This poster analyzes a film poster in detail over multiple paragraphs. It discusses various design elements of the poster including the prominent display of the main star and tiger, use of fonts, colors, and imagery to set a magical atmosphere and introduce themes. It notes how unknown actors are not featured prominently but rather the director's reputation is emphasized through their achievements. The poster aims to attract the audience through impressive cinematography and hints at the story's isolation through ambiguous imagery rather than clearly showing the protagonist.
1. Suraj Sharma is the main star of the film, yet
he was very unknown during the
advertisement of the movie. His star power
is not large, therefore naming him on the
poster is unimportant.
The close up shot of the tiger is impressive and almost surreal,
informing the viewer of a magical atmosphere in the film. The
tiger is golden along with the background, creating a sense of
warmth and also introducing the theme of religion. The beauty
of the image shows that the film has advanced cinematography
and wins over the audience by the impressive nature.
The film title is in a bold white font,
standing out against the darker golden part
of the image. The font is made of straight
lines and is simple, ensuring to not take all
focus away from the stunning image
behind.
Instead of having the actor’s name listed clearly on the poster,
the director is listed. This is due to the director’s popularity and
reputation in the industry: he is an obvious success. Winning the
‘Academy Awards’ is a highly respected achievement, informing
the viewers that the director is taken seriously and the film is
going to be of high standard.
As in most film posters, the crew and institution is listed in a thin
font, easily readable but not overly noticeable to make sure the
focus does not leave the most important visuals and information
on the poster.
Once again, due to being an unknown actor, the protagonist
is not needed to be seen clearly as advertisement on the
poster. This image also hints at the isolation in the story.
This slogan is centred on the page, making it noticeable. The
font is once again easily read, but smaller and letters are slightly
shadowed to blend into the background and avoid distraction
from the main title. The simple repetition of “believe” sticks in
the readers mind and the positive against negative intrigues
without telling anything of the story. In this sentence, the theme
of surrealism is once again introduced.
2. This poster is digitalised, initiating the futuristic and
surreal atmosphere of the film. Cool tones suggest
digitalisation whilst also creating an unapproachable
appearance, hinting that the world behind the
heroes is dangerous or in danger. The actors each
have warm tones, contrasting against the cold
background and gaining an appearance of trust and
safety. Gold tones are shown in skin, proving the
power of the characters. By creating the idea of
power, the likeability of the characters is enhanced
and perks the interest of the audience. The contrast
of oranges against blues makes the image more
noticeable, again attracting viewers.
Robert Downey Jr. is shown larger than the rest of
the cast, being the one with the largest star power.
The actor is known for starring in successful action
films, informing the viewer that the film is going to
be of that genre and will probably a high standard.
Chris Hemsworth is also extremely well known, also
landing a place in the foreground to attract viewers.
The cast is named in an easily understandable font
and all capitals to ensure the stars can be identified
and convince fans of their acting to watch the film.
Each star is well known to other genres of film as
well as action with large followings, meaning that
stating the cast will ensure viewers interested in
other genres.
The release date is in a stark white font (the same as
the title’s font to stand out) against a black
background to make sure it is easily identified. The
placement of the centre of the poster also ensures
that it will not be missed.
The film title is centred and stands out against the
background clearly. The slight gradient on the text
creates a metallic and once again futuristic
appearance.
The motif of red and white appears continuously
through the poster, advertising the brand ‘Marvel’
and attracting their strong following.
Information of the cast and crew is presented in a
blue font which could easily disappear into the
background. This is done to avoid taking the
attention away from the main focuses: the title, the
brand, the stars and the special effects
3. The background of the image is
white, keeping the main focus on
the star of the film.
Dark eye makeup mimics the eyes of a swan, fitting
with the title of the film and storyline. Her skin is
painted and airbrushed white, once again mimicking
a swan whilst allowing the dark eyes lips and
contours of her face to stand out more and appear
more impressive and demon-like.
Red eyes match lips to create the sense of danger
and inform the genre of the film. The red tones are
continued throughout the poster and is used on
font to resemble blood and gore.
The only parts of the photo used that is focused
are her eyes, ensuring that they are the most
dynamic and shocking as possible. The crown
matches the silver and black tones of the eyes
with sharp ridges which appear slightly like
knifes, hinting at danger.
The font is narrow and sharp, indicating horror alongside the
deep black contrasting with the white background. In capitals, it
is clearly understood and centred to capture the viewers
attention.
The cast and crew are listed less obviously in this
poster than the previous. I believe that this is to
keep the focus on that star: Natalie Portman. The
font is in a blood red, continuing the theme of
horror.
Being an unspecific release date, it is not needed to be seen
clearly, the font rounded and deep red with a slight
transparency to blend into the image beneath.
The main stars are listed in a wide
spread font, creating more of an
impact and attracting more
attention to their names. Each star
is very well known- hence being
listed on the poster (to attract fans
and others who are familiar with
their previous work).
The awards are mirrored on each side of the
centred image, balancing one another and in a
dark font matching the dark shades of the eye
makeup. This makes the font noticeable and the
awards more impressive, allowing viewers whom
are interested in the industry to be attracted for
the film itself and not the star power.