International innovators business plan

International Innovators
Business plan
B U S I N E S S B E Y O N D T H E B O U N D A R I E S
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International Innovators Business Plan

CERTIFICATE
This is to certify that Mr. Sunil N. Patel Roll No. 03067 of M.B.A-Ist year has satisfactory
completed the summer project on ““BBUUSSIINNEESSSS PPLLAANN OOFF IINNTTEERRNNAATTIIOONNAALL IINNNNOOVVAATTOORRSS”” under
guidance of Mr. Samkit Shah & Mr. Tejas shah of International Innovators.

…ACKNOWLEDGEMENT…
It is a great pleasure that I express my sincere and heartly gratitude to Mr. Samkit Shah &
Mr. Tejas Shah for his valuable guidance and constant encouragement during the
completion of whole Summer project on “BBUUSSIINNEESSSS PPLLAANN OOFF IINNTTEERRNNAATTIIOONNAALL
IINNNNOOVVAATTOORRSS””
In my summer training at International Innovators, I got a very pleasant experience of
working in an organization. First and foremost, I would like to thank my project guide,
Mr. Samkit Shah . He gave me an in-depth knowledge of the export business
methodology and enhanced my understanding on its various aspects. His invaluable and
significant guidance improved my outlook and contributed in making my project a real
learning experience. He also encouraged me to put in my best efforts and bring out the
best of my abilities.
I am also thankful to faculty members of NRIBM and director of NRIBM Mr.
Khandelwal for their suggestion for time to time which make my summer training an
excellent one.
SUNIL N. PATEL

Table of Contents
1.0 Non-disclosure Agreement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
2.0 Scope of the project . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2
3.0 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
4.0 The company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
4.1 Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
4.2 Background . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
4.3 Need of the company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
4.4 Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
4.5 Business operation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
4.6 Location and facility. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
4.7 Marketing and sales strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
5.0 Description of the Market
5.1 Market Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
5.2 Economic Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
6.1 Uniqueness of the Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
6.2 Advantages Over Competing Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
7.0 Management Team & Ownership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
8.0 Goals & Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
8.1 Short Term Goals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

8.2 Long Term Goals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
8.3 Business Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
8.4 Marketing Plan & Supporting Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
8.5 Human Resources Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13
8.6 Overall Growth Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13
9.0 Financial information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
9.1 Profit and loss A/c of International Innovators for the year ended on
31st march 2004. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
9.2 Balance sheet Of a International Innovators as on 31st March 2004 . . . . . . . . . . . . .16
9.3 Five year financial statement projection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17
10.0 Research Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
10.1 Executive summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
10.2 Finding and Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
10.3 Recommendation and Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Bibliography: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Annexure
International Business Awareness Survey form . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

. . . 1.0 Non-disclosure Agreement
This business plan is confidential, containing information proprietary to
International Innovators. None of the information contained in this plan may be
reproduced or disclosed to any person under any circumstances without express written
permission of International Innovators. I have accepted and will protect the
confidentiality of this business plan.
Recipient’s signature

2.0 scope of the project
As a part of my summer training undertaken at International Innovators I got an
opportunity to learn and understand the techniques and process of the Export business of
various companies.
OBJECTIVE
The basic objectives of the project were as follows:
· Firstly, the core objective of my summer training was to understand the practical
working of an organization. This training was my first experience of working in
any organization which gave me an opportunity to look at the various aspects
such as the hierarchy of employees in the organization, functioning of various
employees, flow of information etc.
· The next objective was to apply the theoretical knowledge gained during my
course of MBA programme. This involves a wide area of topics like organization
behavior, structure and design of organization, research methodologies and
application of statistical for quantitative analysis.
· Another main objective was to get a first-hand experience of working in an
organization, which would be helpful for my future endeavor. For any MBA
student it is crucial to get a good experience during the summer training. This
gives the student a closer view of the actual working, thus maturing the view of
the student as regard to the same.
· To understand the Export business of various companies better, it is very
necessary to understand the procedures and government rules and regulations that
facilitate the export business. The objective of the project was to meet the various
industry entrepreneurs or export director of Ahmedabad, which gave me better
information in current situation.
SOURCES OF INFORMATION
In my project I gained some important knowledge about the fundamentals of the
field by referring to certain material provided by International Innovators as well as got a
lot of information from the GLS library. A large amount of information on the related
topics was retrieved from the Internet without which my knowledge would have
remained shallow and incomplete.

