Trivago - one of the largest hotel search engine, is a german comany. Here the business model, features, marketing straegies and financial statements of Trivago is discussed.
The travel revolution - How Airbnb become a billion dollar company.
You can follow me if you want to grab other great resources, articles : http://twitter.com/gtabidze
What does the content of your marketing communications say about how much your company values its current customers? Interactions with existing customers tend to fall into one of the following categories: a bill, an up-sell offer, a cross-sell attempt, or a renewal offer. There may be some customer value in these actions, but they tend to benefit the company more than the customer.
A case study on the world's leading Online Travel Agency (OTA), Booking.com, a digital brand which succeeds in maintaining leadership through adapting its strategy to the market and competition, using personalisation, mobile focus, brand building, segmentation, service and UX, loyalty plans and collaborations with its partners
Airbnb - Business analysis based on Porter 5 Forces David Morand
An analysis of Airbnb is conducted based on Porter 5 forces scheme. We developed a review of the forces influencing hotels and lodging industry. In a second phase we see how IT is influencing this forces and can be turn to advantages. Finally we define Airbnb business model and conduct a SWOT analysis.
The travel revolution - How Airbnb become a billion dollar company.
You can follow me if you want to grab other great resources, articles : http://twitter.com/gtabidze
What does the content of your marketing communications say about how much your company values its current customers? Interactions with existing customers tend to fall into one of the following categories: a bill, an up-sell offer, a cross-sell attempt, or a renewal offer. There may be some customer value in these actions, but they tend to benefit the company more than the customer.
A case study on the world's leading Online Travel Agency (OTA), Booking.com, a digital brand which succeeds in maintaining leadership through adapting its strategy to the market and competition, using personalisation, mobile focus, brand building, segmentation, service and UX, loyalty plans and collaborations with its partners
Airbnb - Business analysis based on Porter 5 Forces David Morand
An analysis of Airbnb is conducted based on Porter 5 forces scheme. We developed a review of the forces influencing hotels and lodging industry. In a second phase we see how IT is influencing this forces and can be turn to advantages. Finally we define Airbnb business model and conduct a SWOT analysis.
Studied the aspects of Digital Business and How Does AIRBNB operates and maintains the relationship with their customers, we have also studied the Business Model Canvas for AIRBNB as well.
We have also seen the Fast Growth of AIRBNB and Geographical Presence for the same
Top 50 case-studies of airlines and airports excelling in social mediaSimpliFlying
The best case-studies of airlines and airports marketing on social media
If you work in an airline or airport organisation and wish to download the slides, please email contact@simpliflying.com
This presentation include the history of MMT , early life of Mr.Deep kalra and how he get motivation for starting the MMT .their business model ,marketing strategy ,product mix ,SWOT analysis ,their awards .subsidiaries and acquisition ,CSR activities and corona virus impact on their business.
This is a case study I had worked on as a first year MIM student at University of Maryland (College Park), while studying INFM612 (Management of Information Programs and Services), taught by Dr. Ping Wang - a wonderful Professor.
We were given 2 unfortunate incidents that had occurred with a guest and a host of Airbnb, and had to analyze the issues and suggest solutions that can help make Airbnb an even safer option for its guests and hosts.
BTO 2015 Side TWO | Mercoledì 2 dicembre
#1 Focus Hall
Ri[e]voluzione del Metasearch: come generare prenotazioni dirette su trivago
11.30 : 12.15
www.buytourismonline.com
http://www.buytourismonline.com/eventi/trivago/
Keynote Speaker
Giulia Eremita - Marketing & Communication trivago.it
Studied the aspects of Digital Business and How Does AIRBNB operates and maintains the relationship with their customers, we have also studied the Business Model Canvas for AIRBNB as well.
