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SWOT ANALYSIS 
Submitted by 
Neeraj Singh Tanwar
WHAT IS SWOT ANALYSIS? 
Swot analysis is basically analysing a company’s : 
STRENGTH 
OPPORTUNITIES 
WEAKNESS 
THREATS
DEFINITION OF SWOT ANALYSIS 
 A SWOT analysis is a planning tool used to understand the 
Strengths, Weaknesses, Opportuni...
SWOT 
ANALYSIS’ 
HISTORY 
•ORIGIN IS CREDITED TO ALBERT 
HUMPHREY. 
•DEVELOPED AT STANFORD. 
•FUNDED BY FORTUNE 500 
COMPA...
SWOT IN DETAIL..... 
Strengths of hospitality industry 
 Natural and cultural diversity. 
 Demand-supply gap. 
 Governm...
Weaknesses of hospitality industry 
 Poor support infrastructure 
 Slow implementation 
 Susceptible to political event...
Opportunities of hospitality industry 
 Rising income 
 Open sky benefits 
 Unique experience
Threats of hospitality industry 
 Fluctuations in international tourist arrivals 
 Increasing competition 
 Unstable ec...
APPLICATIONS OF SWOT ANALYSIS 
A SWOT analysis can be used for: 
 Workshop sessions 
 Problem solving 
 Planning 
 Pro...
AIM OF SWOT ANALYSIS 
 Reveal your competitive advantages 
 Analyze your prospects for sales, profitability and 
product...
SWOT ANALYSIS OF TAJ HOTELS 
Strengths 
107 yr old established brand 
64 rank in fortune 500 
Understanding different cust...
Opportunities 
Untapped potential 
41% middle affluent class 
Luxury market to expand in INDIA 
Liberalization expanding i...
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Swot Analysis for Hospitality Industry

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1-WHAT IS SWOT ANALYSIS?

2-HISTORY OF SWOT ANALYSIS

3-APPLICATIONS OF SWOT ANALYSIS

4-AIM OF SWOT ANALYSIS

5-SWOT ANALYSIS OF HOSPITALITY INDUSTRY

6-SWOT ANALYSIS OF TAJ GROUP OF HOTELS

Published in: Business
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Swot Analysis for Hospitality Industry

  1. 1. SWOT ANALYSIS Submitted by Neeraj Singh Tanwar
  2. 2. WHAT IS SWOT ANALYSIS? Swot analysis is basically analysing a company’s : STRENGTH OPPORTUNITIES WEAKNESS THREATS
  3. 3. DEFINITION OF SWOT ANALYSIS  A SWOT analysis is a planning tool used to understand the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business.  It involves specifying the objective of the business or project and identifying the internal and external factors that are supportive or unfavourable to achieving that objective.  SWOT is often used as part of a strategic planning process. SWOT or TOWS is an acronym for Strengths, Weaknesses, Opportunities, Threats.
  4. 4. SWOT ANALYSIS’ HISTORY •ORIGIN IS CREDITED TO ALBERT HUMPHREY. •DEVELOPED AT STANFORD. •FUNDED BY FORTUNE 500 COMPANIES. •TOOK 9 YEARS TO DEVELOP. •INVOLVED 5000 INTERVIEWS.
  5. 5. SWOT IN DETAIL..... Strengths of hospitality industry  Natural and cultural diversity.  Demand-supply gap.  Government support.  Increase in the market.
  6. 6. Weaknesses of hospitality industry  Poor support infrastructure  Slow implementation  Susceptible to political events
  7. 7. Opportunities of hospitality industry  Rising income  Open sky benefits  Unique experience
  8. 8. Threats of hospitality industry  Fluctuations in international tourist arrivals  Increasing competition  Unstable economy  Terrorist activities  Political turbulence
  9. 9. APPLICATIONS OF SWOT ANALYSIS A SWOT analysis can be used for:  Workshop sessions  Problem solving  Planning  Product evaluation  Competitor evaluation  Personal Development Planning
  10. 10. AIM OF SWOT ANALYSIS  Reveal your competitive advantages  Analyze your prospects for sales, profitability and product development  Prepare your industry for problems  Allow for the development of contingency plans
  11. 11. SWOT ANALYSIS OF TAJ HOTELS Strengths 107 yr old established brand 64 rank in fortune 500 Understanding different customer needs High brand salience or image Celebrity status Iconic Stature Early expansion Strategic location First mover advantage Weakness Complex ownership structure(Hindrance from property owners) Brand dilution Confused customer perception Only NRI s knew about it Non users positioning was not clear Brand abuse Losing emotional appeal 11
  12. 12. Opportunities Untapped potential 41% middle affluent class Luxury market to expand in INDIA Liberalization expanding into international markets Increase in tourist Gateway to fill middle segment vaccuum Threats Terrorist attack- rebuilding customer confidence in the brand New brands are launching at the same time—at the time of attack Liberalization—foreign competitor’s entering the market 37 brands coming to India Recession 12

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