The tourism industry in India generated $194 billion or 6.8% of India's GDP in 2019, supporting over 39 million jobs. It is predicted to grow at an annual rate of 6.9% to $460 billion by 2028. Foreign tourist arrivals grew 23.6% through e-visas in 2019. Major sectors within the industry include accommodation, entertainment, transportation, and food and beverages. Challenges facing the industry include globalization, infrastructure issues, marketing, security concerns, and taxation. The COVID-19 pandemic has severely impacted the industry, with an estimated loss of $100 billion and over 120 million tourism jobs at risk globally.

1. MACRO FACTORS
AFFECTING TOURISM
INDUSTRY
Group 7
Aakash Saroha 20DM002
Aayush Garg 20DM004
Amit Hooda 20DM028
Deepak Koolwal 20DM068
Deepanshu Bansal 20DM070

2. About the Industry
•According to The World Travel and Tourism Council
(WTTC), tourism generated $194 bn or 6.8% of India's
GDP in 2019.
•Supported 39.80 Mn jobs which is 8 % of its total
employment.
•The sector is predicted to grow at an annual rate of
6.9% to $460 bn by 2028 which is 9.9% of GDP.
•23.6%Growth in Foreign Tourist Arrival on e-Tourist
Visa
•According to WTTC, India ranked 10th among 185
countries in terms of travel & tourism’s total contribution
to GDP in 2019.
• 8th largest tourism economy in the world
Personal travel
& tourism
55%
Business Travel
9%
Government
Expenditure
3%
Visitor exports
8%
Capital
Investment
24%
Other exports
1%
Revenue

3. Market Size and
Investments
● During 2019, foreign tourist arrivals (FTAs) in India stood at 10.89
million, achieving a growth rate of 3.20% Y-O-Y.
● During 2019, FEEs from tourism increased 4.8% Y-O-Y to Rs
1,94,881 crore (US$ 29.96 billion). In 2019, arrivals through e-
Tourist Visa increased by 23.6% Y-O-Y to 2.9 million.
● International hotel chains are increasing their presence in the
country, and it will account for around 47% share in the tourism
and hospitality sector of India by 2020 and 50% by 2022
● India was globally the third largest in terms of investment in travel
and tourism with an inflow of US$ 45.7 billion in 2018, accounting
for 5.9% of the total investment in the country.

4. Major Players in Tourism Industry
Thomas Cook Ltd.
Club Mahindra
Holidays
Trivago
Yatra
MakeMyTrip

5. Sectors within Tourism
Industry
Accomodation Entertainment
• Casino
• Tourist Information
• Shopping
Transportation
• Airline Industry
• Car Rental
• Railway
Food & Beverages
• Restaurants
• Catering
• Bars & Cafés
• Hotels
• Hostels
• Camping

6. PESTLE
TECHNOLOGIC
AL
POLITIC
AL
• Political Stability
• Government
Regulations
• Tax incentives
ECONOMI
C
• Rising Income
Level
• Better Economic
Models
SOCIA
L
• Trend Aspect
• Interracial Harmony
• Cultural Inquisitiveness
• Development in the
Transport System
• Availability of Information
LEGAL
• Easy to Access Visa
• Tourist Loans
ENVIRONMENT
AL
• Climate Change
Crisis
• Tourists Cause
Further Pollution

7. Major Government Initiative
The "Incredible India" title
was officially branded and
promoted since 2002
Swadesh Darshan Scheme is
a scheme of Ministry of
Tourism under Government of
India for integrated
development of 'theme-based
tourist circuits'.
SAATHI scheme is a
well-intended initiative
capable of building real
confidence for the
guests/tourists and true
encouragement for the
Hotels under the present
situation.

8. Challenges
Globalizatio
n
Infrastructure
Travel Marketing
Security
Taxation

9. Impact of Covid-19
• FAITH has estimated a loss of Rs 10 lakh crore for the
industry due to COVID-19.
• The Indian tourism industry employs 8.75 crore people,
such as people from the hospitality industry, tour
operators, travel agents, etc. among a host of other
service providers.
• The World Tourism Organization (UNWTO) has estimated
that 120 million direct tourism jobs could be lost or at risk
due to the COVID-19 pandemic and international tourist
arrivals has declined 70% in January-August 2020

10. Impact of Covid-19

11. Thank
You