TELEKOM MALAYSIA (ESSENTIAL BUSINESS)

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FUNDAMENTALOF BUSINESS (ASM401)
DECLARATION OF ORIGINALITY FORM
We hereby declare that this assignment is my own work and that we have for
FUNDAMENTAL OF BUSINESS (ASM401). Here we declare that :
 This is my original work.
 We did not copy other person work
 This assignment is all Our own work and we have acknowledged any use of the
published or unpublished works of other people.
 We had fulfilled all the assignment’s requirement.
 We did not allow other students to copy my work.
 We understand the implication of plagiarism.
Therefore, We Nur Fitrah Amira binti Othman, Nadia binti Ismail, Anis Izyan binti Johary and
Che Rose Idayu agree and understand that if any of the above is found to be untrue,
University Technology MARA, Kelantan has the full right to take any disciplinary action
according to the policy.
Student’s Signature : ___________________ Date: ____________
* This form must be completed and signed and submitted with all assignments.

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TABLE OF CONTENT
0.0 ACKNOWLEDGMENT…………………………………………………….3
1.0 INTRODUCTION…………………………………………………………..4
2.0 COMPANY’S BACKGROUND…………………………………………...5
3.0 BUSINESS ENVIRONMENT……………………………………………..6-9
4.0 SOCIAL RESPONSIBILITY PROGRAM……………………………......10-14
5.0 ORGANIZATIONAL STRUCTURE……………………………………...15-17
6.0 MARKETING STRATEGY………………………………………………..18-22
7.0 INTERNATIONAL BUSINESS CONDUCT……………………………...23-24
8.0 CONCLUSION……………………………………………………………...25
9.0 RECOMMENDATION……………………………………………………...26
10.0 REFERENCE..........................................................................................27
11.0 APPENDICES.........................................................................................28-29

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ACKNOWLEDGEMENT
Alhamdulillah with the blessing of Allah, at least we could bring to pass this send with
much hard urinate. First and foremost, we would like to thank to our subscriber of this
subject, Miss Farahiyah Akmal Binti Mat Nawi for the valuable guidance and advice. She
inspired us greatly to work in this project. Her willingness to motivate us contributed
tremendously to our project. We excessively would like to thank her for showing us some
type that related to the topic of our project.
Besides, we would like to thank the authority of University of Technology MARA (UiTM) for
providing us with a good environment and facilities to complete this project. Also, we would
like to take this opportunity to thank to the Office trouble Faculty for offering this subject,
Business Esssential. It gave us an opportunity to insert and learn about the variety of
business in Malaysia. Finally, an honorable mention goes to our families and friends for their
understandings and supports on us in completing this project. Without helps of the particular
that mentioned above, we would casing many difficulties while doing this project. Thank you.

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1.0. INTRODUCTION OF THECOMPANY
The headquarters Telekom Malaysia Berhad At Kristal TM Convention Centre, Menara TM,
Jalan Pantai Baharu, 50672, Kuala Lumpur, Malaysia. Telecommunication is the
transmission of signs, signals, messages, words, writings, images and sounds or information
of any nature by wire, radio, optical or other electromagnetic systems.
According to the Malaysian Communications and Multimedia Commission (MCMC), as of
Q4 2015, household broadband penetration in Malaysia had reached 71.8%, an increase
from 70.2% in 2014. This is in line with Malaysian Institute of Economic Research
(MIER)’s estimation of real GDP to grow at 5.0% in 2015, performing better than
expected in an environment of fragile global recovery and renewed uncertainty. They are
targeting newer customer segments through innovative pricing plans that integrate voice,
data and digital services and incorporate their device strategy. Celcom introduced Magic
SIM, its first prepaid plan to integrate calls, data and gaming services, in June 2015. In
August 2015, Maxis launched its Zerolution plan to drive loyalty from the mid-segment,
offering customers brand new smartphones with RM0 upfront, 0% interest, and zero penalty
when they changed to a new device after 12 months. DiGi opted to partner with content and
digital service providers to add value to its products.