We have also seen the Fast Growth of AIRBNB and Geographical Presence for the same
Top 50 case-studies of airlines and airports excelling in social mediaSimpliFlying
The best case-studies of airlines and airports marketing on social media
If you work in an airline or airport organisation and wish to download the slides, please email contact@simpliflying.com
This presentation include the history of MMT , early life of Mr.Deep kalra and how he get motivation for starting the MMT .their business model ,marketing strategy ,product mix ,SWOT analysis ,their awards .subsidiaries and acquisition ,CSR activities and corona virus impact on their business.
This is a case study I had worked on as a first year MIM student at University of Maryland (College Park), while studying INFM612 (Management of Information Programs and Services), taught by Dr. Ping Wang - a wonderful Professor.
We were given 2 unfortunate incidents that had occurred with a guest and a host of Airbnb, and had to analyze the issues and suggest solutions that can help make Airbnb an even safer option for its guests and hosts.
BTO 2015 Side TWO | Mercoledì 2 dicembre
#1 Focus Hall
Ri[e]voluzione del Metasearch: come generare prenotazioni dirette su trivago
11.30 : 12.15
www.buytourismonline.com
http://www.buytourismonline.com/eventi/trivago/
Keynote Speaker
Giulia Eremita - Marketing & Communication trivago.it
Présentation Trivago à la conférence AvailproAvailpro
Tout hôtelier désire augmenter son chiffre d’affaires en particulier avec des réservations en direct synonymes de marge plus importantes pour lui. De nouvelles opportunités à saisir sont aujourd‘hui à la disposition des hôteliers. Le comparateur de prix trivago, qui bénéficie actuellement d’une visibilité optimale grâce à sa campagne télévisée nationale, vous démontrera durant ce séminaire l’impact du site trivago et de la e-réputation en général dans la génération de ventes en direct. Simon Garito de trivago vous expliquera en particulier comment développer les ventes en direct à travers votre moteur de réservation depuis le site trivago.
Availpro présentera de son côté les dernières tendances de la distribution en ligne directe ouvertes aux hôtels indépendants (TripAdvisor et les comparateurs de prix, Facebook, supports mobiles, etc.). Julien Touraine, Responsable Connectivités chez Availpro, démontrera comment les nouvelles technologies peuvent vous aider à vendre plus tout en y consacrant moins de temps.
Présentation Availpro sur le Direct Click ManagerAvailpro
Tout hôtelier désire augmenter son chiffre d’affaires en particulier avec des réservations en direct synonymes de marge plus importantes pour lui. De nouvelles opportunités à saisir sont aujourd‘hui à la disposition des hôteliers. Le comparateur de prix trivago, qui bénéficie actuellement d’une visibilité optimale grâce à sa campagne télévisée nationale, vous démontrera durant ce séminaire l’impact du site trivago et de la e-réputation en général dans la génération de ventes en direct. Simon Garito de trivago vous expliquera en particulier comment développer les ventes en direct à travers votre moteur de réservation depuis le site trivago.
Availpro présentera de son côté les dernières tendances de la distribution en ligne directe ouvertes aux hôtels indépendants (TripAdvisor et les comparateurs de prix, Facebook, supports mobiles, etc.). Julien Touraine, Responsable Connectivités chez Availpro, démontrera comment les nouvelles technologies peuvent vous aider à vendre plus tout en y consacrant moins de temps.
Champion League - Presentation by Peter Vinnemeier, Founder & MD of Trivago at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.
trivago is the world’s largest and most successful metasearch for hotels with more than 2 million daily users. The hotel search boasts 40 country platforms in 24 languages and integrates the prices of more than 200 booking sites. In order to guarantee the site’s availability and continued growth, a stable architecture is necessary. But which technologies need to be in place for this task? How many data centers are needed? How many servers are there? And what does "large" actually mean? Is it "just a website“ or is there more to it? This lecture will give a good overview of trivago’s architecture and structure.
Travel - Presentation by Malte Siewert, Managing Director of Trivago at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com
This is a Powerpoint presentation on Facebook. The presentation is geared towards teachers and parents of middle school students. This serves as an introduction to Facebook, highlighting the pros and cons.