METHODOLOGY OF DATA COLLECTION
· I used the questionnaire method of data collection to get the required information
from the industries of various sectors.
· I had also made phone calls to the various companies
and than approach to the CEOs or Export directors for their feedback in export
experience.
ANALYSIS OF DATA
After collecting the required information from all the above-mentioned sources,
what I got was raw data. Such raw data would not be of much help to anyone. As taught
in my Business Research Methodology course, I tried to organize this data into a
systematic report, which would enable the reader to understand it better.

3.0 Executive Summary
The company is a highly innovative organization successfully designing and
delivering cost-effective solutions in the field of international business, and business
information services. Company with corporate offices located in Paldi at Gujarat and
Chicago at Illinois. The mission of the company will be delivery of prompt, accurate,
high quality, cost-efficient services on a consistent basis backed by excellent customer
service. Company wants to be a highly innovative organization with the objective of
designing and delivering cost effective solutions is the field of international business.
International Innovators have just conducted a market development project for their client
companies in specially six countries of Europe. These are Norway, Sweden, Finland and
Denmark (collectively known as Scandinavia) and Belgium, Netherlands and
Luxembourg (collectively known as Benelux).
International Innovators represented twelve clients from various sectors ranging
from Brass semi manufactures, Industrial Fasteners and Teflon products to information
technology and consumer products such as writing instruments, leather accessories and
even unconventional field such as Biomass Gasified systems.
International Innovators is commissioned by these companies for their specific
market development in the above mentioned countries. International Innovators does the
client profiling, research and marketing by visiting these countries personally and
meeting importers, wholesalers, distributors, consultants and governmental agencies of
respective countries.
International Innovators will achieve these goals by:
· Concentrating sales efforts on providing services where volume, demand are highest.
· Providing a wide database for industrial customized services through the use of
computer systems and network and information services.
· Regularly calling effort and contacts by mail with buyers and manufacturers.
· Building long-term and loyal customer relationships through the implementation of the
company’s relationship management. This approach emphasizes consultative selling that
focuses on rapport-building and gaining a thorough understanding of the clients business
and needs in order to increase selling opportunities.
· Fully utilizing the experience, skills and industry contacts of Mr. Tejas and Samkit to
build and develop a strong client base. Moreover, the Company’s will have a strong sales,
management and support staff by recruiting talented, hard-working, dedicated employees.

4.0 The Company
International Innovators’ aim is to establish itself as a niche player in the filed of
International Marketing.
4.1 VISION
By continuously focusing on the needs of International Market it focused to
maximize the international business initiatives of companies on a global scale. Using the
best work methodologies, the latest technologies and local networks on a cross-continental
scale, and wish to inspire and motivate individuals around the world and want
to assist organizations to take advantage of international business opportunities and
thereby make an impact on their local societies.
4.2 BACKGROUND
International Innovators is a company that began its journey in September 2001. It
is driven by a team of young, enterprising, creative individuals led by Samkit Shah, an
MBA and Tejas Shah, a Masters of Commerce. Today it is a team of six people, all with
diverse backgrounds, backed with all infrastructures necessary for International Business.
The primary competitors are mature companies that have developed into order
takers relying on repeat business rather than aggressive sales and marketing strategies
that provide innovative, accurate, high quality search and business information services
and prompt customer service on a consistent basis. There is a need for a sales oriented,
professional, high-tech information services company that provides a wide selection of
competitively priced services .
4.3 NEED OF THE COMPANY
Information is essential to any business
The international marketplace does not allow improvisation and eventually
mistakes are paid for with wasted money and time. If anyone knows the difference
between "investing" and "spending", company can offer one’s essential services to fit
needs. On entering new markets, a company must have more than just intuition. For that
reason, the services of International Innovators are backed with reliable and relevant data
complemented by structured analysis. International Innovators works towards
maximizing international business efforts by minimizing clients focus towards only high
potential and relevant opportunities. This results in substantial savings in terms of time,
efforts, resources, and above all, money. The global economy requires innovative
strategies, broad understanding of dynamic and distant environments, and market-place
flexibility. Most companies find they need stronger alliances, better intelligence, and

