The Business Proposal

BUSINESS PROPOSAL
Project Breads and Crafts
DATE :
AS PER ATTACHED
BASED ON PHASES BASIS
VENUE :
REHABILITATION CENTRE OF SAMARAHAN
(PDK SAMARAHAN, KOTA SAMARAHAN)
ORGANIZER :
ENTREPRENEURIAL ACTION US (ENACTUS),
UNIVERSITI MALAYSIA SARAWAK (UNIMAS)

Table of Contents
CHAPTER 1 FIGURES AND TABLES 5
CHAPTER 2 EXECUTIVE SUMMARY 6
CHAPTER 3 PROBLEMS ANALYSIS 7
Market Competition 7
Financial Constraints 7
Ownership of Land 8
Lack of Technical Skills 8
Lack of Business Skills 9
CHAPTER 4 PURPOSE 9
CHAPTER 5 INTRODUCTION 10
Breads and Crafts 10
ENACTUS UNIMAS 12
Persons with Disabilities (PWDs) 13
Rehabilitation Centre of Samarahan (PDK Samarahan) 16
Kota Samarahan, Malaysia 21
CHAPTER 6 MISSION 23
CHAPTER 7 VISION 23
CHAPTER 8 FOCUS AREAS 24
Independence 24
Source of Income 24
Social Awareness 24
Taste and Preferences 25
Transformation 25
CHAPTER 9 OBJECTIVES 26

To provide job opportunities to the disabled 26
To provide trainings for trainees and staffs in the rehabilitation centre 27
To provide awareness towards the Rehabilitation Centre of Samarahan 27
To provide platform in training students of universities 28
To promote the spirit of volunteerism among university students 28
CHAPTER 10 ORGANIZER 28
CHAPTER 11 PROJECT STAKEHOLDER 29
Rehabilitation Centre of Samarahan 29
Trainees 30
Parents of Trainees 31
Local community 31
CHAPTER 12 ENGAGED STAKEHOLDER 32
Social Social Welfare Department of Sarawak 32
Kuching Community College 33
Giat Mara Stampin 34
Sarawak Chamber of Commerce and Industry Error! Bookmark not defined.
Dyslexia Association of Sarawak 35
KPMG (Sarawak Branch) 36
Social Welfare Council of Sarawak 37
National Institute of Public Administration (INTAN) Sarawak 38
Think Big Consultancy 39
Perbadanan Usahawanan Nasional Berhad (PUNB) 40
Faculties of University Malaysia Sarawak 42
Counseling and Students Social Welfare Division, University Malaysia Sarawak 43
Department of Planning and Corporate Communication 44
Centre of Students Service, University Malaysia Sarawak 44
Centre of Students Development, University Malaysia Sarawak 45

CHAPTER 13 ORGANIZATIONAL MANAGEMENT 46
Organizational Chart 46
Management Team 47
List of Departments and Units 50
Standard Operation Procedures (Decision Making) 51
CHAPTER 14 PHASES OF IMPLEMENTATION 52
General Operations 52
Psychological and Human Development Training 64
CHAPTER 15 SCOPE OF PROJECT 70
Project Target Area 70
Selection Impacts 72
CHAPTER 16 MARKETING ANALYSIS 80
Statistical Analysis 80
Problem Analysis 84
Demographic Analysis 85
Psychographic Analysis 86
Summary 88
CHAPTER 17 MARKET OPERATIONS 88
Sales Operational Module 88
Operational Procedures 90
Pricing Strategies 91
CHAPTER 18 FINANCIAL ANALYSIS 92
Balance Sheet 92
Income Statement 94
CHAPTER 19 CONCLUSION 97
CHAPTER 20 REFERENCES 98

Chapter 1 Figures and Tables
Figure 1 : The Banner of ENACTUS ..................................................................................12
Figure 2 : Guidelines in Registering PWDs........................................................................14
Figure 3 : Graph on Proficiency of Conduction.................................................................15
Figure 4 : The Promotional Banner of Rehabilitation Centre of Samarahan.................17
Figure 5 : The Promotional Banner of BLV Program ......................................................17
Figure 6 : Floor Plan of PDK Samarahan ..........................................................................19
Figure 7 : Rear View of Bakery-to-Be.................................................................................20
Figure 8 : Front View of Bakery-to-Be ...............................................................................20
Figure 9 : The Division of Sarawak .....................................................................................21
Figure 10 : Aerial View of Muara Tuang ...........................................................................22
Table 1 : Major Barriers for Employers to Employ Persons with Disabilities in the
Northern Region of Penisular Malaysia ..............................................................................31
Figure 11 : Organizational Chart........................................................................................46
Table 2 : List of Management Team ...................................................................................49
Table 3 : Departments and Units on Operations ...............................................................50
Figure 12: Flow of Operations for Decision Making .........................................................51
Figure 13 : Gantt Chart of Implementation .......................................................................52
Figure 14 : Gantt chart for Phase 1.....................................................................................53
Table 4: Schedule of Phase 1................................................................................................55
Figure 15 : Gantt chart for Phase 2.....................................................................................56
Table 5 : Schedule of Phase 2...............................................................................................57
Figure 16 : Gantt Chart for Phase 3....................................................................................58
Figure 17 : Gantt Chart of Phase 4.....................................................................................60
Figure 18 : Gantt Chair for Phase 5....................................................................................62
Table 8 : Schedule for Phase 5.............................................................................................63
Figure 19 : Planner of Phase 1 and Phase 2........................................................................64
Figure 20 : Planner of Phase 3 (2016) .................................................................................65
Figure 21 : Planner of Phase 3 (2017) .................................................................................67
Figure 22 : Planning of Phase 3, and Phase 4.....................................................................68
Figure 23 : Planner of Phase 5.............................................................................................69
Figure 24 : Important Spots Around PDK Samarahan ....................................................70
Figure 25 : World Internet Usage and Population Statistics (World Internet User
Statistics and 2014 World Population Stats, 2013) .............................................................73
Figure 26 : Statistics on Respondents and Perception on Health Factors .......................74
Figure 27 : Statistics on Respondents and Qualities of Products .....................................75
Figure 28 : Process of Social Exclusions on Malaysian Disabled (Islam, 2015) ..............76
Figure 29 : Relationship between the Public Recognition and Visitation Experience ...77
Figure 30 : Statistics on Disabled Commitment in Bakery Operations ...........................80
Figure 31 : Statistics on Monthly Income and Purchasing Power ...................................81
Figure 32 : Statistics on Qualities and Purchasing Power ................................................83
Figure 33 : Example of Van Vendor ...................................................................................89
Figure 34 : Bar Chart on Balance Sheet Breakdown ........................................................92
Table 9 : Categories Breakdown of Balance Sheet............................................................92
Table 10 : Sales and Expenditures Breakdown..................................................................94
Figure 35 : Sales and Expenditures Breakdown ................................................................94

Chapter 2 Executive Summary
It is expected that the project could be carried out as per planned because the project
members are assisted by the 5 Project Advisor, which are Dr. Rohaya Mohd Nor, Mr.
Sharizal Hashim, Mr. Shaharudin Jakpar, Ms. Saptuyah Barahim, and Mr. Arnold Ryan Allo
Catarata, and all members of ENACTUS UNIMAS.
All members have their unique specializations, and experiences due to their active
involvements in events conducted by university, NGOs, and government sectors. The
organizer are passionate and enthusiast for the conduction of the mentioned project, therefore,
such spirit to empower the community of disabled could definitely bring up the mentioned
population of disabled and lead to success of this project.
Besides, this project is also expected to provide benefits to the population around Kota
Samarahan, especially population that are situated around both the Rehabilitation Centre of
Samarahan, and their subsidiaries outlet that sells handicrafts products.

Chapter 3 Problems Analysis
The project of Breads and Crafts had identified several issues faced by the focus group,
which is the trainees in Rehabilitation Centre of Samarahan. The issues identified are as
follow.
Market Competition
It is found out that the confectionaries market around Muara Tuang had been quite saturated,
especially area around Desa Ilmu. This is because there are approximately 3 bakeries
operating around Desa Ilmu, which are Taka Confectionaries, Golden Loaf Bakery, and
Kedai Roti Segar.
As the establishment of all 3 confectionaries had a long time experience in conducting
business, the confectionaries might have gained a certain level of brand loyalty amongst the
consumer.
Financial Constraints
The organizer realized that its target group failed to attain sufficient income for the operation
of centre, if it was not supported by the committee members. Although the rehabilitation
centre is flagged under Social Social Welfare Department of Sarawak, source of funding
provided by the Social Social Welfare Department is constant.
Social Social Welfare Department of Sarawak allocated only RM3, 000 per annum for the
operational cost of each rehabilitation centre. As such, administration members of
Rehabilitation Centre of Samarahan are required to fund for the extra costs that incur into the
required operational cost.

Ownership of Land
The land of Rehabilitation Centre of Samarahan is currently under the ownership of local
community. Although the initial rental contract had been signed 2 years ago, the recent oral
agreement mentioning the increasing of rental fee is yet to be drafted. Several constraints are
to be experienced, if the ownership of land remains under the local community.
The organizer believed that the current ownership of land will affect the progressing of the
project. This is due to the tendency of rehabilitation centre to be evicted under the following
circumstances, such as failure in committing with the rental payment, recovery of possession,
and several legal conditions.
Lack of Technical Skills
Rehabilitation centre, which is flagged under the Social Social Welfare Department, should
provide training to the staffs in order to assure the smoothness of operation. However, the
staffs will only receive trainings periodically scheduled by the Social Social Welfare
Department. Such constraint indeed leads to the high turnover of the staffs as some of them
feels that they are not benefited.
Besides, the trainees required consistent training from time to time in order to be capable in
operating the machineries, and the entire bakery which are planned under this respective
business proposal. Failure in conducting suitable and conducive operations would affect the
smoothness of operations.

Lack of BusinessSkills
PDK Samarahan, which is run by Puan Siti Hajar Drahman, has lots of plans, and ideas in
their mind. However, due to the minimal knowledge in managing a business, they have failed
in several business as they are unable to bare the high rate of turnover among their staffs and
management of the expenditures. As such, they are quite fearful in executing this project as it
involves a huge amount of modal until they are discovered by the organizer.
The organizer is to provide subsequent trainings focusing on business management to the
management team, staffs, and committee members of the respective rehabilitation centre.
Chapter 4 Purpose
The establishment of this proposal is to provide detail overviews for the perusal of advisors,
potential stakeholders, and the target focus in regards of the launching of this project. This
proposal is expected to gain approval, technical support, and financial support from the
internal stakeholders, such as Professor Mohd Fadzil bin Abd Rahman, the Deputy Vice
Chancellor of Students Affair and Alumni Division, Dr. Prashant Talwar and Dr. Samsur
Mohamad, the Faculty Advisor of ENACTUS UNIMAS, Dr. Rohaya Mohd Nor, Mr.
Shaharudin Jakpar, Mr. Sharizal Hashim, Mdm. Saptuyah Barahim and Mr. Arnold Ryan
Allo Catarata, the project advisors for Breads and Crafts organized.
The preparation of this proposal is expected to gain sponsorships and technical advice from
the external stakeholders, such as government agencies, Non-Government Organization
(NGO), corporate companies, and local companies.