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2.0. COMPANY’S BACKGROUND
2.1. VISION AND VALUES
“To make life and business easier, for a better Malaysia”
2.2. MISSION
We deliver life made easier:
• To customers, through converged life style communication experiences.
• To businesses, by collaborating with and supporting them with integrated
solutions.
• To the nation, by supporting socio-economic development through
education, innovation & social initiatives.
2.3. The Chairman of the TM is Tan Sri Dato’ Seri Dr Sulaiman Mahbob.
TELEKOM MALAYSIA BERHAD (TM) is MALAYSIA’S Convergence
Champion and No. 1. Converged communications services provider, offering
a comprehensive range of communications services and fully integrated
business solutions in broadband, fixed line, data, Information And
Communications Technology (ICT) and Business Process Outsourcing (BPO)
SERVICES. TM also get many rewarded can settled of the problem area of
urban and rural. TM also investment is Bursa Saham Malaysia.
2.4. TM, at the beginning of the establishment as the Telecommunications
Department of Malaya in 1946, TM has been continuously developing and
improving the country’s telecommunications infrastructure over the years..
In the same year, TM signed a Public-Private Partnership (PPP) with the
Government of Malaysia to build the infrastructure and deliver High
Speed Broadband (HSBB) to Malaysians. In less than two years, TM
launched the nation’s first HSBB service – UniFi – which received
multiple global recognition, including being one of the fastest and lowest-
cost high speed broadband roll-outs in the world.
2.5. TM also always update and upgrade their service to fulfill the customer
needed. The provision of mobility solutions to customers is seen as a
natural progression for TM. . P1 is progressing well as TM Group’s
mobile arm and Centre of excellence for mobility with the development of
TM’s overall LTE network roll-out being managed and planned for future
growth.

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3.0. BUSINESS ENVIRONMENT OF THE COMPANY
All business, regardless of their size, location, or mission, operate with the larger
external environment.
3.1. TechnologyEnvironment
TM is related with the technology because it use the way by which Firm create value
for their constituents.
3.1.1. TM involve the community services
TM also show that they want to update their technology by launch ethics and
integrity E-learning in 2015. In 2015, in their effort to reinforce employees’
knowledge, awareness and understanding of ethics and integrity, they have
re-launched the e-Learning module now named as Ethics & Integrity e-
Learning.
3.1.2. TM is Launching The New TechnologyTo Community
Also, in January 2015, TM welcomes the year with a new Chairman on
board The HyppTV Everywhere mobile app is made available to all,
even those who do not subscribe to UniFi or Streamyx , HyppTV unveils
three new value packs, HyppTV Jumbo, HyppTV Aneka and HyppTV
Varnam and now 2017, TM launching new product is WEBE, that is can use
in simcard and can bring everywhere and every time.
3.1.3. TM Develop ANew Technology
On, 26 march 2017, TM develops data centre and invests in Nusajaya Tech
Park TM and Nusajaya Tech Park Sdn Bhd (NTPSB) inked three
agreements towards developing a technology park in Iskandar Malaysia,
Johor. The collaboration covers connectivity, a data centre and cloud
services, as well as the provision of smart services to all locators and
business owners in the park. The 210-hectare Nusajaya Tech Park, being
developed by Ascendas and UEM Sunrise Berhad, will be TM’s largest
purpose-built data centre. TM also are fully embracing technology to once
again revolutionise the way malaysians communicate, connect and
collaborate.

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3.2. Global Business Environment
The international forces that affect the Business, because it involve general level
include international trade agreement, international economic conditions and political
unrest and so forth.
3.2.1. TM Listed On Bursa Malaysia
They have been listed on Bursa Malaysia since 1990. In 2015, they recorded
a total shares turnover of RM11,228 million with 1,630 million shares traded
as compared to a total turnover of RM10,997 million with 1,766 million shares
traded in 2014. Our share price reached a record post-demerger high on 7
April 2015, at RM7.79 per share.
3.2.1. TM Agreement With The Thailand and Telcotech Combodia
Global business environment, 25 may 2015, TM forms consortium for new
regional cable system TM signed an agreement with symphony
communication of thailand and telcotech of combodia to form a consortium for
the establishedment of a state of the art Malaysia Combodia Thailand (MCT)
submarine cable system, 28 october 2015, TM and MekongNet collaborate in
CambodiaTM announced a partnership with MekongNet under which the
Cambodian company will host and provide network infrastructure for
TM’s multi-services node or Point-of-Presence (POP) in Cambodia. This will
enable MekongNet to provide alternative connectivity solutions to its
customers as well as serve Cambodia’s growing demand for international
Internet bandwidth.

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3.3. Domestic Business Environment
Domestics business environment in which a firm conducts its operations and derives
its ravenues. In general, business seek to be close to their customers, to establish
strong relationships with their suppliers, and to distinguish themselves from their
competitors.
3.3.1. The Involving In Internal Country in MALAYSIA)
TM the involving in internal country (MALAYSIA) include sabah and serawak,
that use service home called, streamyx, unifi, webe and so on. Domestic
infrastructure, the domestic Cable landing stations(CCS) to provide
underserved area with high speed and The Operating Revenue TM Group
revenue grew by 4.3% in 2015, from RM11,235 1 million in 2014 to
RM11,721.6 million driven mainly by the increase in revenue for Internet and
multimedia, data, voice and other telecommunications related services, which
collectively represent 97.5% of the Group’s revenue.
3.4. Social Cultural Environment
Socialcultural environmetn includes the customs, mores. Values, and demographic
characteristics of the society in which an organization functions.
3.4.1. TM always make us aware about the sourrounding either Malaysia, China,
India and other religions. For example: During Hari Raya TM make a
advertising about the important of the relationship between each other and it
show the moral value of the each advertising in media massa.
3.5. Economic Environment
The relevant conditions that exist in the economic system in which a company
operates. For example, if an economy is doing well enough that most people have
jobs and wages are high, a growing company may find it necessary to pay even
higherwages and offer more benefits to attract worker from other company.
3.5.1. Reduce Rate of Unemplyment
TM that provides the opportunities for unemployed for apply the job, that is
most people have a jobs and wages that can be high. That can be helped for
unemployed that will be decreases. TM also helped the goverment to pay
GST. We can see their mission is to helped economic to businesses, by