more creative approaches to markets that are dynamic and challenging. This is especially
true when one wants to enter markets in other countries.
International Innovators use its extensive network and local expertise to provide
methodology, strategy and resources needed to help its clients to overcome the hurdles of
global expansion effectively, rapidly and at an affordable cost. It provides a range of
services for Indian companies as well as for International clients. It also has the ability to
customize beyond its stated range of services.
4.4 SERVICES
The company is not a trading company, merchandise broker, or middleman.
Rather, company is a pure service organization, a partner and ally, managing the global
supply chain on behalf of its clients.
· International Market Research and market analysis
1) Demand for products/services in foreign markets.
2) Impediments to products/services in foreign markets (i.e. Government
regulations, product specifications, certifications)
3) Identification of the best potential customers, sales channels and sales leads.
4) Market Research interviews with potential foreign buyers and agents, which
often generate immediate sales opportunities.
5) Determining approximate potential sales volume in the foreign market.
6) Analysis of current and projected political and economic climate.
7) Identifying principal cost and risk factors in the Target Markets.
8) Analysis of logistical and operational needs.
9) A preliminary Market test to establish the validity and profitability of the
foreign market.
· Organizing Buyer Seller Meetings (BSMs)
1) Set up meetings between potential buyers and seller after finding sufficient
database for particular product in a specific region or country.
· Trade Fair Participation
1) Recommend Strategic Trade Shows World-wide to Exhibit.
2) Arrange for a local associate to attend and gather information from
international trade fairs.
· Providing Importers or Exporters’ databases
1) Provide sufficient database to Indian as well as Overseas Company for their
International business
· Brochure, other Marketing Material Design and Content Development

1) Research on a preferred look and presentation of marketing material in a
particular part of the world, or on worldwide basis, as the case may be.
2) Conceptualizing and designing both electronic and print marketing material to
suit the taste of target market.
3) Translating the marketing material into one or more foreign languages.
· Certifications and Product Modifications
1) Strategic Research on the certifications required or standards to be adhered to
in the target market.
2) Alliances with certification agencies worldwide and support towards getting
the clients’ products certified as required.
· International Finance
· Export Incentives and Documentations
· Translation Services
1) Provide facility to convert English documents in to European languages
(German. French, Spanish etc.) or vice a versa as business in European region
has been done in their native languages.
4.5 BUSINESS OPERATION
International Innovators represent companies from various sectors. Company
plays a crucial role by developing systems and solutions to assist our clients in achieving
high standards for quality, delivery, and pricing. It has the capability to expand our
network at any given time to meet specific requirements.
International Innovators working with the manufacturer of Brass products,
industrial fasteners, Teflon products, personal protection equipments, industrial and
laboratory glasses ,Tools for Jewelers, Diamond Steel doors, windows and Aluminum
adjustable louvers Cutters, Watch makers and Clock makers, industrial gears, leather
products, wrought iron products ,high technology valves and automotives, handmade
papers and paper products, stainless steel and aluminum kitchenware and cookware and
electrical products.
4.6 LOCATION AND FACILITIES
Company is located in well locality area of Ahmedabad. Company has good
infrastructure with 24 hours internet access, and have local area network for successfully
working of its operation and wide collection of books related to international business.
Company associates are also working with company when ever company has a need to
provide translation service to its clients or require any other service.

4.7 MARKETING STRATEGY
International Innovators do its business by web and industry directory based
international marketing and market research and by its personal contact in overseas
country. After searching potential buyers and producers they will set meeting between
them and follow necessary procedures, rule and regulations for the business.

5.1 MARKET TRENDS
International Innovators will target various small scale and large scale companies
to provide various services in the field of international business. However, International
Innovators will initially concentrate its sales and marketing efforts in the specific area.
The company will seek to develop a highly qualified network of correspondents to
support client needs within the outside the market area. International Innovators focus on
developing relationships with the buyers and manufacturer and various institute related to
field of EXIM department. Major factors effecting growth include (1) the mature nature
of the market and low level of competition (2) barriers to entry are high i.e. Specific
knowledge intensive field (3) highly regulated by state and local government. Company
will target established, financially sound medium to large size companies in order to take
advantage of high volume. In order to compete more effectively, company provide
various service which cover whole international business service. Company focus on
small-medium size companies where client relationships can be developed more quickly.
This market provides the Company with significant opportunities to provide International
Market Research and supply base management and other services like International
finance, translation services and do help in export incentives and documentation.
5.2 ECONOMIC TRENDS
Economic trends can significantly impact the International Business. Economic
ups and down in India as well as in overseas country greatly affect the international
business. Government scheme can also affect the import and export business of various
industry. Industry sector has also impact on the international business.