Chapter 5 Introduction
Breads andCrafts
Breads and Crafts is a community project highlights on the developmental factors, such as
economic factors, social factors, and environmental factors of the local community,
especially the underprivileged community. This project is planned according to the current
needs and requirements of the focus target as it focused on the development of disabled
community in the Rehabilitation Centre of Kota Samarahan.
The main focus of this proposal is to provide a detailed and specific explanation
chronologically with the phases of planning according to the objective of the Rehabilitation
Centre of Samarahan. The objective of the rehabilitation centre is to prepare a platform in
providing vocational training for the disabled and job opportunities of the disabled
community.
According to Labor Department of Penisular Malaysia, the unemployment rate of disabled
communities recorded that less than 1% of the total disabled population, which had increased
from 150617 people at the year of 2004 to 258918 people at the year of 2009, are employed
in the public sector.
The elevation of growth percentage for the private final consumption expenditure sectors in
approximation of 6.5% is mainly supported by the increasing consumption of food and
beverages, communication, and housing utilities. As a result, by venturing into the sectors
mentioned above, it is expected that the risk of a respective product to be not marketable will
be lower because the acceleration and growth of the respective sector has indirectly boosted
the demand side of market.

The increasing of consumption indicates that the respective industry is expected to develop
and expandable profit could possibly be attained from time to time. So, it is believed that the
food and beverages industry could assure the financial stability of the trainee, and
management team of the rehabilitation centre.
The relationship between economic growth and unemployment level has been enlisted by
Fuhrmann (2014) to be the primary factor in studying the economy status of a nation. This is
because an indication that a country’s Gross Domestic Product (GDP) is expected to
experience lost when the unemployment rate is above its natural rate because the
unemployment rate reflects the utilization in the amount of labour used throughout the
production process.
Study conducted by Lee, Abdullah, & See (2011) shows that the unemployment rate among
people with disabilities in Malaysia are at its top because the employment rate of disabled in
both private sector and public sector are both 6750 people and employment rate of less than
1% from their total population respectively. With the launching of this project, it is expected
to provide job opportunities to the disabled and increase the public awareness of public in
regards of their welfare, and rights in accessing to special education, healthcare benefits,
financial assistance, and etc.
The objective of this project is subject to the effort of government in providing job
opportunities and identifying trained disabled which could be absorbed to the job market
because Bernama (2010) reported that the Tan Sri Muhyiddin Yassin, the Deputy Prime
Minister of Malaysia intended to identify the trained and qualified people among the
unemployed women, disabled, and retrees in meeting the human resources needs in various

sectors of the nation. It is therefore strongly believe that the engagement of this community
project could result in increasing and attracting the disabled who are currently residing at
home without any sources of income to work independently in the bakery after certain
trainings are provided
With the establishment and launching of this Breads and Crafts project, it is believed that the
project may provide more job opportunities to the unemployed disabled communities. The
unemployed disabled communities are believed to contribute to the national unemployment
rate that may reflect on the healthiness of a national economic status. As a result, to improve
the regional economy status, job opportunities are to be provided.
ENACTUS UNIMAS
Figure 1 :
The Banner of ENACTUS
In University Malaysia Sarawak, ENACTUS UNIMAS, the registered organization under
ENACTUS Malaysia Foundation (EMF), is founded at the year of January 2011 under the
approval of Students Affairs and Alumni Division of University Malaysia Sarawak
(UNIMAS). The establishment of ENACTUS UNIMAS is to encourage the local community
of Samarahan and Kuching, especially university and colleges students residing in the region
in its region, in providing the social services and assisting the progressing growth of

underprivileged communities. Involvement of ENACTUS UNIMAS in the social community
involved students from all sorts of faculties to provide required technical knowledge in
egards of their specialties, focus areas, majoring, and finally the courses that they have
enrolled.
Persons with Disabilities (PWDs)
According to the Persons with Disabilities Act 2008 (Akta Orang Kurang Upaya 2008),
Persons with Disabilities (PWDs), or Orang Kurang Upaya (OKU) in Malay Language refers
to individuals who have long term impairments either physically, mentality, intellectuality, or
sensory. They are required to interact with various barriers to hinder their full and effective
participation in the community.
PWDs are required to register themselves at either the district level, state level, or national
level of Social Social Welfare Department. The objective to carry out PWDs registration is to
estimate numbers of disabled in this country as an aid for the government to plan and design
related prevention, education, habilitation, rehabilitation, and training facilities according to
their needs as an individual (Pendaftaran Orang Kurang Upaya, 2014).

Figure 2 :
Guidelines in Registering PWDs
The guidelines in registering Persons with Disabilities (PWDs) is released by 1st of December
2011 and enforced by 16th July 2012. The purpose of establishing the mentioned guidelines is
to provide guidance and clear reference in categorizing the PWDs according to their
impairments (Garis Panduan Pendaftaran Orang Kurang Upaya, 2014).
According to the announcement and presentation of the “Budget 2015: People’s Budget” by
Yang Amat Berhormat Dato’ Sri Mohd Najib Tun Haji Abdul Razak, the Prime Minister of
Malaysia at Dewan Rakyat, dated 10 October 2014, it is understood that the government

made an initiative to protect the welfare of PWDs by increasing the allowance for working
OKU from RM300 to RM350, and financial assistance for non-working OKU from RM150
to RM200 (Bajet 2015: Ekonomi Keperluan Rakyat, 2014).
The initiative shown by the government through annual budget presentation reflects on the
supportive action in assisting and developing the standards of living of the disabled. As such,
the organizer believed that with the awareness given by the government, more supports can
be given by the public.
Figure 3 :
Graph on Proficiency of Conduction
With the conduction of this project, the organizer locked into the 8 PWDs, which is the
trainees under Bengkel Latihan Vokasional in the Rehabilitation Centre of Samarahan. The
proficiency of conduction carried out by the staffs of rehabilitation centre are recorded in the
figure above.
0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00
Nurul Fatin Ardiela Binti Sait
Dyg.Nurshuhada Binti Awg.Abol
Baedah Binti Hj.Bujang
Nur Akma Suhaila Binti Sabang
Serikin Binti Hj.Suut
Ahmad Syafiee Bin Madon
Effendi Bin Hanapi
Rokiah Binti Jamain
Proficiency of Conduction
Ability to Conduct Daily Activities Ability to Socialize Ability of Work

Based on the above statistics, it is found out that majority of the trainees have a lower scoring
in the study elements of ability of work. This is because they are lacking out of technical
knowledge and required consistent training in order for them to acquire the knowledge and
being capable to work.
With this project, it is expected to provide them with consistent trainings practically, instead
of theoretically. Besides, the ability for them to express their feelings and creativity could be
done on the confectionaries as part of the value added and to be considered as the element of
art.
Rehabilitation Centre of Samarahan (PDK Samarahan)
The rehabilitation centre is a program under the Community Rehabilitation Program, or
Community Based Rehabilitation. It has been spearheaded by the World Health Organization
(WHO) and assisted by the involvement of Social Social Welfare Department. The
involvement of Social Social Welfare Department involves the preparation of manual,
evaluation of opportunities, and modification of implementation.
In the rehabilitation centre, programs provided under the centre are Early Intervention
Program (EIP), Workshop of Vocational Training (BLV), and home-based visit. All
programs are conducted based on the needs and requirements of the trainees that are
registered under the Social Social Welfare Department and approved for its involvement.

Figure 4 :
The Promotional Banner of Rehabilitation Centre of Samarahan
The programs carried out by the Rehabilitation Centre of Samarahan focus on the skills, such
as gross motor skills, fine motor skills, social development, development in the usage of
languages, self-management skills, pre-educational skills, skills of creativity, vocational
training, musical therapies, and recreational training skills.
Figure 5 :
The Promotional Banner of BLV Program

Bengkel Latihan Vokasional (BLV) is designed by the Social Social Welfare Department as
the preparation for the trainees to be independent in the future and capable to venture
themselves into the community workforce. As part of our contribution to Bengkel Latihan
Vokasional (BLV), the trainees under the workshop is our target group as it is believed that
this project is able to speed up and catalyze the effort of the Social Social Welfare
Department.
In the BLV Program, it depends on the resources and equipment in the rehabilitation centre.
As for PDK Samarahan, it provides training such as the making of handicrafts, and sewing of
clothing to the adult trainees. For the young trainees below the qualified aged to enter
primary schools, they will be undergoing the Early Intervention Program (EIP).
The efforts brought up by the staffs in helping and aiding the trainees are filled with care and
patience. Hrowever, the most crucial problem that the center currently faced is the financial
constraint. Because they ought to bare the excess utilities, rental, and maintenance of
equipment

Figure 6 :
Floor Plan of PDK Samarahan
According to the mentioned floor plan above, it is expected to put the Ruangan Aktiviti
Latihan Vokasional dan OKU Dewasa under full renovation for the bakery. The renovation
should assure that the bakery is under full compliance of legal mandate, such as Food Act
1983, and Food Regulation 1985.
The rationale in selecting the front area is because of its strategic location, which is located
nearby the District Office of Samarahan. The compliance assurance of such legal mandate is
due to the increasing of public health awareness.

Figure 7 :
Rear View of Bakery-to-Be
Figure 8 :
Front View of Bakery-to-Be
A mutual agreement had been achieved by 3rdof October 2014, 9:30am between Mr. Izneil
Nashriq Mohamad Nasir and Mr. Lim Jhin Horng, the committee members of organizer, and
Ms. Siti Hajar Drahman, the supervisor of Rehabilitation Centre of Samarahan. The content

of mutual agreement states the location of bakery construction, but due to the ownership of
the space lot, a mutual agreement with proper writing of contract should be drafted under the
witnesses of local community, landlord, and legal person from both parties.
Kota Samarahan, Malaysia
Figure 9 :
The Division of Sarawak

Figure 10 :
Aerial View of Muara Tuang
Muara Tuang is the former name of Kota Samarahan District. This district was administered
by the District Office of Kuching before it is being upgraded into a full-administration district
at the year of 1983.
After the upgrading of administration power at the year of 1983, the District of Muara Tuang
undergoing transformation into Kota Samarahan that combines the District of Asajaya,
District of Samarahan, and the town of Samarahan. Under the transformation of the
mentioned district office, the transformation involved the developmental issues in regards of
utilities, transportations, and buildings.
According to Census (2000), the district of Samarahan covers an area of 593.9 kilometers per
square feet with total population, which includes the population of both Samarahan and
Asajaya, of 63,581 people. The capacity of Samarahan Industrial Zone is 62,213 hectares,
which is adjacent to the village of Tanjung Bundong.