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collaborating with and supporting them with integrated solutions, to the nation,
by supporting socio-economic development through education, innovation &
social initiatives.
3.5.2. To Support of The Economic In Malaysia
In February 2015, TM announces a 5.7% increase in revenue for the
financial year 2014 despite the challenging economic environment and
intense competition, that can be helped country to increases rate of the
economic. The year 2015 proved to be challenging for Malaysia given
the global and local economic impact of depressed oil prices,
introduction of GST and understanding the country’s place within the
Asean Economic Community framework. It was also a critical year for telecom
service providers as the industry undergoes a major revolution driven by
changes in user requirements, revenue drivers and new technologies.
3.6. Political Legal Environment
The ralationship between gavernment and business, usually in the form of the
government regulations of business.
3.6.1. TM Agreements With The Government For The
Implementation Of High Speed Broadband Phase 1.
December 2015, Group CEO Tan Sri Dato’ Sri Zamzamzairani Mohd Isa
is named CEO of the Year at the Malaysia-ASEAN Corporate Governance
Transparency Index, Findings and Recognition (The Malaysian Chapter)
2015 organised by the Minority Shareholder Watchdog Group
(MSWG),TM signs two Public-Private Partnership (PPP) agreements with
the Government for the implementation of High Speed Broadband Phase
2 (HSBB 2) and the Sub-Urban Broadband Project (SUBB). On 17
December 2015, we signed two.
3.6.2. TM Agreements With The Government For The
Implementation Of High Speed Broadband Phase 2.
Public-Private Partnership (PPP) agreements with the Government of
Malaysia for the implementation of the High Speed Broadband Project
Phase 2 (HSBB 2) and the Sub-Urban Broadband Project (SUBB). The
aim is to deploy access and domestic core networks to deliver end-to end
broadband network infrastructure and services, as well as increase
coverage nationwide.

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3.6.3. TM Make Agreement With Government To Deal Wifi To
Comunity
On, 2 september 2015, TM seals deal for Sistem Kabel Rakyat 1Malaysia
(SKR1M) TM signed a Construction and Maintenance Agreement with
TT dotcom Sdn Bhd (TTdC) for the development and construction of a
new submarine cable system, Sistem Kabel Rakyat 1 Malaysia
(SKR1M), that will link Peninsular Malaysia with Sabah and Sarawak.
SKR1M will utilise the latest 100Gbps wavelength technology with an
initial capacity of 4 Terabits per second (Tbps) upgradeable to 12.8Tbp.
4.0. SOCIAL RESPONSIBILITY PROGRAM DONE BY THE COMPANY
Social responsibility is the attempt of a business to balance its commitments to groups and
individuals in its environment, including customers, other businesses ,employees, investors,
and local communities. These groups and individual are often called organization
stakeholders which is those groups, individual, and organizations that are directly affected
by the practice of an organization and who therefore have a stake in its performance. Social
responsibility is influenced by many factors such as government agency, customers, the
demand of investors and behavior of other firms in the same industry and same country.
When defining its sense of social responsibility, a firm typically confronts four areas of
concern which is responsibility towards environments, responsibility towards customers,
responsibility towards employees and responsibility towards investors.
4.1. Responsibility Towards Customers
A company which does not act responsibly towards its customers will ultimately lose their
trust and thus their business. Unethical and irresponsible business practice towards
customers can result in government imposed penalties and expensive civil litigation.
Naturally, firms differ as much in their level of concern about customer responsibility.
4.1.1. TelekomMalaysia Donates To Charity Through Interactive TVC
Telekom had done a charity drive through digital and social media during
Hari Raya Aidilfitri knew as CR Digital Campaign. TM has launched a
donation drive through an interactive TV commercial. In a recent study by
Charities Aid Foundation, which is based in the UK, Malaysia was ranked as
the 7th most generous nation in the world. Believing in the natural generosity

