This document contains a SWOT analysis for a car rental company. It outlines the company's mission to provide excellent customer service and build strong relationships. The SWOT analysis identifies the company's main strengths as human resources and financial resources. Weaknesses include lack of name recognition and low market share. Opportunities exist in trends toward renting cars and a developing market. Threats include competition, economic crisis, and rising fuel prices. The document concludes that conducting a SWOT analysis is an important tool for developing business strategies to meet goals and grow.

1. Car Rental Company
SWOT ANALYSIS
Aneida Bajraktari

2. Mission Values
Our mission is to
provide rental
solutions to our
customers needs by
building strong and
loyal relationships
through an
excellent customer
service.
-Quality
- Respect
-Innovation
-Integrity
-Teamwork
-Passion
-Professionalism

3. SWOT ANALYSIS
SWOT analysis (alternately SLOT analysis) is a
strategic planning method used to evaluate
the Strengths,Weaknesses/Limitations,
Opportunities, and Threats involved in a
project or in a business venture. It involves
specifying the objective of the business
venture or project and identifying the internal
and external factors that are favorable and
unfavorable to achieve that objective. The
technique is credited to Albert Humphrey

4. STRENGTHS
1. Human resorces
2. Financial resorces
3. Product / service
4. Growing
5. Technological skills
6. Diversified portofolio
7. Location (place)

5. Weaknesses
1. Name, reputation
2. Market share
3.

6. Opportunities
.
1. Trend for renting cars
2. Developing market
3. Increasing nr of internet users
4. Increasing nr of CC users
5. High barriers to enter the
market
6. Economic crisis

7. Threats
.
1. Competition
2. Economic crisis
3. Raise of fuel price
4. Low nr of internet users
5. Governmental regulations
( leasing and age cars)
6. Car amortization
7. Existence of substitutes
8. Euro rates changing
9. Infrastructure

8. SWOT, so what? Now
what?
Use this technique to gain real advantage from its use.
Discover New Opportunities.
Manage and Eliminate Threats.

9. Strategies / Scenarios
SWOT Strengths Weaknesses
Opportunities
Scenario SO; Maxi-max
How can we maximize strength
taking advantige of external
opportunities?
Scenario WO: Mini-Max
What do we need to do in order to
overcome our weaknesses so that
we are better able to take
advantage of of our opportunities?
Threats
Scenario ST: Max-Mini
How we can use our strengths to
overcome our biggest threats?
Scenario WT: Mini-Min
How can we minimize our
weaknesses, so that we are better
positioned to overcome our threats?

10. Conclusions
- Swot analysis is an important tools used to
build strategies of the companies.
- National Autorental should pay attention to the
4 components to build strategies in order to
meet the targets for the future,grow, generate
profit and increase the market share.

11. QUESTIONS???

12. Thank you
for your attention!
Aneida Bajraktari