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1. SWOT Analysis

2. Outline
Introduction to SWOT Analysis
Components of SWOT Analysis
Steps of SWOT Analysis
Example: Coca Cola SWOT analysis
Applications of SWOT Analysis
Conclusion

3. Introduction
Developed by Albert Humphrey, Stanford
university in 1970s
Planning tool used to understand
strengths, weaknesses, opportunities involved in
business/project
It is used as framework for organizing and using
data and information gained from situation analysis
of internal and external environments

4. Components of SWOT
Analysis
Strengths
Weaknesses
Opportunities
Threats

5. Steps of SWOT
Analysis
Determine Your Objective
Gather Resources
Compile Ideas
Internal Factors
External Factors
Refine Findings
Develop the Strategy

6. Example: Coca Cola SWOT analysis
Strengths
 Dominant market share in the
beverage industry
 The most recognizable
beverage brand in the world
 Strong partnerships with
bottling companies leading to
some of the most extensive
distribution channels in the
industry
Weaknesses
 Strong reliance on carbonated
soft drinks to generate the
majority of the company’s
revenue
 Criticism over business
practices

7. Example: Coca Cola SWOT analysis
Opportunities
 Expansion of ready-to-drink
(RTD) coffee products in the
U.S. market
 The declining U.S. dollar
exchange rate could
positively affect the
company’s revenue and
profits
Threats
 Obesity concerns may reduce
demand for some of the
company’s products
 Increased competition and
their capabilities could hurt
The Coca-Cola Company’s
business

8. SWOT Applications
Area Key Finding Authors , Years
Agriculture Effective strategy for urban forestation is the
use of seeds of native fruit trees with low
water requirements
Kazemia et al., 2018
Health and
Healthcare
Highlighted the importance of integrating
World Health Organization (WHO) patient
safety curriculum into undergraduate medical
education in Pakistan
Arshad et al., 2017

9. SWOT Applications
Area Key Finding Authors ,
Years
Education Information and communications technology
activities have a significant role in the achievement of
increased quality in the higher education
systems.
Sharma &
Singh, 2010
General
Managem
ent
10% of businesses use
such tools in Saudi Arabia. One of the most frequently
used tools was the SWOT analysis
Al Ghamdi,
2005

10. Conclusion
 SWOT analysis is an effective strategic tool that can be used
efficiently and resourcefully to assess the strengths, weaknesses,
opportunities, and threats of businesses.
 Although a useful planning tool, SWOT has limitations, like
SWOT does not account for the differences in weight. Therefore,
a deeper analysis is needed, using another planning technique
with it.