Chapter 6 Mission
The project is to establish a bakery for the operations of trainees in rehabilitation centre
because it provides a platform for the disabled to learn, and manage rehabilitation centre
operationally. Platform for the PWDs to develop themselves are supported and equipped with
scheduled and consistent trainings that are to be provided.
Chapter 7 Vision
The project has the following visions to be achieved throughout its phases of development.
1. To create social awareness among the local communities.
2. To produce trainees of rehabilitation centre to be independent.
3. To create wellness for the people of disabled (PWDs).
4. To provide platforms of job opportunities for the disabled.
5. To provide sources of income for the wellness of the PWDs.

Chapter 8 Focus Areas
Independence
The implementation of this project highlights on the effort in empowering the target focus,
which is the trainees of rehabilitation centre. With the implementation of this project, it is
expected in providing improvisation to their standards of livings, especially the project
stakeholders. This is because the implementation of this project will provide additional
sources of income, such as wages allocation for the trainees.
Source of Income
Throughout the phases that are to be implemented in this event, it is expected to decrease
their dependency towards their parents, and community as allocation of wages may
encourage their willingness of being independent. This is because with the sales and
production received, certain level of marginal distribution will be given to the disabled. As
such, it is expected that it will promote the increasing source of income for both the
disabled and their family members.
SocialAwareness
As the project focuses on welfare benefits of PWDs, especially the trainees in rehabilitation
centre, it promotes awareness and empowerment of the disabled which had been
neglecting from time to time. By promoting the social awareness, it is expected that the
nearby local community could be more aware of the development of community, instead of
neglecting the disabled community.

Taste andPreferences
The conduction of this project highlights on the favourism degree of the taste and preferences
for the local community, especially the PWDs community. This project is expected to
promote the local tastes on the confectionaries products wish believed to be able in
attracting more tourists and visitors, no matter domestically or internationally. With the
promotion of the tastes and preferences, it is believed that the products produced by the
trainees of rehabilitation centre could possible expands its market as well as promoting the
local taste.
Transformation
With the implementation of this project, it is expected that the PWDs could undergo
transformation, especially mentally. This is because the conduction of periodical training, and
modular programmes are expected to be beneficial to the trainees, and staffs of rehabilitation
centre. Participation in the programmes and trainings conducted are believed to provide
positive impacts, especially towards the mental development of trainees.

Chapter 9 Objectives
The establishment of this community project is expected to meet and subject to the following
objectives that could benefit both potential stakeholders and the target community, trainee of
the Rehabilitation Centre of Samarahan.
To provide job opportunities to the disabled
The establishment of bakery in the Rehabilitation Centre of Samarahan itself, it is believed
that it may attract more registered disabled to work in the bakery. This is because based on
the survey conducted by the rehabilitation centre, it is found that most of the disabled and
their family members are unwilling to send the disabled to the centre as they find it
meaningless, and worthless due to the limited training resources in the rehabilitation center.
However, it is expected that the job opportunities will increase by phases throughout
launching of the respective bakery as it is planned to expand the business in scales, and
profitability. So, the amount of human resources required will also increases by time.
Besides, the stability growth of the bakery may also result in providing a platform for the
disabled to be independent, instead of being so dependent on the current resources that they
are relying on. It may attract more disabled to work in the bakery because people with
disabilities are fonder of working around with disabled themselves as they trusted their peers
and believed that they would not be discriminated as what the community had done to them.

To provide trainingsfor trainees and staffs in the rehabilitationcentre
In order to assure the smoothness in operation of bakery, frequent trainings will be provided
periodically to both the trainees and the staffs in Rehabilitation Centre of Samarahan.
Trainings provided to them cover several aspects that may be impeccable to their life,
especially their confidence level.
Our trainings for the trainees do not highlight on the vocational skills, such as the process of
baking for confectionaries products, as the trainings also focus on personality development,
personal grooming, and communication skills. This is therefore expected to increase their
confidence level in socializing and enable them to be more mobilized in the society.
As for the staffs of rehabilitation centre, trainings focus on self-development, business skills,
and coaching skills are to be provided as they would be part of the management team for the
running and operating of
To provide awarenesstowards the Rehabilitation Centre of Samarahan
In assuring the running of this project, a huge amount of financial resources are required. The
organizer therefore decided to approach and present this business idea to several government
agencies, and private companies in assisting the establishment of this target group. As such,
ENACTUS UNIMAS will function as the “bridge” linking between the Rehabilitation Centre
of Samarahan and several agencies. It is expected with the proper approach could help the
community in getting technical supports, financial supports, and management advises.

To provide platform in training studentsof universities
Throughout the running of this project, it is expected that trainings, no matter technically or
psychologically related trainings will be provided from time to time. Such trainings will be
provided throughout the collaboration with other professional bodies from time to time
because it is believed that the trainings will increase the capabilities of university students in
future.
It is expected that the students of university will have increasing level of competitive
advantage as trainings provided in collaboration are to be certified and supported by those
professional bodies.
To promote the spirit of volunteerism among university students
This project is expected to provide opportunities in social community service, since such
contribution to the society had been neglected by the public as time goes on. The neglecting
of community service may result in reduction of public awareness towards those who are in
need and caused the public to be less concerned on the underprivileged around them.
It is expected to open up the opportunities to contribute to the underprivileged as the
establishment of bakery for Rehabilitation Centre of Samarahan required increasing work
force as the time goes on.
Chapter 10 Organizer
Entrepreneurial Action Us (ENACTUS),
University Malaysia Sarawak (UNIMAS)

Chapter 11 Project Stakeholder
Rehabilitation Centre of Samarahan
The frequent conduction of meeting with Ms. Siti Hajar Drahman, the supervisor of
Rehabilitation Centre of Samarahan is organized by the organizer. The purpose of this
meeting is to understand the needs, and priorities of the Rehabilitation Centre of Samarahan,
Kota Samarahan. The needs focused on the future development of the centre in order to
attract, and shelter people with disabilities in order for them to be capable and prepare for the
workforce.
With the launching and establishment of this project, it is expected that the mentioned is able
to provide financial stability that is sufficient to be utilized for the operational costs
throughout the 5-year of financial planning. The cost of operations under the rehabilitation
centre is expected to break-even in the periods between 2 to 3 years of operations.
When the operation of bakery successfully breaks its break-even, an expected revenues could
be constantly generated. The generation of revenues could therefore be funded for more
trade-ins of materials, equipment, and trainings.

Trainees
The implementation of Breads and Crafts project focuses on the development of trainees in
Rehabilitation Centre of Samarahan. It is expected that the progressing trainings highlights on
the psychological skills, technical knowledge, and personality development of the trainees.
As the trainees suffered from disabilities, such as Slow Learners, or formally to be known as
Learning Difficulties, they required progressive trainings from time to time through
observations by the trainers. This is because it required periods of time for the progressive
trainings to be successful.
Besides, the establishment of bakery could possibly encourages trainees to standalone and
being independent from time to time. This is because they will be given certain amount of
marginal numerations as an additional to their Elaun Pekerja Cacat (EPC).

Parents of Trainees
The main focus of this project would be basically the trainees of the Rehabilitation Centre of
Samarahan. It is expected that they are capable of being independent and have at least a skill
on hand. As such, their dependency towards their parents would definitely be minimized.
As such, we expect that the parents of trainees are able to provide us with the full cooperation
and collaboration throughout the implementation of this project. Although the result might be
of slow pace, it would certainly be more progressive.
Local community
A study carried out by Tiun, Khoo, & Lee (2011) in determining the barriers faced when
employing persons with disabilities through the Likert-scale questionnaire, which involves
psychometric measures in a particular research, found our that the major barriers are due to
the cost of training, and cost of supervision. (refer to
Table 1)
Items Mean SD
Cost of training 3.58 .919
Additional cost of supervision 3.53 1.006
Cost of accommodation 3.41 1.010
Lack of knowledge 3.24 1.051
Lack of related experience in managing disability
issues
3.05 1.161
Attitudinal/stereotyping 3.03 .944
Lack of requisite skill and training 3.03 1.026
Table 1 :
Major Barriers for Employers to Employ Persons with Disabilities in the Northern Region of Penisular Malaysia

Chapter 12 Engaged Stakeholder
SocialSocial Welfare Department of Sarawak
Address
Jabatan Kebajikan Masyarakat Negeri Sarawak
Wisma Kebajikan, Lot 4273, Blok 14,
Off Jalan Siol Kanan,
93050 Kuching, Sarawak.
Expectation
It is expected that Social Welfare Department is able to provide supportive support in terms
of financial funding, and technical supports. Launching grant, which is to be allocated by
the Social Welfare Department, is expected to be applied as part of the capital for the
establishment of bakery. The subsidization of training fees by Social Welfare Department is
expected to be part of the contribution under its collaboration.

Kuching CommunityCollege
Address
Kolej Komuniti Kuching
Lot 3563, Jalan Sultan Tengah,
Petra Jaya,
Expectation
It is expected that the mentioned collaborator will provide technical advice, and modular
trainings in regards of the production of confectionaries products and establishment of the
bakery. The trainees are to be trained for the baking process. The staffs of rehabilitation
centre and the organizer of this project are expected to be provided with skills in
bookkeeping, accounting, and managing office processing software. All modular trainings are
to be scheduled based on the capabilities of the trainees, staffs, and organizer.

Giat Mara Stampin
Address
Giat Mara Stampin
1st Floor, Lot 3230, Rock Commercial Centre,
Jalan Rock,
Expectation
It is expected to gain assistance from the collaborator in providing modular trainings in the
matter of confectionary and bakery. This is because the mentioned had shown its
professionalism, and specialization in confectionary and bakery. All modular trainings are to
be expected to synchronize with the abilities, and capabilities of trainees and staffs in the
rehabilitation centre in mastering the operational skills.