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Learn how to dominate social media marketing with optimized posts for Facebook, LinkedIn, and Twitter. You can find it all here from @anum, adapted from her presentation at HubSpot's #INBOUND13 conference.
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Meta-search engines provide consumers a time-saving solution for searching for the best deal, through aggregation of multiple hotel, flight and other travel sources into one website. With new competitors leveraging data at the top of the funnel, meta-search engines turn to new services and monetization strategies.
Skift Report: 14 Global Trends That Will Define Travel in 2014Rafat Ali
At the start of 2014, we’re looking at 14 trends we think will drive travel industry and consumers this year and beyond. Design, user experience, data and ease of travel will define travel trends in 2014, and our 14 trends reflect that.
Travelopro XML API Integration Solution offers end-users reliable, real-time, and quick hotel booking information. It also assists customers in locating the best hotel discounts for their next travel. We provide a hotel booking system for travel agencies or DMCs who operate in the B2B and B2C markets.
In 2014, they are looking at 14 trends they think it will drive travel industry and consumers this year and beyond. Design, user experience, data, and ease of travel will define travel trends in 2014, and the14 trends reflect that.
1Executive Summary IntroductionPriceline.com is anAnastaciaShadelb
1
Executive Summary
Introduction
Priceline.com is an agency that aims to make traveling easier by providing online travel-related services such as finding flights, hotel stays, and car bookings. They act as an intermediary between customers and providers (Etzioni et al., 2003). Priceline.com started its roots in the business industry of online travel companies in 1997; they are a sub-part of Booking Holdings. Their main purpose in joining this industry was to attract the two unsaturated markets and come up with a way of mixing market penetration with market development by using the demand and power of the Internet. Commonly, airlines work on a regular basis, and individuals always travel. Priceline.com took this perfect opportunity by giving the hustled clients an easier way to travel with a stress-free process of online booking options. This site also provides suitable hotels in the neighborhood of the client’s desired destination.
It is an online travel company with a total of 40% share in the global travel and tourism market, according to the report of Statista (2021). According to the financial statements and account handling of yahoo finance, Priceline.com is one of the third largest public travel companies by market share.
The department that works for the informational security of Priceline.com is very reliable and secure. They make sure that their technical, administrative, and physical safeguards and databases are manufactured to block unauthorized access and maintain zero percent data error with increased efficiency (Huang et al., 2014). They also do not lead any personal information of their clients and make sure that clients' personal data is not used for any other purpose, such as digital marketing. All of this is done by collaborating with multiple departments but mainly by MIS experts and the Cyber security department. These all are comprised of one structure known as the privacy department.
The overall organization of Priceline has a vertical organizational structure where the decisions are made by the top management and descended to employees through their hierarchy. Similarly, their privacy department has a vertical organizational structure too (Huang et al., 2014).
Priceline is able to operate with only 12,700 employees worldwide. It has a high revenue margin, including a gross margin of 88.90%, an operating margin of 36.00%, and a profit margin of 27.40%, allowing Priceline to produce higher income from its sales. According to this data, each departmental unit's budget is reasonably high as they operate in an international market. The privacy department is owned by the Chief Technology Officer (CTO). CTO is a higher authority that under-looks every technological matter where technological units, systems, and management evolve and continuously change (Privacy & Cookies Policy, 2021). According to the 2021 Annual Report, the information technology budget was around $412 million, which also accounts for 3.8% of the reven ...
Building a cross-device audience picture in the travel industry is tougher than it seems. Currently, the ability to create a comprehensive user picture is an uphill technical battle.
“ A proper Big Data strategy makes it possible to once
again have personal relationships with consumers.”
Stef Driessen Sector Banker at ABN AMRO
IQNOMY Customer profiles Center Parcs increase conversion of its website and marketing campaigns
The power of personalized communication through the internet
How to generate more sales in the "look to book" process and beyond. Because the traveller today is searching for more personalized experience, and data can provide crucial consumer insights to travel companies allowing them to provide a much more individually relevant planning experience.