6.1 UNIQUENESS OF THE SERVICES
The need for a special export initiative arises because exporting is totally different
from domestic trade. One has to allow for dissimilar cultures, tastes and living standards;
disparate commercial, banking and governmental rules; varying currencies; tariff and
non-tariff barriers; and diverse payment and pricing methods. The commercial, legal and
political risks must also be rethought. One has to ensure that not to under-fund the export
initiative. Since many of the search and business information services provided by the
company will be the same as the primary competition, the uniqueness of the services
offered will come from how they are provided and delivered however, the most
significant aspect of the International Innovators will be the manner in which the
company sells and markets its services. The concept of relationship management selling
will appeal to those clients who demand accurate, high quality, prompt, cost-efficient
search and information services backed with excellent customer service. By gaining a
thorough understanding of the clients needs, miscommunication and mistakes are
minimized, rapport building and customer loyalty is enhanced and additional selling
opportunities are realized. Highly knowledgeable and well-trained staff will provide
seminars to educate clients regarding available services, industry information and
terminology.
6.2 ADVANTAGES OVER COMPETITOR:
As International Innovators provide unique customized service which help it to
succeed over its competitors. Company differs from ordinary trading companies or
commission agencies in that company foster long-term relationships with both suppliers
and buyers. Thus International Innovators acts as effective business development
intermediaries between producers and end users. Company has the flexibility and the
agility to work in many markets with many products at the same time.

7.0 Management Team
Mr.Tejas shah is primarily responsible for setting meetings with potential buyers
and manufactures in India and over the world and generating a business. Mr. Samkit Shah
had been experience in business development. He brings extensive knowledge and
experience in the field of business generation, Export finance and preparation of
documents. Specifically, he has a thorough understanding of the business research
methodology and business information needs of the company’s clients. Mr. Samkit shah
is also responsible for coordinating various business activities like monitoring the task
accomplishments of various employees. A team of four employees work with the partners
out of them one employee work for developing website with specific technical contents
and developing e-brochure addition to that, others employees working with find out
specific information from various sources with help of online directory named as
‘Kompass’. Company has also direct associates in the Europe and the United States.

8.0 Goals & Objectives
8.1 SHORT TERM GOALS
The initial major short-term goal of the company is to seek out leading Indian
companies that give priority to quality and maintaining International standard and help
them expand globally. Through the extensive network and local expertise that provide
strategy and resources needed to bring the world for their client’s business.
8.2 LONG TERM GOALS
The long-term goal of International Innovators is to become a highly innovative
organization with the objective of designing and delivering cost effective solutions in the
field of international business. Using the best work methodologies the latest technologies
and local networks on a cross-continental scale. Company also wishes to inspire and
motivate individuals around the world. It also strives to increase profitability and cash
flow and improve capitalization to support regional expansion of operations in the future
with better customer relationship.
8.3 BUSINESS STRATEGIES
International Innovators employing a differentiation strategy that focuses on
providing cost-effective, prompt and accurate search and business information services.
Moreover, the company’s relationship management strategy, which focuses on rapport
building, understanding of the client’s business and needs, communication, client
satisfaction and superior service will distinguish the International Innovators from its
competitors.
8.4 MARKETING PLAN & SUPPORTING STRATEGIES
International Innovators support its differentiation strategy by effective execution
of its marketing plan which contains supporting strategies including promotional, service,
pricing. Although the primary competition does little in the way of advertising, the
company needs to have a well organized promotional strategy to generate new business.
Company’s target client base will be attracted primarily through personal selling.
International Innovators’ personal selling efforts will be supported by marketing
brochures and website that provide company background information and highlight the
features and benefits of the services provided by International Innovators. The
effectiveness of personal selling will rely on the use of industry contacts, referrals and a
consistent calling effort. This will be supported by advertisements in industry
publications and yellow page advertisements. International Innovators will highlight
specific services such as the ability of the client to order and receive information