Dyslexia Association of Sarawak
Address
Dyslexia Association of Sarawak
Learning and Resource Centre,
Banglo Kalaka (Sri Meluan),
Lorong Maxwell 2, Jalan Maxwell,
Expectation
As this association had been conducting special intervention programme and activities in
developing and exposing the dyslexia with physical, personal, and social skill development, it
is expected to have the support from the association as assessment providers, and self-
development trainer. The assessment required and to be requested by the association
focuses on the self-development analysis as part of the supporting documents in analyzing
their skills at least semiannually. The staffs in rehabilitation centre is expected to be trained
with the assessment provider. Besides, it is expected that the association will provide
monthly, or quarterly training module focusing on the self-development trainer.

KPMG (SarawakBranch)
Address
KPMG (Sarawak Branch)
Level 6, Westmoore House,
Twin Tower Centre, Rock Road,
Expectation
It is expected that the mentioned could provide financial consultation, and financial related
training programme. Consultation, and training programme are expected to focus on several
financial aspects, such as auditing, taxing, and industrial focus. With the collaboration with
the mentioned corporate company, it is supposed that the project would be provided with
sustainability plan as risk analysis and financial advisory service is under the expectation that
the organizer hoping from the corporate company, KPMG.

SocialWelfare Council of Sarawak
Address
Majlis Kebajikan Sosial Sarawak
2nd Floor, Lot. 1652, Block 10, KCLD,
Jalan Ong Tiang Swee,
Expectation
The establishment of mentioned council is dedicated in helping individual with disability,
especially PWDs in Sarawak, to realize the potential in becoming individuals that could live
independently and meaningfully in the community. The council is expected to provide
facilitation on social welfare needs, and recommendations to respective government
agencies and advocates. The facilitation should highlight on analysis the psychological
developments provided by Unit Kaunseling dan Kebajikan, University Malaysia Sarawak as
part of their Community Social Responsibility. Throughout the operations, it is expected that
recommendation from the council should would help in assuring smoothness of the project in
operation.

National Institute of Public Administration (INTAN) Sarawak
Address
INTAN Kampus Sarawak
No. 2, Lo. 5452,
Jalan Datuk Mohd Musa,
94300 Kota Samarahan, Sarawak.
Expectation
INTAN Sarawak had been creating the awareness through provisions of quality courses and
seminars, which includes of workshops and courses on Malaysia Standards and quality
control. This is expected that the collaborators are able to provide management advice, and
implementation guidelines. Such advices and guidelines should be compliance to quality
control, benchmarking, and skills of negotiation.

ThinkBig Consultancy
Address
Think Big Consultancy
Lot. 65, 1st Floor, Phase 9, Lee Ling Commercial Centre,
Jalan Matang,
Expectation
The mentioned consultant agency is consultancy registered under the Food Safety and
Quality Division, Ministry of Health Malaysia. The objective of such consultancy is to
provide training for the food operator. As such, it is expected that such consultant agency
should provide food operation trainings, and food operator guidelines. Such trainings and
guidelines are expected to catalyze the process for the bakery to gain its certification in a
nearer future.

Perbadanan Usahawanan Nasional Berhad (PUNB)
Address
Perbadanan Usahawanan Nasional Berhad (PUNB)
Tingkat 10, Blok 1B, Plaza Sentral,
Jalan Stesen Sentral 5, KL Sentral,
50470 Kuala Lumpur.
Expectation
This organization had been assisting the government in providing training to the
entrepreneurs-to-be. As such, the organizer expects that this organization is able to provide
guidelines for the running of bakery, and provide financial aids for its establishment.
With the mentioned assistance, the organizer believes that this product could be much more
sustainable.

Aloha Delicatessen Bakery
Address
Aloha DelicatessenBakery
S/L. 21, G Floor, Lot. 10598,
Jalan Song Commercial Centre, Jalan Song,
Expectation
It is expected to gain assistance from the collaborator in providing mentorship training in
regards of confectionary and bakery. This is because the mentioned had shown its
professionalism, and specialization in confectionary and bakery. All trainings are to be
expected to synchronize with the abilities, and capabilities of trainees and staffs in the
rehabilitation centre in mastering the operational skills.

Faculties of UniversityMalaysia Sarawak
Targeted Faculties
Faculties Expectation
Economic and Business - Provide subsequent entrepreneurship plan
- Provide business related consultation
Resource Science and Technology - Provide basic chemical analysis towards the food
products
- Suggest laboratory related technical knowledge
Science Social - Encourage involvement of students, especially
from Social Work
- Provide suggestions and recommendations in
regards of political related matter
Cognitive Science and Human
Development
- Provide assistance in regards of psychological
and personality test from time to time
- Suggest ways in increasing the morality of
trainees and staffs
Applied and Creative Arts - Provide consultation in terms of event
management, especially officially
- Provide technical knowledge for the running of
official events
Engineering - Provide suggestion on the structure of bakery
under renovation
- Provide technical knowledge in assuring the air
ventilation upon production periods

Computer Sciences and
Information Technology
- Editing the location of map for the future
reference of visitors
- Suggesting promotional related products in
regards of information technology skills
Counseling and Students Social Welfare Division, UniversityMalaysia Sarawak
Meeting Record
First Meeting (23rd September 2014)
Date 23rd September 2014
Time 9:00am – 10.30am
Personnel in
Charge
Puan Saptuyah Barahim
Pegawai Psikologi Kanan
Details This meeting highlights on the matter of discussion for the
collaboration between the organizer, and the Counselling and Students
Welfare Division of University Malaysia Sarawak (UNIMAS).
This meeting focuses on the planning of modules, requirements
required for the implementation of collaboration, and obtaining
mutual understandings between both parties.
Results From the meeting above, the following outcomes had attained.
1. Suitable durations in conducting an approximate session
2. Suitable of time intervals for program conduction
3. Suitable activities and slots to fulfil the objectives

Expectation
The collaboration with this unit may help us and the trainers of Rehabilitation Centre of
Samarahan in conducting tests, and developmental trainings towards the trainees of
Rehabilitation Centre of Samarahan. This is because in order for this project to be
sustainable, understanding of psychological level that could be accepted by the trainees.
Besides, it is important for us to focus on the development of their acceptance in stress,
especially for the trainees and staffs who will be in-charge of the operational.
Departmentof Planning and Corporate Communication
Expectation
Collaboration with the mentioned collaborator is expected to be provided with consultation
services in regards of promotional advices, and platforms to increase the public
knowledge of our project and PDK Samarahan. This is because the respective department
had been dealing with mass media in increasing the media coverage. As such, it is believed
that with the consultation services and professional advices, the operation of project could be
running smoothly, especially if it is related to promotional related effort.
Centre of StudentsService, University Malaysia Sarawak
Expectation
Collaboration with the mentioned collaborator is expected to be provided with consultation
services, and professional advice related to the operations of this project. This is because the
respective division had been known as the most understanding center towards students’
requests. As such, it is believed that with the consultation services and professional advices,
the operation of project could be running smoothly, especially if it is related to the
cooperation between centers, and divisions in University Malaysia Sarawak.

Centre of StudentsDevelopment, UniversityMalaysia Sarawak
Expectation
With the mentioned collaborators, it is expected to be provided with consultation services,
and technical assistances that are required in regards of this project. This is because the
respective division is responsible on the internal development of students, such as soft skills,
and add-on skills that may increase the market values of graduates. As such, it is strongly
believed that with the mentioned centre, the operation of project could operate smoothly with
the assistances of lecturers that are in-charge on different aspects of developments.

Chapter 13 Organizational Management
Organizational Chart
Figure 11 :
Organizational Chart
Patron
Faculty Advisors
Project Advisors
Director
Secretary
Deputy Secretary
Treasurer
Deputy Treasurer
Deputy Director
Chief of
Administration
Head of
Department
Head of Unit

Management Team
Patron Prof Mohd Fadzil Abd Rahman
Deputy, Vice Chancellor
Students Affairs and Alumni Division
Faculty Advisor AP Dr. Prashant Talwar
Senior Lecturer
Students Development Unit
Dr. Samsur Mohamad
Deputy Dean (Undergraduates and Academics)
Faculty of Resources Sciences and Technology
Project Advisor Dr. Rohaya Mohd Nor (Management)
Senior Lecturer
Faculty of Economic and Business
Mr. Sharizal Hashim (Marketing)
Lecturer

Mr. Shaharudin Jakpar (Financial)
Senior Lecturer
Mr. Arnold Ryan Allo Catarata (Legal)
Lecturer
Ms. Saptuyah Barahim (Community Engagement)
Senior Psychology Officer
Counselling and Students Welfare Division
Director Lim Jhin Horng
Undergraduates Student
Deputy Director Lisa Lok Choy Hong
Faculty of Resources Science and Technology

Secretary Fadzrahni Tarsha binti Mohd Ustar
Deputy Secretary Izneil Nashriq Mohamad Nasir
Treasurer Radin Aiman bin Muhammad Anas
Undergraduate Student
Deputy Treasurer Nurlan ullu Omurbek
Chief of Administration Siti Hajar Hanis binti Sa’id
Faculty of Computer Sciences and Information Technology
Table 2 :
List of Management Team
* The organizational chart is subjected to change.

List of Departments and Units
Table 3 :
Departments and Units on Operations
Management
• Human Resource
• Transportation
• Public Relation
Financial
• Fundraising
• Auditing
Community Engagement
• Activity
• Facilitators
• Social service
Legal
• Discipline
• Protocol
Marketing
• Research and Development
• Promotion

Standard Operation Procedures (Decision Making)
Figure 12:
Flow of Operations for Decision Making
Instruction
Received
•By Headof Department
•By Headof Unit
Discussion
•Conductedby Head of
Department
•To be attendedby
Director,Vice Director,
Secretary,Deputy
Secretary,Treasurer,
DeputyTreasurer
(either2)
Results
•CompiledbyHeadof
Department
•ConsultTreasurerand
Secretary
Endorsement
•RefertoDirector or
Vice Director
•To be compiledand
submittoProject
Advisors,Faculty
Advisors,andPatron
Implementation
•To be conductedby
respective department
•Otherdepartmentwill
needtoassist

Chapter 14 Phases of Implementation
General Operations
Summary
Figure 13 :
Gantt Chart of Implementation
Amongst all the phases, Phase 3 standout to be the phase with the longest durations. This is because the organizer will be exiting from becoming
the project consultant at its fifth phase, therefore, the organizer takes Phase 3 as the phase to produce final analysis, provide final trainings, and
analyze both the weaknesses, and strengths. However, all activities according to its phases is subjected to change.