And for the rest of the digital world, in general.
By Skift with help of Boxever, 2014
Webinar - The Future of European Tour OperatorsRateGain®
Europe is cautiously but surely opening up after the first wave of COVID-19. With the upcoming summer holidays, tour operators would be looking to reorient their strategy to tap into the domestic demand and maximize revenue.
European Travel and Hospitality leaders Decode The Future of Tour Operators in the Region.
This is a presentation delivered by Katie King at the UKInbound tourism conference, on "How can marketing professionals adapt to survive & thrive in a world of AI?"
https://www.ukinbound.org/events/tourism-marketing-in-a-digital-age-seminar/
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
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2. ABOUT
TRIVAGO
Trivago, is a German
multinational technology
company specializing in
internet-related services and
products in the hotel, lodging
and metasearch fields.
Trivago was the first hotel
search engine in Germany,
and is one of the fastest
growing companies in
Germany, with profitability
doubling since 2008.
Expedia, Inc. owns a majority
of the company's stock.
Strong brand and its hotel
network
Unique Selling Proposition
The world’s largest hotel
search
Tagline
Online Travel-Flight, bus and
train tickets, hotels etc
Sector
3. BUSINESS MODEL
Hotel Price Comparison Website
As a hotel price comparison website, Trivago makes money
from advertising partners primarily using a cost-per-click
(CPC) business model. Booking platforms, hoteliers and other
providers list rates and advertise on the Trivago site, paying
for the clicks received from Trivago users.
Trivago also offers free and fee-based versions of its Hotel
Manager product, which allows hoteliers to manage their
online presence and visibility on the Trivago site. Trivago
claims to be the world's largest online hotel search site,
comparing rates from over 1 million hotels and more than
250 booking sites worldwide. Since their majority
shareholder is Expedia, the effort is to direct bookings to their
sites by way of various "adjustments" to how other sites' rates
are perceived.
4. HOTEL SEARCH
The Hotel Search Engine…
Trivago's hotel search engine was the first of its
kind in Germany and has websites in 50+
countries. Trivago claims to be the world's
largest online hotel search site, comparing rates
from over 1 million hotels and more than 250
booking sites worldwide. The site includes over
190 million hotel ratings, 14 million photos
and over 120 million visitors monthly.
Trivago's search tool scans hotel booking sites
for prices, availability, images and reviews
within seconds. When users choose a hotel,
they are redirected to a partner website to
complete the booking.
5. TRIVAGO
APP…
Trivago offers a free app for its Hotel Search
product on both iOS and Android. In addition to
the hotel search feature, the app provides
interactive maps and displays accommodations
in close proximity to the user's current location.
The Trivago App has been listed in Mashable's
25 Apps to save you money, USA Today's 10 best
apps for booking your stay, the Independent in
Ireland as an app to save you time and money
and Australia's News.com.au as one of the top
apps to take on holiday.
Current Location
6. referral revenue.
Revenue
Earning ways
Commissions
from hotels
listed on Trivago
sites, which is called
Revenue is
earned when
users click
It includes fees
paid by hotels for
services provided
by Trivago
Subscription
Fee
TRIVAGO’S
BUSINESS MODEL
Trivago is a global hotel search platform. According to
Trivago, its mission is to “be the traveler’s first and
independent source of information for finding the ideal
hotel at the lowest rate.” Users can access Trivago
through 55 localized websites and apps (applications)
and across 33 countries.
Trivago combines hotel content from various sources on
its platform. These hotels are then displayed to users
based on their search criteria. Trivago also claims to help
users get the best rates by providing a comparison for a
million hotels on more than 250 booking sites.
However, users can’t book on Trivago; they can only
choose the hotel. For booking, they’re redirected to
traditional OTAs (online travel agencies) such as
Priceline (PCLN), Ctrip.com (CTRP), and Expedia (EXPE).
on a particular
hotel from the
search results.