electronically. Other future promotional strategies will include an industrial meeting to
focus on specific client groups and market area. For example, most corporate clients are
not aware that there are search services available that can help them with collection
problems and provide judgment, lien and collateral information. A well designed and
implemented direct mail and industrial meeting would target the best potential clients and
create the most selling opportunities. International Innovators also join certain industry
associations such as the AIESEC (the largest student organization). International
Innovators is also connected with different regional business agencies, consultancy
companies and chamber of commerce across the world. Direct associates in the United
Kingdom and United States. These associations provide a good way to develop industry
contacts and create marketing and selling opportunities for the company as well as build
good community relations. Additionally, these associations are often times willing to sell
mailing lists of members and subscribers. International Innovators will also seek referrals
from industry contracts and consistently network to develop new referral sources.
International Innovators will utilize a competitor based pricing strategy that prices its
services in line with the leading competitors. The company’s strategy will be to position
itself among the leading price. This strategy will allow the company to be on the high-end
of the pricing scale which will help to maintain targeted margins and profitability levels.
The price of services is dependent on the type of service package ordered also depend on
the targeted region, period of contract and success of the generating buyers order.
International Innovators provide services and information as requested and forward the
results via mail, fax or through PC-to-PC transmission.
8.5 HUMAN RESOURCES STRATEGY
International Innovators will require an excellent support staff of well trained,
knowledgeable, motivated and dedicated employees who can interact well with clients.
Therefore, the company will hire a management/administrative/computer operations
background. Additionally, three part-time computer operator/customer
service/administrative employees will be hired. These employees will have good
computer operations, administrative, technical skills and English proficiency.
International Innovators is also in touch with foreign associate persons who are
particularly useful to gather any information from overseas chamber of commerce
regarding to potential buyers of overseas. International innovators also take help of
overseas persons for translating the documents and share its profit with them for this
service. International Innovators will look for experienced employees who are
professional, self-starters, motivated and aggressive. The company will pay the prevailing
rate to its existing employees and maintain friendly relationship with the employees.
8.6 OVERALL GROWTH STRATEGY
International Innovators expects to realize strong consistent sales and earnings
growth over the next five years. This growth will be principally attributable to the
development of new and existing which will come at the expense of competitors.
International Innovators expects to develop ten to fifteen new clients by the end of the
base year. New clients will be developed through a consistent and effective personal

contacts, and advertising program like internet and E-brochure and from the use of
industry contacts and effective networking to develop good referral sources.

9.1 PROFIT AND LOSS A/C OF INTERNATIONAL INNOVATORS FOR THE
YEAR ENDED ON 31ST MARCH 2004
Dr. Cr.
Particular Amount Particular Amount
Rs. Rs.
Administration Expenses: Sales 10,07,420
Less: Discount
54,118
Net Income 9,53,302
Office manger 2,40,000 Other Income 31,698
Manager 1,20,000 loss 1,44,000
Staff 80,000
Total salary Exp. 4,40,000
Telephone Exp. 25,125
Internet Exp. 36,000
Electricity Exp. 29,975
Interest Exp. 35,900
Selling & Distribution Exp.
Advertisement Exp. 5,690
Legal Exp. 11,600
Office Exp. 9,840
Traveling Exp. 4,49,870
Depreciation 85,000
- - - - - - - - - - - - - - - -
11,29,000 11,29,000
- - - - - - - - - - - - - - - -

9.2 BALANCE SHEET OF A INTERNATIONAL INNOVATORS AS ON
31ST MARCH 2004
Liabilities Rs. Assets Rs.
Fix Assets
Capital 80,000 Building & Equipments
6,50,000
Reserve & Surplus 3,29,335 Furniture & Fixture 50,000
Bank loan 6,20,000 Investments
Other Investment 1,00,000
Current Assets
Cash on Hand 50,000
Balance with Bank 35,335
Loss Carried forward 1,44,000
- - - - - - - - - - - - - - -
10,29,335 10,29,335
- - - - - - - - - - - - - - -

9.3 FIVE-YEAR FINANCIAL STATEMENT PROJECTIONS
· Sales are expected to increase by 5% in Year 1 as additional clients are developed. Year
2 sales increase 10% and Year 3 sales by 15%. The addition of a new salesperson in each
year will result in development of new and existing clients are expanded market
coverage. Years 4 and 5 sales increase by 20% due to an increase among existing clients,
additional new clients and from cross-selling of new services.
· Operating expenses will be high in Year 1 at 114% of sales. However, operating
expenses will decline each year thereafter around 76% as a percentage of sales by Year 5.
Operating expenses are comprised largely of fixed costs such as salaries, rent traveling
expenses.
· Equipment will consist of computer hardware and software, a telephone system, fax
machine, modem and printer. Equipments will be depreciated over five years. Furniture
and fixtures will be depreciated over eight years and leaseholds over the expected life of
the lease which is projected to be three years. All items are depreciated assuming
weighted average value depreciation.