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of Malaysians, TM launched this campaign in the hope that it will provide an
opportunity for youths in particular to contribute to a charitable cause.
4.1.2. The advertisement calls for viewers to engage with it at various stages of its
progression, thereby virtually donating money as they click and interact with
the TVC. At the end of the commercial, a counter that follows donations from
all viewers displays the total number of real-time clicks. This number will be
converted to Malaysian Ringgit to be donated to multiple charities. These
include Pertubuhan Wanita dan Kesihatan (Wake), Rumah Kebajikan Anak
Yatim dan Miskin, Al Munirah, Pendang, Kedah, and Sabah Earthquake
Relief Fund.
4.1.3. With a promise to donate on behalf of all participating Malaysian citizens,
Telekom’s campaign marks the first instance of a brand in Malaysia using a
TVC as a platform for gathering donations, said the company.The TVC is a
part of the campaign #OrangMemberiKitaMerasa, which was initially
commenced on-ground through the donation of meals to those in need and
the distribution of porridge and dates in selected locations to the public. The
commercial itself has been released on various media platforms including
Facebook, Twitter, YouTube and TV itself in addition to its presence on
Telekom Malaysia’s website. The campaign garnered 95,000 views on just
the first day of its launch.
4.2. TM Shows Solidarity In Coming To The Aid Of Flood Victims
4.2.1. Over 300 TM ROVers volunteers to join the GLC Disaster Recovery & Relief
Network and lend a helping hand to fellow TM colleagues affected by floods.
Telekom Malaysia Berhad (TM) showed solidarity in coming to the aid of the
East Coast flood victims, particularly in the worst-hit state Kelantan, when the
Company responded via its own internal initiatives as well as joining the
Government Linked Companies (GLC) Disaster Recovery & Relief Network
(GDRRN) team; a relief effort initiated by KhazanahNasionalBerhad and a
non-governmental organisation (NGO) - Malaysian Medical Relief Society
(MERCY Malaysia). Deployed under the name TM Reaching Out Volunteers
or known as “TM ROVers”, over 300 volunteers comprising its employees
from headquarters as well as TM State employees braved the flood to

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distribute basic necessities to the victims in Kelantan, Terengganu and
Pahang.
4.2.2. The TM flood relief team consists of Warga TM across the Group and its
subsidiaries such as Multimedia University (MMU) and VADS Bhd (VADS), as
well as members of the clubs and associations under the company including
Rejimen Semboyan Di Raja Pakar Telekom (PAKAR), Kelab TM Malaysia,
Persatuan Isteri-isteri dan Anggota Wanita TM (TIARANITA),TM Bikers,
Badan Kebajikan Islam Telekom Malaysia (BAKIT) and also members of the
Group Human Capital Management (GHCM) Division.
4.2.3. In the spirit of fellowship and humanity, the volunteers assisted in aid efforts
for fellow TM employees and Malaysians, as well as attending to the
telecommunication exchanges and other infrastructures affected by the floods.
A special mention goes out to 48 members of TM ROVers, whom have thus
far assisted MERCY Malaysia with the flood relief efforts, with 16 of them also
braving the flood conditions with the NGO’s entourage on its second difficult
mission over the weekend to reach areas totally cut off in Kuala Krai,
Kelantan.
4.2.4. The flood relief mission reached out to 15,000 flood victims and community
members when the volunteers were mobilised in cleanup efforts of the victims’
houses and surroundings, moving and disbursing supplies at six (6) relief
centres, schools and mosques at the affected neighbourhoods in Pasir Mas
and Kuala Krai. To facilitate communications between the mobilised
volunteers, including MERCY Malaysia, TM provided 50 sets of CDMA
phones for them to communicate with relief centres. In addition, TM has also
pledged RM500,000 in cash to be contributed to affected states to ease the
burden of Malaysians who were affected by the devastating floods.
4.2.5. Employees whose houses were severely affected by the flood were
immediately given cash donations to ease their financial burden and to help
them rebuild their lives after the floods have eventually subsided. On top of
this, TM have also launched an internal donation drive aptly called
“TabungKemanusiaanMangsaBanjir”, providing its employees a platform,
under the 1TM and TM ROVers' broad umbrella, to donate either in terms of
cash or essential items to the flood victims nationwide.