7. GEOGRAPHY SPLIT
Trivago has categorized its revenue across three geographies: the
Americas, Developed Europe, and the Rest of World. For the nine
months ended September 30, 2016, the Americas formed 38.2%
of Trivago’s revenue, Developed Europe formed 47.2%, and the
Rest of World formed 13.6%.
However, costs have been growing at a similar pace, which we’ll
look at in detail in the next part of this series.
You can gain exposure to Expedia (EXPE) through the First Trust
Dow Jones Internet ETF (FDN), which has 3.0% of its holdings in
the company. FDN also has a 1.7% holding in rival TripAdvisor
(TRIP). However, it doesn’t have any stake in archrival Priceline
(PCLN), which has a stake in Ctrip.com (CTRP), China’s leading
online travel agency player.
8.
9. It compares hotel
prices from
700,000+ hotels
Monthly close to
50 million visitors
access the site
Trivago Hotel Manager
platform helps hoteliers
to enhance their
business positioning,
thus fostering good
relationship with hotels.
Strong backing by
Expedia, which is
a major name in
the travel
industry
It has 50
international
platforms.
STRENGTHS…
10. Weeknesses
1. Limited product offering.
It only covers hotels and
thus, does not cater to all
facets of travel
2. Intense competition
means limited market share
& less brand loyalty
11. Acquisition of online
travel booking portals
to expand its portfolio.
Increasing interest
of people in travel
Tieups with more hotels
can boost its presence
Opportunities…
12. Expansion of its portfolio to add
flight, car and bus booking
facilities
Combo packages of flight plus
hotel offered by various portals is
a big threat
Popularity of online travel portals
erodes away a significant market
share in India.
THREATS…
13. IPO FILING…
01 Trivago, Expedia’s (EXPE) German-based hotel booking site, has filed
for an IPO (initial public offering) in the United States.
02 It’s seeking to list its ADRs (American Depositary Receipts) on
Nasdaq under the symbol TRVG.
03
The IPO will be filed through a holding company called Travel BV.
The company plans to raise ~$400.0 million, a placeholder amount
that may change.
04
Trivago plans to have two classes of shares. Class A shares, currently
held by Trivago’s management, includes Rolf Schroemgens, Peter
Vinnemeier, and Malte Siewert. These will be available for sale to the
public under the Trivago IPO. Class B shares are held by Expedia.
05
Expedia acquired a controlling stake of 61.6% in Trivago. It paid
$628.0 million in cash and stock, valuing the company at ~$1.0
billion. The acquisition was in line with Expedia’s plan to expand its
global presence.
14. TRIVAGO’S IPO JOURNEY
2017Nov 2016July 2016201520122005
Trivago was founded
in Duesseldorf,
Germany, and has
grown to be one of
Germany’s most
successful startups of
the past decade.
Duesseldorf remains
its headquarters.
Expedia bought a
61.6% stake in
Trivago, paying
about $628.0
million in cash
and stocks. Both
Trivago and
Expedia agreed to
put in a put/call
window.
This date
marked the
first window
closure of the
put/call
window,
which was
postponed
to March
2017.
Expedia’s CEO
Dara
Khosrowshahi
said the two
companies would
work toward
filing a Trivago
IPO
Trivago filed
for an IPO.
Trivago filed for
an IPO. The IPO
is expected to
close.
15. Analyzing Trivago’s Financials:
Revenue at the Cost of Ads
Trivago’s revenue has risen an impressive 90.0% CAGR
(compound annual growth rate) from 2010 to 2013. As
Trivago’s markets mature, the growth rate will decline, as is
evident from recent trends.
Revenue rose 43.0% in 2015 to $324.6 million compared to
$253.0 million in 2014. For the nine months ended in
September 2016, revenue rose 38.0% year-over-year to
$657.4 million.
Revenues for the Americas and the Rest of the World are
expected to rise at a faster pace than Developed Europe. That’s
because they’re newer markets than Europe. As a result, brand
awareness and penetration are already high in Europe,
leading to moderate growth in the region.
Revenue Growth