PhaseONE (1)
Figure 14 :
Gantt chart for Phase 1

Start End Stages Activities
1st December 2014 5th January 2015 Market research - Understanding the end-consumer chains, and
retailer chains
- Expecting the potential price setting
- Forecasting the potential sales
5th January 2015 19th January 2015 Networking - Expansion of networking
- Engagement with universities management team
- Involvement with stakeholders activities
19th January 2015 2nd March 2015 Funding opportunities - Negotiating with method of collaboration and types
of return
- Finalizing and validating the donors, and
stakeholders
2nd March 2015 13th April 2015 Research and Development - Cupcakes
- Breads
- Packaging and labelling
13th April 2015 20th April 2015 Coordination - Supply chain
- Retailer chain
- Financial distribution
20th April 2015 18th May 2015 Integration of e-Commerce - Built up payment hosting
- Built up websites, and webpages

- Built up Facebook page
4th May 2014 1st June 2015 Business Establishment - Coordinating the running of business
- Coordinating of business strategy
- Engaging the suppliers, and end-consumer chains
11th May 2015 25th May 2015 Promoting awareness - Build reputation of PDK Samarahan
- Encourage the involvement of PWDs
18th May 2015 8th June 2015 Income generation - Fundraising
- Conduction of events
8th June 2015 8th June 2015 END OF PHASE
Table 4:
Schedule of Phase 1
The total duration for the end of this phase is expected to be 189 DAYS, or 6 MONTHS. At the end of this phase, it is expected that the trainees,
and staffs of Rehabilitation Centre of Samarahan are able to produce basic confectionaries products and being equipped with skills of baking.
As such, the Counselling and Students Welfare Division is to study and finalize the development of the trainees throughout the phase. Staffs are
to provide report in regards of financial performance, sales reporting, and operational accidence statistics to the organizer for the leasing of the
following phase operational costs.

PhaseTWO (2)
Figure 15 :
Gantt chart for Phase 2

7th June 2015 10th August 2015 Market research - Summarization of statistical data
- Analyse potential occurrence
- Determine suitable products
10th August 2015 19th October 2015 Seasonal sales - Involve market testing
- Determine public reactions
- Finalization of target market
19th October 2015 7th December 2015 Research and Development - Determine new products
- Estimate suitable product taste
- Estimate suitable packaging
7th December 2015 1st February 2016 Promotions - Attract consumers from the public
- Introduce the new products
- Organize launching ceremonies
1st February 2016 28th March 2016 Business kick start - Official establishment of bakery
28th March 2016 28th March 2016 END OF PHASE
Table 5 :
Schedule of Phase 2
The total duration for the end of this phase is expected to be 295 DAYS, or 10 MONTHS. At the end of this phase, it is expected that the
trainees, and staffs of Rehabilitation Centre of Samarahan are able to operate the bakery independently and have better understanding on
market needs. The Counselling and Students Welfare Division will once again conduct a study on the development of the trainees throughout
the phase. Staffs are to provide report in regards of financial performance, sales reporting, and operational accidence statistics to the organizer
for the leasing of the following phase operational costs.

PhaseTHREE (3)
Figure 16 :
Gantt Chart for Phase 3

18th April 2016 30th May 2016 Training - Intermediate level of training
- Focus on baking skills
- Include basic computer skills
30th May 2016 25th July 2016 Market research - Determine new products’ line
- Estimate new market distributions
- Coordinating new market positioning
25th July 2016 19th September 2016 Research and Development - Estimate suitable product taste
19th September 2016 17th October 2016 Promotions - Attract consumers from the public
- Leasing of new promotional strategy
o Contracts and agreements
17th October 2016 5th February 2018 Licensing - MESTI
- HACCP
- GMP
5th February 2018 5th February 2018 END OF PHASE
Table 6 :
Schedule of Phase 3
trainees, and staffs of Rehabilitation Centre of Samarahan will possess the strong foundation in operational related matters and have a
sufficient size of target markets that could possibly boost up the business. The Counselling and Students Welfare Division will finalize the
second stages of psychological tests (Second Phase, and Third Phase), and such tests are to be submitted to the relevant agencies for operational
policy. Staffs are to provide report in regards of financial performance, sales reporting, and operational accidence statistics to the organizer for
the leasing of the following phase operational costs. Besides, there is possibility that the staffs will be assessed in terms of their performances.

PhaseFOUR (4)
Figure 17 :
Gantt Chart of Phase 4

5th March 2018 14th May 2018 Training - Advanced level of training
- Focus on baking and computer skills
- Include intermediate computer skills
14th May 2018 13th August 2018 Market research - Factors of brand loyalty
- Long lasting marketing strategy
- Finalizing market coordination
13th August 2018 26th November 2018 Research and Development - Estimate suitable product taste
- Determine possible trends
8th October 2018 11th February 2019 Licensing - HALAL
11th February 2019 29th July 2019 Reflection - SWOT Analysis
- Contribution Margin
- Track Points
29th July 2019 29th July 2019 END OF PHASE
Table 7 :
Schedule of Phase 4
trainees, and staffs of Rehabilitation Centre of Samarahan will possess the ability to master the operational and business related matter, and
have the ability to estimate the market trends that could possibly boost up the business. The Counselling and Students Welfare Division will
once again conduct a study on the development of the trainees throughout the phase. Staffs are to provide report in regards of financial
performance, sales reporting, and operational accidence statistics to the organizer for the leasing of the following phase operational costs.
Besides, the organizer are to calculate the success rate of impacts towards the social, and financial growth of the respective community.

PhaseFIVE(5)
Figure 18 :
Gantt Chair for Phase 5

29th July 2019 16th September 2019 Reporting - All transactions record
- All minutes of meeting
- All activities reports
7th October 2019 2018 9th December 2019 Implementation - Solutions from weaknesses
- Actions of recovery for errors
9th December 2019 9th December 2019 EXIT
Table 8 :
Schedule for Phase 5
The total duration for the end of this phase is expected to be 133 DAYS, or 4 MONTHS. At the end of this phase, it is expected that the trainees,
and staffs of Rehabilitation Centre of Samarahan will possess the ability to master the operational and business related matter, and have the
ability to estimate the market trends that could possibly boost up the business. The Counselling and Students Welfare Division will finalize
the overall psychological development together with the study conducted on the development of the trainees throughout the phase. Staffs are to
provide all reports, and records throughout the implementation of this project.

Psychological and Human DevelopmentTraining
Phase1
Phase2 (First Division)
© 2005-2011 Vertex42 LLC
Note: The monthly calendars only show the first 2 holidays/events per day from the list below. You will need to add other events manually.
Date Event or Holiday
Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa Dec 06 Introduction for Phase 1
1 2 3 4 5 6 1 2 3 1 2 3 4 5 6 7 Dec 20 First Slot
7 8 9 10 11 12 13 4 5 6 7 8 9 10 8 9 10 11 12 13 14 Jan 03 Outing Training (Damai Beach)
14 15 16 17 18 19 20 11 12 13 14 15 16 17 15 16 17 18 19 20 21 Jan 17 Second Slot
21 22 23 24 25 26 27 18 19 20 21 22 23 24 22 23 24 25 26 27 28 Jan 31 Third Slot
28 29 30 31 25 26 27 28 29 30 31 Feb 14 Early Assessment
Feb 28 Forth Slot
Mar 14 Fifth Slot
Mar 28 Outing Training (Kubah National Park)
Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa Apr 11 Sixth Slot
1 2 3 4 5 6 7 1 2 3 4 1 2 Apr 25 Seventh Slot
8 9 10 11 12 13 14 5 6 7 8 9 10 11 3 4 5 6 7 8 9 May 09 Eighth Slot
15 16 17 18 19 20 21 12 13 14 15 16 17 18 10 11 12 13 14 15 16 May 23 Nineth Slot
22 23 24 25 26 27 28 19 20 21 22 23 24 25 17 18 19 20 21 22 23 Jun 06 Closing Phase Assessment
29 30 31 26 27 28 29 30 24 25 26 27 28 29 30 Sep 12 Labor Day
31 Sep 26 Introduction for Phase 2
Oct 10 First Slot
Oct 24 Second Slot
Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa Oct 30 Program Kitaran Sarawak
1 2 3 4 5 6 1 2 3 4 1 Oct 31 Program Kitaran Sarawak
7 8 9 10 11 12 13 5 6 7 8 9 10 11 2 3 4 5 6 7 8 Nov 01 Program Kitaran Sarawak
14 15 16 17 18 19 20 12 13 14 15 16 17 18 9 10 11 12 13 14 15 Nov 14 Reflection : Program Kitaran Sarawak
21 22 23 24 25 26 27 19 20 21 22 23 24 25 16 17 18 19 20 21 22 Nov 28 Third Slot
28 29 30 26 27 28 29 30 31 23 24 25 26 27 28 29 Dec 12 Forth Slot
30 31 Dec 26 Fifth Slot
[42]
Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa
1 2 3 4 5 1 2 3 1 2 3 4 5 6 7
6 7 8 9 10 11 12 4 5 6 7 8 9 10 8 9 10 11 12 13 14
13 14 15 16 17 18 19 11 12 13 14 15 16 17 15 16 17 18 19 20 21
20 21 22 23 24 25 26 18 19 20 21 22 23 24 22 23 24 25 26 27 28
27 28 29 30 25 26 27 28 29 30 31 29 30
http://www.vertex42.com/calendars/perpetual-calendar.html
December 2014 January 2015 February 2015
2014-2015
Personality and Self-Development Training (By: UNiK, UNIMAS)
Calendar Title
12
Month
March 2015 April 2015
http://www.vertex42.com/calendars/ © 2011 Vertex42 LLC
July 2015 August 2015
September 2015 October 2015
Vertex42™ Calendar Template
November 2015
2014
Start Day
1 1:Sun, 2:Mon
June 2015
May 2015
Year
Figure 19 :
Planner of Phase 1 and Phase 2

