The role of SWOT analysis in marketing management

1. THE ROLE OF SWOT ANALYSIS
IN MARKETING STRATEGY
PRESENTED BY
SHIVA SWETHA K
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2. • WHAT IS SWOT ANALYSIS ?
• COMPONENTS OF SWOT ANALYSIS
• WHY IT IS IMPORTANT ?
• THE ROLE OF SWOT ANALYSIS IN MARKETING

3. SWOT ANALYSIS
• SWOT analysis is a strategic planning tool used to assess an
organization’s internal strengths and weaknesses, as well as
external opportunities and threats.
• It provides a comprehensive view of the current state of the
organization, helping decision-makers identify areas for
improvement and potential growth.

4. COMPONENTS OF SWOT ANALYSIS
S - STRENGTH
The strongest parts of your business model and your most effective
selling points. The core competencies of your team and your
investments.
Example :
Let us take TATA NANO ;
• Tata Nano is available at a very affordable price
• Common Mans’ Car
• Low maintenance and handling cost of Tata Nano

5. W - WEAKNESSES
The weakest parts of your business model and weak spots in the sales
funnel. What’s lacking in your team and missing from your investments.
Example :
• Nano catching fire, which further weakened the trust for the brand
‘Nano’ as a whole.
• Perceived as a cheap product which repels the aspirational
customers

6. O - OPPORTUNITIES
Potential leads, investors, events, and even new target markets
Example :
• Repositioning as an electric or eco-friendly vehicle.
• Targeting niche markets, or exploring collaborations for
technological upgrades.
• Identifying emerging market trends and adapting to consumer
preferences

7. T- THREATS
Potential competitors, reasons investors would cut funding, or
negative market developments.
Example :
1. Increasing fuel costs
2. Competitive products offering same level features at a lesser
price

8. WHY IT IS IMPORTANT ?
• A SWOT analysis helps organizations get visibility on their current
status, letting them understand and measure overall business
performance.
• It lets a business analyze its strengths and weaknesses
• It allows decision-makers to identify not only where an
organization stands but also where it needs to improve.

9. ROLE OF SWOT ANALYSIS IN MARKETING
• BUILDING A BUSINESS STRENGTH
• MINIMISING WEAKNESS
• ENHANCEMENT STRATEGIC PLANNING AND DECISION MAKING
• COUNTERACTING THREATS
• HELPING BUSINESSES SEIZE OPPORTUNITIES