10.0
10.0 Research Report
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10.1 EXECUTIVE SUMMARY ON RESEARCH PROJECT
The International Business Awareness survey:
With the help of International Innovators a research report on export methodologies of
business houses has been conducted for one and half month
The survey is completed by taking feedback of around 50 companies based on
Ahmedabad of various sectors.
CEO or Executive Directors were asked to provide their assessment of the international
business and chances for the growth, competition and openness of the international
economy for the next six to twelve months.
Four Sectors of industries:
Detailed response for four sectors (Industries based on Chemical Engineering,
Mechanical Engineering. , Plastic Engineering. , and others)
Major Finding:
· Growth of the Ahmedabad’s companies predicted by CEOs.
· CEOs forecast more rapid growth in the global economy.
· CEOs confident in the continued growth of the Indian Economy, with intense
competition.
· Planned Exports forecast to boom in the South East Asian countries, European
countries and United States.
The mission of the project is to conduct leading edge research in international business,
create awareness for international business.

10.2 FINDING AND ANALYSIS
Method of Doing Export Business in Various Countries
From research data it has been found that the surveyed company has mix
preference for the export method that is by means of direct method (31%), by means of
indirect method (27%) and by means of combined is (29%) and around 13% companies
are not going for international business. Small scale Industries prefer export by means of
indirect method because of not so awareness of complicated procedure in export
business. Moreover mode for export is also depends on the product line, number of
competitors and number of customers or end users.
Direct
Indirect
Direct/Indirect
None
Target Region for Exports In future
From the research data it is shown that most of small scale and few of large scale
industries do their export in world wide. Some companies do their exports in particular
region because of the product features and demand itself and government policy for the
particular product. It is seen that language, culture and lack of international marketing
knowledge and representative of small company also leads to restrict a company in a
particular region.

Middle East
South East
Europe
Africa
Northern and
Southern U.S.
No Specific
Region
Not Doing Export
Incentives Used By The companies:
From the research it is clear that the large scale industries/companies are very
much aware of export incentive and have thorough knowledge of export methodologies.
But for small scale industry due to the lower volume of export order, lack of knowledge
and complicated procedure and due to the lack of image in government they are not
capable to use export incentive as effectively as large scale industries so gradually small
scale industries are not in favor of using incentive provide by the government so the
result obtained is almost equally for this research.
YES
NO
NOT APPLICABLE

Need of Specialization Service for Export Business
From the research data it is reflected that the positive and negative reply for the
specialization service remain almost same. The positive reply is due to small scale
industry as they pursue more growth than existing and due the optimistic nature and
product features. While the negative replies due to large organization as well as the
limited production capacity, getting sufficient customers and margin from domestic
markets as well as the pessimistic nature of the entrepreneurship in case of small scale
industries.
YES
NO
CAN'T SAY
Target Customers:
From the Research project it has been found that small companies (manufacturing
as well as export companies) are not so aware of end user of the products. Their only
intention is to make an export business and that companies think little bit of growth at
their current level.
Information collected from potential buyers:
Most of the surveyed companies wanted to collect information regarding to
product quantity and technical specification and credit worthy of the buyers.
Companies’ Experience for export business:
It is found that big companies have good export experience and had face less
problems in documentation and other complex procedures compare to small companies
so big company has good chances to growth in the export business.
Mode of Advertise:
Most of the companies use Internet as advertisement tool now a but around ten
percentage of the companies use the search engine optimization option which may quite
helpful for boosting the inquiry of the companies product via internet. But it is found that

most of small companies and some big companies haven’t this type of knowledge so
they can’t get better success via internet. So companies also rely on print media or yellow
pages.