Phase3
© 2005-2011 Vertex42 LLC
Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa Jan 09 Sixth Slot
1 2 1 2 3 4 5 6 1 2 3 4 5 Jan 23 Early Assessment
3 4 5 6 7 8 9 7 8 9 10 11 12 13 6 7 8 9 10 11 12 Feb 06 Seventh Slot
10 11 12 13 14 15 16 14 15 16 17 18 19 20 13 14 15 16 17 18 19 Feb 20 Eighth Slot
17 18 19 20 21 22 23 21 22 23 24 25 26 27 20 21 22 23 24 25 26 Mar 05 Nineth Slot
24 25 26 27 28 29 30 28 29 27 28 29 30 31 Mar 26 Closing Phase Assessment
31 May 07 Introduction for Phase 3
May 21 First Slot
Jun 04 Second Slot
Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa Jun 18 Third Slot
1 2 1 2 3 4 5 6 7 1 2 3 4 Jul 02 Forth Slot
3 4 5 6 7 8 9 8 9 10 11 12 13 14 5 6 7 8 9 10 11 Jul 15 Perkampungan IPT Borneo
24 25 26 27 28 29 30 29 30 31 26 27 28 29 30 Aug 06 Reflection : Perkempungan IPT Borneo
Sep 17 Fifth Slot
Oct 01 Sixth Slot
Oct 15 Seventh Slot
Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa Nov 11 Program Indahnya Semulajadi (Benuk)
1 2 1 2 3 4 5 6 1 2 3 Nov 12 Program Indahnya Semulajadi (Benuk)
3 4 5 6 7 8 9 7 8 9 10 11 12 13 4 5 6 7 8 9 10 Nov 13 Program Indahnya Semulajadi (Benuk)
10 11 12 13 14 15 16 14 15 16 17 18 19 20 11 12 13 14 15 16 17 Nov 26 Reflection : Program Indahnya Semulajadi
17 18 19 20 21 22 23 21 22 23 24 25 26 27 18 19 20 21 22 23 24 Dec 10 Eighth Slot
24 25 26 27 28 29 30 28 29 30 31 25 26 27 28 29 30 Dec 24 Nineth Slot
31
[42]
Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa
1 1 2 3 4 5 1 2 3
2 3 4 5 6 7 8 6 7 8 9 10 11 12 4 5 6 7 8 9 10
9 10 11 12 13 14 15 13 14 15 16 17 18 19 11 12 13 14 15 16 17
16 17 18 19 20 21 22 20 21 22 23 24 25 26 18 19 20 21 22 23 24
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30 31
December 2016
2016
Start Day
1 1:Sun, 2:Mon
July 2016
June 2016
Year
April 2016 May 2016
August 2016 September 2016
October 2016 November 2016
January 2016 February 2016 March 2016
2016
Calendar Title
1
Month
Figure 20 :
Planner of Phase 3 (2016)

© 2005-2011 Vertex42 LLC
Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa Feb 11 Tenth Slot
1 2 3 4 5 6 7 1 2 3 4 1 2 3 4 Feb 25 Elelventh Slot
8 9 10 11 12 13 14 5 6 7 8 9 10 11 5 6 7 8 9 10 11 Mar 11 Twelveth Slot
15 16 17 18 19 20 21 12 13 14 15 16 17 18 12 13 14 15 16 17 18 Mar 25 Mid Assessment
22 23 24 25 26 27 28 19 20 21 22 23 24 25 19 20 21 22 23 24 25 Apr 08 Thirtieth Slot
29 30 31 26 27 28 26 27 28 29 30 31 Apr 21 Perkampungan IPT Borneo
Apr 22 Perkampungan IPT Borneo
Apr 23 Perkampungan IPT Borneo
May 06 Reflection : Perkempungan IPT Borneo
Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa May 20 Fortienth Slot
1 1 2 3 4 5 6 1 2 3 Jun 03 Fiftienth Slot
2 3 4 5 6 7 8 7 8 9 10 11 12 13 4 5 6 7 8 9 10 Jun 17 Sixtienth Slot
9 10 11 12 13 14 15 14 15 16 17 18 19 20 11 12 13 14 15 16 17 Sep 09 Seventieth Slot
16 17 18 19 20 21 22 21 22 23 24 25 26 27 18 19 20 21 22 23 24 Sep 23 Eightienth Slot
23 24 25 26 27 28 29 28 29 30 31 25 26 27 28 29 30 Oct 07 Ninetienth Slot
30 Oct 21 Twentieth Slot
Nov 06 Twenty First Slot
Nov 07 Twenty Second Slot
Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa Nov 08 Program Jelajah Semenanjung (Lumut)
1 1 2 3 4 5 1 2 Nov 09 Program Jelajah Semenanjung (Lumut)
2 3 4 5 6 7 8 6 7 8 9 10 11 12 3 4 5 6 7 8 9 Nov 10 Program Jelajah Semenanjung (Lumut)
23 24 25 26 27 28 29 27 28 29 30 31 24 25 26 27 28 29 30 Nov 13 Program Jelajah Semenanjung (Lumut)
30 31 Nov 14 Program Jelajah Semenanjung (Lumut)
Nov 15 Program Jelajah Semenanjung (Lumut)
[42] Nov 16 Program Jelajah Semenanjung (Lumut)
Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa Nov 17 Program Jelajah Semenanjung (Lumut)
1 2 3 4 5 6 7 1 2 3 4 1 2 Nov 25 Reflection : Jelajah Semenanjung
8 9 10 11 12 13 14 5 6 7 8 9 10 11 3 4 5 6 7 8 9 Dec 02 Twenty Third Slot
15 16 17 18 19 20 21 12 13 14 15 16 17 18 10 11 12 13 14 15 16 Dec 16 Twenty Forth Slot
22 23 24 25 26 27 28 19 20 21 22 23 24 25 17 18 19 20 21 22 23 Dec 30 Twenty Fifth Slot
29 30 31 26 27 28 29 30 24 25 26 27 28 29 30
31
December 2017
2017
Start Day
1 1:Sun, 2:Mon
July 2017
June 2017
Year
April 2017 May 2017
2017
Calendar Title
1
Month

Figure 21 :
Planner of Phase 3 (2017)

Phase3 (End of Phase)
Phase4
© 2005-2011 Vertex42 LLC
Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa Feb 03 Closing Phase Assessment
1 2 3 4 5 6 1 2 3 1 2 3 Mar 24 Introduction for Phase 4
7 8 9 10 11 12 13 4 5 6 7 8 9 10 4 5 6 7 8 9 10 Apr 07 First Slot
14 15 16 17 18 19 20 11 12 13 14 15 16 17 11 12 13 14 15 16 17 Apr 21 Second Slot
21 22 23 24 25 26 27 18 19 20 21 22 23 24 18 19 20 21 22 23 24 May 05 Third Slot
28 29 30 31 25 26 27 28 25 26 27 28 29 30 31 May 19 Forth Slot
Jun 02 Program Rentasi Borneo (Kinabatangan)
Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa Jun 16 Reflection : Program Rentasi Borneo
1 2 3 4 5 6 7 1 2 3 4 5 1 2 Jun 30 Fifth Slot
8 9 10 11 12 13 14 6 7 8 9 10 11 12 3 4 5 6 7 8 9 Jul 07 Early Assessment
15 16 17 18 19 20 21 13 14 15 16 17 18 19 10 11 12 13 14 15 16 Sep 15 Sixth Slot
22 23 24 25 26 27 28 20 21 22 23 24 25 26 17 18 19 20 21 22 23 Sep 29 Seventh Slot
29 30 27 28 29 30 31 24 25 26 27 28 29 30 Oct 13 Eighth Slot
Oct 27 Nineth Slot
Nov 10 Program Jelajah Semenanjung (Langkawi)
Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa Nov 12 Program Jelajah Semenanjung (Langkawi)
1 2 3 4 5 6 7 1 2 3 4 1 Nov 13 Program Jelajah Semenanjung (Langkawi)
8 9 10 11 12 13 14 5 6 7 8 9 10 11 2 3 4 5 6 7 8 Nov 14 Program Jelajah Semenanjung (Langkawi)
29 30 31 26 27 28 29 30 31 23 24 25 26 27 28 29 Nov 17 Program Jelajah Semenanjung (Langkawi)
30 Nov 18 Program Jelajah Semenanjung (Langkawi)
[42] Nov 20 Program Jelajah Semenanjung (Langkawi)
Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa Nov 21 Program Jelajah Semenanjung (Langkawi)
1 2 3 4 5 6 1 2 3 1 Nov 22 Program Jelajah Semenanjung (Langkawi)
14 15 16 17 18 19 20 11 12 13 14 15 16 17 9 10 11 12 13 14 15 Dec 01 Reflection : Program Jelajah Semenanjung
21 22 23 24 25 26 27 18 19 20 21 22 23 24 16 17 18 19 20 21 22
28 29 30 31 25 26 27 28 29 30 23 24 25 26 27 28 29
30 31
December 2018
2018
Start Day
1 1:Sun, 2:Mon
July 2018
June 2018
Year
April 2018 May 2018
2018
Calendar Title
1
Month
Figure 22 :
Planning of Phase 3, and Phase 4

Phase5
© 2005-2011 Vertex42 LLC
Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa Jan 19 Tenth Slot
1 2 3 4 5 1 2 1 2 Feb 09 Eleventh Slot
6 7 8 9 10 11 12 3 4 5 6 7 8 9 3 4 5 6 7 8 9 Feb 23 Twelveth Slot
13 14 15 16 17 18 19 10 11 12 13 14 15 16 10 11 12 13 14 15 16 Mar 09 Early Assessment
20 21 22 23 24 25 26 17 18 19 20 21 22 23 17 18 19 20 21 22 23 Mar 23 Thirtieenth Slot
27 28 29 30 31 24 25 26 27 28 24 25 26 27 28 29 30 Apr 06 Fortieenth Slot
31 Apr 12 Program Rentasi Borneo (Selirong, Brunei)
Apr 13 Program Rentasi Borneo (Selirong, Brunei)
Apr 14 Program Rentasi Borneo (Selirong, Brunei)
Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa Apr 15 Program Rentasi Borneo (Selirong, Brunei)
1 2 3 4 5 6 1 2 3 4 1 Apr 16 Program Rentasi Borneo (Selirong, Brunei)
7 8 9 10 11 12 13 5 6 7 8 9 10 11 2 3 4 5 6 7 8 Apr 27 Reflection : Program Rentasi Borneo
14 15 16 17 18 19 20 12 13 14 15 16 17 18 9 10 11 12 13 14 15 May 11 Fiftienth Slot
21 22 23 24 25 26 27 19 20 21 22 23 24 25 16 17 18 19 20 21 22 May 25 Sixtienth Slot
28 29 30 26 27 28 29 30 31 23 24 25 26 27 28 29 Jun 08 Seventienth Slot
30 Jun 22 Closing Phase Assessment
Sep 14 Introduction for Phase 5
Sep 28 First Slot
Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa Oct 12 Second Slot
1 2 3 4 5 6 1 2 3 1 2 3 4 5 6 7 Nov 11 Program Jelajah Asia (Beijing, China)
7 8 9 10 11 12 13 4 5 6 7 8 9 10 8 9 10 11 12 13 14 Nov 12 Program Jelajah Asia (Beijing, China)
28 29 30 31 25 26 27 28 29 30 31 29 30 Nov 15 Program Jelajah Asia (Beijing, China)
Nov 16 Program Jelajah Asia (Beijing, China)
Nov 17 Program Jelajah Asia (Beijing, China)
[42] Nov 18 Program Jelajah Asia (Beijing, China)
Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa Nov 19 Program Jelajah Asia (Beijing, China)
1 2 3 4 5 1 2 1 2 3 4 5 6 7 Nov 20 Program Jelajah Asia (Beijing, China)
27 28 29 30 31 24 25 26 27 28 29 30 29 30 31 Nov 24 Program Jelajah Asia (Beijing, China)
Nov 30 Reflection : Program Jelajah ASIA
Dec 01 Closing Phase Assessment
Dec 07 Summarization (Exeting Procedure)
2019
Calendar Title
1
Month
April 2019 May 2019
December 2019
2019
Start Day
1 1:Sun, 2:Mon
July 2019
June 2019
Year
Figure 23 :
Planner of Phase 5

