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SWOT
ANALYSIS
SWOT ANALYSIS
 Strength: implies competitive advantage and
other distinctive competencies.
 Weakness: inherent limitations that creates
disadvantages for a firm.
 Opportunities and Threats: external issues and
are identified after
environmental and
competitive analysis.
Values
Environment
Resources
SW OT
Strategies
And Vision
KEY ISSUES IN SWOT ANALYSIS
STRENGTHS
 Good competitive skills?
 Adequate financial
resources?
 An acknowledged market
leader?
 Cost advantages?
 Competitive advantages?
 Product innovation abilities?
 Other?
WEAKNESSES
 No clear strategic direction?
 Lack of managerial depth
and talent?
 Missing any key skills?
 Falling behind in R & D?
 Poor track record in
implementing strategy?
 Too narrow product line?
 Weak market image?
 Other?
 Enter new markets?
 Add to product line?
 Add complementary
products?
 Vertical integration?
 Faster market growth?
 Other?
 Likely entry of new
competitors?
 Slower market growth?
 Adverse government
policies?
 Changing buyer needs and
tastes?
 Other?
OPPORTUNITIES THREATS
ADVANTAGES OF SWOT ANALYSIS
 Analysis helps managers finding to questions such
as:
 What the firm is good or weak at doing?
 What kind of opportunities need to be exploited
keeping the strengths and weaknesses of the firm
in mind?
 What strategies have to be chalked out to handle
the environmental threats?
Swot-analysis_compress.pptx

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Swot-analysis_compress.pptx

  • 2. SWOT ANALYSIS  Strength: implies competitive advantage and other distinctive competencies.  Weakness: inherent limitations that creates disadvantages for a firm.  Opportunities and Threats: external issues and are identified after environmental and competitive analysis.
  • 4. KEY ISSUES IN SWOT ANALYSIS STRENGTHS  Good competitive skills?  Adequate financial resources?  An acknowledged market leader?  Cost advantages?  Competitive advantages?  Product innovation abilities?  Other? WEAKNESSES  No clear strategic direction?  Lack of managerial depth and talent?  Missing any key skills?  Falling behind in R & D?  Poor track record in implementing strategy?  Too narrow product line?  Weak market image?  Other?
  • 5.  Enter new markets?  Add to product line?  Add complementary products?  Vertical integration?  Faster market growth?  Other?  Likely entry of new competitors?  Slower market growth?  Adverse government policies?  Changing buyer needs and tastes?  Other? OPPORTUNITIES THREATS
  • 6. ADVANTAGES OF SWOT ANALYSIS  Analysis helps managers finding to questions such as:  What the firm is good or weak at doing?  What kind of opportunities need to be exploited keeping the strengths and weaknesses of the firm in mind?  What strategies have to be chalked out to handle the environmental threats?