10.3 CONCLUSION AND RECOMMENDATIONS
CEOs from all the sectors give feedback that they have better chances to growth in future.
· Chemical industries have better position today as well as in future as in western
region manufacturing of so many chemicals has been banned because of
environmental problems.
· Fabrication companies ( i.e. companies related to casting, precise welding) and other
process companies have also better growth in future in export business so many
companies give the export order to Indian companies due to the environmental issues,
costly labor in their home country.
· Small industries can’t do much export business as compare to big industries because
of their lack of knowledge or not viable to have export department, their conservative
nature and lack of capacity to create good image in government department.
· It is clear that the large scale industries/companies are very much aware of export
incentive and have thorough knowledge of export methodologies. But for small scale
industries due to the lower volume of export order, lack of knowledge and
complicated procedure and due to the lack of image in government they are not
capable to use export incentive as effectively as large scale industries so gradually
small scale industries are not in favor of using incentive provide by the government.
· Some companies fail to do Export business because of not having a website or
website having lack on technical details or not use search engine optimization concept
which may quite helpful to put a website of a that company in first two page of search
engine list.
· Most of the companies are not so much enthusiastic to have participation in foreign
trade fair due to lack of knowledge of incentives can be get from government for
trade fair participation , due to lack of awareness the culture and buying
pattern(negotiation methods), lack or knowledge of foreign language or contact of a
local expertise person

BIBLIOGRAPHY
Cooper, Donald R.; and Schindler, Pamela S. Business Research Methods. VIIIth edition
New Delhi: Tata Mc Graw-Hill Publishing Company Limited, 2004.
Cross, Wilbur; and Richey, Alice M. The Prentice Hall Encyclopedia Of Model Business
plans : Prentice Hall ,1988.
Rao, S. S. Handbook For Writers and Editors. Ahmedabad: Ahmedabad Management
Association, 2002.
Internet sources
www.i-innovators.com
www.fce.unsw.edu

ANNEXURE:
International Business Awareness Survey
1 Company Name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2 Address & phone Nos. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3 Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4 Person/s Met . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5 Designation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6 Email/s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7Nature of Organization
Manufacturer Trader Merchant Exporter
producer Merchant Exporter Buying Agent
Service provider Selling Agent Others
8 Legal Status
Proprietorship Partnership Firm Private Company
Public Company Others:
9 Year of Establishment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
10 Number of Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
11 Branch Offices in India, if any . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
12 Parent / Subsidiary Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
13 Products / Services for international business
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
14 Present exports to / imports from

Middle East South East Europe
Africa Northern and southern No specific Region
America
Not Applicable
15Export/Import Method
Direct Indirect
16 Target Countries / Regions
Middle East South East Europe
Africa Northern and southern No specific Region
America
Not Applicable
17 Target Customers
Distributors Agents OEM
Joint Venture Contract manufacturing Others:
18 What are the company's reasons for pursuing export markets?
Better Profit Growth Others
19 From what countries have inquiries already been received?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
20 Is the trend of sales and inquiries up or down?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
21 What general and specific lessons or experience have been learned from past
export attempts or experiences?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22 Who are the main three domestic and foreign competitors?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
23 Do you advertise internationally? If yes, what is your general method of
advertising?
Print Media Internet Yellow Pages
Others:
(Not specific)
24 How often does the company update/refurbish its website?
Less than Six Less than one Year More Than One Year
Months
25 Does the company use features like search engine optimization?
Yes No
26 Does the company participate in / visit International Trade Fairs? Which are main
ones attended recently?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
27 Which quality standards have you adapted for the International Markets? Are you
planning to adapt any others in the future?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
28 How does the company finance export orders?
Internally Internally/Externally
29 Has the company explored options of international finance? If yes, which ones?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

30 What is the information that the buyer would seek from you for importing product
from your company?
Product quality Rate Quantity
Technical Others
Specification
31 Information that you would seek from your prospective buyers for export order?
Product quality Rate Quantity
Technical Others
32 Which countries does the company have branches or representatives in? In which
countries/regions is the company planning to establish branches or appoint
representatives?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
33 What does the company expect from its overseas branches / representatives?
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
34 Does the company use export incentives?
DEPB Advance License EPCG
Others
35 What are the shipping methods the company uses? Has there been particular
type of problems that the company has faced?
By Air By Sea By Road
36 Does the company think that a specialized agency working towards export
market development can make a difference? If no, why not ?
Yes No

37 If yes to above question, what type of services do you think you can assign to
specialized agency?
market research marketing buyers’
database
translation Others

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