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4.3. Local Communities
Corporation have adopted a variety of approaches to social responsibility. Organization
themselves adopt a wide range of positions on social responsibility. There are four
stances that an organization can take concerning its obligations to society fall along a
continuum ranging from the lowest to the highest degree of socially responsible practice.
The four stances is obstruction stance, defensive stance, accommodative stance and
proactive stance. Telekom Malaysia is apply the proactive stance which is highest level
of social responsibility by actively seeks opportunities to contribute to the well being of
groups and individuals in its social environment.
4.3.1. TM Continues To Improve The Standard Of Living Of Single
Mothers In Kelantan
Empowering women through Program Sejahtera for single mothers in Kelantan
16 March 2013, Telekom Malaysia Berhad (TM) continues to lend a helping hand
to single mothers and their families by improving their standard of living and
socio-economic circumstances when the Company embarked on its 2nd phase of
Program Sejahtera in Kelantan. As an initiative under the programme, TM
through TM Kelantan today organised a community activity called
‘MajlisPermuafakatan Program Sejahtera TM’ in KampungTawang, Bachok.
Under the three-year programme, TM has allocated RM20, 000 for each family, in
the form of both cash and in-kind to provide assistance and facilities for the single
mothers to operate a business based on their skills and interests. TM has also
contributed business tools or equipment that would greatly benefit the single
mothers’ businesses received a brand new freezer for her business boost and for
their tailoring service with a seaming machine while a mixer machine was hoped
to improve their business in baking.
TM is more than happy to provide the help that they need empowering them to
grow their respective businesses and be more self-sufficient and independent
moving into a brighter future, not just for themselves, but more importantly, for
their families. Program Sejahtera is also aimed to assist in the development of the
children of single mother families, especially to provide them with better
educational opportunities., TM aspires to empower the adopted single parent
families to independently provide for their families, stand on their own two feet
and improve their lives long after the project is completed.

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4.4. Yayasan TelekomMalaysia (YTM) Promoting The Advancement Of Education
By Awarding Scholarships, Grants and Financial Assistance
4.4.1. Yayasan TM also known as Scholarship Administration Unit within Human
Resources Department since Nov 1990 until 1993.In early 1994, Yayasan
TM originally formed under the Trustee Act 1949 in and concentrated on
sending scholars to prestigious overseas universities and in 1997, Yayasan
TM start focused on supporting the establishment of UNITELE (now
Multimedia University).Beginning 1998, during Economic turmoil, Yayasan
TM stressed on sponsorship quality and sending excellent students to
Multimedia University and other IPTs.
4.4.2. YTM was then registered as a corporate body under the provisions of the
Trustees (Incorporation) Act 1952 in 2006. On 29th January 2007, Yayasan
TM was fully incorporated and known as “The Board of Trustees of Yayasan
Telekom Malaysia, Registered”. Yayasan TM is a charitable trust established
by TM in dedicating significant resources to ensure Malaysian students of all
backgrounds, especially those less fortunate, have equal access to
education and development programs.
4.4.3. Objectives is the promotion and advancement of education by awarding
scholarship, grants, bursaries, maintenance allowance and/or financial
assistance to any person based on academic and/or non-academic merit
regardless of race, religion and creed who intend to attend or is attending
any educational institutions approved by the Trustees and the Ministry of
Education. Besides that, the provision of assistance and support in
maintaining any organization approved by the Director General of Inland
Revenue, Malaysia.

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5.0. ORGANIZATIONAL STRUCTURE OF THECOMPANY
Figure 1: Organization Chart

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Figure 2: Product Departmentalization

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5.1. The Determinations Of Organization Structure
Based on figure 1 and figure 2 The organization structure is a specification of the job
to be done within an organization and the ways in which those jobs relate to one
another. The organization chart is referring to clarify structure and to show
employees where they fit into a firm’s operations.
The determinations of organization Structure Company “Telekom Malaysia Berhad”
are the biggest company it involves located at all country in Malaysia. It supplies
connection internet or calling for people with another people different places. It also
provides product and services. For product TM’s is telephone and modem for internet
connection. For services TM’s give internet connection, calling and also line for
communication.
5.2. The Building Blocks Of Organizational Structure
The building blocks of organizational structure is they give job specialization for a
worker. Figure 1 shows that they separate the job to every position. So, one person
can handle one work at the time not combine with another work.
These organizations also do departmentalization that means process of grouping
jobs into logical units. Firstly, product departmentalization. At figure 2 it shows that
this organization gives the job base on product. For example products in TM’s are
mass market, managed accounts, global & wireless and also education clusters.
Second, by customer departmentalization. It has their own target. TM’s have target
for student that why it have education cluster and also focus on company or
organization.
5.3. Establishing The Decision-Making Hierarchy
TM’s is known as decentralized organization because the organization in which a
great deal of decision- making authority is delegated to levels of management at
point below the top. It is also common in businesses that specialize in customer
services. TM’s have more branch if have a problem, customer can go to any branch
to report about the problem not only at main organization.
Span of control is number of people supervised by one manager. Span of control
have two which are flat and tall organization but TM’s use tall organization. Why it
call tall organization because it relatively narrow span of control.