Chapter 15 Scope of Project
Project Target Area
Figure 24 :
Important Spots Around PDK Samarahan

Figure 24 shows the map, which locate the Rehabilitation Centre of Samarahan, by using
Google Maps at maps.google.com with the scale of 1cm represents 500m. From the figure
above, it shows that there are lots of important spots in the radius of 10.0km, such as Institut
Perguruan Tun Abdul Razak, University Teknology Mara, The Summer Mall, Warong 2000,
and etc.
Taman Desa Ilmu, Samarahan which can be seen in the map had been the most saturated
residential areas. Students either from Institut Perguruan Tun Abdul Razak, Universiti
Teknology Mara, and University Malaysia Sarawak are among the highest number of
residence in proportion.
Besides Taman Desa Ilmu, area nearby Dewan Suarah, which is located 750m from the
Rehabilitation Centre of Samarahan that is reachable within 2-minute driving, has a high
numbers of visitors, especially in the weekend. This is because Dewan Suarah Samarahan has
facilities to conduct workshops, seminars, exhibitions, and concerts, so most of the
government-related events will be conducted there, especially if the target audiences are
residents of Kota Samarahan.

Selection Impacts
This project is expected to provide beneficial impacts to the trainees, staffs, and management
team of the Rehabilitation Centre of Samarahan. The following impacts are expected
throughout the implementation of project periodically.
EconomicAspects
From the implementation of this project, it is expected to provide impact from the earning
and profit-gained.
Increase the sales volume of the products
By identifying the suitable platform in marketing the product, it is believed that the sales
volume of products could be relatively increased as the time goes on. This is because with the
help of the marketing and promotional materials, it is expected to penetrate the respective
products sold into the consumers’ choice much easily.

Online Promotional Method
Figure 25 :
World Internet Usage and Population Statistics (World Internet User Statistics and 2014 World Population Stats, 2013)
From Figure 25, an increment of 1006.8% is projected as compared to the year 2000. As
such, it implies that the projection has increased the total number of internet users from year
2000 to year 2014.
As such, the online promotional method, such as social media marketing, is expected to
experience the highest penetration into the consumers market. With the efficient penetration,
it is believed to influence the consumers’ purchasing behavior because the consumers tend to
be selective and comparative as the sources of comparison is under estiomation.

Brand Loyalty
By positioning the products as healthy, safe, and unique, it is believed to be able to gain
brand loyalty from the consumers. As such, it is important for the operational team, and
consultation team to be aware of both qualities, and hygienic for the production. These are
because consumers are currently becoming much more aware in the health factors and quality
factors.
Figure 26 :
Statistics on Respondents and Perception on Health Factors
An online survey had been conducted by the organizer found out that majority of the
respondents among the 164 respondents feel that health factors do contribute the most
towards their purchasing decision. Such survey is conducted by focusing on citizens of
Samarahan district and students residing around that mentioned region.
No preference
Somewhat
important
Very important
Not Applicable
RESPONDENTS REACTIONS TOWARDS HEALTH
FACTORS

Figure 27 :
Statistics on Respondents and Qualities of Products
The same online survey had been conducted by the organizer found out that majority of the
respondents among the 164 respondents feel that qualities of products factors had been a very
important factor that could influence the consumers’ purchasing decision. Such survey is
conducted by focusing on citizens of Samarahan district and students residing around that
mentioned region.
From the two figures above, it indirectly shows that the market positioning focuses on
healthy, safe, and unique fulfills with the demand of the market. This is because the health
awareness among the public had been increasing tremendously since the government had
been coming out with several health policies to make the public realized that importance of
maintaining its health.
Respondents Reactions on Qualities of Products
Somewhat important
Very important
No Preference

Social Impacts
Increase the social awareness
Figure 28 :
Process of Social Exclusions on Malaysian Disabled (Islam, 2015)
From the above flow chart of social exclusion, it is cleared that disabled in Malaysia had not
been given full attention and being provided with sufficient exposure in regards to the
working market. At such, they are believed to be excluded and isolated in their life which had
caused the quality of life to be deteriorated.
At such, through the implementation of this project, the organizer which to work hands on
with the listed stakeholders in increasing the social awareness of public towards the
capabilities and efficiencies of the disabled. By increasing the social awareness of public, it is
believed that assistance will be given by the public in unleashing their potentials.

Increase the publicrecognition towards the Rehabilitation Centre
Figure 29 :
Relationship between the Public Recognition and Visitation Experience
From the online survey conducted by the organizer in analyzing the relationship between
public recognition and visitation experience among 200 respondents, it is realized that most
of the respondents have neither visited the Rehabilitation Centre of Samarahan, nor heard
about the existence of such rehabilitation centre.
This had indirectly shown the lacking of publicity for the Rehabilitation Centre of
Samarahan, which had caused its low public recognition. Such scenario may lead to
operational failure because assistances could barely be obtained due to the lacking of public
recognition. This is because corporate companies and big companies will only provide
assistances to recognized and established organization as a policy of sustainability.
0 20 40 60 80 100 120 140
No
Yes
Relationship Between Public Recognition and
Visitation Experience of the Respondents
Yes
No

With this project, the organizer will focus more on providing publicity to make the public
recognize the existence of the rehabilitation centre first. This is because the organizer
believes that organization that is less established and recognized is organization that is less
persuasive towards the public.
Encourage thetourism industry
People nowadays are getting more concern towards the society development, especially to the
foreigners. As such, with the successful establishment of this project, it would definitely
encourage the tourism industry in Malaysia.
This is because foreigners possess the eagerness to learn and research, especially when it
comes to a new success in the industry. If it relates to the social development involving the
social welfare, it becomes more persuasive as compared to others.

Environmental Impacts
Enhancement in Working Environment
From the process of implementation of this project, it is expected to enhance further on the
working environment by assuring a much safer working environment. As part of the
encouragement to the management team of bakery, certification of Good Manufacturing
Practice (GMP) is enlisted as part of the milestone that is to be achieved.
Through the certification of GMP, it is expected to provide accreditation to all the operational
officers and management team of the bakery for their efforts in maintaining a good working
environment.
Optimize the Resources
The project will also focus on optimizing its resources to avoid further wastage, especially
when it comes to the usage of fuels, and raw materials. By utilizing the resources efficiently,
it is part of the responsibility to encourage the environmentally responsible manner.

Chapter 16 Marketing Analysis
Statistical Analysis
Disabled Commitment in Bakery Operation
Figure 30 :
Statistics on Disabled Commitment in Bakery Operations
The above market analysis is conducted by using 162 respondents. Eighty Eight Percent
(88%) of the respondents agree to support disabled commitment in a bakery, however, there
are minority of them who either remains uncertain, or rejects the involvement of disabled in
the bakery.
As a result, it is believed that positive feedback could be obtained throughout the
implementation of project because the majority of the population in Samarahan is expected to
be supportive.
No
4%
Yes
88%
Not sure
8%
DISABLED COMMITMENT IN BAKERY OPERATIONS

Relationship between Monthly Income, and Purchasing Power
Figure 31 :
Statistics on Monthly Income and Purchasing Power
From the mentioned statistics above, it is shown that most of the respondents have monthly
income less than RM200. Such statistics are valid because our respondents focus on students
residing in Samarahan area, and most of the students are either fully depending on the study
loan (Perbadanan Tabung Pendidikan Tinggi Nasional), or funded by their family members.
Although they have no income, but the purchasing power of the respondents towards
confectionaries products are still in high range, which is either more than RM5.00, or in the
range of RM4.00 and RM5.00.
0
10
20
30
40
50
60
70
80
90
100
Less than
RM200
More than
RM1100
RM200 to
RM350
RM350 to
RM500
RM500 to
RM650
RM950 to
RM1100
Confidential
RM4.00 to RM5.00
RM3.00 to RM4.00
RM2.00 to RM3.00
RM1.00 to RM2.00
More than RM5.00

The high purchasing power might due to their wants because teenagers do not look into
money as a source of income. This is because before they achieve mental stability, teenagers
will get involve in short-term involvement.

