This document provides an overview of the hotel industries. It begins with defining a hotel as an establishment that provides paid lodging and accommodation on a short-term basis. It then discusses the classification of hotels based on location, property type, pricing plans, clientele, and length of stay. It provides definitions for what the hotel industry and hotel marketing strategy entail. It notes that the hospitality sector, which includes hotels, is one of the fastest growing sectors in India. It also discusses the importance of comfort, security, privacy, convenience, and cleanliness for hotel guests.

1. Hotel
Industries

2. Name :- Md Shamsher Alam
Course :- MBA
Semester :- 3rd
Topic :- Hotel Industries Submitted to :- Prof. Dr. Punita Soni
HOD of management

3. Contents
Introduction
Desire Of Guest
What is
Hotel industries
Classification of
Hotel
What is hotel
Marketing
Stratergy
5
4
1 3
2
6

4. A hotel is a managed building or establishment,
which provides guests with a place to stay
overnight – on a short-term basis – in exchange
for money. The precise features and services
provided to guests can vary quite drastically from
one hotel to another, and hotel owners generally
aim to attract a particular type of customer
through their pricing model and marketing
strategy, or via the range of services they offer.
Introduction

5. Overview of
Hotel Industries
 Hospitality is about serving the guests to
provide them with “feel-good-effect”.
 “Atithi devo bhavha”(Guest is God) has
been one of central tenets of Indian culture
since times immemorial.
 Today hospitality sector is one the fastest
growing sector in India and is expected to
grow at the rate of 8% between 2007 &
2016.

6. What is Hotel ?
1

7. What is Hotel ???
 A Hotel is an establishment that provides paid lodging and a
short term basis.
 Provides basic accommodation , in times past , consisting only of
a room with a bed , cupboard , a small table and washstand.
 Largely been replaced by rooms with modern facilities including
en- suite bathroom and air condition climate or controls.

8. Classification Of Hotels
CLASSIFICATION
OF HOTELS
BASED ON
LOCATION
BASED ON
PROPERTY
PRICING
PLANS
TYPES OF
CLIENTELE
LENGTH OF
GUEST
STAY
BASIS OF
OWNERSHIP
FACILITIES
OFFERED

9. What is Hotel
Industries?
1

10. What is Hotel Industries ???
 The hotel industry is the section of the service industry that deals with guest
accommodation or lodgings. By most definitions, the hotel industry refers not
only to hotels, but also to many other forms of overnight accommodation,
including hostels, motels, inns and guest houses. However, it does not usually
include long-term or permanent forms of accommodation.
 With opening up of the Indian economy after 1991 and the adoption of
globalization, there has been a steep rise in the operational activities of various
sectors that were earlier dormant. One of the best examples of this is the
hospitality industry. The sectors in hospitality services include travel and tourism,
and hotel industry. The other industries included in this sector are food and
service management, leisure, bars, night clubs, amusement parks, motels,
hostels, restaurants, self-catering accommodation, holiday centers and travel
agents.

11. What does
a room
mean to
a guest ?

12. It Means……….
Comfort
Security
Privacy
Convenience
Cleanliness
and hygiene
A home
away from
home.
1 2 3 4 5

13. Market
Strategy

14. Market Strategy
7 Hotel Marketing Strategies to Help You Succeed in
2021
 Leverage Technology to Better Market Your Hotel. ...
 Make the Most of Your Social Media. ...
 Reward Guest Loyalty. ...
 Use a Vanity Website. ...
 Partner with Local Businesses. ...
 Don't Forget Email Marketing. ...
 Evolve Hotel Operations Based on Guest Feedback.

15. - Someone Famous
“ Super luxary hotels
are being built in outer
space. The new type of
heaven is being offered
to humans.”