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5.3.1. Forms Of Authority
As a organization are delegated responsibility and authority, a complex web
of interaction develops in the form of line authority and staff authority. Line
authority linked directly to the production and sales of specific product. For
example in TM’s organization the line authority shows at chief strategy officer,
executive director/ group chief and chief technology and innovation officer.
Another forms of authority is staff authority. Staff authority base on expertise
that usually involve counseling and advising line manager. In TM’s
organization show managing director/ group chief executive officer as a staff
authority.
6.0. MARKETING STRATEGY
Marketing is the process of planning and executing the conception, pricing,
promotion, and distribution of ideas, goods, and services to create exchange that
satisfy individual and organizational objective. The marketing strategies of leading
firms focus on increasing values of customers and add value to production order to
satisfy customers’ need and wants.
6.1. TM Net
TM Net is an Internet service provider in Malaysia. As of 2009, it was the only fixed
line broadband provider in Malaysia. It also provides Internet protocol television and
other multimedia services. TM net is a wholly owned subsidiary of Malaysia's main
telecommunication provider, TM Bhd.
6.1.1. TM Net was established in 1995 by Telekom Malaysia as part of Malaysia
National Broadband Plan. On 1 November 1996, TM Net launched its dial up
service under short code 1515, as the second national ISP. TMNET has been
serving its customer for more than 20 years.DSL was initially deployed on a
trial basis. The first commercial trial of ADSL by TM was done through a
service known as HiS that was deployed together with Ericsson in 1999.
The original Streamyx broadband internet service was launched in April 2001
at speed of 384 kbit/s. In June 2007, TM Net launched its 4 Mbit/s service at
selected locations. On 8 January 2013, TM Net launched its 8 Mbit/s service
at selected locations, and extended the IPTV services HyppTV to Streamyx
customers. On 24 March 2010, TM launched its fiber.

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6.2. Marketing Mix
A company’s Marketing managers are responsible for planning and implementing all
the activities that result in the transfer of goods and services to its customers. This
activities culminate in the marketing plan a detailed strategy for focusing marketing
efforts on consumer needs and wants. The combination of Product, Pricing,
Promotion, and Distribution Strategies used to market products.
6.2.1. Product
Marketing begins with a product, a good, a service, or an idea designed to fill
a customer’s need or want.The famous and latest product service by TM is
UniFi and HyppTV.
6.2.2. UniFi
UniFi is a service by TM which offering Internet access, VoIP and IPTV to
residential and business customers in Malaysia through an optical fiber core
network via FTTH for individual housing units and VDSL2 for multi-story
buildings. The "Fi" in the name is for fibre optics.
The Residential package, called VIP, provides Video or IP Television, Internet
Access, and Phone service Initiated and signed in September 2008, the
RM11.3 billion national HSBB (High-Speed Broadband) project is a PPP
agreement between TM and the government to develop next generation
HSBB infrastructure and services. TM invested RM8.9 billion and the
government invested RM2.4 billion on an incurred claims basis based on
project milestones reached by TM.
This service, was launched on 24 March 2010. Other wireless broadband
providers include P1 and YTL, which launched its WiMax wireless broadband
in November 2010.The HSBB project, which is the flagship of the National
Broadband Initiative (NBI), is hoped to help Malaysia catch up with countries
such as Japan, Korea and Singapore, which have high speed broadband at
relatively low prices.

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Each UniFi client is given a dynamic IP address, a WiFi modem router,
Internet Protocol Television including linear broadcast channels (Standard
Definition and High Definition), interactive television and video-on-demand
(through a Set Top Box), DECT phone including free calls to all TM landlines
throughout the country, and a fixed rate of 10 cents per minute for calls to
non-TM fixed-line and mobile phones throughout the country.
6.2.3 HyppTV.
HyppTV is an IPTV service operated by TM. It was launched as part of TM's
bundled Triple-play service offering of (VoIP) Telephone, Internet and IPTV
called UniFi. The service is offered to residential and business customers in
Malaysia over an optical fiber network via FTTH and VDSL2.
The IPTV service was later offered to TM's Streamyx ADSL2 customers.
However, due to technical limitations on ADSL, certain features like Picture-In-
Picture (PIP) and HD which is available to HyppTV Unifi customers is not
available and the bandwidth is also shared for both internet and TV.
The IPTV service is also available to various cellphone subscribers, the
subscribers will require the HyppTV Everywhere app for Android or iOS and
will need to sign up for packages ala-carte. A special priced data plan may be
purchased from several telcos to ensure watching shows does not drain the
data quota of the phone.
6.3. STRATEGIC AND INITIATIVES
6.3.1. The way Malaysians connect with friends, families and the business
community has greatly changed. Malaysians require reliable connectivity to
access information, applications and entertainment content anytime,
anywhere on various devices. This is ‘convergence’ to TM as a holistic
experience that they aim to provide their customers. TM define convergence
by the customer experience they aspire to deliver superfast and seamless
Internet connection everywhere and anytime, enabling relevant lifestyle and
business services on all devices, delivered to customers with an easy and
enjoyable experience.

