Big Ideas from Oracle Digital for retail

1. 1

3. • Customers
are
instantly
recognised
and
welcomed
in
store
• Rich
product
information
supports
purchase
decisions
• Augmented
reality
features
take
the
hassle
out
of
trying
on,
using
detailed
data
about
customers
likes,
preferences
and
body
metrics
• Basket
value
can
be
increased
by
alerting
in-­‐store
staff
to
high-­‐value
customers
• Loyal
customers
can
be
rewarded
with
value-­‐add
services,
e.g.
deliver
shopping
to
home
or
car

5. • Customers
are
instantly
recognised
and
welcomed
in
store
• Rich
product
information
supports
purchase
decisions
• Augmented
reality
features
take
the
hassle
out
of
trying
on,
using
detailed
data
about
customers
likes,
preferences
and
body
metrics
• Basket
value
can
be
increased
by
alerting
in-­‐store
staff
to
high-­‐value
customers
• Loyal
customers
can
be
rewarded
with
value-­‐add
services,
e.g.
deliver
shopping
to
home
or
car

7. • Customer
insights
are
used
to
make
tailored
recommendations
• iBeacons
guide
people
to
relevant
shops
and
merchandise
• Dynamic
pricing
rewards
customers
with
on-­‐the-­‐spot
offers
• By
remembering
people’s
in-­‐store
product
considerations
retailers
can
follow
up
with
hyper-­‐personalised
offers
on
digital
channels
• Retailers
can
wrap
value-­‐add
content
or
services
around
purchase
decisions,
e.g.
meal
plans,
information
guides,
appliance
insurance

9. • Social
channels
and
visual
content
entice
customers
to
buy
• Well-­‐placed
peer
reviews
and
recommendations
back
up
purchase
decisions
• Relevant
product
recommendations
can
be
made
in
store
or
online
by
analysing
the
habits
of
‘people
like
me’
• Retailers
can
offer
innovative
ways
to
connect
friends
and
family
around
shopping
requirements,
e.g.
gifting,
party
plans
• Retailers
can
grow
brand
engagement
through
the
imaginative
use
of
social
gamification,
e.g.
rewarding
customers
with
first-­‐in-­‐queue
for
sales

11. • Avoid
basket
abandonment
with
a
simple
customer
experience
that
makes
shopping
easy
and
convenient
• Entice
browsers
back
with
targeted
advertising
and
dynamic
offers
• Encourage
repeat
purchase
by
making
relevant
recommendations
based
on
purchase
history
or
web
behaviours

13. • Individual
products
can
be
tagged
and
tracked
for
an
up-­‐
to-­‐the-­‐minute
view
on
delivery
progress
• Customers
can
choose
delivery
slots
and
places
to
suit
them
• Products
can
reach
their
destinations
in
the
shortest
possible
time,
helping
retailers
keep
up
with
the
pace
of
customers’
expectations
for
instant
fulfillment
• Transportation
journeys
can
be
configured
for
the
optimum
cost
efficiency
and
sustainability
• Click&Collect
pick-­‐up
points
encourage
customers
in
store
and
grow
basket
value

15. • High-­‐fashion
trends
can
be
instantly
cloned
and
communicated
to
suppliers
• Supply
chains
can
be
quickly
reconfigured
around
seasonal
trends
and
must-­‐haves
• Retailers
can
be
first
to
market
in
a
fast-­‐paced
environment
• Supply
chain
visibility
gives
an
instant
view
on
stock
availability,
avoiding
shortages
and
customer
disappointment
• Retailers
can
stay
one
step
ahead
by
identifying
and
responding
to
what’s
trending
on
social

17. • Short
shelf
life
produce
can
be
accelerated
through
the
supply
chain
• Supply
chains
can
be
quickly
reconfigured
around
seasonal
produce
and
demands
• Retailers
can
be
first
to
market
in
a
fast-­‐paced
environment
• Supply
chain
visibility
and
demand
forecasting
gives
an
instant
view
on
stock
availability,
avoiding
wastage,
shortages
and
customer
disappointment