The document provides information on conducting a SWOT analysis through a presentation. It begins with defining SWOT analysis and its purpose as a technique used to understand the strengths, weaknesses, opportunities, and threats involved in a project or business. It then outlines how to conduct a SWOT analysis through steps like analyzing the internal and external environment, performing the analysis and documenting it, and carrying the findings forward. Finally, it discusses some benefits of SWOT analysis such as enabling forecasting, providing a decision-making tool, and allowing a company to know its competition.

2. 2
DATA RESOURCE FROM REALIANCE
INDUSTRIES LIMITED OFFICAL WEBSITE :
WWW.RIL.COM(2013-2014)

3. 3
OBJECTIVES

4. 4

5. 5

6. 6
SWOT B.C.G PESTLE
MICHEL
PORTER
MODEL
Strength,Weakness,
Opportunity,Threat
Boston Consulting Group
POLITICAL ,
ECONOMICAL ,
SOCIAL ,
TECHNOLOGICAL
LEGEAL ,
ENVIRONMENTAL

7. SWOT Analysis OF
S W O T
Instructions:
1. Press “Previous” and “Next” buttons to move between Slides.
2. Press “Esc” Key to Close the Presentation.

8. SWOTAnalysis
Example text
Go ahead and replace it with
your own text. This is an
example text.
Your own footer Your Logo
Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Brainstorming & Prioritization in SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Tips & Exercise for SWOT Analysis
What is SWOT Analysis?

9. SWOT
Analysis
Oppurtunity
Threats
Strengths
Weakness
Acronym for Strengths,
Weaknesses, Opportunities,
and Threats.
Technique is credited to Albert
Humphrey who led a research
project at Stanford University
in the 1960s and 1970s.
Planning tool used to understand
Strengths, Weaknesses,
Opportunities, & Threats involved in
a project / business.
Used as framework for organizing
and using data and information
gained from situation analysis of
internal and external environment.
Technique that enables a
group / individual to move from
everyday problems / traditional
strategies to a fresh
perspective.
What is SWOT Analysis?

10. STRENGTHS OF R-JIO
LOW TARIFF: - Company has launched its
4G service with highly competitive or
rather very low tariff. Company has strong
financial capacity to withstand initial
losses
VERY WIDE NETWORK:-Company has
created wide national network with a
huge investment of around $20 billon.
The company has used latest
technology and hence capable to give
quality service.
BRAND NAME: - Brand Value of company
is very high.
What is SWOT Analysis?

11. WEAKNESSES OF R-JIO
LATE ENTRY into telecommunication sector: - The telecom sector had grown
exponencially in its initial phases which started around two decades earlier. Presently
market has seen only modest growth and it has become highly competitive due to
entry big players such as Vodafone, Idea etc.
Operation of MOBILE NUMBER PORTABILITY Still not
smooth:- Nowadays mobile number has become identity
of a person and hence it is difficult for anyone to change
his mobile number.MNP takes many days for its
implementation and it is hard to manage this transition
period. MNP is crucial for Jio as a large number of
customer is expected through migration from existing
service providers.
HIGHLY DEPENDENT UPON DATA CONSUMPTION: -
As per the current trend around 60 to 70 percent of
revenue comes from voice calling and hence there is a
huge potential loss for making voice calling free. This
loss can be offset only when consumption of data
increases manifold.
What is SWOT Analysis?

12. OPPORTUNITIES OF R-JIO
What is SWOT Analysis?
LARGE SCALE AVAILABILITY of smart
phones: In last 2 decades the number of
people using Smartphone has increased
manifolds. If company is able to provide
quality service at competitive rate it can
quickly grab large number of customers.
INCREASING RATE OF DATA CONSUMPTION: In
its earlier phase almost entire revenue of the
mobile service provider was from voice calling.
However since last two years the proportion of
revenue from data users is increasing
exponentially which has resulted in almost 30-
40% of the total revenue. Lower data tariff may
further increase data consumption and thus
contribute more to the revenue of company.
INTERNATIONAL MARKET:-There is huge
opportunity in many developing countries

13. SWOT ANALYSIS - THREAT
!
THREATS OF R-JIO
What is SWOT Analysis?
SATURATED MARKET:- The initial phase of
rapid increase in subscriber is now over. A
new entrant like Jio needs a large
customer base to cross breakeven point.
HIGHLY COMPETITIVE MARKET:- After
the entry of big players like Vodafone,
Idea etc the market has become
highly competitive.
CHANGING GOVERNMENT Policy: The changing
government policy like cancelling of 2G licenses ,imposition
of tax with retrospective effect(on Vodafone), refund for call
drop etc, has created uncertainty in the market causing
adverse impact on the investment sentiment.
RAPID UPGRADATION IN TECHNOLOGY:-
From 2G to 3G and 3G to 4G changes have
occurred in very short span of time. Even
next generation 5G is approaching shortly.
Each upgradation requires huge
investment and it is not possible to
remain in market without it.

14. S W
TO
To help decision makers
share and compare ideas.
To bring a clearer common
purpose and understanding
of factors for success.
To organize the important
factors linked to success
and failure in the business
world.
To analyze issues that
have led to failure in
the past.
Aim of SWOT Analysis?
To provide linearity to the
decision making process
allowing complex ideas to
be presented
systematically.

15. Job Holder
• When supervisor has issues with
work output
• Assigned to a new job
• New financial year – fresh targets
• Job holder seeks to improve
performance on the job
1
Business Unit
2
• When the team has not met its
targets
• Customer service can be better
• Launching a new business unit to
pursue a new business
• New team leader is appointed
Company
• When revenue, cost & expense
targets are not being achieved
• Market share is declining
• Industry conditions are unfavorable
• Launching a new business venture
3
Who needs SWOT Analysis?

16. Workshop Sessions
Brainstorming Meetings
Strategic Planning
Product Evaluation
Competitor Evaluation
Personal Development Planning
Decision Making
Product Launch
Changing Jobs
Who needs SWOT Analysis?
SWOT Analysis is also
required for / during...

17. How to conduct SWOT Analysis?
1. Analyse Internal & External Environment

18. Carry your findings forward - Make sure that the
SWOT analysis is used in subsequent planning.
Revisit your findings at suitable time intervals.
Create a workshop
environment - Encourage an
atmosphere conducive to the free
flow of information.
Allocate research & information gathering
tasks - Background preparation can be
carried out in two stages – Exploratory and
Detailed. Information on Strengths &
Weaknesses should focus on the internal
factors & information on Opportunities &
Threats should focus on the external factors.
Select contributors -
Expert opinion may be
required for SWOT
Establish the objectives - Purpose of
conducting a SWOT may be wide /
narrow, general / specific.
Evaluate listed ideas against
Objectives - With the lists compiled,
sort and group facts and ideas in
relation to the objectives.
List Strengths,
Weaknesses,
Opportunities, & threats
How to conduct SWOT Analysis?
2. Perform SWOT Analysis & Document

19. Benefits of SWOT Analysis
Benefits of SWOT Analysis
Forecasting
Provides a variety of information
critical to forecasted variables.
Threats, for e.g., can impact a
business's forecast. By
understanding the company's
advantages & disadvantages,
forecasts will be more accurate.
Decision Making Tool
Provides well-rounded
information that prompt
well-informed decisions.
Knowing the Competion
Reviews a company's
competitors & benchmarks
against them to configure
strategies that will put the
company in a competitive
advantage.
Benefits of
SWOT
Analysis

20. 20