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6.3.2. As the greater focus on customer experience and care ,TM strive to
strengthen every customer interaction point in the Customer Journey .In
2015, TM had 3 million customer interactions per month from online, TMpoint,
call centre, sales agents, service restoration and installation. Customer
experience is a priority to them, hence is one of three TM headline KPIs.
Customer’s net score is being measured on a daily basis for a better pulse
on customer experience.
6.4. PROMOTION
Promotion is the most visible component of the marketing mix is no doubt promotion,
which is a set techniques for communicating information about products. The most
important promotional tools include advertising, sales promotion and publicity or
public relations.
6.4.1 The promotion that have be done by TM is, Telekom Malaysia Berhad (TM) is
launching a refreshed visual identity for its fully integrated broadband and
value-added service brand, UniFi.
6.4.2. Times have changed and consumers are experiencing broadband beyond
connectivity in a whole new way. With UniFi Advance and Advance Biz, we
are sending a strong signal to the market both consumer and SME that
UniFi will not only continue to be Malaysia’s preferred broadband platform,
but in becoming their convergence champion will be offering unlimited
experiences, unmatched choices, unbeatable value and complete business
solutions.
6.4.3. The new integrated brand campaign will be led by TV and Digital initiatives.
The core communication channels will be integrated further with radio, out-
of-home, digital/social marketing such as Twitter, Facebook, TM official Web,
and instagram. Also strong on ground presence to ensure maximum impact.
Each channel is designed to strategically to communicate the new UniFi
Advance offers.

22
6.5. TM The Musical –A Story Of Convergence.
Another method of promotion by TM is, TM the musical –A Story of
Convergence.TM created history when it became the first company in Malaysia to
stage a musical to engage with their employees and stakeholders. It was a strategic
drive to catalyse cultural transformation across 28000 employees in their quest to
live up toTM vision of making Life and Business Easier. The performance debuted at
TM Group Awards Night 2015, an annual ceremony to recognize high performing
employees. Titled TM The Musical – A Story of Convergence, the show depicted
amazing journey from the days of the demerger of mobile operations from fixed line
to where TM are today.
6.6. TM Rewards
The next promotion is TM reward, everytime the customers pay their bill, they will
get great rewards. TM Rewards is a way of thanking to their customers. Customers
can accumulate points and redeem them for rebates, shopping vouchers or
merchandise.
6.7. Marketing Environment
6.7.1. Marketing plans and strategies are not determined unilaterally by any
business rather they are strongly influenced by powerful outside forces. Every
marketing program must recognize the factors in a company’s external
environment, which is everything outside an organization’s boundaries that
might affect it.
6.7.2. Technological environment is all the ways by which firms create value for their
constituents by creates new goods and services. New products make existing
products obsolete, and many products change our values and lifestyles. In
turn, lifestyle changes often stimulate new products not directly related to the
new technology themselves.Strengthen Market Position With New UniFi TM
launched the all-new UniFi ADVANCE plan with two offerings of 30Mbps and
50Mbps for a better unlimited experience. Additionally, customers now have
broader choices to suit their lifestyles and business needs, from attractive
voice call plans to entertainment content and business productivity solutions.
In 2016, TM will have more plans of the all-new UniFi. Mobility will be one of
the exciting choices that customers can add on, in addition to content and
business productivity solutions.

23
7.0. INTERNATIONAL BUSINESS CONDUCTED BY THE COMPANY
Basically the organization chose to have relationship with international country
because to fulfill demand to every country. There are several factors affect the
decision to go international for organization TM’s it adapting to customer needs that
means a firm must decide whether and how to adapt it to meet the special demands
of foreign coustmers. It cover this affect by have partnership at that country.
7.1. TelekomMalaysia Berhad(TM’s) partnership with Hong kong.
In 2010, to strengthen its regional network, it entered into a partnership with
Communication Corporation to develop a private cable, Cahaya Malaysia.
This forms part of the Asia Submarine cable Express (ASE) linking Malaysia
with Hong Kong and Japan. TM’s also invested in the new Batam Dumai
Melaka Cable System, connecting the country with Indonesia. To meet the
growing capacity needs of customers, TM’s also collaborated with Hong
Kong based PCCW Global to open a new Point-of-Presence (PoP) at its
data centre in Kuala Lumpur.
7.1.1. Towards enhancing HSBB coverage, in 2011, it embarked on a smart
partnership programme with local property developers to provide
network infrastructure to new residential and commercial developments.
The aim is to achieve a household broadband penetration of 75% by
end 2015, as per the target set in the National Broadband Plan. Most
recently, it formed a joint venture company with UEM Sunrise and
Iskandar Investment Berhad to design and build smart city
infrastructure and provide smart city services in Nusajaya, Johor.
7.1.2. A key development in recent years has been TM’s foray into mobile
technology as it seeks to offer customers the benefits of true
convergence. In August 2014, it launched its first 4G broadband
offering, TMgo. This was followed by the acquisition of Packet One
Networks (Malaysia) Sdn Bhd (P1) on 30 September 2014. Through
P1, TM will embark on a Long Term Evolution (LTE) wireless
technology network roll-out. In November 2014, TM signed an
agreement with MYTV Broadcasting Sdn Bhd (MYTV) to spearhead
the digital transformation of Malaysia’s broadcasting landscape.

