Retail Marketing BA(Hons) and Retail Management BA(Hons) 5 Oct 2013 open day

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Retail Marketing BA(Hons) and Retail Management BA(Hons) 5 Oct 2013 open day presentation

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Retail Marketing BA(Hons) and Retail Management BA(Hons) 5 Oct 2013 open day

  1. 1. • Retail Marketing BA(Hons) • Retail Management BA(Hons) Chris Dutton Assistant Head of School Principal Lecturer - Retailing Course Leader University of Brighton School of Sport & Service Management
  2. 2. A Significant Industry • Retail is the UK’s 4th biggest graduate recruiter. • 11% of the UK’s total workforce • £311bn retail sales • Internet Sales = 9% • Store Management,Merchandising, Customer service, Logistics, Location, Analytics, Mark eting, HRM • Our courses are about developing young managers for this sector.
  3. 3. Different Ways Of Thinking Teaching and Learning Philosophy Creativity Critical Analysis Generation of Knowledge Problem Solving Innovation
  4. 4. Holly – Level 6 Retail Marketer & Entrepreneur
  5. 5. Level 4 Retail Management Shared Retail Marketing Economics & the business environment Retail locations & operations Retail environment Professional Development Marketing Principles Branding & consumer psychology Media Studies Course Structure
  6. 6. Level 5 Retail Management Shared Retail Marketing Understanding & managing people Managerial accounting Visual merchandising & retail consumption Retail management in action Buying & supply chain logistics Research methods Preparation for placement Marketing communications & advertising Finance for marketing Course Structure
  7. 7. Level 6 Options • Fashion Retailing • Retail Consultancy • E-Tailing • Customer Relationship Marketing • Public Relations • Wine Marketing • International Management • Change Management Retail Management Shared Retail Marketing Business strategy Contemporary retail trends Dissertation / Final year placement project Strategic marketing management Course Structure
  8. 8. How will I learn? Delivery of teaching Assessment Feedback Lectures Presentations Written (typed) Seminars Essays Audio (podcast) Workshops Reports Tutorials Key note speakers Demonstrations Formative (ongoing) Peer learning Exams Group feedback Practical ‘live’ clients Creating a DVD / website All new students receive feedback within the first 6 weeks of starting the course Tutorials
  9. 9. Strategic Marketing Management – Chocolate Chess (Battle Field Marketing Strategies)
  10. 10. Retail Exhibition – Experiential Marketing
  11. 11. Retail Consultancy – Presentation to clients
  12. 12. Online Learning Environment: Student Central
  13. 13. Library online
  14. 14. Assessment & Activity Examples • Retail Location & Operations - geographic analysis • Marketing Communications & Advertising - Pitch for an advertising account • Retail Management in Action - Management consultancy proposal • Strategic Marketing Management - Chocolate chess • Customer Relationship Management - Business article • Retail Consultancy - Consultants to SME clients • Contemporary retail trends – Experiential marketing exhibition and management report
  15. 15. Dissertation Titles • ‘Ethical shopping in purchasing clothes’ • ‘The use of women in male orientated advertising’ • ‘Impacts of Visual Merchandising in Cosmetics’ • ‘In-store Visual Merchandising: A Case Study of New Look’ • ‘The Influence of Merchandising on Consumer Behaviour within the Fashion Sector: A Case Study of Urban Outfitters’ • ‘Is the Clubcard still the ace in Tesco’s loyalty pack?’
  16. 16. Additional Activities • Field trips: • Retail site-seeing: Paris; Westfield Stratford, Clothes Show Live. • Seminars: Joint student seminars LCF • Guest / Key-note Speakers: • Gatwick Airport • Harrods • Saatchi & Saatchi • Majestic Wines • GMYB (Guerrilla Marketing Agency) • Student Experience: • Student research group / CIM student chapter • Retail society sponsored by Students’ Union. • Networking between all three years
  17. 17. Field Trips Level 6 – Paris Field Trip
  18. 18. Westfield Olympic Park Field Trip
  19. 19. London college of fashion pictures London Fashion Trip
  20. 20. Experiential Retail Seminar – LCF & University of Brighton, Joint Event
  21. 21. A Few Facts and Stats • 2012/2013 • 91% student retention • 86% student satisfaction • 64% average pass mark • 15 different nationalities • 94% employability • 2012/2013 highlights: • 25% 1st, 50% 2:1, 17% 2:2 • Highest average 81% (including 90% for dissertation) • Normally enrol around 20 per year
  22. 22. National Student Survey - Free Comments • Tutors are friendly and helpful which makes lectures more enjoyable and any issues with work or course content much easier to fix. Modules such as advertising, branding and PR have been the most enjoyable for me. • The staff have been very supportive and the library is very informative. • The tutors are really supportive and the staff are just lovely, they are really good at what they do. • Excellent tutors really enthusiastic about their job which gets the students to be enthusiastic. • The option to pick modules in the final year is crucial in honing specific skills and the range of different subjects is excellent.
  23. 23. Employability • Engrained within the course design • Bright Young Things • Placements • Careers service • C.V. development • Interview training • Careers advice • Careers events • National Careers Week • National Retail Graduate Fair • Careers support – Retail employability consultant
  24. 24. Employability - Careers talks
  25. 25. Employability – Placement • Aldi placement: • Head office • Started in stores • Management development training • Special projects  related to development and area of interest • Stock control – sell-by-date project • Store designs/ layout – consumer psychology project • Placement projects: • Team Motivational techniques (non-monetary) • Store design – Consumer psychology of layout space and colour Sarah Bathgate
  26. 26. Placements • Majestic Wines • Disneyland Florida • Harrods • MIH Jeans • Sainsbury’s • DKNY • Marks and Spencer • Saatchi and Saatchi • Super Group • Urban Outfitters
  27. 27. Employability
  28. 28. Employability • Graduate job trajectory • Visual Merchandiser: Arcadia (Topman, Topshop, Burton, Miss Selfridge) • Buyer: Topshop • Buyer: Jaeger • Merchandiser: Ted Baker • Tesco: Distribution centre manager • Viral marketing manager • Trafficker @ MySpace – campaigns including Apple, Universal Pictures and Justin Bieber
  29. 29. Student Achievement
  30. 30. Student Achievement
  31. 31. Key Strengths • Our track record for innovating within the course, in response to changes in the retail environment • Our professional focus and strength, and the range of our professional partnerships • The careers support and distinctive personal development opportunities we offer to our students • Our investment in learning facilities that enable students to prepare effectively for all aspects of their future lives and careers • Our five coastal campuses in Brighton, Eastbourne and Hastings
  32. 32. Thanks For Listening Any Questions? Chris Dutton Room 103 Greynore Building University of Brighton Eastbourne Campus Darley Road Tel: 01273643623 Email: c.j.dutton@brighton.ac.uk http://www.facebook.com/groups/285217638160740/

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