Relationship between Qualities of Products and Purchasing Power
Figure 32 :
Statistics on Qualities and Purchasing Power
From the survey above, it is found out that qualities had been a crucial point of consideration
would affect the purchasing power. Among those who feel that qualities are important, most
of them possess a very high range of purchasing power. This is because those of purchasing
power more than RM5.00 shows the highest frequency as compared to those of purchasing
power in between RM4.00 and RM5.00.
In consumer behavior studies, it is realized that market segments that consider seriously
according to the qualities of products tend to purchase the products regardless of its pricing.
This is because certain consumers consider more on the qualities.
0
20
40
60
80
100
120
Somewhat important Very important
Relationship between Qualities of Products and Purchasing
Power
RM4.00 to RM5.00
RM3.00 to RM4.00
RM2.00 to RM3.00
RM1.00 to RM2.00
More than RM5.00

Problem Analysis
The organizer analyzes several possible problems throughout the discussion session with
several parties, such as members of the Rehabilitation Centre of Sarawak, project’s advisors,
and staffs of University Malaysia Sarawak (UNIMAS).
Possible problems faced by the Rehabilitation Centre of Samarahan
Solutions that are to propose
Lack of Business
Knowledge
Lack of Technical
Knowledge
Lack of connections
Lack of Financial Support Public Recognition
•Conduct trainings programwith stakeholders
•Engage with Faculty of Economic and Business,UNIMAS for
more workshops
Lack of Business
Knowledge
•Collaboration requestwith Kolej Komuniti Kuching,and
GiatMara Stampin
•Technical supervision by DyslexiaAssociation of Sarawak
Lack of Technical
Knowledge
•Organizemore press releases,and press conferences
•Expose about Rehabilitation Centrethrough all mediasLack of Connections
•Prepare business proposal and businessplan
•Engage towards several potential stakeholders
Lack of Financial
Support
•Engage with medias
•Conduct more public eventsPublic recognition

Demographic Analysis
Market Segmentation
Market Targeting
Age
Early teens
Oldages
Middle ages
Occupations
Housewives
GovernmentStaffs
Students
Community
Local
Governmentoffices
Schools
Housewives
Government
Staffs
Children

Market Positioning
Psychographic Analysis
Market Segmentation
Economic
Roti Bantal
Roti Berisi
Caring
Courteous
Healthy
Personality
Nutrition
Generosity
Well-being
Values
Western
orientated
Healthy
Lifestyles
Hectic
Lifestyles
Lifestyles

Market Targeting
Market Positioning
Event
organizer
Weddingparties
Door gifts
Healthy
Lifestyles
Especiallyforthose
wantedtobe
healthy,buthaving
hecticlifestyles
Want
something
new
Focuson uniqueness
Roti BakulUnique
•Promoting both the crafts,and the breads as well
•Can be used as decorativeitems, souvenirs,or gifts
CupcakesWestern Orientated
•Nutritional values areassured and suitablefor balanced diet
TartsHectic lifestyles
•Based on “grab and eat” concept
•Suitablefor people that are always in the rush,but lookingfor healthy lifestyles

Summary
Chapter 17 Market Operations
Sales OperationalModule
Physical Stores
Segmentation
• Demographic
• Psychographic
Targeting
• Housewives
• Government Staffs
• People looking for
something new
• People looking for
healthy products
• Event organizers
Positioning
• Uniqueness
• Hectic Lifestyles
• Economic
• Western
orientated
Cottage PDK
Samarahan
PDK Shop

Distributive Chain
Methods
Commission Basis
For this module of operations, the organizer planned to suggest to the Rehabilitation Centre
in conducting sales on commission basis towards all kiosks, and major food stalls. As such,
the respective products will be having fixed price and the seller will earn from the
commission based on the unit volume that they manage to sell out. This method should take
in accountability all sorts of operational costs, and therefore margined it.
Pom-pomVan
Figure 33 :
Example of Van Vendor
In the initial plan, the organizer tend to take into account of “pom-pom bike” as part of the
distribution strategy. But the organizer is told that there are limited people in the
Rehabilitation Centre that knows how to drive. So, we transform the idea of “pom-pom bike”
into “pom-pom van”, which actually meant to be the van vendor selling confectionaries
products, with the concept of the bike. The organizer plan to include the stickers of the
products to be pasted on the van, and include sound effect of the bike.
It is believed to be successful, as when all of us are of our young ages, we do chasing for the
“pom-pom bike” just to stop by. This is to attract the attraction of children as children could
be the greatest influencer towards an adult purchasing behavior. Besides, it is to provide
convenience towards the working adults, and housewives.
The van will be operating from morning till late evening. They will be stationed at several
schools around Samarahan after they have distributed their confectionaries products to the
stalls, kiosks, and perhaps coffee shops that are agreeable to market their products.
Event Basis
The organizer plan to organized fundraising-like event seasonally to attract the attraction of
people towards the disabled, and as well as increase their awareness towards the importance
of social responsibilities. Then, the Rehabilitation Centre could benefit from the event to
market their products. It is expected to increase the public recognition of the event as people
around Samarahan does not seems to be familiar with the centre.

Potential Chain
Operational Procedures
University Kiosk
Cafe
Local
Community
Coffee Shop
Local Bakeries
Groceries
School Canteen
Manufacturer
(PDK
Samarahan)
Distributive
Chain
End
Consumer

Pricing Strategies
The difference in pricing strategies are applied to attract consumers from different areas of
niches, which are the lower income group, and the higher income group. It sets as a
psychological attributes in consumers’ attractions.
Premium
Establishment of
productsprice
higher than
competitors
Assure uniqueness
of products
Highlight on
products
customization
Price Skimming
Enter the market
with significant
competitive
advantage
Maximize the
revenue
advantages
As a “key of
entrance”

Chapter 18 Financial Analysis
Balance Sheet
SUMMARY Total Assets Total Liabilities Total Equity
2015 436,510 2,460 434,051
2016 699,761 7,468 692,293
2017 974,207 8,563 965,644
2018 1,260,002 11,979 1,248,023
2019 1,570,596 16,624 1,553,972
Table 9 :
Categories Breakdown of Balance Sheet
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2015 2016 2017 2018 2019
Balance Sheet Breakdown
Total Assets Total Liabilities Total Equity
Figure 34 :
Bar Chart on Balance Sheet Breakdown

Breads and Crafts
PRO-FORMABALANCE SHEET AS AT 31 DECEMBER
2015 2016 2017 2018 2019
ASSETS
Non-Current Assets (Book Value)
Land & Building 0 0 0 0 0
Other Fixed Assets
172,600 133,200 93,800
54,400 15,000
Other Non-Current Assets - - - - -
Deposit 500 500 500 500 500
173,100 133,700 94,300 54,900 15,500
Current Assets
Inventory of Raw Materials 335 411 427 435 462
Inventory of Finished Goods & Work-in-Progress 2,844 3,515 3,691 3,802 4,068
Accounts Receivable 0 0 0 0 0
Cash Balance 260,231 562,135 875,790 1,200,865 1,550,567
Other Current Assets 0 0 0 0 0
263,410 566,061 879,907 1,205,102 1,555,096
TOTAL ASSETS 436,510 699,761 974,207 1,260,002 1,570,596
Net Worth (Equity)
Accumulated Fund 279,257 279,257 279,257 279,257 279,257
Accumulated Income 154,793 413,036 686,387 968,766 1,274,715
434,051 692,293 965,644 1,248,023 1,553,972
Long-Term Liabilities
Loan Balance 0 0 0 - -
Hire-Purchase Balance 0 0 0 0 0
0 0 - - -
Current Liabilities
Accounts Payable 2,460 7,468 8,563 11,979 16,624
Loan Due Within Current Year 0 0 0 0 0
Hire-Purchase Due Within Current Year 0 0 0 0 0
Other Current Liabilities 0 0 0 0 0
2,460 7,468 8,563 11,979 16,624
TOTAL EQUITY & LIABILITIES 436,510 699,761 974,207 1,260,002 1,570,596

Income Statement
Total Sales Total Expenditure Net Income
2015 284,400 129,607 154,793
2016 351,518 93,276 258,242
2017 369,094 95,743 273,352
2018 380,167 97,788 282,379
2019 406,779 100,830 305,949
Table 10 :
Sales and Expenditures Breakdown
Figure 35 :
Sales and Expenditures Breakdown
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
2015 2016 2017 2018 2019
Sales and Expenditure
Sales Expenditure

Years 2015 2016 2017 2018 2019
Sales 284,400 351,518 369,094 380,167 406,779
Less:CostofSales (Notes 1 & 2) 67,581 77,854 79,948 81,354 83,725
Gross Income 216,819 273,664 289,146 298,813 323,054
Expenditure
Pre-Operating & Incorporation Expenditure 48,966
General & Administrative Expenditure 5,000 6,180 6,365 6,684 7,018
Sales & Marketing Expenditure 5,000 6,180 6,365 6,684 7,018
Depreciation ofFixed Assets 3,000 3,000 3,000 3,000 3,000
Other Expenditure 60 62 64 67 69
Operating Income 154,793 258,242 273,352 282,379 305,949
Intereston Hire-Purchase
Intereston Loan
Net Income Before Tax 154,793 258,242 273,352 282,379 305,949
Income Tax 0 0 0 0 0
Net Income After Tax 154,793 258,242 273,352 282,379 305,949

Note 1
Cost of Sales
Opening Inventory of Finished Goods 2,844 3,515 3,691 3,802
Add: Total Production Cost(Note 2) 70,425 78,526 80,124 81,465 83,991
Less:Ending Inventory 2,844 3,515 3,691 3,802 4,068
67,581 77,854 79,948 81,354 83,725
Note 2
Raw Materials
Opening Inventory 335 411 427 435
Add: CurrentYear Purchases 22,360 27,369 28,463 29,033 30,775
Add: Carriage Inwards 4,000 4,944 5,092 5,347 5,614
Less:Ending Inventory 335 411 427 435 462
Raw Materials Used 26,025 32,238 33,539 34,371 36,363
Labour
Salaries,Wages,EPF & SOCSO 8,000 9,888 10,185 10,694 11,229
Factory Overhead
Depreciation ofFixed assets (Operations) 36,400 36,400 36,400 36,400 36,400
Total Factory Overhead 36,400 36,400 36,400 36,400 36,400
Total Production Cost 70,425 78,526 80,124 81,465 83,991

Chapter 19 Conclusion
The organizer strongly believed that with the implementation of this project, it is able to
attract more students, especially from University Malaysia Sarawak (UNIMAS) to participate
in community related activity. Besides encouraging the students to work for community, it is
believed that the efforts that the organizer put into will be beneficial to the community as it
might lead to community empowerment.
Prepared By, Checked By,
( LIM JHIN HORNG ) (AHMAD FARHAN BIN BAHARIN)
Project Director President
Breads and Crafts Entrepreneurial Action Us (ENACTUS)
Entrepreneurial Action Us (ENACTUS) University Malaysia Sarawak
University Malaysia Sarawak

Chapter 20 References
Bajet 2015: Ekonomi Keperluan Rakyat. (2014). Retrievedfrom NajibRazak.com:
http://najibrazak.com/bm/blog/bajet-2015-ekonomi-keperluan-rakyat/
Garis Panduan Pendaftaran Orang Kurang Upaya. (2014). Retrieved from Jabatan
Kebajikan Masyarakat:
http://www.jkm.gov.my/content.php?pagename=garis_panduan_pendaftaran_or
ang_kurang_upaya&lang=bm
Islam, M. (2015, February). Rights of the People with Disabilities and Social Exclusion
in Malaysia. International Journal of Social Science and Humanity, 5, 171.
Pendaftaran Orang Kurang Upaya. (2014). Retrievedfrom Jabatan Kebajikan
Masyarakt:
http://www.jkm.gov.my/content.php?pagename=pendaftaran_orang_kurang_up
aya&lang=bm
World Internet User Statistics and 2014 World Population Stats. (2013). Retrievedfrom
Internet World Stats: http://www.internetworldstats.com/stats.htm

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