24
7.2. GLOBAL AND WHOLESALE TM’S OPERATION
Global & Wholesale (G&W) focuses on the domestic and international
wholesale business, in connectivity, data, infrastructure, voice and multimedia
services. Based in Kuala Lumpur, G&W oversees regional offices in
Singapore, Hong Kong, the UK, US and Australia; and representative offices
in Prague, Dubai and Taiwan. With a presence in more than 50 countries,
G&W continuously develops TM’s terrestrial network, submarine cable
system and satellite connectivity.
7.2.1. Branch Offices
The international organization structures of TM’s are branch offices at
Kuala Lumpur. A branch office is foreign office set up by an
international and multinational firm. It also has strategic Alliances at
Singapore, Hong Kong, the UK, US and Australia. This parties agrees
to invest resources and capital into a new business.

25
8.0. CONCLUSION
We learn details about what is the business environment that contribute of the company,
The business environment that contribute by TM is Global Business Environment, Domestic
Business Environment, Sociocultural Environment, Political Legal Envornment and
Economic environment. So what we get form this topic is, we know more detail about the
business environment and easy for us to implement in our daily life and we can give
explanation and teach them who are want to know more about TM and other company. TM
also deliver life made Easier to the nation by supporting who participated with integrate
solutions. After we make this assigment we know more details about business environment
of the company, how to make marketing and we also know the company have a social
responsibility for get more value of community. We also know how to handle the business
once we open it in future. In this subject also, we learn and gain more knowledge on how to
deal with the customer and the service that we should provide to them.
We also learn about how to classification the organization chart and can know how the
organization run. Organization chart show the process or work that person or worker do in
this organization. For the international business we learn bout how the business can expend
to the outside country. TM company have relationship with another country to expend the
business.

26
9.0. RECOMMENDATION
9.1. Improvent of quality and service
9.1.1 I think TM should improve their service effectively because I see nowdays
that TM decrease in their performance compare to other service like they can
bringing the broadband everywhere and it easy to them to do their work. TM
should give the advantages to the special person like Orang Kelainan Upaya
(OKU), Warga Emas and so forth. TM also should give their service
constantly from the early month until the end of the month because we pay to
use their service.
9.1.2 We also think that TM must be upgrade their service because no place can
have the Wireless unlimitated internet, especially rural area, and for develop
of the rural areas and expanded the infrastructures. The obstacles it is
because cable theft and because TM forced to cover high cost to repair the
cable to work back. So TM must to upgrade more place of insert cable
underground for avoi form theft and the problem that will can solve. So any
place can use the wireless without the problem. Because some of place
IPTA/IPTS did’t have the wireless through for get it. TM must be update as
soon as posibble. TM also must be avoid from additional charge.
9.1.3 TM should provide superfast and seamless connection for customers to enjoy
unlimited and uninterrupted internet experience, delivered in an easy,
enjoyable experience across all customer touchpoints. Then, bring
unbeatable value by offering broader choices to suit customers’ individual
lifestyles and business needs with the all new UniFi. Besides that, offer
unmatched choice of value-adds from voice plan to entertainment content,
business productivity solutions and mobility service.
8.1.0 Clearly explain Value of the product
I recommend Telekom Malaysia Berhad to provide the internet speed that is
suitable for the price given to the customer. I hope TM’s can upgrade high
speed internet to customers as customers are always complaining about the
speed internet they are buying very slowly. TM’s also did not clearly explain
the additional charges that will be incurred during Wi-Fi purchases after the
customer agrees that they will tell the truth and whole price. So it easy to the
customer how to budget the amount of money that they should provide to get
the internet.

27
10.0. REFERENCES
1. Ebert, J. Ronald. & Griffin, W. Ricky (Eds.). (2017). Business Essential (11th Ed.)
England: Pearson Education.
2. International Telekom Malaysia, Retrieved from http://www.tmi-paris.com/ accessed
on November 10, 2017.
3. TM organization, retrieved from https://www.tm.com.my/annualreport/2016/#/
integrated-annual-report-pdf accessed on November 17, 2017.
4. Mohd Zulizam bin Che Ibrahim. (23 July, 2017). The Effeciveness of Billboard
Advertising. Kelantan: UITM Kampus Kota.
5. John Willey &Sons LT, (12 September 2017). Business Strategy And The
Environment (BIM), United Kingdom, Doi: 0964-4733.
6. Peter, J. Paul, (March 1, 2010). Mcgraw Hill Higher Education: 9th Revised
Edition edition. Doi: 978-0071267816.

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11.0. APPENDICES

29

TELEKOM MALAYSIA (ESSENTIAL BUSINESS)

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