how a retailer is perceived by customers and others.To succeed, a retailer must communicate a distinctive, clear, and consistent image.
Anuga lecture was held in Anuga Food Tech-2015. Crash Course Shopper Marketing. Martin Moström, Strategic Advisor Shopper Marketing, Retail House - Stockholm
MyBazaar Product - Customer Insights and Value PropositionGitumani Barman
This presentation talks about the product that I have thought of which will help in discovering small retailers in the market. At the same time, it will bring small retailers into the digital platform.
In this ppt we have shown that when the students are supposed to visit a mall,,, wht to do there and we have explained the topic retailing in some details.here we've visited westend mal,ludhiana...!!!!
Consumer Behavior is the study of, how individual customers and groups select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants.
This presentation gives an overview about the concept of Category Management in Retail. It covers topic such as Visual Merchandising, Planogram, CM in Grocery Store vs Apparel Store
How Airtel TV can win over other OTTs and what is the way ahead for them to be the giant in OTT space?
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To understand attitude and usage behavior of consumers driving the OTT segment
To understand the triggers and Barriers for Airtel TV App
Big Bazaar wanted to increase the loyalty amongst customers by understanding the communities and all the products preferred by those communities. This work is in continuation of the one done on staples by seniors from Northpoint Centre of Learning for the client.
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MyBazaar Product - Customer Insights and Value PropositionGitumani Barman
This presentation talks about the product that I have thought of which will help in discovering small retailers in the market. At the same time, it will bring small retailers into the digital platform.
In this ppt we have shown that when the students are supposed to visit a mall,,, wht to do there and we have explained the topic retailing in some details.here we've visited westend mal,ludhiana...!!!!
Consumer Behavior is the study of, how individual customers and groups select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants.
This presentation gives an overview about the concept of Category Management in Retail. It covers topic such as Visual Merchandising, Planogram, CM in Grocery Store vs Apparel Store
How Airtel TV can win over other OTTs and what is the way ahead for them to be the giant in OTT space?
Research Objective -
To understand attitude and usage behavior of consumers driving the OTT segment
To understand the triggers and Barriers for Airtel TV App
Big Bazaar wanted to increase the loyalty amongst customers by understanding the communities and all the products preferred by those communities. This work is in continuation of the one done on staples by seniors from Northpoint Centre of Learning for the client.
A very interesting and enjoyable seeion with Pia and Piyul, knowing the mind-set of the people in a rural setup and how different it is from the urban society.
For more details read our blog :
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
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Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
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2. The Market!
❖ Bannerghatta Road – South Bangalore
❖ Clusters of stores, three major malls
❖ South Bangalore is developing and expanding rapidly
❖ Bangalore is an expensive city to shop in
❖ Weekend footfalls are heavy at malls – families have
nothing to do
3. Research Methodology
❖ Talk to the manager or store employee
❖ Ask questions about Qualitative factors
❖ Range
❖ Sales promotions
❖ Bill management
❖ Footfall
❖ Price Range
❖ No. of SKU’s
❖ Observe store layout, customers and sales
people - Quantitative
❖ Take pictures slyly
4. Observations
❖ Modern retail stores place those products in
prominence that will appeal to their core consumers
❖ Stores like Crossword are attempting to enhance the
experience of the shopper
❖ Different sales, with a varying range of discounts,
were bring carried out. Liquidation of the winter
stock.
❖ Discounts are based on stock
5. Observations
❖ Saw a variety of layouts in different stores –
circulation, spine, curving/loop
❖ Bill Management is now online
❖ Impulse Purchases
6. Strategic Solutions
❖ Train the staff to understand their
merchandise
❖ Hold events – a book club or a baker’s club
❖Create a community for shoppers –
personalize the experience
7. Challenges Faced
❖ Managers were tight lipped about
store information
❖Some of the information shared
seemed inaccurate – e.g. footfalls
❖ Disconnect between stores – no
established “market”
❖ Unable to take clear pictures